Napa Valley Coffee Roasting

What Napa Valley Coffee Roasting does

Napa Valley Coffee Roasting Company is a family-owned specialty coffee roaster founded in 1985 and headquartered in Napa, California. The company roasts in small batches of approximately 20 pounds, four to six nights per week, sourcing nine to ten single-origin coffees from Indonesia, Africa, and the Americas and designing roast profiles to maximize each origin's character. Its product portfolio includes roughly 100 proprietary blends, single-origin coffees, decaf options, signature blends co-branded with local restaurants and wineries, and contribution blends that donate 20% of proceeds to local nonprofits such as the Napa City Firefighters Association, the Alzheimer's Association, Community Health Napa Valley, the Napa Valley Vine Trail, Monarch Justice Center, and the Napa County Deputy Sheriffs' Association. Distribution operates through two company-owned retail cafes (Napa on Main Street and St. Helena), a Squarespace-based e-commerce site offering free domestic shipping, a monthly Coffee Club subscription (single bag from $150 for six months, two bags from $240 for six months), and a wholesale program delivering to wineries, restaurants, offices, bed and breakfasts, and hotels throughout Napa Valley with free Thursday delivery. Ownership rests with the Sange family (Ben Sange and Charlie Sange), with Doug Dunlap as Director of Retail Operations and Amber Bohan managing wholesale operations; no outside investors or parent company are disclosed.

Name

Napa Valley Coffee Roasting

Legal name

Napa Valley Coffee Roasting Company

Website

https://napavalleycoffee.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Napa Valley Coffee Roasting Company is a family-owned specialty coffee roaster founded in 1985 that sells freshly roasted proprietary and single-origin coffees to consumers, restaurants, wineries, hotels, and offices through two retail cafes in Napa and St. Helena, an e-commerce subscription Coffee Club, and a regional wholesale delivery program.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Beverage Manufacturing (3121)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

Keywords

• Specialty coffee roasting
• Small-batch coffee
• Coffee subscription service
• Wholesale coffee supply
• Signature coffee blends

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Coffee Sales: Direct sales of freshly roasted whole bean coffee to consumers through physical cafe locations and e-commerce website. Products include single-origin coffees and proprietary blends in 12oz bags.
2. Coffee Club Subscription: Monthly subscription service delivering freshly roasted coffee to customers' doors. Options include single bag ($150) or two bags ($240) per month for 6 or 12 month terms.
3. Wholesale: Supplies freshly roasted wholesale coffee to wineries, restaurants, offices, bed and breakfasts, and hotels throughout Napa Valley. Orders in 5 lb increments delivered in zip-lock bags or 12oz/2oz heat-sealed valve bags.
4. Cafe Drinks: In-café sales of espresso drinks, cold brews, teas, and pastries at two physical locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Napa Valley Coffee Roasting Company is a specialty coffee roaster that produces small-batch, fresh-roasted whole bean coffee in approximately 20-pound batches roasted 4 to 6 nights per week. The company sells its coffee through retail cafe locations in Napa and St. Helena, an e-commerce store, a monthly Coffee Club subscription, and a wholesale program supplying wineries, restaurants, hotels, offices, and bed & breakfasts throughout Napa Valley. It also creates signature and contribution blends (donating a percentage of proceeds to local nonprofits) and offers custom blend development for restaurants and organizations.

Product overview

Napa Valley Coffee Roasting Company operates as a specialty coffee roasting company with a portfolio of products centered around freshly roasted coffee. The core offering consists of approximately 100+ proprietary coffee blends (house blends named after local businesses, restaurants, and charities) and single-origin coffees from Indonesia, Africa, and the Americas. The company offers subscription-based Coffee Club memberships delivering 12oz bags monthly, a wholesale B2B program for local businesses, and in-store cafe services featuring espresso drinks. Contribution blends (such as Firehouse Mud, Walk2EndAlz, Mind Booster) donate percentages to local nonprofits. Merchandise includes branded mugs. All products revolve around the specialty coffee roasting operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffee Club Subscription Monthly subscription delivering one or two 12oz bags of freshly roasted specialty coffee to subscribers' doors. Customers choose 6 or 12 month terms, receive roasted-to-order coffee shipped the next day, and gain access to subscriber-only discount codes.
• Wholesale Coffee Program B2B wholesale coffee supply to wineries, restaurants, offices, bed & breakfasts, and hotels throughout Napa Valley. Orders placed by Tuesday are delivered for free on Thursdays in 5 lb increments or 12oz/2oz valve bags.
• In-Cafe Espresso and Drink Service Walk-in cafe service at the Napa and St. Helena locations serving espresso drinks, cold brew, teas, and pastries from 6:30 AM to 5 PM daily.
• Signature and House Coffee Blends Retail line of fresh-roasted coffee blends and single-origin coffees in 12oz bags, including proprietary house blends, signature blends named after local establishments and individuals, and single-origin offerings sourced from Indonesia, Africa, and the Americas.
• Coffee-for-a-Cause Contribution Blends Branded coffee blends created in partnership with local nonprofits (e.g., Napa City Firefighters Association, Alzheimer's Association, Napa Valley Vine Trail) where 20% of each bag sold is donated to the partner cause.
• Decaf Coffee Line Decaffeinated specialty coffee options offered as 12oz bags, including Decaf French Roast, Decaf Espresso, and Decaf Colombian.
• Custom Blend Creation Service Custom coffee blend creation service where customers can design their own proprietary blend, leveraging the roaster's blend development capability typically used for restaurants and nonprofit partners.
• Landmark Sampler Gift Set Six half-pound bag sampler pack of the roaster's top blends offered as a gift or variety tasting set.
• Branded Logo Mug Merchandise Branded 12oz ceramic merchandise mug featuring the Napa Valley Coffee Roasting Company logo, sold as ancillary retail merchandise.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor.

• Napa City Firefighters Association Local 3124minorStrategic or Co-development PartnerCreated 'Firehouse Mud' blend with 20% of proceeds benefiting the Napa City Firefighters Association. Association is a nonprofit that gives funds back to the community supporting youth sports, little league, fire/police chaplain programs, and charitable initiatives.
• Community Health Napa ValleyminorStrategic or Co-development PartnerCreated 'Mind Booster' blend with 20% of purchases benefiting Community Brain Health programs through their Alzheimer's and Dementia Resource Center serving Calistoga to American Canyon.
• Monarch Justice CenterminorStrategic or Co-development PartnerCreated NPD Blue blend with 20% of each bag sold benefiting Monarch Justice Center.
• Napa Valley Vine TrailminorStrategic or Co-development PartnerCreated Vine Trail 'Blazer' blend with 20% of purchase benefiting the Napa Valley Vine Trail initiative to build a 47-mile walking and biking trail system connecting Vallejo to Calistoga.
• Alzheimer's AssociationminorStrategic or Co-development PartnerCreated Walk2EndAlz blend with 20% of purchase benefiting the Alzheimer's Association to expand local services in Napa County and drive research toward treatment and a cure.
• Napa County Deputy Sheriffs' AssociationminorStrategic or Co-development PartnerCreated Tan & Green blend with 20% of sales benefiting the Napa County Deputy Sheriffs' Association.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Blue Bottle Coffee: Specialty coffee roaster and cafe chain emphasizing freshness, single-origin sourcing, and subscription DTC. Closely comparable artisanal positioning, multi-channel model, and subscription offerings.
• Verve Coffee Roasters: California-based specialty roaster with cafes, e-commerce, and subscriptions. Closely comparable California-rooted brand, small-batch roasting, DTC subscriptions, and cafe retail model.
• Counter Culture Coffee: Specialty roaster focused on sustainability, single-origin transparency, and wholesale to restaurants and cafes. Comparable in small-batch roasting philosophy and B2B wholesale orientation toward premium hospitality customers.
• Intelligentsia Coffee: Direct-trade specialty roaster with wholesale accounts and cafes. Direct overlap in small-batch roasting, single-origin sourcing from Africa and Latin America, and signature blend creation for restaurant partners.
• Ritual Coffee Roasters: Specialty micro-roaster with strong wholesale ties to premium restaurants and a subscription program. Comparable small-batch quality positioning and restaurant/winery signature blend relationships.
• Stumptown Coffee Roasters: Specialty small-batch roaster known for direct-trade sourcing and signature blends, with wholesale and cafe distribution. Direct competitor in the premium, small-batch, multi-channel specialty coffee niche.
• Equator Coffees: Specialty roaster operating cafes and wholesale accounts with a focus on sustainability and signature blends for hospitality. Comparable Northern California presence, B2B hospitality focus, and DTC channels.
• La Colombe Coffee Roasters: Specialty coffee roaster operating cafes and DTC with a strong subscription and ready-to-drink business. Comparable multi-channel specialty model spanning cafes, subscriptions, and wholesale.

Broad incumbents

• Peet's Coffee: Large-scale specialty coffee roaster and cafe operator with deep B2B and DTC channels. Comparable as a vertically integrated roaster-cafe-retailer serving both premium consumers and wholesale accounts, but at vastly greater scale and capital base.

Regional players

• Sightglass Coffee: San Francisco specialty roaster and cafe operator with wholesale and subscription offerings. Comparable small-batch artisan roaster-cafe hybrid, though serving a different metropolitan geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NapaValleyCoffeeRoasting
• Instagraminstagram.com/napavalleycoffee
• Xx.com/NVCRC
• LinkedInlinkedin.com/company/napa-valley-coffee-roasting-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Napa Valley Coffee Roasting