Max Kelsen
Max Kelsen was a private AI and ML consulting and managed services firm that helped businesses navigate generative AI disruption, with applied AI sub-brands Savi Surgical and Propel Health AI, acquired by Bain & Company.
- Company typePrivate
- Founded2015
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Max Kelsen does
Max Kelsen was a private technology consulting and managed services firm specializing in artificial intelligence and machine learning capabilities. The company delivered professional consulting services to help businesses navigate disruption brought on by generative AI, alongside managed services for the ongoing operation and support of client AI/ML systems. Its product portfolio also included two vertically focused AI sub-brands — Savi Surgical (surgical solutions) and Propel Health AI (health AI) — indicating applied AI development work in healthcare in addition to its core advisory practice.
The firm's business model centered on services revenue from AI/ML consulting engagements and recurring managed services contracts, with no disclosed pricing model, public rate cards, or productized software offering in the source data. No customer logos, segment mix, geographic footprint details, or headcount figures are available, so the scale of the underlying client base cannot be characterized from the evidence provided.
Max Kelsen's consulting and managed services divisions were acquired by Bain & Company, the global management consultancy, and the firm now operates as part of Bain's broader AI and ML capabilities practice. The company website reflects this acquisition status and directs visitors seeking the retained sub-brands (Savi Surgical, Propel Health AI) to their separate destinations. No financial details of the transaction, including deal value, closing date, or pre-acquisition ownership structure, are disclosed in the source material.
Max Kelsen firmographics
Firmographics- Name
- Max Kelsen
- Website
- https://maxkelsen.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Max Kelsen was a private AI and ML consulting and managed services firm that helped businesses navigate generative AI disruption, with applied AI sub-brands Savi Surgical and Propel Health AI, acquired by Bain & Company.
- Ownership category
- akta.pro rank
Max Kelsen industry classification
Industry- Product category
- AI/ML Consulting Services
- NAICS
- Other Management Consulting Services (541618), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)
- akta.pro secondary industries
- Data, Analytics & AI Consulting (BPAHACAI), MLOps/LLMOps & Model Lifecycle Management Services (BPAEAHAH), AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
Where Max Kelsen is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Max Kelsen business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Max Kelsen product offering
Product offeringCore offering
Max Kelsen provides AI and ML consulting services and managed services that help enterprises navigate generative AI disruption and operationalize machine learning systems. The firm also operates health AI sub-brands Savi Surgical and Propel Health AI. Following acquisition by Bain & Company, the consulting and managed services divisions have been folded into Bain's global AI/ML practice.
Product overview
Max Kelsen is a technology consulting and managed services company specializing in AI and ML capabilities. The company offers consulting services to help businesses navigate generative AI disruptions, along with managed services for ongoing AI/ML system operation. The product portfolio includes Savi Surgical and Propel Health AI under its health AI offerings. Max Kelsen has been acquired by Bain & Company, with the consulting and managed services divisions joining Bain to strengthen their global AI and ML capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Consulting Services
Companies that use Max Kelsen
Customer profileIdeal customer profiles1 record
Max Kelsen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Max Kelsen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bain & CompanycoreBain & Company acquired Max Kelsen's consulting and managed services divisions. The acquisition brings Max Kelsen into Bain's global AI and ML capabilities practice, with Max Kelsen supporting Bain in strengthening their AI and ML offerings for global clients.
Recent moves4 records
Expansion highlights4 records
Max Kelsen competitors and assessment
Company assessmentDirect peers
- QuantumBlack (McKinsey): McKinsey's AI/ML analytics arm. Directly comparable to Max Kelsen as an AI consulting capability now embedded inside a top-tier global management consultancy, competing for the same enterprise AI transformation mandates.
- Slalom: Consulting firm with a strong data and AI practice delivering AI/ML consulting and managed services to enterprise clients. Comparable in size and scope to pre-acquisition Max Kelsen.
- Tiger Analytics: AI and analytics consulting firm delivering AI/ML engineering and managed services. Similar scale and capability profile to Max Kelsen prior to its Bain acquisition.
- Fractal Analytics: AI/ML consulting and services firm serving enterprises with analytics and AI engineering. Comparable mid-sized AI consulting and managed services competitor.
- BCG GAMMA: BCG's data science and AI consulting practice. Parallel structure to Max Kelsen/Bain — an AI/ML consulting capability embedded within a global strategy firm, addressing enterprise AI strategy and implementation.
- Element AI: Canadian AI consulting and solutions firm acquired by ServiceNow. Closely analogous to Max Kelsen's trajectory — independent AI consulting and managed services acquired by a larger platform to scale enterprise AI capabilities.
Broad incumbents
- Deloitte AI / Omnia AI: Deloitte's enterprise AI consulting practice. Competes with the combined Bain/Max Kelsen entity for large enterprise AI transformation mandates.
- Cognizant AI / Neuro AI: Cognizant's enterprise AI consulting and platform practice. Adjacent competitor for AI/ML consulting and managed services work with large enterprises.
- Accenture AI: Accenture's global AI/ML consulting and managed services practice. Competes for the same enterprise AI transformation and managed AI workloads that Max Kelsen supports within Bain.
- IBM Consulting (watsonx): IBM's enterprise AI consulting arm built around watsonx. Competes for generative AI and managed AI engagements that Max Kelsen's capabilities address inside Bain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Max Kelsen social profiles
Digital presenceMax Kelsen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max Kelsen leadership team
Management profileNumber of profiles
Profiles1 record
Max Kelsen subsidiaries and ownership
Company hierarchySubsidiaries2 records
Max Kelsen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max Kelsen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max Kelsen
What does Max Kelsen do?
Max Kelsen provides AI and ML consulting services and managed services that help enterprises navigate generative AI disruption and operationalize machine learning systems. The firm also operates health AI sub-brands Savi Surgical and Propel Health AI. Following acquisition by Bain & Company, the consulting and managed services divisions have been folded into Bain's global AI/ML practice.
Is Max Kelsen a public or private company?
Max Kelsen is a private company. It is classified as corporate owned and is currently acquired.
When was Max Kelsen founded?
Max Kelsen was founded in 2015. It employs 11 to 50 people.
Where is Max Kelsen based?
Max Kelsen is headquartered in Brisbane, Australia, in the Oceania region.
Who are Max Kelsen's main competitors?
Direct peers on record are QuantumBlack (McKinsey), Slalom, Tiger Analytics, Fractal Analytics, BCG GAMMA and Element AI. Broad incumbents are Deloitte AI / Omnia AI, Cognizant AI / Neuro AI, Accenture AI and IBM Consulting (watsonx).
Does Max Kelsen have an API?
No public API is recorded for Max Kelsen.
What industry is Max Kelsen in?
Max Kelsen's product category is AI/ML Consulting Services. Its primary akta.pro industry code is BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement, with a secondary code of BPAHACAI, Data, Analytics & AI Consulting. Its NAICS code is 541618 and its SIC code is 8742.