Transformations

What Transformations does

Transformations Inc. (DBA: Transformations Weight Loss & Skin Clinic) is a privately held, founder-owned chain of six medical weight loss and aesthetic clinics operating exclusively in West Virginia since its 2010 founding by CEO Joshua P. Galbraith. The company delivers physician-supervised weight management services (Semaglutide and Tirzepatide GLP-1 injections, Phentermine pharmacologic therapy, Sermorelin bio-identical hormone therapy, vitamin and lipotropic injections) alongside a comprehensive menu of non-invasive cosmetic procedures (Botox/Dysport, Juvederm and Restylane dermal fillers, Fraxel laser resurfacing, SkinPen microneedling, Plasma Pen fibroblasting, KYBELLA, chemical peels, EMSculpt HIFEM body contouring, and cosmetic tattooing) plus OBAGI medical-grade skincare retail. Six physical clinic locations — Huntington, South Charleston, Beckley, Parkersburg, Clarksburg, and Wheeling — together employ 11-50 staff including physicians collectively holding over 250 years of medical experience and a 21-year-tenured Master Injector.

The underlying technology stack is entirely third-party-sourced rather than proprietary: FDA-approved pharmaceuticals dispensed under physician supervision, OEM aesthetic and body-contouring devices (Bellus Medical SkinPen, Solta Fraxel, Allergan KYBELLA, EMSynergy EMSculpt, Plasma Pen), and partner-distributed skincare lines (Obagi Medical, SkinMedica). The company's Certificate of Need approval from the West Care Authority for its Parkersburg site constitutes its principal regulatory asset. No AI, machine learning, proprietary software, or data flywheel is disclosed.

The business model is direct-to-consumer retail healthcare: patients access services via walk-in hours, a 1-833-DIET-MDs toll-free hotline, and online inquiry forms across six owned locations. Revenue is generated through a hybrid of recurring monthly subscriptions (GLP-1 medications at $250-$475/month, Sermorelin at $225/month, InBody scan memberships at $30/month, Phentermine programs at $90-$120/month) and transactional aesthetic procedures ranging from $10 B12 injections to $3,295 full plasma pen facelifts. Patient acquisition relies on local earned media, organic search, email marketing, and word-of-mouth in West Virginia, with marketing validated by 2012 "Best in the Tri-State" recognition and ongoing regional press coverage.

Name

Transformations

Legal name

Transformations Inc.

Website

https://transformationsweightloss.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Transformations Inc. operates six physician-supervised medical weight loss and cosmetic skin care clinics across West Virginia, serving adult consumers with GLP-1 medications, hormone therapy, aesthetic injectables, laser treatments, and body contouring under a founder-owned, direct-to-consumer retail model.

Ownership category

akta.pro rank

Product category

Medical Weight Loss & Aesthetic Services

NAICS

Diet and Weight Reducing Centers (812191), Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Obesity Medicine & Weight Management (HLAKADAL)

akta.pro secondary industries

Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage) (HSADAKAM), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Weight Loss & Body Transformation Training (HSADAAAC), Detox, Lymphatic & Body Contouring Treatments (Non-Medical) (HSALAFAJ), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Medical weight loss
• Aesthetic skin treatments
• Cosmetic injectables
• Hormone replacement therapy
• Body contouring services

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Medical Weight Loss Services: Recurring revenue from prescription weight loss medications (Semaglutide, Tirzepatide, Phentermine), hormone therapy (Sermorelin), vitamin injections, and office visits. Patients pay monthly for ongoing treatments and prescriptions.
2. Aesthetic and Cosmetic Procedures: One-time and recurring revenue from cosmetic treatments including Botox/Dysport injections, dermal fillers, chemical peels, laser treatments, SkinPen microneedling, Plasma Pen, KYBELLA, and cosmetic tattooing.
3. Body Contouring (EMSculpt): Revenue from EMSculpt muscle building and body contouring treatments, positioning as West Virginia's first provider of this technology.
4. Medical Skincare Products: Sale of prescription and professional skincare products including OBAGI Medical product lines, Latisse, and tretinoin treatments.
5. Body Composition Monitoring: Monthly membership for unlimited InBody body composition scans included with weight loss program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Transformations operates a chain of medical weight loss and cosmetic skin care clinics across West Virginia, offering physician-supervised weight loss programs using prescription medications (Semaglutide, Tirzepatide, Phentermine, Sermorelin hormone therapy), vitamin injections, and cosmetic procedures including Botox, dermal fillers, laser treatments, microneedling, plasma fibroblasting, KYBELLA, and EMSculpt body contouring. The company combines medical weight management with aesthetic services delivered through six owned retail clinic locations.

Product overview

Transformations is a medical weight loss and skin care clinic operating as a single unified practice offering integrated medical and aesthetic services. The core offering combines Medical Weight Loss Treatments (including Semaglutide, Tirzepatide, Phentermine pharmacologic therapy, and Sermorelin hormone therapy) with Skin Care & Aesthetics services (Botox/Dysport, Dermal Fillers, Fraxel Laser, SkinPen microneedling, Plasma Pen, KYBELLA, Chemical Peels, and OBAGI Products). Additional services include EMSculpt body contouring, Cosmetic Tattooing, and Vitamin Injections. The practice operates six facilities across West Virginia and provides auxiliary tools including BMI and BMR calculators to support patient outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Semaglutide Weight Loss Injections FDA-approved GLP-1 receptor agonist administered as a weekly injectable for weight management. Increases insulin secretion, promotes satiety, slows gastric emptying, and helps regulate appetite and cravings. Priced at $250/month starting.
• Tirzepatide Weight Loss Injections Weekly injectable GLP-1/GIP dual agonist for weight management and type 2 diabetes treatment. Available in 2.5mg, 5mg, 10mg, and 15mg doses.
• Pharmacologic Therapy (Phentermine) Appetite suppressant weight loss therapy combining Phentermine HCl 37.5mg with Chromium Picolinate and Furosemide, including consultation and prescription management.
• Sermorelin Hormone Therapy Bio-identical GRF 1-29 peptide therapy that stimulates natural pituitary production of human growth hormone, addressing age-related GH/IGF-1 decline for muscle building, fat reduction, and skin thickness improvement.
• EMSculpt Body Contouring Non-invasive HIFEM (High-Intensity Focused Electromagnetic) procedure that induces powerful muscle contractions for non-surgical muscle building, fat reduction, and buttock toning.
• Botox/Dysport/Xeomin Injectables Botulinum toxin injections for treating wrinkles, fine lines, crow's feet, forehead lines, neck bands, and non-surgical jaw reduction. BOTOX and Xeomin priced at $11/unit; Dysport at $4/unit.
• Dermal Fillers Soft tissue injectable fillers including Juvederm Ultra, Volbella, Vollure, Voluma, and Restylane products for smoothing wrinkles and restoring facial contours and volume.
• Fraxel Laser Skin Resurfacing FDA-approved non-invasive fractional laser treatment that stimulates new skin formation to reverse aging and damage, treating acne/surgical scars, fine lines, wrinkles, brown spots, large pores, and uneven pigmentation with no downtime.
• SkinPen Microneedling FDA-cleared microneedling device that creates controlled micro-injuries to stimulate natural wound-healing, improving facial acne scars and skin rejuvenation across face, neck, and chest.
• Plasma Pen Fibroblasting Nitrogen plasma device for non-contact soft-surgery fibroblasting delivering non-surgical skin tightening, lifting, and rejuvenation using electrostatic energy from upper facial, mid facial, lower facial, and full non-surgical facelift treatments.
• KYBELLA Injectable Fat Reduction FDA-approved injectable treatment using deoxycholic acid to permanently destroy fat cells under the chin (submental fat/double chin) without surgery.
• Chemical Peels Professional chemical skin resurfacing peels using acid solutions to exfoliate skin and accelerate cell regeneration, available in light (Lunch-Time Peel), medium, and deep formulations.
• OBAGI Medical Skincare Products Medical-grade skincare product lines including OBAGI NU-DERM SYSTEM, OBAGI 360 System, OBAGI-C Rx System, Professional-C Portfolio, ELASTIderm, Hydrate, Clenziderm M.D., and Latisse for hyperpigmentation and anti-aging.
• Cosmetic & Medical Tattooing Medical micro-pigmentation procedures including nipple/areola tattooing, permanent eyebrow tattooing, upper and lower eyeliner, lip liner, scar revision/skin needling, and scar camouflage.
• Vitamin & Lipotropic Injections Prescription weekly vitamin injections including B12 shots ($10/injection) and fat-burning/energy injections with lipotropic compounds (B1, B5, Methionine, L-Carnitine, Choline, Inositol) at $20 per injection.
• InBody Body Composition Monitoring Unlimited monthly InBody body composition scans included with the weight loss program to track progress.

Quantifiable outcome

• Most Transformations patients following the program lose 1-4 pounds per week
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Obagi MedicalcoreTechnology or IntegrationTransformations offers OBAGI Medical skincare product lines including NU-DERM SYSTEM, OBAGI-C Rx System, OBAGI 360 System, Professional-C Portfolio, ELASTIderm, Hydrate, Clenziderm M.D., and Latisse. Obagi is a global specialty pharmaceutical company founded in 1988, with products primarily available through dermatologists, plastic surgeons, medical spas, and skin care professionals.
• Bellus Medical (SkinPen)coreTechnology or IntegrationTransformations uses SkinPen by Bellus Medical - the first FDA-cleared microneedling device proven to improve appearance of facial acne scars for people aged 22 and above in all skin types.
• Fraxel (Solta Medical)coreTechnology or IntegrationTransformations offers Fraxel Laser treatments - FDA-approved non-invasive skin resurfacing for treating acne/surgical scars, fine lines, wrinkles, brown spots, large pores, uneven pigmentation, and actinic keratosis.
• EMSynergy / EMSCULPTcoreTechnology or IntegrationTransformations introduced West Virginia to EMSCULPT technology using HIFEM (High-Intensity Focused Electromagnetic) procedure for non-invasive muscle building and body contouring. Featured as seen on Doctor Oz and TODAY.
• KYBELLA (Allergan/AbbVie)coreTechnology or IntegrationKYBELLA is the first and only FDA-approved nonsurgical treatment for submental fat (double chin). Deoxycholic acid injectable that destroys fat cells permanently.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Medi-Weightloss: National franchise network of physician-supervised medical weight loss clinics offering prescription pharmacotherapy (including phentermine and, increasingly, GLP-1 programs), dietitians, and lifestyle counseling. Directly comparable to Transformations' medical weight loss model, though with broader geographic reach via franchising.
• Sono Bello: National body contouring and aesthetics chain specializing in laser liposuction, Venus Freeze, and non-invasive procedures with 80+ locations. Comparable to Transformations' EMSculpt and aesthetic body contouring offering, though Sono Bello's core is surgical/semi-invasive procedures.
• Lindora: Long-standing medical weight loss and wellness clinic chain (California-rooted, now part of a larger healthcare platform) offering physician-supervised programs, prescription medications, hormone therapy, and nutrition coaching. Directly comparable to Transformations' integrated medical weight loss + wellness positioning.
• Ideal Image: Largest U.S. med-spa chain offering Botox, dermal fillers, laser hair removal, body contouring, and skin rejuvenation across 150+ locations. Comparable to Transformations' aesthetic services menu, but at national scale and without medical weight loss as a core offering.

Emerging players

• Ro: Direct-to-patient telehealth platform offering branded GLP-1 weight loss programs (e.g., the Body Program) along with men's health, dermatology, and skincare. Direct competitive overlap with Transformations' weight loss and skincare verticals, with significantly greater scale and marketing budget.
• LifeMD: Telehealth platform offering GLP-1 weight loss (semaglutide/tirzepatide), hormone optimization, primary care, and dermatology. Competes head-on with Transformations' medical weight loss and Sermorelin/hormone therapy services via a virtual-first delivery model.
• Hims & Hers Health: Direct-to-consumer telehealth platform now offering GLP-1 weight loss programs, hormone therapy, skincare, and primary care. Competes with Transformations' most profitable recurring revenue (GLP-1 subscriptions) via a lower-cost, nationwide telehealth model.

Broad incumbents

• Medifast / Optavia: Established publicly-traded weight management and nutrition coaching program using meal replacement and coach-led behavior change at scale. Comparable to Transformations' lifestyle/nutrition coaching layer, though Medifast/Optavia is non-clinical and CPG-anchored.
• WeightWatchers (WW): Iconic consumer weight management brand now expanding into GLP-1 telehealth (via the Sequence acquisition) and clinician-led obesity care. Comparable end-customer (adults seeking weight loss), but very different delivery model (subscription/community vs. in-clinic).

Regional players

• American Laser Skincare: Multi-location med-spa chain providing laser hair removal, skin rejuvenation, injectables, and body contouring services in select U.S. markets. Comparable to Transformations' aesthetic services menu, with similar multi-clinic retail model but different geographic footprint.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/medicaldieting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transformations