Mismile
Mismile is a UK-wide network of dentists providing Invisalign treatments.
- Company typePrivate
- Founded2015
- HeadquartersBirmingham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mismile does
Mismile is a network of dentists and orthodontists across the UK that specializes in providing Invisalign treatments. The company focuses on practice growth through Invisalign, offering unique growth programs designed for dental practices. Mismile operates over 130 practices and is supported by Align Technology. The network aims to help patients achieve straighter smiles with their Invisalign aligners.
Mismile firmographics
Firmographics- Name
- Mismile
- Legal name
- Mismile
- Website
- https://mismile.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mismile is a UK-wide network of dentists providing Invisalign treatments.
- Ownership category
- akta.pro rank
Mismile industry classification
Industry- NAICS
- Offices of Dentists (621210), Offices of Dentists (62121), Offices of Dentists (6212)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Clear Aligner Orthodontics (HLABABAD)
Keywords
Where Mismile is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Mismile business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Invisalign Treatment Services: MiSmile generates revenue through providing Invisalign teeth straightening services at its network of dental practices. Revenue is primarily driven by treatment fees ranging from £2,500 to £4,500 per patient, with flexible financing options including 0% APR for 12 months and extended payment plans up to 60 months. The network model enables practices to offer competitive pricing from £38 per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full Invisalign treatment package |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Mismile product offering
Product offeringCore offering
MiSmile provides Invisalign clear aligner orthodontic treatment through a UK-wide network of over 150 dental practices. The offering includes a free initial consultation with 3D iTero smile scanning, custom-made clear aligners worn over 4–24 months, occasional in-person or virtual checkups via DentalMonitoring, and post-treatment retainers. Treatment is sold directly to consumers with flexible financing options starting from £38 per month.
Product overview
MiSmile is a network platform connecting patients with over 150 UK dental practices offering Invisalign clear aligner treatment. The core product is the Invisalign clear aligner system, a teeth straightening solution involving custom-made nearly invisible aligners worn over 4-24 months. The MiSmile Network platform serves as the aggregator of participating dental providers. Additional offerings include Digital 3D Smile Scan (iTero technology) for treatment simulation, DentalMonitoring ScanBox for remote progress tracking, and various add-ons such as finance packages (from £38/month), free teeth whitening, and retainers (Vivera/Essix) to support the main treatment journey.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100,000+ smiles straightened across the network
- +3 more outcomes
Companies that use Mismile
Customer profileNamed customers5 records
Segments2 records
Mismile technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Mismile partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Operation SmilecoreMiSmile partners with Operation Smile, a charitable organization providing reconstructive surgery for children with cleft conditions. The partnership aims to transform lives beyond cosmetic dentistry by supporting children in need of comprehensive facial reconstruction.
- Invisalign (Align Technology)flagshipMiSmile Network is the only UK network officially endorsed by Invisalign/Align Technology. Dr. Sandeep Kumar, founder of MiSmile Network, holds Diamond Apex provider status, indicating highest level of expertise and volume in Europe.
- iTero (Align Technology)coreMiSmile Network practices utilize iTero intraoral scanning technology for 3D smile simulations and treatment planning, eliminating need for traditional dental impressions.
Scale indicators7 records
Recent moves1 record
Expansion highlights5 records
Mismile competitors and assessment
Company assessmentBroad incumbents
- Bupa Dental Care: Bupa Dental Care is the UK's largest dental chain with hundreds of practices offering general, cosmetic, and orthodontic care including Invisalign. It's a broad incumbent with overlapping practice footprint, though MiSmile is the orthodontic specialist within the UK provider ecosystem.
- mydentist: mydentist operates the largest network of NHS-associated private dental practices in the UK. It offers Invisalign among other services and competes for the same patient base as MiSmile, though it is a general dentistry incumbent rather than an orthodontic specialist.
Direct peers
- Portman Dental Care: Portman Dental Care is a UK-focused dental group consolidating high-quality private practices. It offers Invisalign and other cosmetic services, competing with MiSmile for premium practice partnerships and affluent UK patients seeking orthodontic treatment.
- Riverdale Healthcare: Riverdale Healthcare is a UK dental group that has rapidly acquired practices across the country. It competes with MiSmile for partner practices and patient demand for cosmetic services including clear aligner treatment.
- Dentex Healthcare Group: Dentex is a UK-focused dental partnership group that has rapidly consolidated private practices, including cosmetic and orthodontic offerings. It competes with MiSmile for high-quality practice partners and premium patient segments.
Others
- Align Technology (Invisalign): Align Technology manufactures Invisalign and iTero scanners — the core technology backbone of MiSmile. As MiSmile's flagship supplier and endorser, Align is both a critical partner and a structural risk if it ever bypasses network aggregators.
Emerging players
- SmileDirectClub: SmileDirectClub pioneered the direct-to-consumer clear aligner model with remote impression and treatment, competing on price against dentist-led networks like MiSmile. It is the most cited DTC competitor despite its well-documented operational and financial struggles.
- Smilo.ai: Smilo (formerly Smileneo) is a DTC clear aligner brand operating in selected markets with a remote-monitoring model. It represents the emerging DTC alternative that competes with dentist-led networks on convenience and price.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Mismile social profiles
Digital presenceMismile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mismile leadership team
Management profileNumber of profiles
Mismile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mismile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mismile
What does Mismile do?
MiSmile provides Invisalign clear aligner orthodontic treatment through a UK-wide network of over 150 dental practices. The offering includes a free initial consultation with 3D iTero smile scanning, custom-made clear aligners worn over 4–24 months, occasional in-person or virtual checkups via DentalMonitoring, and post-treatment retainers. Treatment is sold directly to consumers with flexible financing options starting from £38 per month.
Is Mismile a public or private company?
Mismile is a private company. It is currently operating.
When was Mismile founded?
Mismile was founded in 2015. It employs 11 to 50 people.
Where is Mismile based?
Mismile is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Mismile make money?
One revenue line is on record: invisalign Treatment Services.
Who are Mismile's main competitors?
Broad incumbents on record are Bupa Dental Care and mydentist. Direct peers are Portman Dental Care, Riverdale Healthcare and Dentex Healthcare Group. Align Technology (Invisalign) is listed as an others. Emerging players are SmileDirectClub and Smilo.ai.
Does Mismile have an API?
No public API is recorded for Mismile.
What industry is Mismile in?
Its primary akta.pro industry code is HLABABAD, Clear Aligner Orthodontics. Its NAICS code is 621210 and its SIC code is 8090.