Netpositive

What Netpositive does

Netpositive Kft. is a Hungarian privately-held software development company founded in 2001, operating two specialized verticals: large-scale event IT solutions and insurance administration systems. The company's primary product is Backstage Ticketing, a proprietary PHP/Symfony-based platform with Vue.js and Angular frontends that handles custom webshops, access control, accreditation, on-site ticket retail, and cashless payment integration for music festivals, sports events, cultural venues, and motorsport competitions across Central Europe. Infrastructure uses Docker containerization, Kubernetes orchestration, RabbitMQ messaging, and Jenkins CI/CD pipelines, supporting high-traffic event loads. Its second core line comprises custom-built insurance administration platforms, notably the CIG Pannónia life insurance customer portal and the Alfa Biztosító asset portal, which integrate with complex portfolio management backends and support online fee calculation, claims reporting, fleet management, and broker workflows.

The company employs approximately 13 people — including CEO dr. Mátyás Török, project managers, PHP and frontend developers, a mobile developer, and UX/UI designers — operating from a Budapest office in Graphisoft Park and headquarters in Tahitófalu. Revenue is generated through two streams: transaction-based fees on ticketing services and professional services fees on insurance platform development and ongoing maintenance. Pricing is custom and quote-based given the enterprise nature of engagements. Netpositive serves 100+ event partners (including marquee accounts like Sziget, Untold, EXIT, Electric Castle, Neversea, and Balaton Sound) and two major insurance clients, self-describing as Central Europe's leading event IT service provider with millions of tickets sold and millions of EUR in transactions processed. The company is independently owned with no disclosed funding, acquisitions, or institutional investors.

Name

Netpositive

Legal name

Netpositive Kft.

Website

https://netpositive.hu

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Netpositive Kft. is a Hungarian software company founded in 2001 that builds proprietary event ticketing platforms (Backstage Ticketing) and custom insurance administration systems for enterprise clients across Central Europe's festival and insurance sectors.

Ownership category

akta.pro rank

Product category

Event Ticketing Software

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

Keywords

• Event ticketing platform
• Insurance administration software
• Custom software development
• Event IT services
• UX UI design services

Headquarters

HQ city

Tahitófalu

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event Ticketing and IT Services: Revenue generated from providing comprehensive ticketing solutions to festivals and events, including custom webshop development, access control systems, accreditation management, and cashless payment integration. Services are tailored to large-scale, high-traffic events requiring load-proof digital infrastructure.
2. Insurance System Development: Revenue from developing and maintaining custom insurance administration platforms for insurance companies and brokers, including customer portals, asset management systems, and backend integrations with portfolio management systems. Approximately 15 years of experience in this sector.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Netpositive develops and operates the proprietary Backstage Ticketing platform — an event IT system providing custom webshops, access control, accreditation, on-site ticket retail, and cashless payment integration for large-scale festivals and events. The company also builds and maintains custom insurance administration systems (customer portals, asset/portfolio management platforms, broker support tools) for insurance companies such as CIG Pannónia and Alfa Biztosító, and provides UX/UI and corporate brand identity design services.

Product overview

Netpositive is a Central European provider of large-scale, load-proof digital solutions comprising three core product lines: the self-developed Backstage Ticketing platform (covering unique webshops, access control, accreditation, on-site ticket retail, and cashless payment integration for events), and two insurance administration platforms — the CIG Pannónia Insurance Customer Portal for life insurance customer management and the Alfa Insurance Asset Portal for insurance brokering and key account management. Additional services include UX/UI design, corporate identity design, cross-system integrations, and custom software development.

Differentiator

Problem solved

Functional benefit

Brands

• Backstage Ticketing: Self-developed event ticketing and access control system used at major Central European festivals and events.

Quantifiable outcome

• 100+ partners served across Central Europe
• +4 more outcomes

Named customers35 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• CIG Pannónia BiztosítócoreStrategic or Co-development PartnerNetpositive developed and maintains the CIG Pannónia Insurance Customer Portal, a life insurance customer portal serving as one of their most important platforms in the insurance operations area.
• Alfa BiztosítócoreStrategic or Co-development PartnerNetpositive developed the Alfa Insurance Asset Portal, a brokering and key account management platform serving insurance intermediaries and key business partners.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Guidewire Software: Major insurance core systems provider for policy administration, claims, and underwriting. Comparable to Netpositive's insurance administration systems (CIG Pannónia, Alfa portals), though serving global Tier 1 insurers versus Netpositive's CEE mid-market focus.
• Eventbrite: Global self-service event ticketing and event management platform. Comparable to Netpositive's Backstage Ticketing in core ticketing functionality, but operates at significantly larger scale and serves SMBs alongside enterprise events.
• Ticketmaster: Global ticketing market leader serving major festivals and venues worldwide. Overlaps with Backstage Ticketing's primary tier-1 festival customers, though Netpositive competes primarily on localization and customization rather than scale.

Direct peers

• DICE: Event discovery and ticketing platform focused on music festivals, concerts, and nightlife. Directly comparable to Backstage Ticketing's festival vertical, with similar focus on premium live event experiences and mobile-first UX.
• Tito: UK-based ticketing platform serving events, festivals, and conferences with modern web tools. Comparable to Backstage Ticketing in providing simple, design-forward ticketing experiences for independent event organizers.
• Eventix: European ticketing platform popular among festivals and event organizers. Closely comparable to Backstage Ticketing in target market (festivals, music events) and feature set (webshop, access control, cashless payments).

Emerging players

• Shotgun: Electronic music-focused ticketing and event platform. Comparable to Backstage Ticketing's festival focus (e.g., electronic music events like Balaton Sound, Intencity), with similar mobile-first ticketing and cashless payment capabilities.
• Bizzabo: Event experience and management platform for B2B conferences and events. Comparable to Netpositive at a higher abstraction level — both serve event organizers with technology, but Bizzabo focuses on corporate/professional events while Netpositive focuses on festivals.
• Festicket: Festival-focused marketplace and ticketing platform serving European music festivals. Comparable to Backstage Ticketing in festival vertical specialization, though primarily focused on travel-package bundling.

Regional players

• See Tickets: European ticketing provider covering festivals, concerts, and major events across the UK and continental Europe. Comparable to Backstage Ticketing in serving premier European festivals, though with broader geographic coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/4744148392268301
• LinkedInhu.linkedin.com/company/netpositive-kft-
• Instagraminstagram.com/netpositive.hu
• Xx.com/netpos

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netpositive