BeDigital

What BeDigital does

BeDigital sp. z o.o. is a privately held, Kraków-based digital advertising agency operating as an integrated 360-degree media and creative shop. Founded in 2017 and structured as a Polish limited liability company, it serves primarily enterprise and mid-market B2B clients with full-service campaign work spanning media planning and buying across Google, Meta, TikTok, LinkedIn, Bing, Snapchat, and DV 360; creative production (video, social, TV); SEO; influencer marketing; and no-code/low-code web design. Named customers include 4F, Alior Bank, FROSTA, NeoAngin, OSHEE, Ford Trucks, Nestea, Under Armour, Lubella, BlaBlaCar, Volkswagen Financial Services, InterCars, Wawel, Dafi, and Cydr Lubelski, among others.

The underlying technology stack is built on standard martech rather than proprietary systems: the agency layers certified integrations with Google Ads, Meta Ads, Google Analytics 4, and Google Tag Manager on top of a self-described analytics framework utilizing over 100 data analysis tools for campaign monitoring and optimization. Differentiators highlighted by the company include an integrated media-creative operating model (one team across both disciplines), no-code/low-code website delivery with AI-assisted e-commerce builds, and an analytics breadth claim. Official Google Partner, Meta Business Partner, and Microsoft Advertising Partner certifications anchor its distribution and credibility.

BeDigital generates revenue through professional services fees, media buying commissions, and project-based pricing on quote-based engagements, with no publicly disclosed pricing tiers or recurring product. A distinctive element of its operating model is a profit-sharing system that distributes 40% of company profit equally to all employees three times per year, averaging over 27,300 PLN per employee annually from 2019 to 2025. The company employs between 11 and 50 staff, operates from a single headquarters at ul. Ostatnia 1C, Kraków, and is led by CEO Dawid Maj and Chief Growth Officer Michał Cieciak. The agency has not raised institutional funding, has no disclosed parent company, and operates exclusively in the Polish market.

Name

BeDigital

Legal name

BeDigital sp. z o.o.

Website

https://bedigital.pl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

BeDigital is a Kraków-based, privately held Polish digital advertising agency offering integrated 360-degree media planning, creative production, and analytics services to enterprise and mid-market B2B clients across multiple industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Kraków

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Advertising Services: Full-service digital advertising agency providing media planning, campaign execution, creative production, and analytics services to B2B clients. Revenue generated through professional service fees, media buying commissions, and project-based pricing.
2. Profit-Sharing Bonus System: 40% of company profit divided equally among all employees and paid 3 times per year. Average annual bonus of over 27,300 PLN per employee (2019-2025). This represents a unique employee compensation model that aligns team incentives with company performance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

BeDigital is a 360-degree media-creative digital advertising agency that delivers integrated marketing services from a single Krakow-based team. Its offering spans media planning and buying across Google, Meta, TikTok, LinkedIn, Bing, Snapchat, and DV 360; creative production for video, social, and TV; brand, communication, and social media strategy; SEO; influencer marketing; and no-code/low-code web design. All services are supported by a proprietary analytics framework built on more than 100 data analysis tools for campaign monitoring and optimization.

Product overview

BeDigital operates as a 360-degree media-creative agency that combines analytical and creative capabilities under one roof. Their service portfolio includes: Media (diversification, optimization, and personalization of media efforts), Creative (blending digital approach with traditional marketing), Production (video content creation for TikTok and TV), Strategy (brand, communication, social media, and media strategy), Analytics (using over 100 data analysis tools for campaign monitoring and optimization), SEO (content optimization and technical SEO), Influencer Marketing (full-service campaign management), and Web Design (no-code/low-code website development with AI capabilities for complex e-commerce projects). All services are delivered from their Krakow office with a team combining young marketing talent and professionals with over 15 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• 360 Agency Services (media-creative) Integrated media-creative agency offering that delivers media planning and buying across Google, Meta, TikTok, LinkedIn, Bing, Snapchat, and DV 360; creative production for video, social, and TV; brand, communication, social media, and media strategy; analytics; SEO; influencer marketing; and no-code/low-code web design, all from a single Krakow-based team for enterprise and mid-market clients.

Quantifiable outcome

• Average 4.86/5 MMP 2025 client satisfaction score across all metrics
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreGTM or Marketing PartnerOfficial Google Partner status indicates the agency has completed verification of skills and technical services in Google advertising platforms. This partnership enables certified agency visibility and access to Google resources and support.
• MetacoreGTM or Marketing PartnerOfficial Meta Business Partner designation signifies the agency has met Meta's verification standards for advertising capabilities. This status provides access to Meta's partner ecosystem and potential lead referrals.
• Microsoft AdvertisingcoreGTM or Marketing PartnerOfficial Microsoft Advertising Partner status demonstrates verified competencies in Microsoft advertising platforms. This partnership complements the Google and Meta relationships to provide comprehensive platform coverage.

Scale indicators6 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Publicis Groupe: Global advertising holding company with full-service Polish operations spanning creative, media, and digital—directly comparable service portfolio at enterprise scale.
• VML: Global creative-digital agency network with Polish operations offering integrated brand, media, and commerce services; comparable 360-degree model but at much larger scale.
• Havas: Global advertising network with Polish operations offering creative, media, and healthcare communications; comparable integrated service portfolio.
• GroupM: Global media investment group operating in Poland with Wavemaker, Mindshare, and other agency brands; directly comparable media planning and buying focus.
• DDB: Global creative agency network with Polish presence; comparable creative production and integrated campaign services across digital and traditional channels.
• Performics: Global performance marketing agency network operating in multiple markets; directly comparable focus on data-driven paid media across Google, Meta, and other platforms.
• Ogilvy: Global advertising agency with Polish presence offering creative production, media planning, and brand strategy; overlaps with BeDigital's creative-media integrated offering.
• Dentsu: Global advertising and media services network with Polish operations; directly comparable media buying and creative capabilities at much larger scale.
• Wavemaker: Global media agency with Polish operations focused on media planning, buying, and content; closest direct overlap with BeDigital's media buying capabilities.

Direct peers

• K2: Polish integrated digital agency offering media, creative, and technology services with comparable team size and full-service 360-degree positioning in the same Polish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgpjHR4QdnYc7xXuvZ4lbHQ
• Facebookfacebook.com/BeDigitalPolska
• LinkedInlinkedin.com/company/bedigitalpolska
• Instagraminstagram.com/bedigitalpl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeDigital