EasyCard
EasyCard is a Netanya, Israel-based credit card payment gateway founded in 2012, serving merchants in the Israeli market through transaction-based payment processing services. The founder-controlled company operates with 11-50 employees.
- Company typePrivate
- Founded2012
- HeadquartersNetanya, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EasyCard does
EasyCard is an Israel-based private for-profit company, headquartered in Netanya and founded in 2012, that self-describes as a credit card gateway serving merchants in the Israeli payments market. The company operates a small organization of 11-50 employees and is founder-controlled, with Dan Ben Amar serving as CTO, Founder, and Owner. Its functional role appears to be that of a payment processing intermediary, routing credit card transactions between merchants and acquiring banks or card networks, a category that typically generates revenue through per-transaction fees, monthly gateway fees, or value-added services such as tokenization, fraud screening, and reconciliation tooling.
The input data does not disclose EasyCard's underlying technology stack, proprietary features, supported payment methods, integrations, API surface, certifications (e.g., PCI-DSS), or pricing model. The company website (e-c.co.il) renders only a loading/verification page in the source capture, and no product documentation, partner ecosystem, customer logos, or case studies are available. There is also no disclosed funding history, ownership structure beyond the founder, M&A activity, regulatory positioning, or geographic scope beyond Israel.
From a business model standpoint, the available evidence supports a transaction-fee-driven gateway revenue model, but no quantitative anchors (transaction volume, merchant count, take rate, ARR) are provided. The company has not disclosed any recent product launches, partnerships, geographic expansions, leadership changes beyond the founder, or capital raises. As a result, the analytical floor for this profile is limited: EasyCard is a small, founder-owned Israeli payment gateway whose detailed product, commercial, and financial profile is not visible in the available source material.
EasyCard firmographics
Firmographics- Name
- EasyCard
- Website
- https://e-c.co.il
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 11–50 employees
- Short description
- EasyCard is a Netanya, Israel-based credit card payment gateway founded in 2012, serving merchants in the Israeli market through transaction-based payment processing services. The founder-controlled company operates with 11-50 employees.
- Ownership category
- akta.pro rank
EasyCard industry classification
Industry- Product category
- Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where EasyCard is headquartered
LocationHeadquarters
- HQ city
- Netanya
- HQ country
- Israel
- HQ region
- Middle East
Markets served
EasyCard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations
EasyCard product offering
Product offeringCore offering
EasyCard operates as a credit card payment gateway, providing merchants with the infrastructure to process credit card transactions. The company positions itself as one of the leading credit card gateways, serving business clients with payment processing technology.
Product overview
No information available. The source content shows only a loading/verification page with no substantive information about EasyCard's products or services.
Differentiator
Problem solved
Functional benefit
Products and services
- Credit Card Gateway A credit card payment gateway service described as one of the leading credit card gateways, enabling merchant clients to process card-based transactions through the company's platform.
Companies that use EasyCard
Customer profileIdeal customer profiles1 record
EasyCard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EasyCard competitors and assessment
Company assessmentDirect peers
- CardCom: Israeli payment gateway and online clearing service for credit card and alternative payments; directly competes with EasyCard for Israeli e-commerce merchants.
- Tranzila: Israeli credit card payment gateway and processing platform serving online and retail merchants — directly comparable to EasyCard in product, geography, and target customer.
- Z Credit (Zcredit): Israeli payment processor and gateway offering credit card clearing and POS integrations to merchants across Israel — same domestic niche as EasyCard.
- Pelecard (Pelephone Communications): Established Israeli payment processor offering credit card clearing and POS solutions, overlapping substantially with EasyCard's merchant gateway services.
- HYP (Israel Credit Cards subsidiary / Shva-aligned gateway providers): Israeli payments gateway connected to local card schemes, providing merchant acquiring and processing services that compete with EasyCard domestically.
Broad incumbents
- PayPal: Global consumer and merchant payments platform with gateway, processing, and checkout services that overlap with EasyCard's online credit card acceptance offering.
- Adyen: Global unified payments platform serving enterprise merchants, including in Israel; broader incumbent with overlapping card-acquiring and gateway capabilities.
- Square (Block): Payments and commerce platform offering gateways, POS, and software for merchants; broader incumbent whose SMB focus overlaps EasyCard's merchant base.
- Stripe: Global payment gateway and processing platform available to Israeli merchants; a broader incumbent whose developer-first stack increasingly competes for EasyCard's target customers.
Regional players
- MONEI: Spanish/European payment gateway and processor expanding across multiple European markets; comparable gateway product set though serving a different geographic region than EasyCard.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
EasyCard social profiles
Digital presenceEasyCard financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyCard leadership team
Management profileNumber of profiles
Profiles1 record
EasyCard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyCard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyCard
What does EasyCard do?
EasyCard operates as a credit card payment gateway, providing merchants with the infrastructure to process credit card transactions. The company positions itself as one of the leading credit card gateways, serving business clients with payment processing technology.
When was EasyCard founded?
EasyCard was founded in 2012. It employs 11 to 50 people.
Where is EasyCard based?
EasyCard is headquartered in Netanya, Israel, in the Middle East region.
Who are EasyCard's main competitors?
Direct peers on record are CardCom, Tranzila, Z Credit (Zcredit), Pelecard (Pelephone Communications) and HYP (Israel Credit Cards subsidiary / Shva-aligned gateway providers). Broad incumbents are PayPal, Adyen, Square (Block) and Stripe. MONEI is listed as a regional player.
Does EasyCard have an API?
No public API is recorded for EasyCard.
What industry is EasyCard in?
EasyCard's product category is Payment Processing. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure. Its NAICS code is 52232 and its SIC code is 7370.