What Jaga Heating Products does

Jaga Heating Products (UK) Ltd. is the UK subsidiary of the Belgian climate-design group Jaga, headquartered at Kriekels House in Ledbury, Herefordshire. Founded as part of a group with 60 years of operating history (origin 1964), the company supplies energy-efficient heating, cooling, and ventilation products to the UK residential and commercial building markets, with a deliberate specialization in low-temperature radiators engineered for compatibility with heat pump systems.

The product portfolio centers on four radiator lines — Tempo, Strada, Briza, and Mini Canal — all built around proprietary Low-H2O (low water content) heat exchanger technology and complemented by DBH (Dynamic Boost Hybrid) fan-assisted output and LST (Low Surface Temperature) safety variants. Products are organized across categories of Light Cooling & Heating, Deep Cooling & Heating, Heating-only, and Ventilation, alongside connection accessories such as valves, sleeve couplings, and thermostatic heads. Recent product activity includes the 2024 launch of the Vertilina Hybrid and refreshed Tempo LST Hybrid TPT, Strada Hybrid ACO, and expanded Briza lines, indicating continued portfolio investment around heat pump and combined heating/cooling use cases.

Jaga operates a sales-led, specification-driven go-to-market model. Demand is generated through CPD seminars for architects and M&E consultants, BIM and selection tools, technical documentation, social media, and a monthly newsletter, while fulfilment runs through a UK-wide "Find Your Local Installer" referral network and the Kriekels House experience and training centre in Ledbury. Revenue is generated primarily via one-time hardware sales priced on a quote basis per project, with downloadable price lists available to registered trade professionals. The customer base spans residential and commercial projects transitioning to heat pumps, with reference installations including the Penderyn Distillery in North Wales.

Name

Jaga Heating Products

Legal name

Jaga Heating Products (UK) Ltd.

Website

https://jaga.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Jaga Heating Products (UK) Ltd. supplies heat-pump-compatible low-temperature radiators and combined heating/cooling systems to UK residential and commercial projects, selling through a specification-led model via an installer network, trade CPD, and the Kriekels House experience centre in Ledbury.

Ownership category

akta.pro rank

Product category

Heating Radiators and Climate Control Equipment

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)

akta.pro secondary industries

Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC), HVAC & Industrial Ventilation (Chillers, AHUs, Exhaust, Filtration) (EUAEAFAE)

Keywords

• Low-H2O radiators
• Heat pump radiators
• Heating and cooling products
• Climate control systems
• Low surface temperature radiators

Headquarters

HQ city

Ledbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radiator and Climate Product Sales: Primary revenue from the sale of heating and cooling products including radiators (Tempo, Strada, Briza, Mini Canal), ventilation units, and associated climate control equipment. Products are sold through a network of installers and directly to specification. Revenue model is primarily one-time hardware sales with potential for repeat orders through installer networks and replacement parts (valves, connection sets, grilles, colours).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Jaga Heating Products manufactures and supplies low-H2O energy-efficient radiators, hybrid heating and cooling units, and ventilation products optimised for low-temperature heat pump systems. The portfolio includes the Tempo, Strada, Briza, and Mini Canal product lines, complemented by valves, sleeve couplings, thermostatic heads, grilles, and colour options. The company operates from its Ledbury, UK headquarters (Kriekels House) and distributes through a network of qualified local installers across the United Kingdom.

Product overview

Jaga Heating Products is a Climate Designers company specializing in low-temperature radiators optimized for heat pump systems. The product portfolio centers on four main radiator product lines: Tempo (LST Hybrid TPT), Strada (Hybrid ACO), Briza (Wall/freestanding), and Mini Canal (Hybrid). These products are organized into categories including Light Cooling & Heating, Deep Cooling & Heating, Heating-only, and Ventilation. The company also offers connection accessories (valves, sleeve couplings, thermostatic heads), color options, and grille products. All products are designed for energy-efficient operation with low water content (Low-H2O technology) and compatibility with renewable heat sources.

Differentiator

Problem solved

Functional benefit

Brands

• Jaga Low-H2O: Low-water content radiator technology for energy-efficient heating
• DBH – Dynamic Boost Hybrid
• LST – Low Surface Temperature
• Tempo
• Strada
• Briza
• Mini Canal

Products and services

• Tempo LST (Low Surface Temperature) Hybrid TPT radiator providing combined light cooling and heating functionality, designed for compatibility with low-temperature heat pump systems.
• Strada Hybrid ACO radiator with light cooling capability, designed for heat pump compatibility and low-temperature operation.
• Briza Wall-mounted radiator available in 12-wall 2-pipe configurations with light cooling and deep cooling options, also available in freestanding variants for combined cooling and heating.
• Mini Canal Hybrid floor-concealed canal radiator with light cooling capability for integrated building heating and cooling applications.
• Vertilina Hybrid Hybrid radiator product line addition offering combined heating functionality within Jaga's heating portfolio.
• Ventilation Units Ventilation and heating systems including oxygen ventilation units, providing fresh air supply alongside heating functionality for occupied spaces.
• Valves Valves for connecting and controlling radiator systems within heating installations.
• Sleeve Couplings Sleeve couplings for connecting radiator systems within heating installations.
• Thermostatic Heads Thermostatic heads for controlling temperature output on radiator systems.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Daikin: Global heat pump OEM with a broad HVAC portfolio. While not a radiator specialist, Daikin's push into 'total climate solutions' including emitters positions it as a potential competitive threat and an adjacent comparable for the heat-pump-radiator value chain.
• Mitsubishi Electric (Hydrolix / Ecodan): Major heat pump and HVAC incumbent offering integrated climate systems including air-to-water heat pumps and compatible terminal units. Overlaps with Jaga on the heat pump ecosystem and downstream emitter specification.
• Vaillant: European heating OEM offering boilers, heat pumps, and integrated climate solutions to installers and specifiers. Comparable channel (installer/specifier) and competitive overlap on heat pump-compatible emitter programmes.

Direct peers

• Stelrad: UK-headquartered radiator manufacturer with strong presence in British trade and specification channels. Comparable product category (panel radiators, designer radiators) and overlapping UK installer/specifier customer base.
• Zehnder Group: Swiss-based manufacturer of decorative and climate radiators, including low-temperature and heat-pump-compatible ranges. Closely comparable to Jaga in product category (panel radiators, heated/cooled walls, ventilation) and in specifier-driven commercial channel.
• Vasco (Arbonia Group): Belgian-origin radiator brand within Arbonia, focused on design-oriented and low-temperature climate solutions including heated/cooled walls and trench units (Mini Canal equivalents). Direct competitor in Jaga's home Belgian market and across Europe.
• Rettig (Purmo): Finnish-owned European radiator manufacturer (Purmo brand) selling panel radiators, underfloor heating, and low-temperature solutions into residential and commercial channels. Directly comparable product portfolio and channel strategy to Jaga.
• Kampmann: German manufacturer of HVAC products including trench heaters, radiant ceilings, and heat pump-compatible climate units. Directly comparable to Jaga's Mini Canal and Briza product ranges in commercial heating/cooling applications.

Emerging players

• Smith's Environmental Products: UK manufacturer of fan-assisted radiators, trench convectors, and heat pump-compatible emitters (e.g., Eco-Sky, Verano). Directly comparable product category and UK specification-channel focus to Jaga.
• Bisque Radiators: UK-based designer radiator specialist serving residential and commercial projects. Comparable as a niche, design-led UK radiator competitor; partial overlap with Jaga in the specification channel but narrower product breadth and no heat pump specialism.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jagauk
• YouTubeyoutube.com/user/JagaUK
• LinkedInlinkedin.com/company/jaga-uk
• Pinterestuk.pinterest.com/jagauk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaga Heating Products