Midway Insurance Services

What Midway Insurance Services does

Midway Insurance Services Ltd is a UK-authorised specialist insurance brokerage focused exclusively on insurance for blocks of flats. Founded as a family business and led since 1998 by Managing Director Paul Robertson and Finance Director Carole Davies, the firm operates from a single headquarters in Potters Bar, England (Company No: 1361995) and is regulated by the Financial Conduct Authority. Its core function is acting as an independent intermediary arranging buildings, terrorism, D&O, cyber, legal expenses and engineering cover for UK managing agents, freehold property owners, resident associations, RMCs and RTM companies, earning commissions under delegated authority schemes with Aviva, AXA, Covéa, Ecclesiastical and NIG. The core differentiator is the use of bespoke enhanced policy wordings negotiated with each insurer, including relaxed unoccupancy clauses, extended alternative accommodation up to 33% of sum insured, loss of rent to individual flat owners, non-invalidation clauses, monthly index linking and indemnity to managing agents, designed to meet the lease-compliance and claim-validity requirements that standard off-the-shelf residential policies fail to address.

The product portfolio spans a core Flats Insurance offering (including Pool Re terrorism cover and lift/boiler engineering cover), the Elements Legal and Management Liability Solution bundling D&O, Cyber and Legal Expenses with embedded rradar legal representation, and supporting services including a Free Buildings Insurance Healthcheck, a Lease Reading Service to ensure policies are correctly named against lease requirements, and dedicated claims support with nominated loss adjusters. The firm claims that 40% of leases it reviews have the insurance policy in the wrong name, framing its lease-reading capability as both a risk-reduction tool for clients and a structural source of differentiation from generalist brokers.

Commercially, Midway operates a sales-led B2B model targeting UK managing agents and property owners through a Business Development Manager, phone-based inside sales (0345 370 2848), email ([email protected]) and an online quote request form requiring property-specific risk data. Pricing is bespoke and quote-based with annual billing on placement, supplemented by a small administration charge and supported by thought-leadership content (Grenfell Tower safety commentary, IDD regulation guidance, lease-compliance articles) via the website, LinkedIn and Twitter. The firm has accumulated sustained industry recognition, including six consecutive News on the Block national property management awards, the Insurance Times Awards 2015, Modern Claims Awards 2016, and ARMA ACE Awards 2023 Block Insurer of the Year. There is no disclosed use of proprietary technology, AI, funding rounds, M&A or geographic expansion beyond the UK domestic market.

Name

Midway Insurance Services

Legal name

Midway Insurance Services Ltd

Website

https://midway.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Midway Insurance Services Ltd is a UK-based specialist insurance broker exclusively focused on blocks of flats insurance, arranging bespoke enhanced policy wordings for managing agents, freehold property owners, resident associations, RMCs and RTM companies across the United Kingdom.

Ownership category

akta.pro rank

Product category

Specialist Insurance Brokerage (Blocks of Flats)

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Blocks of flats insurance
• Specialist insurance broker
• Managing agents insurance
• Leasehold property insurance
• Residential block insurance

Headquarters

HQ city

Potters Bar

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance brokerage commissions: Midway Insurance Services acts as an independent intermediary arranging insurance policies for blocks of flats. The company earns commissions from insurers (Aviva, AXA, Covea, Ecclesiastical, NIG) for placing business under delegated authority schemes, with bespoke policy wordings agreed with each insurer.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Midway Insurance Services is an independent specialist insurance broker arranging bespoke, lease-compliant buildings insurance policies for blocks of flats in the UK. The firm operates under delegated authority schemes with Aviva, AXA, Covea, Ecclesiastical and NIG, placing business on enhanced policy wordings that go beyond off-the-shelf residential property owners cover. Its core product is specialist flats insurance for managing agents and freehold property owners, supported by a lease reading service, a free insurance health check, and claims support.

Product overview

Midway Insurance Services is a specialist insurance broker focused exclusively on blocks of flats. The core offering is Flats Insurance underwritten through delegated authority schemes with Aviva, AXA, Covea, and a wider unique wording with Ecclesiastical. Key add-on modules include the Elements Legal and Management Liability Solution (combining D&O, Cyber, and Legal Expenses), Terrorism Insurance via Pool Re, and Engineering Cover for Lifts and Boilers. Supporting services include a Free Buildings Insurance Healthcheck, Lease Reading Service, and claims support with dedicated insurer contacts and nominated loss adjusters.

Differentiator

Problem solved

Functional benefit

Products and services

• Flats Insurance
• Elements Legal and Management Liability Solution
• Free Buildings Insurance Healthcheck
• Lease Reading Service

Quantifiable outcome

• 40% of leases reviewed by Midway had the insurance policy in the wrong name, which could invalidate claims
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• AvivacoreChannel Partner/ Reseller/ DistributorAviva is a delegated authority insurer partner. Midway Insurance has an agreed bespoke policy wording with Aviva for blocks of flats insurance. Aviva provides flats insurance (1EV), residential property owners (2EV), property owners portfolio (3EV), commercial combined (4EV), commercial property owners (5EV), liability, directors and officers, and DAS legal products through Midway.
• AXAcoreChannel Partner/ Reseller/ DistributorAXA is a delegated authority insurer partner. Midway has bespoke enhanced policy wordings agreed with AXA for blocks of flats insurance. AXA provides flats insurance, management liability policy, and terrorism cover through Midway.
• Covéa InsurancecoreChannel Partner/ Reseller/ DistributorCovéa Insurance is a delegated authority insurer partner. Midway has bespoke policy wordings with Covea, including agreed amendments to respond to terrorism-related loss of rent situations without terrorism being declared.
• Ecclesiastical InsurancecoreChannel Partner/ Reseller/ DistributorEcclesiastical Insurance provides a wider unique wording for blocks of flats through Midway's Heritage Flats product. Covers all claims other than legal expenses (via DAS), including property investors claims line.
• NIGminorChannel Partner/ Reseller/ DistributorNIG is an insurer partner providing flats insurance through Midway Insurance for blocks of flats.
• DAS Legal Expenses InsuranceminorChannel Partner/ Reseller/ DistributorDAS provides legal expenses insurance as part of the Aviva and Ecclesiastical offerings. DAS legal expenses helpline: 0345 300 1899 (Aviva) and 0117 934 2104 (Ecclesiastical). Operates 24/7 claims notification.
• ARAG Legal InsuranceminorChannel Partner/ Reseller/ DistributorARAG provides legal expenses insurance options available through Midway. Claims line: 0117 917 1698, helpline: 0344 571 7978.
• Abbey Legal ProtectionminorChannel Partner/ Reseller/ DistributorAbbey Legal Protection provides legal expenses cover through Midway. Helpline: 0345 481 8715, claims line: 0345 350 1099.
• rradarcoreTechnology or Integrationrradar is a forward-thinking law firm providing automatic access to professional legal representation and advisory services as part of Midway's Elements Legal and Management Liability policy. Their team of lawyers provides specialist knowledge with full legal privilege, ensuring information shared cannot be used against the client in court.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aviva: One of Midway's core delegated authority insurer partners and a major UK property insurer offering flats, residential property owners, and commercial property owners cover both direct and via brokers. Comparable product offering (blocks of flats buildings insurance, D&O, legal) and shares customer base, but operates as a direct carrier rather than a specialist intermediary.
• Hamilton Fraser: UK specialist insurance and legal services provider focused on the property and leasehold sector, including blocks of flats and resident management companies. Highly comparable to Midway in target customer (managing agents, RMC/RTM, leaseholders), product scope (buildings, D&O, legal expenses), and UK specialist broker model.
• AXA UK: Midway's core delegated authority insurer partner providing flats insurance, management liability, and terrorism cover. Comparable blocks-of-flats product offering and serves the same managing-agent / property-owner customer base, but as a direct insurer rather than a specialist broker.
• Ashley Baxter Insurance Brokers: Independent UK insurance broker with a specialist block-of-flats and residential property practice serving managing agents and leaseholders. Directly comparable niche focus, delegated-authority style product offering, and B2B managing-agent distribution similar to Midway.

Broad incumbents

• Arthur J. Gallagher (UK): Global insurance broker and risk adviser with a UK property and commercial practice serving real-estate clients including blocks of flats. Comparable commercial property owner/landlord customer base and product scope but at much larger scale and broader portfolio.
• Aon UK: Global insurance and reinsurance broker with UK property and real-estate teams serving commercial property owners and managers. Overlaps with Midway in commercial property/landlord insurance customers but competes as a broad-line incumbent with significantly larger scale.
• Towergate Insurance Brokers: One of the UK's largest independent commercial insurance brokers, arranging property, landlord, and blocks-of-flats cover alongside broader commercial lines. Comparable customer overlap (property owners, managing agents) but at a much larger scale and broader product portfolio rather than blocks-of-flats specialism.
• Marsh Ltd (UK): Global insurance broker and risk adviser with UK operations serving commercial property, residential management, and real-estate clients. Comparable customer base in commercial property but operates as a broad-line, enterprise-scale broker rather than a niche specialist.
• Howden Insurance Brokers (Howden Group): Large UK and international insurance broker with specialist property and commercial lines teams. Adjacent in product and customer base (commercial property owners, blocks of flats) but operates as a multi-line, multi-region incumbent rather than a niche specialist.

Emerging players

• Hiscox UK: UK specialty insurer with commercial property and professional indemnity lines that overlap with Midway's D&O and property owner cover. Comparable specialty-product positioning for SME/commercial property customers but is a direct insurer rather than a broker-led specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/midway-insurance-services-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midway Insurance Services