ABRH-MG

What ABRH-MG does

ABRH-MG (Associação Brasileira de Recursos Humanos de Minas Gerais) is the Minas Gerais state chapter of ABRH Brasil, a Brazilian non-profit professional association serving human resources practitioners. Founded in 1985, the organization operates from its headquarters at Rua Gonçalves Dias, 229 / 404, Funcionários, Belo Horizonte, and is led by President David Braga, Vice-President Renata Santana, and Executive Director Fernanda Tamietti. It serves HR professionals, C-Level executives, corporate organizations, and HR students through a portfolio of membership programs, events, awards, and strategic committees.

Its core offerings include individual, student, and corporate membership tiers (R$200–R$2,000 per year depending on profile and company size), the ABRH Premium Gold exclusive club, the annual CONARH congress and C-Level Summit MG, regional RH Summits in Uberlândia, Juiz de Fora, Ipatinga, and Varginha, thematic summits on Compensation, Generative AI, People Analytics, DEIA, Labor Relations, and Strategic Committees, the Fórum de Presidentes & CEO's, and the Prêmio Ser Humano award program. Supporting infrastructure includes city-based ambassadors, strategic committees (People & Business, Middle Management, Presidents & CEOs, Governance), an e-book content library, and social-impact programming via a partnership with ChildFund Brasil.

ABRH-MG is a community-led non-profit that monetizes its network through three revenue streams: recurring membership fees, event and award participation fees (e.g., Prêmio Ser Humano entries from R$700 to R$3,000), and tiered corporate sponsorships (Diamond, Gold, Silver, Bronze), with Diamond sponsors including TOTVS, Alelo, Exclusive Seguros, and Hospital Orizonti. The association emphasizes C-Level access as its core distribution asset, functions as a B2B lead-generation platform for sponsoring brands, and reports 2,000+ associates, 850 volunteers, 8,000+ email leads, 9,000+ LinkedIn followers, and 30,000+ website visits in 2025.

Name

ABRH-MG

Legal name

Associação Brasileira de Recursos Humanos de Minas Gerais

Website

https://abrhmg.org.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

ABRH-MG is the Minas Gerais chapter of ABRH Brasil, a non-profit professional association founded in 1985 that serves HR practitioners, C-Level executives, and corporate organizations through membership tiers, events (CONARH, C-Level Summits), the Prêmio Ser Humano award, and strategic committees.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAHAGAG

HR Technology (HRIS/HCM) Advisory & Implementation

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

SECONDARYTHAHAMAK

Regional/Field Leadership Meetings (Territory/Market Summits)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Corporate Meetings & Summits

Keywords

• Human resources association
• Professional membership services
• HR networking events
• Executive education programs
• Corporate training programs

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Annual association fees from individual professionals and corporate members. Individual membership R$450/year, students R$200/year, corporate membership scales from R$750 to R$2,000/year based on company size.
2. Award and Event Participation Fees: Revenue from Prêmio Ser Humano award submissions (R$700-R$3,000 per entry depending on organization size and category) and event registrations.
3. Sponsorships: Corporate sponsorships at different tiers (Diamond, Gold, Silver, Bronze) providing access to C-Level executives at events and branding opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ABRH-MG (Associação Brasileira de Recursos Humanos de Minas Gerais) is a regional professional association and chapter of ABRH Brasil serving HR practitioners in the state of Minas Gerais, Brazil. The association offers tiered individual and corporate memberships, annual events including CONARH and regional C-Level Summits, the Prêmio Ser Humano awards program, the ABRH Premium Gold exclusive executive club, strategic committees, thematic summits on HR topics, and social initiatives through a partnership with ChildFund Brasil.

Product overview

ABRH-MG (Associação Brasileira de Recursos Humanos - Minas Gerais) is a professional association serving human resources professionals in Minas Gerais, not a technology product company. The organization offers a portfolio of membership programs and events centered around its Premium Gold membership club, major conferences (CONARH, C-Level Summit MG), the Prêmio Ser Humano awards program, Thematic Summits, strategic forums for executives, and regional ambassador programs. Additional offerings include educational e-books on HR governance and social initiatives through ChildFund Brasil partnership. These services are designed to advance HR professionals' careers, promote best practices, and foster networking among the HR community in Minas Gerais.

Differentiator

Problem solved

Functional benefit

Products and services

• ABRH Premium Gold An exclusive premium membership club for HR executives and senior professionals, offering curated experiences with renowned market executives, networking events, and career advancement opportunities in Minas Gerais.
• CONARH Annual national human resources congress organized by ABRH-MG, one of the largest HR events in Brazil, gathering HR professionals, executives, and sponsors for content, networking, and best-practice sharing.
• C-Level Summit MG Executive summit held in Belo Horizonte and regional cities (Ipatinga, Juiz de Fora, Uberlândia) bringing together CEOs, CFOs, and CHROs for strategic discussions on leadership and human capital management.
• Prêmio Ser Humano Annual recognition award program for best practices in human resources management in Minas Gerais, celebrating innovative projects in development, organizational excellence, ESG, and young talent, with tiered entry fees (R$700 to R$3,000) based on organization size.
• Summits Temáticos Series of thematic summits covering strategic compensation, generative AI, people analytics, diversity/equity/inclusion/accessibility (DEIA), labor relations, and strategic committees, targeted at HR leaders seeking specialized content.
• Fórum de Presidentes & CEO's Exclusive forum for presidents, CEOs, and business leaders to discuss governance, leadership, and organizational resilience, hosted at venues such as the Palácio dos Mangabeiras in Belo Horizonte.

Quantifiable outcome

• ABRH-MG projects reduced CAC and increased win rate for sponsoring brands through qualified C-Level access.
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• ChildFund BrasilcoreOthersABRH-MG supports ChildFund Brasil, one of the most relevant social organizations in Brazil focused on children and adolescents in vulnerability situations. ChildFund has 58 years of operation, is present in 95 municipalities, and impacted over 1.3 million people in 2024. This partnership reinforces ABRH-MG's purpose of combining management excellence with real social impact.
• Fundação Dom Cabral (FDC)coreStrategic or Co-development PartnerFDC is a prestigious business school and strategic partner for executive education and governance discussions. ABRH-MG collaborates with FDC on Committee of People & Business activities and executive development content.
• FIEMG (Federação das Indústrias de Minas Gerais)coreStrategic or Co-development PartnerFIEMG is the federation of industries in Minas Gerais and a key partner for hosting RH Summit events and industry-focused HR discussions.
• Moore BrasilminorOthersMoore Brasil provides independent auditing services for Prêmio Ser Humano award, ensuring transparency and credibility in the award evaluation process.
• EBE EventosminorChannel Partner/ Reseller/ DistributorEvent management company supporting ABRH-MG events and activities.
• Link ComunicaçãominorOthersCommunication agency partner supporting ABRH-MG's marketing and communications activities.
• Exclusive Seguros (Diamante Sponsor)minorOthersDiamond tier sponsor of ABRH-MG, providing financial support for events and programs.
• Hospital Orizonti (Diamante Sponsor)minorOthersDiamond tier sponsor of ABRH-MG, providing financial support for events and programs.
• Alelo (Diamante Sponsor)minorOthersDiamond tier sponsor of ABRH-MG, providing financial support for events and programs.
• Mater Dei (Prata Sponsor)minorOthersSilver tier sponsor of ABRH-MG, healthcare network providing financial support.
• ArcelorMittal (Bronze Sponsor)minorOthersBronze tier sponsor of ABRH-MG, steel company providing financial support for events.
• Samarco (Bronze Sponsor)minorOthersBronze tier sponsor of ABRH-MG, mining company providing financial support.
• MDS Group (Bronze Sponsor)minorOthersBronze tier sponsor of ABRH-MG, providing financial support.
• Minas Tênis ClubeminorOthersVenue partner hosting Prêmio Ser Humano 2026 ceremony.
• Palácio dos MangabeirasminorOthersOfficial residence of the Governor of Minas Gerais, hosting the Fórum de Presidentes & CEO's event.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SHRM (Society for Human Resource Management): The largest US HR professional association, offering memberships, certifications, events, and policy advocacy. A useful global benchmark for ABRH-MG's professional-association model.
• CIPD (Chartered Institute of Personnel and Development): UK-based professional body for HR and people development, providing memberships, learning programs, and industry research — directly comparable in mission to ABRH-MG.
• WFPMA (World Federation of People Management Associations): Global federation of national HR associations, including ABRH Brasil affiliates. Provides an international umbrella comparable in scope to ABRH-MG's regional role within the global HR-association ecosystem.
• ABRH Brasil: National HR association and parent of ABRH-MG. Operates the same professional-association model across Brazil, including the national CONARH congress; ABRH-MG is its Minas Gerais state chapter.

Direct peers

• ABRH-SP: São Paulo state chapter of ABRH Brasil, the most analogous regional peer to ABRH-MG — same membership, events, and sponsorship model in Brazil's largest corporate market.
• ABRH-RS: Rio Grande do Sul state chapter of ABRH Brasil. Mirrors ABRH-MG's structure as a state-level HR association with its own events, awards, and corporate sponsors.

Regional players

• Associação Brasileira de Gestão de Pessoas (ABGP): Brazilian people-management association focused on HR practice and certifications. Comparable as a peer professional body serving HR practitioners with educational and networking offerings.
• IBGC (Instituto Brasileiro de Governança Corporativa): Brazilian institute focused on corporate governance and board practices. Comparable in operating model (membership association, events, sponsorships, governance content) and adjacent in audience to ABRH-MG's executive-focused committees.

Others

• Fundação Dom Cabral: Top Brazilian executive-education business school and an ABRH-MG strategic partner. Comparable as a premium executive-content and networking platform targeting the same C-Level audience ABRH-MG monetizes through sponsorships.
• Conarh (ABRH Brasil National Congress): Brazil's flagship annual HR congress run by ABRH Brasil. A direct comparable as a large-scale, sponsor-driven HR event platform serving overlapping audiences with ABRH-MG's CONARH and C-Level Summit offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ABRHMG1
• LinkedInlinkedin.com/company/abrh-mg
• Instagraminstagram.com/abrhminas
• Facebookfacebook.com/abrhmg

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABRH-MG