Electrify Canada
Electrify Canada operates a public DC fast charging network for electric vehicles in Canada, deploying Ultra-Fast (150 kW) and Hyper-Fast (350 kW) stations along major highways and metropolitan areas. Founded in 2018 as a subsidiary of Electrify America, it serves EV drivers via per-kWh transactions, a $7/month Pass+ subscription, and OEM-bundled Premium Offers from Volkswagen, Audi, Porsche, and BMW.
- Company typePrivate
- Founded2018
- HeadquartersAjax, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Electrify Canada does
Electrify Canada, Inc. is a privately held operator of public DC fast charging stations for electric vehicles, headquartered in Ajax, Ontario, and operating since July 2018 as a Canadian subsidiary of Electrify America (a VW Group strategic entity). The company deploys a network of Ultra-Fast (150 kW) and Hyper-Fast (350 kW) CCS chargers, supplemented by CHAdeMO (50 kW) connectors, sited along major Canadian highways and in metropolitan areas to serve BEV and PHEV drivers requiring public high-power charging. Technical differentiation rests on Plug&Charge (IEC/ISO 15118) automated authentication, balanced-charging power-sharing that allocates up to 350 kW to a single vehicle or 150 kW across two adjacent stalls, and a proprietary network management tool developed under in-house software and firmware engineering leadership.
Revenue is generated through per-kWh transaction fees on charging sessions, a $7/month Pass+ subscription offering 20% savings on charging costs, $0.40/minute idle fees applied 10 minutes post-session, and OEM-funded Premium Offers in which automaker partners (Volkswagen, Audi, Porsche, BMW) purchase kilowatt-hour credits bundled with new-vehicle purchases. Distribution combines physical station access with credit/debit contactless payment, iOS and Android mobile apps, Apple Wallet/Google Wallet NFC tap-to-charge, and automaker app integrations (My Porsche, myAudi). The Site Host Program extends a B2B channel to commercial property owners, where Electrify Canada funds 100% of design, hardware, installation, and maintenance costs in exchange for hosting rights and shared monetization, while a Level 2 HomeStation product line adds a residential hardware revenue line. The company's customer base is anchored on the B2C EV-driver segment but is structurally tied to VW-Group OEM relationships through Premium Offers, making parent-company strategic direction a key determinant of operating scope.
Electrify Canada firmographics
Firmographics- Name
- Electrify Canada
- Legal name
- Electrify Canada, Inc.
- Website
- https://electrify-canada.ca
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Electrify Canada operates a public DC fast charging network for electric vehicles in Canada, deploying Ultra-Fast (150 kW) and Hyper-Fast (350 kW) stations along major highways and metropolitan areas. Founded in 2018 as a subsidiary of Electrify America, it serves EV drivers via per-kWh transactions, a $7/month Pass+ subscription, and OEM-bundled Premium Offers from Volkswagen, Audi, Porsche, and BMW.
- Ownership category
- akta.pro rank
Electrify Canada industry classification
Industry- Product category
- EV Charging Infrastructure
- NAICS
- Electric Power Distribution (221122)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Operations & Parking-Lot Electrification Management (BPABAKAK)
- akta.pro secondary industries
- EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK), EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI)
Keywords
Where Electrify Canada is headquartered
LocationHeadquarters
- HQ city
- Ajax
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Electrify Canada business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Pay-per-Use Charging Fees: Transaction-based revenue from DC fast charging sessions. Customers pay for energy delivered (kWh) at their vehicle's maximum accepted rate. Pricing varies by location and is displayed on charger screen and in app.
- Pass+ Subscription: Monthly subscription plan ($7/month) offering 20% savings on charging costs. Provides recurring revenue from frequent EV drivers.
- Idle Fees: $0.40 per minute idle fee charged to drivers who do not unplug within 10 minutes after charging session completes. Encourages charger turnover and generates additional revenue.
- Premium Offers / OEM Partnerships: Co-branded charging benefits provided by automotive manufacturers (Audi, BMW, Porsche, VW) as part of vehicle purchase. Manufacturers fund charging credits (e.g., 1,400 kWh for VW, 3 years for BMW i7).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Guest Pay-Per-Use - No membership required |
| Freemium | Monthly | Pass Membership - Free tier with app benefits |
| Subscription | Monthly | Pass+ Membership - Premium subscription with 20% savings |
| Usage-based | Pay-as-you-go | Idle Fee - Per-minute charge for overstay |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Electrify Canada product offering
Product offeringCore offering
Electrify Canada operates a public DC fast charging network for electric vehicles across Canada, offering Ultra-Fast (up to 150 kW) and Hyper-Fast (up to 350 kW) charging speeds using CCS and CHAdeMO connectors. The network includes a free Pass membership and a $7/month Pass+ subscription, OEM-bundled Premium Offers for new EV owners, a HomeStation Level 2 home charger, and a mobile app supporting Plug&Charge (IEC/ISO 15118) automated payment.
Product overview
Electrify Canada operates a public DC fast charging network for electric vehicles, built around three membership tiers (Pass free, Pass+ at $7/month with 20% savings, and Premium Offers bundled with automaker vehicle purchases). The core offering includes Hyper-Fast (up to 350 kW CCS) and Ultra-Fast (up to 150 kW CCS) chargers, complemented by the HomeStation Level 2 home charger and the Electrify Canada mobile app for iOS/Android. Plug&Charge (IEC/ISO 15118) is available across all stations for capable vehicles. The company also runs a Site Host Program for commercial property owners. The network was established in July 2018 and is headquartered in Ajax, Ontario.
Differentiator
Problem solved
Functional benefit
Brands
- HomeStation: Level 2 home charger for residential EV charging with installation and operation manual available.
- Plug&Charge
Products and services
- Public DC Fast Charging Network Network of public electric vehicle DC fast charging stations along major highways and in metropolitan areas across Canada, offering Ultra-Fast (up to 150 kW) and Hyper-Fast (up to 350 kW) charging speeds for BEV and PHEV drivers.
- Pass Membership Free membership plan for individual EV drivers offering real-time charger availability, contactless payment via smartphone app, favorite stations, and session tracking with no monthly fee.
- Pass+ Membership Premium subscription membership at $7/month offering up to 20% savings on all charging sessions, with all Pass membership benefits included.
- Premium Offers Complimentary charging benefits bundled with purchase or lease of electric vehicles from participating manufacturers (BMW, Porsche, Audi, Volkswagen), offered via enrollment codes or automaker app integration (e.g., 1,400 kWh for VW/Audi, 3 years for BMW i7, up to 2 years for Porsche BEVs).
- HomeStation Level 2 home charger product available for purchase, enabling at-home EV charging with smart scheduling and remote control via the Electrify Canada mobile app.
- Electrify Canada Mobile App Mobile application for iOS and Android that enables station location, real-time availability, contactless payment, charging session tracking, and account management including Pass/Pass+ membership.
- Site Host Program Program allowing commercial property owners to host Electrify Canada DC fast charging stations on their premises, with Electrify Canada covering 100% of upfront capital, installation, and maintenance costs in exchange for hosting rights.
Quantifiable outcome
- Charging speeds reach 4-30 km of range per minute of charging for capable vehicles
- +2 more outcomes
Companies that use Electrify Canada
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Electrify Canada technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature5 records
Electrify Canada partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- VolkswagencoreVW ID.4 and ID. Buzz (2025) owners receive 1,400 kWh of complimentary DC fast charging for 48 months from vehicle purchase. Enrollment via Electrify Canada app with 6-digit dealer code and VIN verification.
- BMWcoreBMW provides 3 years of complimentary DC fast charging at Electrify Canada Ultra-Fast stations for BMW i7 owners after vehicle purchase and enrollment. BMW i7 Charging Plan includes Plug&Charge activation functionality.
- PorschecorePorsche partners with Electrify Canada to provide up to two years of complimentary 30-minute Hyper-Fast charging sessions for new Porsche BEV owners in Canada. Porsche Taycan (MY2021-2025) and Macan Electric (2024-2025) eligible. Plug&Charge functionality available for enrolled vehicles.
- AudicoreAudi e-tron owners receive 1,400 kWh of DC Fast Charging available for four years from vehicle purchase on Electrify Canada network. Supports various e-tron models including Q4, Q6, Q8, and RS e-tron GT.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Electrify Canada competitors and assessment
Company assessmentDirect peers
- ChargePoint: ChargePoint operates one of the largest public EV charging networks in North America, with a comparable mix of Level 2 and DC fast charging, app-based payment, and fleet/site host programs. It is a broad incumbent peer competing for the same commercial property partners and EV drivers.
- EVgo: EVgo is a US-focused DC fast charging network operator with 350 kW capable stalls and OEM partnerships (e.g., GM, Toyota, Nissan). It is directly comparable on hardware specs, OEM bundled offers, and highway corridor strategy.
- FLO: FLO is a Canadian-headquartered EV charging network operator offering Level 2 and DC fast charging across Canada and the US. It is the closest direct competitor to Electrify Canada, with overlapping CCS/CHAdeMO portfolios, similar site host programs, and a Canadian manufacturing footprint.
- Tesla Supercharger: Tesla's Supercharger network is the largest DC fast-charging network globally and is now opening to non-Tesla EVs in Canada via the NACS standard. It directly competes for highway corridor fast-charging share and sets price/throughput benchmarks.
Regional players
- BC Hydro EV: BC Hydro operates a public DC fast charging network across British Columbia under the "Fast Charging" program, directly competing with Electrify Canada in a key Canadian corridor. Comparable on DC fast charging services and public funding model.
- Allego: Allego is a European public EV charging network operator with comparable Pan-European DC fast charging and ultra-fast charging services. Comparable on business model (network operator with OEM-style partnerships) but operates in a different geography.
- Petro-Canada (Suncor): Petro-Canada has deployed DC fast chargers across its nationwide gas station footprint under the "Petro-Canada Electric" brand. Its owned real estate at highway sites is a structural advantage competing directly with Electrify Canada for corridor placements.
Emerging players
- Circle K (Couche-Tard): Circle K (parent: Alimentation Couche-Tard, headquartered in Laval, Quebec) has been rolling out DC fast chargers across its North American convenience store footprint. Its owned retail real estate creates a competing site host model, with particularly strong overlap in eastern Canada.
- Blink Charging: Blink Charging operates Level 2 and DC fast charging networks across North America, with focus on commercial property hosts and fleet operators. Overlapping target segments (site hosts, EV drivers) make it a comparable competitor, though with a smaller Canadian footprint.
Others
- Electrify America: Electrify America is the parent company and operating partner; while not a market competitor, it shares engineering, software, and procurement with Electrify Canada, and is the obvious benchmark for evaluating parent-level strategy, scale economics, and OEM partnership design.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Electrify Canada social profiles
Digital presenceElectrify Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electrify Canada leadership team
Management profileNumber of profiles
Profiles11 records
Electrify Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electrify Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electrify Canada
What does Electrify Canada do?
Electrify Canada operates a public DC fast charging network for electric vehicles across Canada, offering Ultra-Fast (up to 150 kW) and Hyper-Fast (up to 350 kW) charging speeds using CCS and CHAdeMO connectors. The network includes a free Pass membership and a $7/month Pass+ subscription, OEM-bundled Premium Offers for new EV owners, a HomeStation Level 2 home charger, and a mobile app supporting Plug&Charge (IEC/ISO 15118) automated payment.
Is Electrify Canada a public or private company?
Electrify Canada is a private company. It is classified as corporate owned and is currently operating.
When was Electrify Canada founded?
Electrify Canada was founded in 2018. It employs 11 to 50 people.
Where is Electrify Canada based?
Electrify Canada is headquartered in Ajax, Canada, in the North America region.
How does Electrify Canada make money?
Four revenue lines are on record. Pay-per-Use Charging Fees are the primary driver. The others are pass+ Subscription, idle Fees and premium Offers / OEM Partnerships.
Who are Electrify Canada's main competitors?
Direct peers on record are ChargePoint, EVgo, FLO and Tesla Supercharger. Regional players are BC Hydro EV, Allego and Petro-Canada (Suncor). Emerging players are Circle K (Couche-Tard) and Blink Charging. Electrify America is listed as an others.
Does Electrify Canada have an API?
No public API is recorded for Electrify Canada.
What industry is Electrify Canada in?
Electrify Canada's product category is EV Charging Infrastructure. Its primary akta.pro industry code is BPABAKAK, EV Charging Operations & Parking-Lot Electrification Management, with a secondary code of TLAKAMAF, EV Charger Operations, Maintenance & Field Service (O&M). Its NAICS code is 221122 and its SIC code is 4911.