MCG

Name

MCG

Legal name

Medperion GmbH

Website

https://medical-consulting.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

MCG Medical Consulting Group is a healthcare-specialized PR and communications agency that advises clients in the health sector and executes integrated communication campaigns. Its offerings span consulting, media relations, medical content and education, social media, and event management, delivered by an in-house team of Medical Writers, Social Media Experts, Event Professionals, Media Liaison Managers, and Editors.

Product overview

MCG Medical Consulting Group operates as an integrated communications service provider within the healthcare sector, offering a unified suite of PR and communication services rather than a software platform architecture. The core offering is Healthcare PR Services, which encompasses consulting, media relations, and strategic communication campaigns. Supporting this are specialized service modules including Medical Content & Education (with dedicated Medical Writers), Press & Media Relations (managed by Media Liaison Managers and editors), Social Media Services (handled by social media experts), and Event Management (delivered by event professionals). Medical Education serves as a distinct service offering for professional development. All services are delivered as part of an integrated communications approach under the Medperion Communication parent company, which has served the healthcare market for over 25 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare PR Services Strategic PR consulting and integrated communication campaign services designed for pharmaceutical, medical device, healthcare provider, and other health market organizations.
• Medical Content & Education Creation of medical content and educational materials for healthcare audiences, supported by dedicated in-house Medical Writers to ensure medical quality and depth.
• Press & Media Relations Media relations management and press communication services for healthcare organizations, handled by dedicated Media Liaison Managers and Editors (Redakteure).
• Social Media Services Social media strategy, content, and campaign execution for healthcare clients, delivered by in-house Social Media Experts (Social Media Experten).
• Event Management Organization and management of events within the healthcare sector, delivered by in-house Event Professionals (Event Profis).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Direct peers

• Fischerappelt: Germany-based PR and communications agency with a dedicated health practice serving pharma, medical technology, and healthcare providers. Comparable offering breadth (PR, content, events, social) and similar vertical focus make it a close domestic peer.
• Scholz & Friends Health: German healthcare creative and communications agency within Scholz & Friends. Comparable because it offers healthcare-focused PR, advertising, and content services to pharma and medical clients in the same DACH market MCG serves.
• Serviceplan Health & Life: German healthcare marketing and communications agency within the Serviceplan Group. Highly comparable: serves pharma and medtech clients in Germany with integrated communications, medical content, and digital health offerings — directly overlapping MCG's core verticals and service mix.

Broad incumbents

• Ketchum Germany (Health): German arm of Ketchum with healthcare and life-sciences communications capabilities. Competes with MCG for pharma, medtech, and provider PR mandates but as part of a larger international network.
• BCW (healthcare practice): Global communications agency with healthcare and pharma expertise. Overlaps with MCG on medical communications, PR, and stakeholder engagement for pharma and medtech clients across European markets.
• Ogilvy Health Germany: Healthcare communications arm of Ogilvy operating in Germany. Competes with MCG on healthcare PR and medical education engagements, but as part of a global network with significantly broader service and geographic reach.
• Edelman (Germany / Health): Global communications firm with a strong German presence and a dedicated health practice. Edelman is a broader incumbent offering healthcare PR alongside corporate, consumer, and digital communications — competitive overlap with MCG on pharma and medtech accounts but at materially larger scale.
• WE Communications (Germany): Global communications agency with a Health practice active in the DACH region. Comparable for healthcare PR and integrated communications, particularly for technology and life-sciences clients, though at larger network scale than MCG.
• Burson (healthcare practice): Global communications firm with deep healthcare and life-sciences practice. Comparable to MCG on healthcare PR, patient communications, and media relations but operates at significantly larger scale and broader geographic scope.

Emerging players

• GCI Health Germany: Healthcare-specialist PR and communications agency from the WPP network with growing DACH presence. Directly comparable on healthcare-focused PR and medical communications, with a stronger global footprint but similar vertical specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCG