Albuquerque Little Theatre

What Albuquerque Little Theatre does

Albuquerque Little Theatre (ALT) is a 501(c)(3) tax-exempt community theatre founded in 1930 in Albuquerque, New Mexico, that produces live staged productions, theatre education programming, and venue rental services for the Albuquerque metropolitan area. The organization operates out of a historic building at 224 San Pasquale Ave SW, designed by architect John Gaw Meem and constructed in 1936 by the Works Progress Administration, and is currently in its 97th season. Notable historical alumni include Vivian Vance, who performed in ALT's first production in 1930 and later won the first-ever Emmy Award for Best Supporting Actress.

The company's core products include live theatre productions across a multi-show season, season subscription packages, adult and youth acting classes, youth productions, school day field trips, and two tiers of venue rental (Tier 1 space-only for events up to 5 hours, and Tier 2 Supported One-Day Events at $1,250 for up to 6 hours with technical support). Distribution is primarily through the Ovations Tix online ticketing platform, an in-person box office, and direct marketing via website, Facebook, X, Instagram, and email newsletters. The paid staff is small (Executive Director, Artistic Director, Marketing & Promotions, Production Coordinator, Education Coordinator, Education Program Supervisor & Intimacy Coordinator, Master Carpenter, Wardrobe & Rentals Coordinator, and Facilities) and is supplemented by more than 500 volunteers serving across box office, front of house, backstage, onstage, and board service.

ALT's business model is a hybrid nonprofit revenue mix: ticket sales and season subscriptions (one-time per show or package), recurring education class fees, facility rental fees, donations and Spotlight Society memberships, and advertising sold to local businesses. GTM is event-driven, anchored by an annual season subscription cycle and supplemented by community outreach, social media, and direct email. The customer base is diffuse, comprising general public ticketholders, aspiring performers and students, school groups on field trips, and event renters such as community organizations and businesses. Revenue is not publicly disclosed.

Name

Albuquerque Little Theatre

Legal name

Albuquerque Little Theatre

Website

https://albuquerquelittletheatre.org

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Albuquerque Little Theatre is a 501(c)(3) nonprofit community theatre founded in 1930 in Albuquerque, New Mexico, producing live staged productions, theatre education classes, and venue rentals for the local metropolitan community.

Ownership category

akta.pro rank

Product category

Community Theatre and Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Community & Amateur Theatre (MPAGABAD)

akta.pro secondary industries

Regional & Repertory Theatre Companies (MPAGABAB), Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

Keywords

• Community theatre productions
• Live theatrical performances
• Theatre education classes
• Theatre facility rentals
• Season subscriptions

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from individual show tickets and season subscriptions for live theatre productions. Season 97 tickets currently on sale.
2. Education Classes: Revenue from adult and youth theatre education classes and programs.
3. Facility Rentals: Rental of theatre spaces including Cantina, Rehearsal room, Stage, and full facility for events. Tier 1 (Space-Only) and Tier 2 (Supported One-Day Events) options available.
4. Donations and Sponsorships: Tax-exempt 501(c)(3) organization accepting monetary donations, prop/scenery/costume donations, and offering Spotlight Society membership.
5. Advertising: Advertising opportunities for businesses to reach theatre audiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Albuquerque Little Theatre is a community theatre organization that produces and presents live theatrical productions (plays, musicals, and special productions) across multiple annual seasons, sold via individual tickets and season subscriptions. It supplements these productions with adult and youth theatre education classes, youth productions, school-day field trips, and theatre facility rentals (space-only and supported events), generating revenue through ticketing, class fees, rentals, advertising, donations, and sponsorships.

Product overview

Albuquerque Little Theatre is a community theatre organization offering a unified portfolio of live theatrical productions and educational services. The core offering consists of live theatre productions across multiple annual seasons, supplemented by season subscription packages. Educational services include adult acting classes, youth theatre programs, and school field trip experiences. The venue also offers space rentals at two tiers: basic space-only access for rehearsals and meetings, and full production support for public performances. Additional services include advertising opportunities and special fitness programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Theatre Productions Professional-quality community theatre performances including plays, musicals, and special productions presented throughout the year across multiple seasons, for general audiences in Albuquerque.
• Season Subscriptions Multi-show season ticket packages offering discounted access to all productions in a given theatrical season, targeted at individual theatre-goers and families in Albuquerque.
• Adult Acting Classes Educational classes for adults covering acting techniques, theatre skills, and performance training, led by the Education Coordinator and instructor staff.
• Youth Theatre Classes Theatre education programs for children and youth, including acting instruction and introductory performance opportunities, led by the Education Coordinator and instructor staff.
• Youth Productions Full theatrical productions featuring youth performers, providing performance experience for young actors as part of ALT's education program.
• School Day Field Trips Educational theatre experiences for K-12 school groups visiting the venue during school hours, supporting classroom learning through live performance.
• ABQ Theatre Rentals - Tier 1 Space-Only Rental of theatre spaces (Cantina, Rehearsal Room, Stage) on a space-only basis for meetings, auditions, rehearsals, and creative gatherings with limited access; targeted at businesses, organizations, and individuals.
• ABQ Theatre Rentals - Tier 2 Supported Events Full production rental package including stage, house, lobby, basic technical support, dressing rooms, and green room access for public-facing performances and supported events.
• Theatre Advertising Advertising placements allowing local businesses to promote their products and services to ALT's theatre audience.
• Zumba Classes Scheduled fitness classes held in ALT's rehearsal hall on Wednesday afternoons, led by instructor Debbie Thomas.
• Spotlight Society Membership Structured recurring donor membership program for individuals supporting ALT's 501(c)(3) mission through recurring contributions.

Named customers2 records

Segments3 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Copper Moon Media, LLCminorOthersWebsite design partner responsible for the Albuquerque Little Theatre website design and development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adobe Theater: Small Albuquerque community theatre presenting contemporary and classic plays. Mirrors ALT's volunteer-driven production model and competes for the same Albuquerque metro audience and donor base.
• Quincy Community Theatre: Mid-size community theatre in Quincy, Illinois where new ALT Artistic Director Brandon Thomsen spent nearly two decades. Highly comparable nonprofit model, season subscription structure, and education programming — a direct like-for-like peer.
• The Vortex Theatre: Long-running Albuquerque community theatre producing year-round plays and musicals with a comparable volunteer-driven, single-venue model. Directly competes for the same local audience, donors, and volunteer pool as ALT.
• Basin Theatre Works: Community theatre in Odessa, Texas where Jon Montgomery served as Executive Director. Comparable small-city nonprofit model, seasonal productions, and education programs — a direct prior-employer peer.
• Pasadena Little Theatre: Community theatre in Pasadena, Texas where Jon Montgomery previously worked. Closely comparable small-city, volunteer-driven community theatre structure with similar season-ticket and educational programming.
• Springfield Contemporary Theatre: Community theatre in Springfield, Missouri where Brandon Thomsen most recently served as Executive Artistic Director. Comparable scale, contemporary programming mix, and education/youth component — a direct prior-employer peer.

Broad incumbents

• The Alley Theatre: Houston's largest professional theatre and a Tony Award-winning regional institution. Jon Montgomery previously worked there as Staging STEM Manager. Comparable producing-threatre model with broader programming portfolio and significantly larger scale.
• Omaha Community Playhouse: One of the largest community theatres in the United States, producing a year-round season plus extensive education programming. Provides a scaled-up benchmark for ALT's community-theatre-plus-education model.

Regional players

• Kimo Theatre: Historic Albuquerque performing arts venue (and ALT's first home from 1930–1936) that hosts touring productions and local events. Comparable historic-venue positioning and overlapping Albuquerque audience, though it operates as a city-owned venue rather than a community producer.

Emerging players

• HITS Theatre: Houston youth-focused community theatre where new ALT Executive Director Jon Montgomery previously served as Executive Director. Comparable educational/community-theatre DNA with a heavier youth-programming skew.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/abqliltheatre
• Facebookfacebook.com/albuquerquelittletheatre
• Instagraminstagram.com/abqliltheatre
• LinkedInlinkedin.com/company/albuquerque-little-theatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Albuquerque Little Theatre