Breton Poultry Society

What Breton Poultry Society does

Société Bretonne de Volaille (SBV), a wholly-owned subsidiary of family-controlled French food conglomerate LDC Group (€6.3B FY2024-2025 revenue, 26,700+ employees, 120+ production sites across France and Europe, 69%+ family-owned), is a multi-brand poultry processor headquartered in Saint-Jean-Brévelay, Brittany. The company operates 12 production sites and 1 logistics platform in Brittany with more than 1,200 partner breeders, employing between 4,310 and 4,800+ staff as of 2025-2026 communications. Its core technology covers raw and cooked poultry processing across chickens (including XL/broiler and free-range/farm), turkeys, ducks (Barbarie and Mulard), guinea fowl and rabbits, with processes spanning calibrating, marinating, assembling, cutting, breading, roasting, smoking, confiting and slow cooking. Capability assets include Label Rouge and PGI 'Volailles de Bretagne' supply chains, IFS Food and ISO 50001 certifications, a unique-in-Europe methanisation partnership with Ligerpole producing six green energies from wastewater, and a 21-person R&D team supporting custom formulation.

SBV generates revenue through three primary streams: (i) custom contract manufacturing of PAI (Produits Alimentaires Intermédiaires - intermediate food products) for industrial food manufacturers, where it claims French market leadership; (ii) branded foodservice sales through Poule et Toque (€148M revenue, 27,500 tonnes, 500+ SKUs across Prêt à Cuire, Prêt à Réchauffer and Prêt à Servir ranges), Le Gaulois Professionnel (400+ SKUs), Cocotte de Bretagne, ID Halal and Domaine de Lanvaux, distributed via national wholesalers, cash-and-carry and direct tender wins; and (iii) consumer-brand retail sales via Ker Chant, Ronsard, Fermiers d'Argoat, Fermier de Bretagne, Reghalal and Cocotte de Bretagne in French and European hypermarkets and supermarkets, including private-label manufacturing. An international dimension is served through Doux (grand export) and Prim's (frozen European markets) brands, contributing to LDC Group's 22%+ revenue from exports.

SBV serves four main customer segments — Institutional Catering, Industrial Food Manufacturers (PAI), Commercial Catering, and Hypermarkets/Supermarkets — using a hybrid segmentation approach combining direct B2B sales, tender-based collective catering bids, channel distribution through foodservice wholesalers, and consumer-brand retail. Pricing is B2B and tender-negotiated rather than publicly disclosed. The company invests in industrial capacity continuously through LDC Group's nearly €300M annual capex programme, holds CNIL/GDPR-compliant data practices, and operates a CSR program 'Graines d'Avenir' with territorial sports sponsorships including Rugby Club Vannes (since 2018), FC Lorient, En Avant Guingamp, Brest Bretagne Handball and the Tour de Bretagne cycling race.

Name

Breton Poultry Society

Legal name

Société Bretonne de Volaille

Website

https://societebretonnedevolaille.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Société Bretonne de Volaille is a Brittany-based poultry processor and subsidiary of LDC Group that produces raw and cooked poultry across 12 sites, sells 15+ branded ranges to industrial food manufacturers, foodservice operators, mass retail and export markets, and leads the French poultry PAI segment.

Ownership category

akta.pro rank

Product category

Poultry Processing & Manufacturing

NAICS

Poultry Processing (311615), Poultry and Poultry Product Merchant Wholesalers (424440), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI)

akta.pro secondary industries

Further Processed Poultry (Cooked, Breaded, Nuggets, Patties, Wings) (AFANACAC), Meat, Poultry & Seafood Wholesale Distribution (CRAOAAAD)

Keywords

• Poultry processing
• Intermediate food products
• Foodservice distribution
• Private label poultry
• Halal certified poultry

Headquarters

HQ city

Saint-jean-brévelay

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PAI (Intermediate Food Products) Manufacturing: Custom contract manufacturing of poultry-based intermediate food products for industrial food客户. SBV is the French market leader in poultry PAI, producing to client specifications in terms of species, cut, cooking method, and flavor profile. Revenue is generated per unit of product manufactured, with long-term client relationships and tender-based contract wins.
2. Brand Product Sales — Foodservice: Sale of branded poultry products (Poule et Toque, Le Gaulois Professionnel, ID Halal, Cocotte de Bretagne, Domaine de Lanvaux) to commercial and institutional caterers, restaurants, and distributors. Poule et Toque alone generates €148 million in revenue from 27,500 tonnes sold across 500+ references.
3. Brand Product Sales — Retail / GMS: Sale of branded poultry products under consumer-facing brands (Ker Chant, Ronsard, Fermiers d'Argoat, Reghalal, Fermier de Bretagne) through hypermarkets, supermarkets, and retail chains in France and internationally. Includes private-label manufacturing for European distributors.
4. Export & International Markets: Sale of SBV/LDC Group products internationally through export brands Doux (grand export) and Prim's (frozen poultry ambassador of French expertise in Europe). More than 22% of LDC Group revenue (€6.3 billion in 2024-2025) comes from exports and international markets.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Société Bretonne de Volaille (SBV) processes and manufactures raw and cooked poultry products (chicken, turkey, duck, guinea fowl, rabbit) across 12 production sites and 1 logistics platform in Brittany, France. The company sells branded products to foodservice professionals, retail consumers, industrial food manufacturers (PAI/intermediate food products), and export markets through 15+ sub-brands. It is the French market leader in poultry-based PAI (Produits Alimentaires Intermédiaires) and operates as a wholly-owned subsidiary of family-controlled LDC Group.

Product overview

Société Bretonne de Volaille (SBV) operates as a multi-brand poultry processing company with 12 production sites and 1 logistics platform, processing raw poultry (chickens, turkeys, ducks) and cooked prepared poultry products (breaded, cold cuts, confits). The company serves four main market segments: Institutional Catering, Industry (PAI - intermediate food products), Commercial Catering, and Hypermarkets/Supermarkets (GMS). The portfolio includes 13 distinct sub-brands across retail and foodservice channels: Poule et Toque (restaurant professionals), ID Halal (halal), Cocotte de Bretagne (Label Rouge), Le Gaulois Professionnel (French poultry restaurants), Domaine de Lanvaux (gastronomic), Ker Chant (everyday Brittany), Fermiers d'Argoat and Fermier de Bretagne (Label Rouge Brittany), Ronsard (everyday retail), Reghalal (halal retail), Doux (export), Prim's (frozen European), and Canard Passion (duck specialist).

Differentiator

Problem solved

Functional benefit

Brands

• Ronsard: Everyday poultry brand for mass distribution in France
• Doux
• Reghalal
• Prim's
• Le Gaulois Professionnel
• Ker Chant
• Fermiers d'Argoat
• Fermier de Bretagne
• Cocotte de Bretagne
• Domaine de Lanvaux
• POULE et TOQUE
• ID Halal
• Canard Passion
• Poule et Toque

Products and services

• Poule et Toque Flagship foodservice brand of SBV dedicated to restaurant professionals (commercial, collective, and institutional catering) offering more than 500 poultry products with guaranteed French origin, generating €148 million in turnover and 27,500 tonnes sold annually.
• Le Gaulois Professionnel 100% French poultry offering dedicated to restaurant professionals with more than 400 references covering chicken, turkey, duck, guinea fowl, and rabbit.
• ID Halal Halal-certified brand for butchers and halal hot food outlets guaranteeing strict traceability, with updated visual identity launched January 2025 based on values of trust, sharing, and innovation.
• Cocotte de Bretagne Label Rouge free-range farm poultry brand produced using traditional farming methods that ensure organoleptic qualities, animal welfare, and product quality.
• Domaine de Lanvaux Gastronomic poultry brand guaranteeing French origin, offering duck cuts, foie gras, raw prepared products, and cooked poultry confits.
• Ker Chant Everyday poultry brand born, raised, and prepared in the Brittany region, featured in regional sports sponsorships.
• Fermiers d'Argoat Breton Label Rouge brand working with partner farmers, also benefiting from PGI 'Volailles de Bretagne' (Poultry from Brittany) designation.
• Fermier de Bretagne Label Rouge brand from Brittany working with partner farmers, benefiting from Protected Geographical Indication (PGI) 'Volailles de Bretagne'.
• Ronsard Everyday poultry brand serving the French mass distribution market.
• Reghalal Major player in the French Halal market guaranteeing strict traceability controlled by the Evry Courcouronnes Mosque with a unique transversal range 100% Origin France.
• Doux Expert brand in poultry products for export markets, with 40 years of presence in Mauritius via Innodis Group partnership.
• Prim's Expert in frozen poultry and ambassador of French know-how in Europe with raw and cooked products.
• Canard Passion Duck specialist brand offering varied recipes and practical cuts to make duck more accessible, including whole pieces, cuts, prepared products (marinated, stuffed), and duck foie gras.
• Custom PAI (Produits Alimentaires Intermédiaires) Manufacturing Custom contract manufacturing of poultry-based intermediate food products (PAI) for industrial food customers, with SBV claiming the N°1 French market position in poultry PAI; produced to client specifications across species, cuts, cooking methods, and flavor profiles including clean-label and aromatized versions.
• Panko Chicken Fillet Chunks Panko-crusted chicken fillet chunks introduced at Snack Show Paris for foodservice professionals, combining crispiness, quality ingredients, and ease of preparation.

Quantifiable outcome

• Poule et Toque brand generates €148M revenue and 27,500 tonnes of products sold
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core, minor and flagship.

• Tour de BretagnecoreGTM or Marketing Partner · 14 April 2026SBV became partner of the 59th edition of the Tour de Bretagne cycling race in April 2026; Ker Chant brand present at each stage; employees and R&D/Communication teams meet the public; shared values of performance, respect, and collective spirit
• Lycée Horticole de Saint-Jean-BrévelayminorImplementation/ SI/ Consulting Partner · 8 April 2026Pedagogical partnership between Celvia Saint-Jean-Brévelay and the horticulture lycée; students undertaking study projects combining hands-on learning and professional real-world situations; Celvia Dinde site benefiting from campus green space development
• US ConcarneaucoreGTM or Marketing Partner · 2 January 2026SBV became official partner of US Concarneau football club in January 2026; Ker Chant brand featured; partnership reflects shared values of responsibility, performance, and local dynamism; SBV operates 12 industrial sites and 4,500+ employees in Brittany
• Saint Colomban Locminé (ST CO)minorGTM or Marketing Partner · 4 November 2025SBV renewed its partnership with Saint Colomban Locminé football club; partnership reflects shared values of local engagement, team spirit, performance, and conviviality; ST CO is a SBV sports partner alongside RCV and others
• REC Volley RennesminorGTM or Marketing Partner · 29 October 2025SBV became official partner of REC Volleyball Rennes; Ker Chant brand featured on player jerseys; partnership affirms SBV's commitment to Breton sport and local talents
• Brest Bretagne Handball (BBH)coreGTM or Marketing Partner · 15 October 2025SBV became official partner of Brest Bretagne Handball (leading French women's handball club) in October 2025; Ker Chant brand promoted; partnership embodies shared values of excellence, solidarity, and territorial anchoring; SBV employs 4,800+ in Brittany
• En Avant Guingamp (EAG)coreGTM or Marketing Partner · 1 January 2025SBV signed a partnership with En Avant Guingamp football club in 2025; Ker Chant brand featured; includes 'Un but pour Ker Chant' challenge inviting children's football schools to stadium experiences
• FC LorientcoreGTM or Marketing Partner · 1 January 2025SBV partnered with FC Lorient for the 2025-2026 season; Ker Chant brand displayed at the Moustoir stadium during home matches
• Clim'actions BretagnecoreStrategic or Co-development Partner · 1 January 2024Clim'actions Bretagne organized SBV's tree planting project: 400 trees planted January 2024 in Vannes by 12 SBV volunteers; 1,500 plants planned across 5,000+ m² for carbon sequestration and biodiversity; part of Graines d'Avenir CSR program
• Rugby Club Vannes (RCV)flagshipGTM or Marketing Partner · 1 January 2018Poule et Toque brand has been premium partner of Rugby Club Vannes since 2018. SBV appears on official team shorts and hosts match sponsorship events, tastings, and competitions at home games. The partnership has been renewed for 8 consecutive seasons through 2025-2026. The Breizh Rugby Tour is a joint entertainment program combining sports, product tastings, and round tables on food sovereignty.
• Rugby Club Vannes (RCV) — Major PartnerflagshipGTM or Marketing Partner · 1 January 2018SBV became a major partner (partenaire majeur) of Rugby Club Vannes in 2018; the club plays in Pro D2 with ~8,000 spectators per match; SBV logo appears on player jerseys; partnership includes recruitment communication with 150+ job openings across 12 sites
• LigerpoleflagshipStrategic or Co-development Partner · 1 November 2016Ligerpole is a pioneer in energy autonomy through methanisation; partnership with Celvia Dinde and Celvia Elaborés sites inaugurated by President François Hollande in November 2016. More than half of organic matter from wastewater is valorized, producing 6 green energies. A unique-in-Europe collective sustainable project; planned to expand to other SBV sites
• Innodis Group (Mauritius)coreChannel Partner/ Reseller/ Distributor · 1 January 1985Doux brand has been present in Mauritius for 40 years (since 1985) through Innodis Group partnership; Innodis Group is the historic exclusive distributor for Doux products in Mauritius and the Indian Ocean region; celebrated with a consumer competition offering Paris trips
• Rugby Club Vannes — Breizh Rugby Tour PartnerflagshipGTM or Marketing PartnerBreizh Rugby Tour is an annual entertainment program organized jointly by Poule et Toque brand and Rugby Club Vannes since 2022; includes children's rugby training, round tables on food sovereignty and Breton poultry sector, and product tastings; 3rd season 2024 with 1st stage in Sérent
• Huttepain BretagneminorStrategic or Co-development PartnerHuttepain Bretagne participates in SBV's Graines d'Avenir CSR events, providing animal welfare awareness activities for employees at SBV sites during the annual Seeds of the Future tour
• Handi'Chiens AssociationminorOthersDuring the 2023 Graines d'Avenir tour, SBV employees cycled 1,000 km with each km worth €1 donated to Handi'Chiens association to help finance assistance puppies
• SANDERS (Animal Nutrition)minorStrategic or Co-development PartnerSANDERS is a partner for breeder cohesion events; SBV organized a breeder day at the Vieilles Charrues 2025 festival strengthening relationships with poultry farmers in the SANDERS network
• Pierrick Henry — Le Paysan Charcutier (Rotisserie)minorOthersRotisserie partner that cooked SBV's certified black Label Rouge chicken (poulet noir certified, raised outdoors) during the Graines d'Avenir 2023 tour event at LDC Bretagne site
• A2PASD'ICIminorOthersLocal catering partner that prepared paninis and kebabs with SBV products during the Graines d'Avenir 2023 closing event at the Saint-Jean-Brévelay site

Scale indicators15 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Moy Park: Moy Park is a major UK and European poultry processor (Pilgrim's Pride subsidiary) producing fresh, frozen, and further-processed poultry for retail and foodservice. Comparable to SBV in vertically integrated operations, private-label manufacturing, and European foodservice scale.
• 2 Sisters Food Group: 2 Sisters Food Group is one of the UK's largest food manufacturers with a substantial poultry division producing private-label and branded fresh and processed chicken products. Comparable to SBV in supplying retail private-label, foodservice, and industrial PAI-style applications at scale in Western European markets.
• Plukon Food Group: Plukon is one of Europe's largest poultry processors, operating across the Netherlands, Germany, Belgium, France, and Poland with a comparable portfolio of fresh and processed poultry products serving retail and foodservice channels. Comparable to SBV in species breadth (chicken, turkey, duck), further processing capabilities, and multi-market reach.
• Wiesenhof (PHW Group): Wiesenhof is Germany's largest poultry brand, owned by PHW Group, with vertically integrated operations spanning breeding, processing, and further-processed poultry products for retail and foodservice across Germany and Europe. Comparable to SBV in species mix, further processing capability, and integrated supply chain model.

Direct peers

• Fleury Michon: Fleury Michon is a leading French further-processed meat (charcuterie) producer with a strong presence in deli meats, prepared meals, and poultry-based products sold through French retail and foodservice. Comparable to SBV's Celvia Charcuterie operation and PAI capabilities in cooked processed poultry categories.
• Terrena (Galliance): Terrena is a major French agricultural cooperative whose Galliance subsidiary is one of the largest poultry processors in France, competing directly with SBV across retail, foodservice, and industrial channels with overlapping capabilities in chicken, turkey, and duck processing. As a French cooperative with similar scale and a Label Rouge/PGI-certified product portfolio, it is SBV's most direct domestic competitor.
• Les Fermiers de Loué: Les Fermiers de Loué is a French poultry cooperative famous for its Label Rouge free-range chickens and turkeys, competing directly with SBV's Label Rouge brands (Cocotte de Bretagne, Fermiers d'Argoat) in the premium retail segment. The cooperative model and outdoor farming protocol are highly comparable to SBV's Breton partner breeder network.

Regional players

• Sanderson Farm (now part of Wayne-Sanderson): Sanderson Farms (merged with Wayne Farms to form Wayne-Sanderson Farms, owned by Cargill) is a major US poultry processor, providing an analog for SBV's integrated broiler processing model. While operating in a different geography, it shares comparable scale, further-processing capabilities, and foodservice/retail customer mix.

Emerging players

• Herta (Nestlé): Herta is a major French brand of processed meats (including chicken-based deli products) owned by Nestlé, with strong retail presence in France. Comparable to SBV's further-processed poultry business in retail channels, though with a broader charcuterie focus and different ownership/operating model.
• Storteboom / 2 Sisters (Korteweg): Korteweg (also known as Storteboom in some markets) is a Dutch poultry processor specializing in further-processed and value-added poultry products for European retail and foodservice. Comparable to SBV in cooked-processed poultry capabilities and multi-market European reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@pouleettoque9984
• Facebookfacebook.com/societebretonnedevolaille
• LinkedInlinkedin.com/company/societe-bretonne-de-volaille
• Instagraminstagram.com/poule_et_toque

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breton Poultry Society