Sturtevants
Sturtevants is a four-location, family-owned ski and bike specialty retailer founded in 1948 in Ketchum, Idaho, serving Sun Valley with equipment sales, rentals, premium tuning, boot fitting, season leases, and guided mountain experiences.
- Company typePrivate
- Founded1948
- HeadquartersKetchum, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Sturtevants firmographics
Firmographics- Name
- Sturtevants
- Legal name
- Sturtevants of Sun Valley
- Website
- https://sturtevants-sv.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sturtevants is a four-location, family-owned ski and bike specialty retailer founded in 1948 in Ketchum, Idaho, serving Sun Valley with equipment sales, rentals, premium tuning, boot fitting, season leases, and guided mountain experiences.
- Ownership category
- akta.pro rank
Sturtevants industry classification
Industry- Product category
- Outdoor recreation retail and equipment services
- NAICS
- Sporting Goods Retailers (45911), Recreational Goods Rental (532284), Shoe Retailers (45821)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)
- akta.pro secondary industries
- Ski & Snowboard Rental & Demo Shops (CRAMAJAE), Nordic / Cross-Country Ski Retail (Skis, Boots, Bindings, Poles, Wax) (CRAMAJAG), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF)
Keywords
Where Sturtevants is headquartered
LocationHeadquarters
- HQ city
- Ketchum
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Sturtevants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Retail Equipment Sales: Sale of skis, snowboards, boots, apparel, accessories, and outdoor gear from premium brands including Rossignol, Atomic, Blizzard, Salomon, and others.
- Equipment Rentals: Daily and seasonal rental of ski, snowboard, and mountain bike equipment. Includes alpine ski packages from $29.99-$89.99, backcountry packages at $99.99, and bike rentals.
- Service and Tuning: Ski and snowboard tuning, boot fitting, binding services, and technical services. Includes race services, Nordic tuning, and boot fitting services.
- Season Lease Programs: Season-long ski and snowboard lease packages for juniors and adults, offering affordable, exchangeable equipment with premium brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Adult Sport Ski Rental |
| Usage-based | Pay-as-you-go | Adult Performance Demo Ski Rental |
| Usage-based | Pay-as-you-go | Adult Premium Demo Ski Rental |
| Usage-based | Pay-as-you-go | Junior Sport Ski Rental |
| Usage-based | Pay-as-you-go | Junior Race & Twin Tip Ski Rental |
| Usage-based | Pay-as-you-go | Adult Backcountry Demo Package |
| Usage-based | Pay-as-you-go | Adult Sport Snowboard Rental |
| Usage-based | Pay-as-you-go | Junior Snowboard Rental |
| Unit Pricing | Pay-as-you-go | Kids Mountain Bike Camp |
| Unit Pricing | Pay-as-you-go | Mountain Bike Fundamentals Clinic |
| Unit Pricing | Pay-as-you-go | Mountain Bike Cornering Clinic |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Sturtevants product offering
Product offeringCore offering
Sturtevants operates four retail stores in Ketchum and Hailey, Idaho, selling and renting ski, snowboard, mountain bike, Nordic, and outdoor apparel/gear from premium brands, and providing professional services including boot fitting, ski/snowboard tuning, and guided mountain biking and hiking through its Sun Valley Mountain Guides division. The company has served Sun Valley outdoor recreationists since 1948 with retail, rental, lease, and guided experience offerings.
Product overview
Sturtevants is a multi-location outdoor recreation retail store operating four locations in Ketchum and Hailey, Idaho, specializing in ski and bike equipment, rentals, services, and guided experiences. The core offering includes ski equipment sales, rentals, and tuning services (Alpine, backcountry, and Nordic), comprehensive boot fitting with their 'No Excuses Boot Fit Guarantee', and season lease programs for juniors. Their bike division encompasses mountain bike and e-bike sales/rentals, guided mountain biking services including trail shuttles and skill clinics, and kids summer camps. Additional services include professional ski race tuning using Wintersteiger technology, guided hiking, and a full range of outdoor apparel and accessories from partner brands.
Differentiator
Problem solved
Functional benefit
Brands
- Sun Valley Mountain Guides: Guide services division offering guided mountain biking, hiking, trail shuttles, and mountain bike camps for the Sun Valley area.
Products and services
- Ski Equipment Sales and Rentals
- Ski and Snowboard Tuning Services
- Boot Fitting Services
- Season Lease Ski and Snowboard Packages
- Bike Equipment Sales and Rentals
- Guided Mountain Biking (Sun Valley Mountain Guides)
- Kids Mountain Bike Camps
- Guided Hiking (Sun Valley Mountain Guides)
- Race Services
- Apparel and Accessories
- Stio Concept Store
- Rossignol Concept Store
Quantifiable outcome
- Voted Valley's Best Ski Shop and Best Customer Service for 8 consecutive seasons
- +1 more outcomes
Companies that use Sturtevants
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Sturtevants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sturtevants partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SpecializedcoreNew partnership announced April 2026 with curated lineup of Specialized products including Turbo Levo e-Mountain bikes, Epic 9, and Turbo Vado commuter bikes. Built on shared commitment to premium performance, innovation and quality.
- StiocoreStio concept store at Limelight Hotel location featuring full collection of Stio outerwear, apparel and accessories as well as curated selection of gifts from partner brands.
- RossignolcoreRossignol concept store at Limelight Hotel. First shop in the country to launch next year's Rossignol premium products. Features full selection of Rossignol Gear, Apparel, Accessories and Footwear including Sender and Rallybird ranges.
- Sun Valley GuidesminorPartner for backcountry guiding services. Provides beacons for guests joining professional guides for backcountry skiing adventures.
- Sawtooth Mountain GuidesminorPartner for backcountry guiding services. Customers can join professional guides for avalanche safety education and backcountry adventures.
- Rotarun Ski Areaminor25% of ski swap sales support Rotarun Ski Area's programming and operations including tuition-free Rota-Rippers and Rota-Ravens after-school programs.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sturtevants competitors and assessment
Company assessmentDirect peers
- Evo: Online-first ski, snowboard, and bike retailer that also operates physical concept stores, comparable in brand curation, premium positioning, and ski+bike category mix.
- Backcountry: Online outdoor specialty retailer carrying premium ski, bike, and apparel brands that Sturtevants stocks, competing for the same end customer with a much larger catalog and DTC reach.
- Sports Basement: Bay Area sporting goods chain selling ski, bike, and outdoor gear with strong service and rental components—same premium-service outdoor retail archetype as Sturtevants.
- Sun & Ski Sports: Multi-region outdoor and ski/bike retailer with apparel, hardgoods, and rental across several U.S. markets—an analogous 'premium outdoor' specialty store format operating at greater scale.
- Christy Sports: Multi-location Colorado and Utah ski and snowboard retail, rental, and demo shop chain with in-house boot fitting and tuning services, closely comparable in model to Sturtevants' ski-led specialty format.
- Peter Glenn Ski & Sports: Southeast U.S. ski and outdoor specialty retailer with hardgoods, apparel, and rental, matching Sturtevants' category mix of ski equipment plus premium apparel.
- Alpenglow Sports: Tahoe-area independent outdoor and ski specialty retailer offering rentals, demos, guided services, and premium apparel/equipment—comparable mountain-town independent model to Sturtevants.
- Moosejaw: Online outdoor specialty retailer focused on premium ski, snowboard, and outdoor apparel/brands, directly competing for the same premium-customer wallet as Sturtevants.
- World Cup Ski Shop: Long-standing independent ski specialty retailer in Vail, CO—closest analog as a destination ski shop with premium hardgoods, custom boot fitting, and tuning services.
Broad incumbents
- REI Co-op: Large U.S. outdoor co-op retailer with national stores, rentals, and services—an incumbent that overlaps heavily with Sturtevants' ski, bike, and outdoor categories but at vastly broader scale and assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sturtevants social profiles
Digital presenceSturtevants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sturtevants leadership team
Management profileNumber of profiles
Profiles3 records
Sturtevants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sturtevants M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sturtevants
What does Sturtevants do?
Sturtevants operates four retail stores in Ketchum and Hailey, Idaho, selling and renting ski, snowboard, mountain bike, Nordic, and outdoor apparel/gear from premium brands, and providing professional services including boot fitting, ski/snowboard tuning, and guided mountain biking and hiking through its Sun Valley Mountain Guides division. The company has served Sun Valley outdoor recreationists since 1948 with retail, rental, lease, and guided experience offerings.
Is Sturtevants a public or private company?
Sturtevants is a private company. It is classified as family owned and is currently operating.
When was Sturtevants founded?
Sturtevants was founded in 1948. It employs 1 to 10 people.
Where is Sturtevants based?
Sturtevants is headquartered in Ketchum, United States, in the North America region.
How does Sturtevants make money?
Four revenue lines are on record. Retail Equipment Sales are the primary driver. The others are equipment Rentals, service and Tuning and season Lease Programs.
Who are Sturtevants's main competitors?
Direct peers on record are Evo, Backcountry, Sports Basement, Sun & Ski Sports, Christy Sports, Peter Glenn Ski & Sports, Alpenglow Sports, Moosejaw and World Cup Ski Shop. REI Co-op is listed as a broad incumbent.
Does Sturtevants have an API?
No public API is recorded for Sturtevants.
What industry is Sturtevants in?
Sturtevants's product category is Outdoor recreation retail and equipment services. Its primary akta.pro industry code is CRAMAJAA, Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles), with a secondary code of CRAMAJAE, Ski & Snowboard Rental & Demo Shops. Its NAICS code is 45911 and its SIC code is 5940.