Laurent Tire

What Laurent Tire does

Laurent Retread is a Michelin Group brand specializing in retreaded commercial vehicle tires, serving fleet operators, transportation companies, and construction/mining firms across France and other European markets. The product portfolio is organized into two main categories: Poids-Lourds (heavy trucks, coaches, and buses) and Génie Civil (civil engineering and mining equipment), with specialized lines for highway, regional, urban, winter, construction-site, and off-road applications. Core technology is retreading — both hot (Heißrunderneuerung) and cold (Kaltrunderneuerung) processes — applied to worn casings, using proprietary rubber compounds and patented tread designs such as Flankenerneuerung (sidewall retreading), Double-Wave Sipes, and Water Droplet Sipes. All tires are regroovable to extend service life, and retreading requires only ~25% of the rubber needed for a new tire, with 80% of the casing remaining usable at end of life. Laurent Retread is wholly owned by Manufacture Française des Pneumatiques Michelin and is headquartered in Clermont-Ferrand, France. Products are manufactured in France using Michelin Group technology and are distributed exclusively through Michelin's global B2B commercial tire dealer network. The commercial model is consultative B2B sales — pricing is not publicly disclosed and customers inquire via contact form or B2B commercial channels. Three primary customer segments are heavy goods vehicle fleet operators, civil engineering and mining equipment operators, and coach/bus passenger transport operators.

Name

Laurent Tire

Legal name

Manufacture Française des Pneumatiques Michelin

Website

https://laurentretread.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Short description

Laurent Retread is a Michelin Group brand that manufactures and sells retreaded commercial tires for heavy trucks, buses, coaches, and civil engineering equipment, distributed through Michelin's global B2B dealer network across French and German-speaking European markets.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Retreaded Tires

NAICS

Tire Retreading (326212), Tire Manufacturing (32621), Tire and Tube Merchant Wholesalers (42313), Tire and Tube Merchant Wholesalers (423130)

SIC

Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Retread & Tire Recapping Manufacturing (IMANAKAK)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Commercial Truck & Bus Tires Manufacturing (IMANAKAC), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Retreaded commercial tires
• Heavy truck tires
• Civil engineering tires
• Tire retreading services
• Commercial vehicle tires

Headquarters

HQ city

Avallon

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Retreaded Tire Sales: Sale of retreaded tires for commercial vehicles including heavy trucks, buses, and construction equipment. Retreading process applies new tread to worn casings, extending tire life and reducing costs for fleet operators.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Laurent Retread manufactures and sells retreaded commercial vehicle tires under the LAURENT® brand for heavy trucks (poids-lourds), coaches/buses, and civil engineering machinery. Products use Michelin Group retreading technology with proprietary tread designs and rubber compounds, enabling multiple retreading cycles per casing to reduce cost-per-kilometer and raw material consumption. Distribution is conducted primarily through Michelin's B2B commercial tire dealer network to fleet operators, transportation companies, construction firms, and mining operators.

Product overview

LAURENT® Retread is a Michelin Group brand specializing in retreaded tires for heavy trucks (poids-lourds), coaches/buses, and civil engineering applications. The product portfolio consists of two main categories: (1) Poids-Lourds retreaded tires for heavy trucks and coaches, including specific product lines such as PLDA+N/RCL DA4S for coaches, RCL TA2 for trailers, PLDE2/RCL DE2+ for regional roads, PLDS/RCL DS for winter conditions, PLZU3/RCL ZU3 for urban use, PLDY3/RCL DY3 for construction sites, and PLZH/RCL ZH for off-road; and (2) Génie Civil retreaded tires for civil engineering machinery including GLA2 and GLH for loaders, MINE D2 for mining, LISSE for production dumpers, GLADN for articulated dumpers, and GLCL for telescopic loaders/backhoes. All products leverage Michelin Group technology including innovative tread designs and purpose-specific rubber compounds, with retreading processes (hot and cold) allowing multiple retreads per casing to extend tire life and reduce costs.

Differentiator

Problem solved

Functional benefit

Products and services

• LAURENT® Retread - Poids-Lourds (Heavy Truck) Retreaded heavy truck tires (camion poids-lourd) for commercial road transport covering long-distance highway, regional, urban, winter, construction site access, and off-road applications. Targeted at commercial truck fleet operators purchasing through Michelin's B2B distribution network.
• LAURENT® Retread - Génie Civil (Civil Engineering) Retreaded tires for civil engineering and construction machinery including loaders, articulated dumpers, rigid dumpers, graders, wheel loaders, and mining equipment. Targeted at construction companies, quarry operators, and mining firms sourcing tires through Michelin's dealer network.
• PLDA+N / RCL DA4S Coach and city bus retreaded tire model with high tread depth, double-wave sipes for block stability, and low-noise operation, intended for passenger transport operators.
• RCL TA2 Trailer retread tire with optimized longitudinal profile and middle tread strip lamellation, delivering high driving stability and lateral grip for trailer fleet applications.
• PLDE2 / RCL DE2+ / RCL DE2 LT Regional road retread tire designed for high grip, traction, and short braking distances, suited to frequent acceleration and braking on damaged regional roads.
• PLDS / RCL DS Winter-condition retread tire with a robust profile, many sipes, and a special rubber compound that delivers traction on snow-covered roads and slush.
• PLZU3 RF / RCL ZU3 Urban-use retread tire with high mileage and grip in city traffic, featuring an abrasion-resistant tread profile and sidewall reinforcement for urban delivery fleets.
• PLDY3 / RCL DY3 Construction-site approach retread tire with 24mm tread depth, extra rubber volume in the tread face, and traction performance on unpaved surfaces.
• PLZH / RCL ZH Off-road retread tire with deep tread and a resistant rubber compound, designed for 6x4, 8x4, 4x4, and 6x6 vehicles needing high mileage on aggressive terrain.
• GLA2 Civil engineering loader retread tire offering traction and adhesion for loaders, loader-reclaimers, and graders operating on construction sites and quarries.
• GLH Versatile civil engineering retread tire, positioned as the market reference for loaders, loader-reclaimers, articulated dumpers, and graders.
• MINE D2 Mining retread tire engineered for abrasive and highly aggressive soils, providing adhesion characteristics for mining operations.
• LISSE Smooth retread tire designed for harsh conditions, suitable for rigid production dumpers and mining equipment.
• GLADN Articulated dumper retread tire with high crossing capacity, designed for difficult terrain in mining and quarry operations.
• GLCL Telescopic loader and backhoe loader retread tire offering improved puncture resistance and stability for construction and material handling equipment.

Quantifiable outcome

• Retreaded tire production requires only 25% of rubber amount compared to new tire
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Manufacture Française des Pneumatiques Michelinparent companyOthersMichelin operates the Laurent Retread brand. The legal publisher of the site is Manufacture Française des Pneumatiques Michelin (Michelin), headquartered in Clermont-Ferrand, France. Michelin provides technology, manufacturing processes, and distribution network for Laurent Retread products.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• Kraiburg Austria: European retread rubber compound and tread manufacturer supplying precure tread strips to retreaders; competes indirectly with Laurent in the upstream retread materials supply chain and adjacent OTR/civil engineering tire segments.
• Vipal Rubber: Brazilian retread material and finished retread producer with growing presence in Europe and emerging markets, offering competing precure tread and retread solutions for commercial vehicle tires across regional segments where Laurent operates.

Direct peers

• Continental ContiRe: Continental's retread program offers hot and cold retreading for commercial vehicle tires across Europe and global markets, competing head-to-head with Laurent in the Poids-Lourds and bus segments with similar cost-per-kilometer value propositions.
• Goodyear Treadmax / Remould: Goodyear operates retread programs for commercial truck and bus tires across Europe and globally, offering comparable fleet tire management solutions with proprietary tread designs and competing on similar cost-efficiency and sustainability narratives.
• Marangoni Retread Systems: Italian-based retreading specialist operating Ringtread and other precure systems globally, serving commercial vehicle fleets with a similar product portfolio and B2B distribution model comparable to Laurent Retread's truck and OTR focus.
• Bridgestone Bandag: Bridgestone's retread division is the world's largest commercial tire retreader, offering precure and moldcure retreading across global markets with proprietary technology directly comparable to Laurent's hot/cold retread processes for trucks, buses, and OTR applications.

Others

• Rema Tip Top: Global supplier of tire retreading materials, equipment, and conveyor maintenance products; comparable as an ecosystem enabler and indirect supplier to the retread industry in which Laurent operates.

Broad incumbents

• Michelin Retread Technologies: Michelin's broader retread operations, of which Laurent Retread is a brand, also includes the Michelin Remix program and other retread offerings globally; comparable as a parent-level incumbent operating across the same retread value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pneu-laurent

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laurent Tire