Peterson's Harley Davidson
Peterson's Harley-Davidson is a family-owned authorized Harley-Davidson dealership founded in 1954, operating two full-service Miami dealerships and a Key West apparel shop selling new motorcycles, parts, service, and branded merchandise to South Florida riders.
- Company typePrivate
- Founded1954
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Peterson's Harley Davidson does
Peterson's Harley-Davidson is a family-owned, authorized Harley-Davidson motorcycle dealership group headquartered in Miami, Florida, founded by Phil Peterson in 1954 and operated continuously by the family for over 70 years. The business operates two full-service dealership locations — South Miami (19825 S Dixie Highway) and North Miami (19400 NW 2nd Ave) — plus a Key West Clothing Shop that sells branded apparel and merchandise. Its core offering is the retail sale of new Harley-Davidson motorcycles, supported by genuine H-D parts and accessories, in-house service and maintenance, and riding apparel and gear, all targeting individual motorcycle enthusiasts and riders in the South Florida market.
The company generates revenue through three primary streams: one-time motorcycle sales (new H-D units), transactional parts and accessories sales (including branded merchandise via the Key West shop), and recurring service and maintenance work performed at the dealership service departments. Pricing is not publicly disclosed; customers must contact the dealership or visit in person for quotes. Go-to-market is direct-to-consumer, relying on physical showroom foot traffic, phone-based inquiries, and a multi-site web presence (miamiharley.com corporate site plus dedicated microsites per location). Customer acquisition channels are SEO/organic search through the dealership websites and bottom-of-funnel phone and showroom interactions.
Underlying technology is essentially none proprietary — the business is a traditional retail dealership. Its competitive position rests on the authorized H-D franchise relationship (which is rationed by the OEM), the long-standing family-owned brand reputation since 1954, geographic coverage of the South Florida market, and community engagement through Phil Peterson Charities. The firm is privately held, has 101-250 employees, has no institutional investors or parent company identified, and has no disclosed funding, M&A, or expansion activity beyond the existing three locations.
Peterson's Harley Davidson firmographics
Firmographics- Name
- Peterson's Harley Davidson
- Legal name
- Peterson's Harley-Davidson Group Miami, FL
- Website
- https://petersonsharley.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Peterson's Harley-Davidson is a family-owned authorized Harley-Davidson dealership founded in 1954, operating two full-service Miami dealerships and a Key West apparel shop selling new motorcycles, parts, service, and branded merchandise to South Florida riders.
- Ownership category
- akta.pro rank
Peterson's Harley Davidson industry classification
Industry- Product category
- Motorcycle Dealership
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
Keywords
Where Peterson's Harley Davidson is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Peterson's Harley Davidson business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Motorcycle Sales: Sale of new Harley-Davidson motorcycles through two dealership locations in Miami, FL. The company is an authorized Harley-Davidson dealership offering the full range of H-D motorcycles.
- Parts and Accessories: Sale of motorcycle parts, accessories, and apparel. The Key West Clothing Shop location suggests additional revenue from branded merchandise and riding apparel.
- Service and Maintenance: Motorcycle service and maintenance services provided at dealership service departments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Motorcycle pricing varies by model and configuration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Peterson's Harley Davidson product offering
Product offeringCore offering
Peterson's Harley-Davidson is an authorized Harley-Davidson motorcycle dealership group operating two full-service showroom locations in Miami, FL (South Miami and North Miami) plus a Key West Clothing Shop. The company sells new Harley-Davidson motorcycles, genuine H-D parts and accessories, branded riding apparel and merchandise, and provides professional motorcycle service and maintenance at its in-dealership service departments.
Product overview
Peterson's Harley-Davidson is a family-owned motorcycle dealership group operating since 1954, selling Harley-Davidson motorcycles and related products. The company offers two dealership locations in Miami, Florida — Peterson's Harley-Davidson South Miami and Peterson's Harley-Davidson of Miami North — as well as a Key West Clothing Shop. The primary offering is motorcycle sales, with additional merchandise including clothing and accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- New Harley-Davidson Motorcycles
- Motorcycle Parts and Accessories
- Motorcycle Service and Maintenance
- Riding Apparel and Merchandise
Companies that use Peterson's Harley Davidson
Customer profileSegments1 record
Ideal customer profiles1 record
Peterson's Harley Davidson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peterson's Harley Davidson partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Harley-Davidson Motor CompanycorePeterson's Harley-Davidson is an authorized Harley-Davidson motorcycle dealership. As an authorized dealer, the company sells new Harley-Davidson motorcycles, parts, accessories, and provides service for H-D products. This is a franchise/dealer agreement relationship where Peterson's operates as the authorized retail channel for Harley-Davidson in the South Miami/North Miami markets.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Peterson's Harley Davidson competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Peterson's Harley Davidson social profiles
Digital presencePeterson's Harley Davidson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peterson's Harley Davidson leadership team
Management profileNumber of profiles
Profiles1 record
Peterson's Harley Davidson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peterson's Harley Davidson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peterson's Harley Davidson
What does Peterson's Harley Davidson do?
Peterson's Harley-Davidson is an authorized Harley-Davidson motorcycle dealership group operating two full-service showroom locations in Miami, FL (South Miami and North Miami) plus a Key West Clothing Shop. The company sells new Harley-Davidson motorcycles, genuine H-D parts and accessories, branded riding apparel and merchandise, and provides professional motorcycle service and maintenance at its in-dealership service departments.
Is Peterson's Harley Davidson a public or private company?
Peterson's Harley Davidson is a private company. It is classified as family owned and is currently operating.
When was Peterson's Harley Davidson founded?
Peterson's Harley Davidson was founded in 1954. It employs 101 to 250 people.
Where is Peterson's Harley Davidson based?
Peterson's Harley Davidson is headquartered in Miami, United States, in the North America region.
How does Peterson's Harley Davidson make money?
Three revenue lines are on record. Motorcycle Sales are the primary driver. The others are parts and Accessories and service and Maintenance.
Does Peterson's Harley Davidson have an API?
No public API is recorded for Peterson's Harley Davidson.
What industry is Peterson's Harley Davidson in?
Peterson's Harley Davidson's product category is Motorcycle Dealership. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail. Its NAICS code is 441227 and its SIC code is 5500.