Optimum Wellness Centres

What Optimum Wellness Centres does

Optimum Wellness Centres is a privately held, multidisciplinary healthcare provider headquartered in Calgary, Alberta, operating 16 owned-and-operated clinic locations across the Calgary metropolitan area and surrounding communities including Airdrie, High River, and Strathmore. Founded in 1999, the company has built a 25+ year regional presence delivering chiropractic, physiotherapy, and massage therapy as core services, augmented by a broad specialty portfolio that includes acupuncture (general, cosmetic, and fertility variants), naturopathic medicine, Traditional Chinese Medicine, Active Release Technique, Graston therapy, shockwave and laser therapy, IV therapy, kinesiology, pelvic floor therapy, psychological support, scoliosis treatment, custom orthotics, and DRX 9000 spinal decompression. The technology stack is built around Electronic Medical Records, video gait analysis for custom orthotic fabrication, specialized therapeutic equipment, and the Juvonno third-party online booking and patient portal integrated across all sites.

The company operates a hybrid B2C and B2B revenue model. Consumer revenue is generated through fee-for-service clinical consultations, direct billing to extended health insurers, Workers' Compensation Board (WCB) claims, and motor vehicle accident insurance, supplemented by retail product sales (Optimum Relief Cream, custom orthotics, compression stockings, OptimumCBD20 medical cannabis) via in-clinic purchases and an e-commerce storefront at optimummindmovement.com. The B2B arm is the Preferred Partner Program, which delivers 10% discounted multidisciplinary services and on-site Optimum Onsite care to employers with 50+ employees. Patients access services through online booking, phone/SMS, or walk-in, with same-day access and no referral requirement.

The business is founder-led by Shane Kraft (Founder, CEO and Owner), operates without external private equity or venture capital, and has no disclosed parent company or acquisitions. Patient demand is driven by four primary segments — general public seeking musculoskeletal pain relief and rehabilitation, motor vehicle accident claimants, WCB claimants, and corporate employer groups. Operating geography is concentrated in Alberta with no international footprint, and the company carries Alberta HIA and PIPA privacy compliance with a 4.9/5 average rating across 4,200+ Google reviews as its primary credibility signal.

Name

Optimum Wellness Centres

Legal name

Optimum Wellness Centres

Website

https://optimumwellnesscentres.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

Optimum Wellness Centres is a privately held, multidisciplinary healthcare provider operating 16 clinic locations across Calgary and surrounding Alberta communities, delivering chiropractic, physiotherapy, massage therapy, acupuncture, and specialty rehabilitation services to individual patients, WCB and MVA claimants, and corporate employer partners.

Ownership category

akta.pro rank

Product category

Multidisciplinary Healthcare Services

NAICS

Offices of Other Health Practitioners (6213), Offices of Chiropractors (621310), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of All Other Miscellaneous Health Practitioners (621399)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

akta.pro secondary industries

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI), Retail & Walk-In Primary Care Clinics (HLAFAGAC)

Keywords

• Chiropractic services
• Physiotherapy services
• Massage therapy
• Acupuncture treatment
• Multidisciplinary healthcare

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Clinical Healthcare Services: Fee-for-service healthcare consultations and treatments across multiple disciplines including chiropractic, physiotherapy, massage therapy, acupuncture, and specialty services. Services are paid through direct billing to insurance companies, WCB claims, motor vehicle insurance, and out-of-pocket payments.
2. Product Sales: Sale of wellness products including Optimum Relief Cream, custom orthotics, compression stockings, and rehabilitation devices. Products available through online shop (optimummindmovement.com) and in-clinic purchases.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Optimum Wellness Centres runs 16 multidisciplinary clinics across Calgary and surrounding areas, delivering chiropractic, physiotherapy, massage therapy, acupuncture, and a wide range of specialty rehabilitation and pain-management services to individual patients, MVA and WCB claimants, and corporate partner employees. The clinics also retail a small line of proprietary wellness products including custom orthotics and CBD-based topical items (OptimumCBD20, Optimum Relief Cream). All services are delivered by licensed practitioners and supported by direct billing to major insurance providers.

Product overview

Optimum Wellness Centres operates as a multidisciplinary healthcare practice offering a comprehensive portfolio of integrated wellness services across 16+ locations in Calgary and surrounding Alberta communities. The core services include Chiropractic, Physiotherapy, and Massage Therapy, which serve as the foundational offerings. These are complemented by specialized services including Acupuncture variants (general, cosmetic, and fertility), Traditional Chinese Medicine, Active Release Technique, Graston Therapy, Laser Therapy, Shockwave Therapy, IV Therapy, Naturopathic Medicine, Psychological Support, Pelvic Floor Therapy, and custom Medical Devices (Orthotics). The practice also offers injury rehabilitation for Motor Vehicle Accidents and Workers Compensation cases, Telehealth consultations, and Onsite corporate services. The portfolio includes wellness products such as OptimumCBD20 medical cannabis and Optimum Relief Cream topical analgesic. Services are delivered through an integrated approach where practitioners collaborate across disciplines to develop personalized, multidisciplinary care plans for patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care
• Physiotherapy
• Massage Therapy
• Acupuncture
• Custom Orthotics Custom-fabricated foot orthotics prescribed and dispensed in-clinic to patients with biomechanical foot and lower-limb conditions.
• OptimumCBD20 Proprietary CBD-based topical wellness product retailed through Optimum Wellness Centres clinics.
• Optimum Relief Cream Proprietary topical relief cream retailed through Optimum Wellness Centres clinics for patient pain relief and recovery support.
• Preferred Partner Program (Corporate Wellness) Corporate wellness partnership program providing multidisciplinary clinic services (chiropractic, physiotherapy, massage, acupuncture) to employees of companies with 50 or more employees in the Calgary region.

Quantifiable outcome

• Patient case study: 54-year-old nurse with acute back pain (7/10) reduced to 2-3/10 within 10-14 days and returned to full work duties within 4-6 weeks through integrated chiropractic and physiotherapy care
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Employers (50+ employees) - Preferred Partner ProgramcoreChannel Partner/ Reseller/ DistributorCorporate partnership program enabling employers with 50+ employees to provide 10% discounted healthcare services to their staff. Benefits include maximized employee benefits value, WCB approved services, immediate access and reporting, and quick return-to-work programs. No cost to join program.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LifeMark Health: LifeMark Health (now part of the broader Lifemark group) operates a Canada-wide network of physiotherapy, rehabilitation, and wellness clinics. It mirrors Optimum's multi-clinic, multi-discipline approach with direct insurance billing and WCB/MVA exposure.
• Athlete's Care: Athlete's Care is a Canadian sports medicine and rehabilitation chain offering physiotherapy, chiropractic, massage therapy, sports medicine physicians, and custom orthotics. It directly overlaps with Optimum's sports-injury and orthotics offering, with similar multidisciplinary positioning.
• CBI Health: CBI Health is one of Canada's largest multidisciplinary healthcare services networks, offering physiotherapy, chiropractic, massage, occupational therapy, and mental health services across multiple provinces. It is the closest direct competitor to Optimum's integrated care model at greater national scale.
• Lifemark Health Group: Lifemark operates 300+ Canadian clinics delivering physiotherapy, massage, chiropractic, and occupational health, with strong WCB and corporate health contracts. Comparable to Optimum in service mix and payer mix, but at materially larger national scale.
• Momentum Health: Momentum Health is a Calgary-based multidisciplinary clinic group providing physiotherapy, chiropractic, massage, acupuncture, and custom orthotics. It is the most direct local peer in the same metro with overlapping services, payer mix, and patient demographics.
• HealthOne Medical Centre: HealthOne operates multi-disciplinary Toronto clinics combining physiotherapy, chiropractic, massage, naturopathy, and medical aesthetics under one roof. Comparable in service breadth and integrated care model, though concentrated in Ontario.
• Back in Motion Rehab: Back in Motion is a Western Canadian rehabilitation and wellness provider offering physiotherapy, kinesiology, massage, and active rehabilitation services. Comparable in MVA/WCB focus and multidisciplinary service model.

Broad incumbents

• ATI Physical Therapy: ATI Physical Therapy is a large US outpatient rehab provider offering physical therapy, occupational therapy, and workers' comp services at scale. Comparable business model and WCB-like workers' compensation exposure, but operates as a much larger publicly-traded incumbent.
• FYZICAL Therapy & Balance Centers: FYZICAL is a US-based franchise network of physical therapy and balance clinics, many offering multidisciplinary wellness services including massage and orthotics. A broader incumbent in the same multidisciplinary rehab category, primarily US footprint.

Regional players

• Dynamic Health & Performance: Dynamic Health operates physiotherapy, chiropractic, and sports rehabilitation clinics in Calgary with similar sport-medicine and orthotics orientation. It competes in the same Calgary metro for the same patient segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OptWell2day
• YouTubeyoutube.com/channel/UCj4KcpEZ2cS6Tf-wdxKDZ5Q
• Facebookfacebook.com/optimumwellnessofficial
• LinkedInlinkedin.com/company/optimum-wellness-centres-official
• Instagraminstagram.com/optimumwellness.official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimum Wellness Centres