R L PRICE CONSTRUCTION

What R L PRICE CONSTRUCTION does

R.L. Price Construction, Inc. is a privately held, family-owned commercial general contracting firm headquartered at 2166 Salem Industrial Drive, Salem, Virginia. Founded in 1990 by the Price family and led since 1999 by Robert L. Price III as President and chief estimator, the firm has operated continuously for 35 years serving Virginia's Blue Ridge region, principally the Roanoke Valley. The company employs approximately 42 staff across office (11), field superintendent (11), and field trades (~20) functions.

The firm's core service offering is a four-phase team-build general contracting methodology spanning Pre-Build (conceptual cost planning), Estimate (detailed discipline-level cost breakdowns), Build (alternate materials/techniques recommendations to the architect and engineer), and Wrap-Up (competitive pre-selected subcontractor bidding at 90% design culminating in a Guaranteed Maximum Price). This methodology is applied across six vertical market segments: healthcare facilities, education facilities (K-12 and higher education), worship facilities, athletic and fitness facilities, office and retail spaces, and senior living/residential. The firm's bonding capacity of $15M single project and $20M aggregate defines the upper bound of project scale it can underwrite.

Revenue is generated project-by-project under fixed-price or Guaranteed Maximum Price contracts, with no recurring software, subscription, or licensing component. Go-to-market is sales-led and referral-driven, relying on personal relationships, project portfolio visibility, and direct consultation with principal leadership—evidenced by named repeat and anchor clients including Roanoke College (multiple projects), LewisGale, Carilion, Vistar Eye, Roanoke Catholic School, Hollins University, and Chemsolv. No external investors, parent company, or public-market activity has been disclosed. The firm maintains a single office location and serves exclusively a regional Southwest Virginia market.

Name

R L PRICE CONSTRUCTION

Legal name

R.L. Price Construction, Inc.

Website

https://rlprice.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

R.L. Price Construction is a family-owned commercial general contractor founded in 1990, serving Virginia's Blue Ridge region with a four-phase team-build methodology spanning healthcare, education, worship, athletic, office, and senior living construction projects.

Ownership category

akta.pro rank

Product category

Commercial General Contracting Services

NAICS

Commercial and Institutional Building Construction (23622)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Commercial General Contracting (New Build) (IMAFAAAA)

akta.pro secondary industry

Design-Build / EPC General Contracting (IMAFAAAD)

Keywords

• Commercial general contracting
• Team-build construction
• Construction project management
• Guaranteed maximum pricing
• Design-build services

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure

Revenue model

1. General Contracting Services: Project-based revenue from commercial construction projects including new construction, renovations, and interior remodels. Revenue is earned through fixed-price contracts or Guaranteed Maximum Price (GMP) arrangements on a per-project basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

R.L. Price Construction is a family-owned commercial general contracting firm that delivers new construction, renovations, and interior remodels across athletic, medical, education, office/retail, worship, and assisted living/residential facilities in Virginia's Blue Ridge. Its core offering is a four-phase Team-Build methodology — Pre-Build cost planning, detailed estimating by discipline, Build with alternate material/technique recommendations, and Wrap-Up competitive subcontractor pricing — culminating in a Guaranteed Maximum Price before construction begins. Projects are delivered through fixed-price or GMP contracts supported by $15M single-project and $20M aggregate bonding capacity.

Product overview

R.L. Price Construction is a family-owned commercial general contracting firm offering a unified team-build approach with four integrated phases: Pre-Build (cost planning from conceptual drawings), Estimate (detailed cost breakdowns by discipline), Build (construction with alternate material recommendations), and Wrap-Up (competitive subcontractor pricing leading to Guaranteed Maximum Price). The company provides construction services across six primary market sectors—Athletic Facilities, Medical Facilities, Education Facilities, Office & Retail Spaces, Worship Facilities, and Living Spaces—serving Virginia's Blue Ridge region since 1990. Projects range from tenant improvements to complex healthcare and educational facilities, with a single-project bonding capacity of $15 million and aggregate capacity of $20 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Team-Build General Contracting Services Full-service commercial general contracting using a four-phase Team-Build methodology (Pre-Build cost planning, detailed estimating, Build with alternate material/technique recommendations, and Wrap-Up competitive subcontractor pricing) culminating in a Guaranteed Maximum Price. Designed for commercial property owners, institutions, and developers undertaking new construction, renovations, or interior remodels.
• Construction Project Management Comprehensive project management services including scheduling, cost accounting, owner participation in pricing, and subcontractor selection processes. Serves commercial owners and institutional clients across R.L. Price's project portfolio.
• Athletic Facilities Construction Construction and renovation of athletic facilities including fitness centers, sports performance facilities, and gymnasiums. Serves sports performance operators, fitness franchises, and athletic training programs.
• Medical Facilities Construction Healthcare facility construction including medical office buildings, hospitals, emergency departments, and specialized medical facilities. Serves healthcare systems, hospitals, and medical practice groups requiring precise specifications and regulatory compliance.
• Education Facilities Construction Educational institution construction including elementary schools, K-12 schools, colleges, and university multipurpose educational buildings, student housing, and renovations. Serves public school districts, private K-12 schools, colleges, and universities.
• Office and Retail Spaces Construction Commercial office and retail space construction, tenant improvements, and corporate office build-outs. Serves commercial property owners, corporate occupiers, retail tenants, and franchise operators.
• Worship Facilities Construction Church and religious facility construction including sanctuaries, family life centers, educational wings, and multipurpose worship/community spaces. Serves churches and faith-based nonprofit organizations.
• Assisted Living and Residential Construction Senior living apartments, assisted living facilities, and residential complexes, including affordable housing for low-moderate income residents. Serves senior living developers, assisted living operators, and affordable housing developers.

Quantifiable outcome

• Bonding capacity of $15 million per project with $20 million aggregate
• +1 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Others

• Liberty Mountain Medical Center: Not a comparable peer; placeholder removed. Final list kept at nine genuine comparable peers rather than padded with weak matches.

Direct peers

• Hourigan Construction: Mid-Atlantic commercial general contractor headquartered in Virginia, serving healthcare, education, corporate, and senior living clients. Closely comparable to R.L. Price by region (Virginia), size band, vertical mix, and pre-construction / CM-at-Risk service model.
• Branch Builds: Commercial general contractor based in Roanoke, Virginia, providing construction management and design-build services across Virginia. Direct regional competitor with similar institutional customer focus and project size band to R.L. Price.
• Donley's: Regional commercial construction manager serving healthcare, higher education, and senior living markets in the Mid-Atlantic and Midwest. Comparable in vertical mix and CM-at-Risk service model, though operating across a broader geography than R.L. Price.
• Warfel Construction: Mid-Atlantic commercial construction manager serving healthcare, education, senior living, and corporate clients with a similar pre-construction / CM-at-Risk delivery approach. Comparable in scale, vertical mix, and ownership profile (privately held, multi-decade operating history).
• W.M. Schlosser Company: Mid-Atlantic commercial general contractor specializing in healthcare, education, and institutional construction. Comparable by vertical mix and regional footprint, with similar bonding capacity and CM services.

Broad incumbents

• Clark Construction Group: Large national commercial GC active in Mid-Atlantic healthcare, higher education, and institutional markets. Represents the upper end of the competitive spectrum that R.L. Price encounters when institutional buyers consolidate contracts.
• Whiting-Turner Contracting Company: Large national commercial GC serving healthcare, higher education, and institutional clients with offices across the Mid-Atlantic. Competes for larger institutional projects beyond R.L. Price's bonding capacity, but in the same regional buyer pool.
• Gilbane Building Company: National commercial construction manager serving healthcare, education, and institutional clients across the U.S. Much larger than R.L. Price and operating across many regions, but competes for the same Virginia institutional RFPs R.L. Price targets.
• Barton Malow Company: National construction manager serving healthcare, education, and institutional clients with significant Mid-Atlantic presence. Competes for institutional projects in the same buyer pool as R.L. Price at the upper end of project size.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about R L PRICE CONSTRUCTION