Procedo
- Company typePrivate
- Founded1986
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
Procedo firmographics
Firmographics- Name
- Procedo
- Legal name
- Procedo AB
- Website
- https://procedo.se
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Procedo industry classification
Industry- Product category
- Real Estate Investment Management
- NAICS
- Lessors of Real Estate (5311), Portfolio Management and Investment Advice (523940)
- SIC
- Investors, Nec (6799), Lessors Of Real Property, Nec (6519)
- akta.pro industry
- Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support)Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Advisory & Consulting (Investment, Strategy)
Keywords
Where Procedo is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Procedo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real estate investment returns: Procedo generates returns through long-term real estate ownership, including rental income from residential and industrial properties, capital appreciation, and strategic exits through property or company sales.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Procedo product offering
Product offeringCore offering
Procedo is a private investment firm that initiates and manages real estate businesses, focused on long-term ownership of residential and industrial property across Sweden, continental Europe, and the UK & Ireland. The firm identifies investment opportunities through proprietary market monitoring and analysis, builds companies around those theses, and runs customized asset management setups. Current offerings consist of a Berlin residential portfolio, the Swedish industrial real estate company Asservo Fastigheter (founded 2023), and other opportunistic investments.
Product overview
Procedo is an investment firm focused on initiating and managing real estate businesses. The company's product/service offering consists of three distinct investment portfolios: (1) Residential in Berlin - a long-established residential real estate portfolio in Germany's capital, identified as a key market in the early 2000s; (2) Asservo Fastigheter - an industrial real estate company founded in 2023 focusing on high-quality industrial properties in Sweden's growth regions; and (3) Other investments - opportunistic investments that may be related or unrelated to real estate. The firm operates across Sweden, continental Europe, and the UK & Ireland, creating value through active asset management, strategic investment identification, company building, and operational optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential in Berlin Long-term residential real estate portfolio in Berlin, Germany. Procedo identified Berlin as an attractive market in the early 2000s and has continued to expand its residential presence in what it describes as one of Europe's most exciting capitals. Targets long-term Berlin tenants and is operated through Procedo's Berlin office under Per Johansson.
- Asservo Fastigheter (Industrial in Sweden) Industrial real estate company wholly owned by Procedo, focused on high-quality industrial properties in Sweden's growth regions. Targets top industrial locations and long-term partnerships with strong tenants. Operated through Procedo's Stockholm office under Gustav Hertzberg.
- Other investments Opportunistic, often real estate-related investments pursued by Procedo outside of the Berlin residential and Swedish industrial core portfolios. Includes historical investments such as the 2010s joint venture for housing development in France and ongoing consideration of new investment opportunities introduced by external parties.
Companies that use Procedo
Customer profileSegments3 records
Ideal customer profiles3 records
Procedo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Procedo partnerships and signals
Strategic signalScale indicators4 records
Recent moves12 records
Expansion highlights4 records
Procedo competitors and assessment
Company assessmentBroad incumbents
- Vonovia: Germany's largest residential real estate company with extensive Berlin holdings. Highly relevant comparable for Procedo's Berlin residential portfolio though at substantially larger scale and publicly listed.
- Heimstaden: Large Nordic-headquartered residential real estate company operating across Sweden, Germany, Denmark, Norway, and other European markets. Comparable as a major Berlin/Sweden residential owner, though at much larger scale with institutional capital backing.
- Patrizia: European real estate investment manager with pan-European investment strategies across residential, commercial, and logistics. Comparable to Procedo as a pan-European real estate investor with multiple product lines.
- Deutsche Wohnen: Major German residential real estate company with significant Berlin exposure. Comparable as a Berlin residential landlord facing the same regulatory and rent-cap dynamics as Procedo.
- Akelius Residential: European residential real estate company with major portfolios in Germany and Sweden. Comparable as a Berlin-focused residential owner operating in the same regulatory environment as Procedo's residential holdings.
Direct peers
- Sveafastigheter: Swedish real estate private equity firm focused on residential and community property investments across the Nordics. Closely comparable as a Nordic PE-style real estate investor with similar long-horizon, value-add philosophy.
- Catella: Swedish investment bank and asset manager focused on real estate investments and fund management across Europe. Directly comparable to Procedo as a Nordic-headquartered real estate investment firm executing pan-European strategies.
- Brunswick Real Estate: Pan-European real estate investment manager with Nordic roots. Comparable to Procedo as a similarly-sized European real estate PE platform — relevant given Procedo's CEO Sweden previously worked there.
Emerging players
- Corestate Capital: European real estate investment manager focused on mid-market residential and commercial opportunities across Europe. Comparable as a European real estate investor with similar size and multi-country focus.
Regional players
- Nordika Fastigheter: Swedish real estate investment company focused on industrial and logistics properties in the Nordics. Highly comparable to Procedo's Asservo Fastigheter industrial thesis in Sweden.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Procedo social profiles
Digital presenceProcedo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Procedo leadership team
Management profileNumber of profiles
Profiles3 records
Procedo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Procedo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Procedo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Procedo
What does Procedo do?
Procedo is a private investment firm that initiates and manages real estate businesses, focused on long-term ownership of residential and industrial property across Sweden, continental Europe, and the UK & Ireland. The firm identifies investment opportunities through proprietary market monitoring and analysis, builds companies around those theses, and runs customized asset management setups. Current offerings consist of a Berlin residential portfolio, the Swedish industrial real estate company Asservo Fastigheter (founded 2023), and other opportunistic investments.
Is Procedo a public or private company?
Procedo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Procedo founded?
Procedo was founded in 1986. It employs 1 to 10 people.
Where is Procedo based?
Procedo is headquartered in Stockholm, Sweden, in the Europe region.
How does Procedo make money?
One revenue line is on record: real estate investment returns.
Who are Procedo's main competitors?
Broad incumbents on record are Vonovia, Heimstaden, Patrizia, Deutsche Wohnen and Akelius Residential. Direct peers are Sveafastigheter, Catella and Brunswick Real Estate. Corestate Capital is listed as an emerging player. Nordika Fastigheter is listed as a regional player.
Does Procedo have an API?
No public API is recorded for Procedo.
What industry is Procedo in?
Procedo's product category is Real Estate Investment Management. Its primary akta.pro industry code is BPAJANAC, Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support). Its NAICS code is 5311 and its SIC code is 6799.