Advanced Seating

What Advanced Seating does

Advanced Seating is the exclusive Irish distributor of Seating Matters clinically designed therapeutic seating, operating as part of the Tierco Healthcare Group from Ballincollig, County Cork. Founded in 2014, the company sells and rents a portfolio of specialized chairs — including the Atlanta 2 (dementia-accredited), Milano, Phoenix 2, Sorrento 2, Sorrento Bariatric, Sydney GoFlat (early mobilization for ICU), and the Monaco — alongside the Posicare hygiene/bathing range (Tide, Cove, Crest) and modular accessories such as the Envelo pressure-redistribution cushion family. Products are built around tilt-in-space mechanisms, SynchroTilt recline systems, modular postural supports, and bariatric capacities up to 650lbs, manufactured to order in Seating Matters' ISO 9001:2015 accredited facility in Northern Ireland.

The business model blends one-time equipment sales with a recurring rental program (no minimum commitment, 5-7 day fast-track delivery, 24-hour emergency rental, and hospital discharge home delivery). Pricing is bespoke quote-based, driven by free clinical seating assessments conducted by trained Seating Specialists who prescribe configurations within approximately two hours. Distribution flows through direct field sales in Ireland, a global Seating Specialist network, and a corporate purchasing partnership with Arjo for acute care facilities. The go-to-market is fundamentally clinical: Advanced Seating positions itself as a partner to occupational therapists and care professionals rather than a transactional vendor, supported by the free Clinician's Seating Handbook used in academic and clinical practice and validated by an Ulster University research collaboration showing measurable reductions in falls and pressure injuries.

The customer base spans acute hospitals (ICU, HDU, spinal and stroke rehabilitation), nursing homes and long-term care facilities, community/home care, bariatric patients, paediatric patients, and families/caregivers. Strategic differentiators include third-party accreditations (DSDC Class 1A dementia design, Red Dot Award), the Seating Matters clinical brand and its global recognition, and an exclusive Ireland distribution moat that underwrites the commercial footprint. The legal supplier entity is Seating Matters Limited (Northern Ireland, company number NI057995), and no external institutional investment or public listing has been disclosed.

Name

Advanced Seating

Legal name

Seating Matters Limited

Website

https://advancedseating.ie

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Seating is the exclusive Ireland-based distributor of Seating Matters clinically designed therapeutic chairs and Posicare hygiene equipment, serving acute hospitals, nursing homes, community care, and families across the Irish market via assessment-led sales and rental programs.

Ownership category

akta.pro rank

Product category

Therapeutic Healthcare Seating and Patient Hygiene Equipment

SIC

Miscellaneous Furniture & Fixtures (2590), Retail-Furniture Stores (5712)

akta.pro primary industry

Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB)

Keywords

• Therapeutic seating
• Healthcare chairs
• Pressure care equipment
• Patient hygiene equipment
• Specialist seating distributor

Headquarters

HQ city

Ballincollig

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Therapeutic Seating Product Sales: Sale of Seating Matters therapeutic chairs including Atlanta 2, Milano, Phoenix 2, Sorrento 2, Sorrento Bariatric, Orlando, Orlando Bariatric, Monaco, Sorrento Petite, and Sydney GoFlat. Products are manufactured to order with bespoke specifications. One-time purchase model with standard warranties ranging from 12 months to 7 years for frame components.
2. Chair Rental Service: Flexible rental program for specialist seating with short and long-term options and no minimum period. Available for hospital discharge with delivery to family homes. Includes professional sanitization, maintenance, and Seating Specialist assessment for each patient.
3. Hygiene/Bathing Equipment Sales: Sales of Posicare hygiene and bathing equipment including Tide 900, Tide 981, Cove range, Crest, Nimo Splash, Horizon Mobility Bed, Horizon Hydro Shower Trolley, Fixed Height Shower & Changing Stretcher, and Therapy Plinth.
4. Accessories and Components: Individual sales of cushions (Envelo, Envelo Plus, Envelo Gel), postural supports, belts and harnesses, electronic handsets, and other accessories.
5. Clinical Education - Handbook: Free downloadable Clinician's Seating Handbook distributed to OTs and clinicians globally. While free, serves as lead generation for product sales and assessments.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Advanced Seating distributes clinically engineered therapeutic seating chairs and patient hygiene equipment in Ireland, sourced primarily from Seating Matters (Northern Ireland) and Posicare. The offering targets healthcare facilities (hospitals, nursing homes, community care) as well as families and individuals requiring specialist seating and hygiene solutions.

Product overview

Advanced Seating is a specialist provider of clinical, therapeutic seating solutions and hygiene equipment for healthcare settings. The product portfolio comprises three main categories: (1) Therapeutic Seating chairs including the Atlanta 2 (dementia-accredited fall prevention), Milano (multi-user universal), Phoenix 2 (complex postural support for ICU/HDU), Orlando and Orlando Bariatric (riser recliners), Sorrento 2 (30/45° tilt), Sorrento Bariatric (up to 650lbs), Sorrento Petite (petite adults), Sydney GoFlat (early mobilisation), and Monaco (mobility/comfort); (2) Hygiene/Bathing Range including Tide 900 and Tide 981 shower chairs, Cove modular shower/commode chairs, Crest 3-in-1 bathing chair, Nimo Splash paediatric chair, and shower trolleys/stretchers; (3) Accessories including Envelo cushion family (standard, Plus, Gel), electronic handsets, postural supports (lateral supports, waterfall back, concave head support, horse shoe head pillow), belts and harnesses, and other comfort accessories. The company distributes Seating Matters manufactured chairs and Posicare hygiene equipment, operating as the trusted Irish distributor.

Differentiator

Problem solved

Functional benefit

Brands

• Seating Matters: A clinically designed therapeutic seating brand whose chairs are manufactured in the UK using ethically sourced materials. Advanced Seating is the trusted distributor of Seating Matters products in Ireland.
• Posicare
• Cove Chair Range

Products and services

• Atlanta 2 therapeutic chair

Quantifiable outcome

• 100% reduction in falls and sliding
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core, strategic and minor.

• Seating Matters LimitedcoreChannel Partner/ Reseller/ DistributorAdvanced Seating is the authorized distributor of Seating Matters therapeutic chairs in Ireland. Seating Matters (registered as SEATING MATTERS LIMITED in Northern Ireland, company number NI057995) manufactures the chairs in their ISO:9001-2015 accredited facility. Advanced Seating provides assessments, training, ongoing support, and local distribution for Seating Matters products.
• Tierco Healthcare GroupcoreStrategic or Co-development PartnerParent company of Advanced Seating and Seating Matters. Tierco Healthcare Group companies include Advanced Seating, Seating Matters, and Posicare. Group provides integrated healthcare equipment solutions spanning therapeutic seating and hygiene/bathing equipment.
• Posicare (by Seating Matters)coreTechnology or IntegrationPosicare hygiene and bathing equipment brand within Tierco Healthcare Group. Advanced Seating offers full Posicare range including shower chairs, bathing chairs, and shower trolleys alongside seating products for holistic care approach.
• Ulster UniversitystrategicStrategic or Co-development PartnerResearch collaboration with Ulster University to identify importance of suitable seating provision in reducing pressure ulcer incidence and postural difficulties. Research validates clinical claims and product efficacy for Advanced Seating/Seating Matters chairs.
• ArjominorChannel Partner/ Reseller/ DistributorCorporate partnership for purchasing Advanced Seating products through Arjo distribution channel, facilitating procurement for acute care facilities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seating Matters: Sister manufacturer within Tierco Healthcare Group that designs and builds the exact therapeutic chairs Advanced Seating distributes in Ireland; the two share brand, IP, and customer base, making them the closest functional peers.
• Direct Healthcare Group: UK-based manufacturer of pressure-care and postural management solutions including the Dyna-Form and Curocell ranges, targeting the same acute, long-term, and community care customers with clinically validated therapeutic surfaces and seating.

Broad incumbents

• Arjo: Global medtech incumbent in patient handling, medical beds, and pressure injury prevention; listed as Advanced Seating's channel partner but also a competitor selling therapeutic seating and lifts to the same hospital and care-home buyers.
• Drive DeVilbiss Healthcare: Broad-line DME manufacturer and distributor with pressure-prevention and patient-room products sold to long-term care and home-care channels overlapping with Advanced Seating's nursing-home and community segments.
• Hillrom (Baxter): Large medical equipment manufacturer (now part of Baxter) offering therapeutic beds, surfaces, and patient handling solutions to hospitals and long-term care — directly adjacent to Advanced Seating's clinical seating category.
• Permobil: Manufacturer of advanced seating, power wheelchairs, and positioning systems for complex clinical needs (including pressure management), serving overlapping rehab, long-term care, and acute care segments.
• Invacare: Global manufacturer and distributor of durable medical equipment including pressure-relief cushions, positioning devices, and homecare seating, competing for similar institutional and community-care customers.
• Etac: European manufacturer of mobility, positioning, and patient-transfer equipment including specialist seating for care environments — comparable customer base and adjacent product portfolio to Advanced Seating.

Emerging players

• Guldmann: Danish specialist in ceiling hoists, transfer aids, and care seating for safe patient handling in hospitals and care homes — comparable in clinical positioning and buyer profile to Advanced Seating.
• Joerns Healthcare: US-headquartered provider of clinical beds, therapeutic surfaces, and patient handling solutions for post-acute and long-term care — a partial-overlap peer addressing the same falls and pressure-injury use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AdvancedSeating
• LinkedInlinkedin.com/company/advanced-seating
• Instagraminstagram.com/advancedseating.ie

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Seating