What MediaTrend does

MediaTrend is a privately held Dutch digital publisher founded in 1999 and headquartered in Alkmaar, Netherlands. Per its firmographic record, the company develops and operates websites in two specified vertical segments: the business-and-personnel market and the travel-and-lifestyle field, indicating a niche multi-property web publishing model rather than a single-product SaaS or marketplace business. The firm operates as a for-profit private company with 11-50 employees and no disclosed public market listing, parent entity, or institutional investor base.

The supplied dataset provides no detail on revenue mechanics (e.g., display advertising, affiliate, sponsored content, subscriptions, lead generation, or paid listings), traffic volumes, the number or identities of specific properties operated, the underlying technology platform, the customer or advertiser composition, or MediaTrend's competitive positioning within Dutch niche publishing. The only named individual in the leadership record is Charrel Jalving, designated as marketing manager, which confirms at minimum an internal marketing function. No contact details, geographic expansion history, funding events, acquisitions, partnerships, awards, or product launches for MediaTrend were disclosed.

Material disclosure gaps significantly constrain this assessment. Importantly, the aggregated dataset conflates MediaTrend's record with detailed product, customer, and AI data on a separate Alkmaar-based company (Reyez! Digital Kings, a creative agency founded 2004 at the same address but operating at reyez.nl). All extraction above is strictly limited to MediaTrend's own firmographic identity; therefore the analyses of moat, growth trajectory, strategic moves, expansion signals, and AI capability remain data-thin and are flagged accordingly below.

Name

MediaTrend

Legal name

Reyez!

Website

https://mediatrend.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

MediaTrend is a privately held Dutch company founded in 1999 in Alkmaar, Netherlands, that develops and operates niche websites in the business-and-personnel and travel-and-lifestyle verticals, with 11-50 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: Full-service agency providing strategy, creative services, development, marketing, and AI solutions on a project and retainer basis. Services include brand strategy, website development, e-commerce, app development, SEO, social media marketing, content creation, photography/videography, and consulting.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

MediaTrend and its associated creative-agency brand (Reyez! Digital Kings) operate as a full-service creative agency in Alkmaar, Netherlands, providing strategy, creation (branding, design, photography, content), technical development (websites, Shopify e-commerce, apps), digital marketing (SEO, advertising, social, email automation), and AI solutions to Dutch businesses and organizations. The agency works project- and retainer-based with mid-to-large Dutch clients across healthcare, construction, insurance, manufacturing, retail, and industrial sectors.

Product overview

Reyez! Digital Kings is a full-service creative agency that offers a comprehensive suite of digital marketing and creative services. The portfolio consists of three core service pillars: Strategy (Merk & Marktanalyse, Merkstrategie, Strategie Workshop), Creation (Logo & Huisstijl, Foto- & Videografie, Content, Ontwerp & Drukwerk), and Marketing Acceleration (Online Gevonden Worden, Adverteren, Social Media Marketing, E-mail Marketing & Automatisering). Technical solutions including AI Oplossingen, Shopify Webshop development, Website development, and App development are offered as specialized technical services. The agency operates as a single integrated offering rather than a modular platform, bundling strategy, creative, development, and marketing services as a full-service package for clients seeking comprehensive brand and digital transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Brand Consulting Strategy pillar services covering brand and market analysis (Merk & Marktanalyse), brand strategy (Merkstrategie), and interactive strategy workshops (Strategie Workshop), designed to help Dutch organizations make strategically better decisions and reach annual growth objectives.
• Creative & Brand Identity Creation pillar covering logo and brand identity (Logo & Huisstijl), photography and videography including drone footage (Foto- & Videografie), content creation (Content), and graphic design and print production (Ontwerp & Drukwerk) for brand communication.
• Digital Marketing & Lead Generation Marketing acceleration pillar covering SEO (Online Gevonden Worden), online advertising (Adverteren), social media marketing, and email marketing with automation (E-mail Marketing & Automatisering), aimed at driving more visitors, leads and sales appointments.
• Technical Development Services Development pillar with an in-house team delivering custom website development (Website Laten Maken), Shopify e-commerce webshop builds, and mobile and web application development (App Ontwikkeling) for client digital experiences.
• AI Solutions AI solutions that help organizations improve processes, save time, and create space for growth and innovation through applied artificial intelligence technologies.

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Direct peers

• TBWA\NEBOKO: Dutch arm of TBWA's global advertising network, offering brand strategy, creative, and digital marketing to Dutch enterprise clients. Closely comparable service mix and Dutch mid-to-large market focus.
• N=5: Amsterdam-based independent creative agency providing brand, content, and digital marketing services. Comparable as a Dutch independent full-service creative bureau competing for similar mid-market and enterprise clients.
• Dept Agency: Large Dutch-headquartered digital creative agency offering strategy, technology, marketing, and creative services globally. Directly comparable as a full-service digital agency serving enterprise clients, though significantly larger in scale.
• Code d'Azur: Amsterdam-based digital agency combining creative, technology, and marketing services. Closely comparable full-service scope with development capabilities and Dutch client base.
• Selmore Creative Agency: Amsterdam-based independent creative and branding agency offering strategy, identity, and campaign work. Comparable in size and Dutch-market focus as an independent creative boutique.

Broad incumbents

• Mirum Agency: Global digital agency network (WPP) with experience design, creative, and technology services. Comparable service categories but operates as part of a much larger holding with broader geographic reach.
• Monks (formerly MediaMonks): Dutch-founded global digital production and creative agency (S4 Capital) offering content, media, and technology services at scale. Overlaps heavily on digital creative and production but at significantly larger scale.
• Dentsu Creative Netherlands: Creative arm of Dentsu operating in the Netherlands, offering advertising, brand, and digital transformation services. Comparable Dutch-market full-service positioning within a global network.
• VML (formerly Wunderman Thompson): Global agency network combining creative, commerce, and customer experience services. Comparable as a full-service marketing partner to enterprise clients, but as a multinational network with broader capabilities.

Emerging players

• Studio Dumbar: Independent Dutch design studio specializing in brand identity and visual design. Partial overlap on the brand and creative side of Reyez!'s offering, though narrower in scope and channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MediaTrendNL
• Facebookfacebook.com/MediaTrendNL
• LinkedInlinkedin.com/company/mediatrendnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaTrend