SBID
- Company typePrivate
- Founded2009
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
SBID firmographics
Firmographics- Name
- SBID
- Legal name
- Society of British Interior Designers
- Website
- https://sbid.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where SBID is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
SBID business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Membership: SBID generates revenue through professional membership fees at various accreditation levels. They offer different tiers including graduate membership, accredited designer membership, and supplier membership with associated benefits packages.
- Accreditation Services: Revenue is generated from accrediting interior designers, educational institutions, and professional CPD training programs. SBID credentials may only be displayed by those who have been assessed and awarded accredited status.
- Events and Awards: SBID organizes and hosts annual industry events including SBID Industry Day and SBID Interior Design Awards, generating revenue through event participation, sponsorship, and award entry fees.
- CPD Training: SBID provides and accredits continuing professional development training for interior designers, offering both SBID-verified CPD content and accreditation of external CPD programs.
- Course Accreditation: SBID evaluates and accredits interior design course content at British Universities and diploma programs, protecting consumers and businesses by ensuring appropriate professionalism standards in education.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
SBID product offering
Product offeringCore offering
SBID is a professional accreditation body and membership organization for the UK interior design industry, offering tiered professional membership (graduate, accredited designer, supplier) along with accreditation of interior designers, CPD training programs, and university interior design courses. It complements these services with public-facing member directories (Designer, Supplier, CPD), an online member portal (SBIDpro), and annual events (SBID Industry Day and SBID Interior Design Awards), all delivered across 90 countries and supported by partnerships with UK government departments.
Product overview
SBID (Society of British & International Interior Design) is a professional accreditation body and membership organization, not a technology product company. It operates as a unified service offering centered on professional accreditation for interior designers, complemented by member directories (Designer Directory, Supplier Directory, CPD Directory), annual events (SBID Industry Day, SBID Interior Design Awards), education course accreditation, and graduate membership pathways. The SBIDpro portal serves as the member management platform. These services work together to validate interior design professionals, connect them with clients and suppliers, provide ongoing professional development, and recognize excellence through awards.
Differentiator
Problem solved
Functional benefit
Products and services
- SBID Accreditation Professional accreditation program for interior designers that verifies the quality of their skills and services, certifying practitioners as credible and highly trained at the highest standards of practice. Targeted at British and international interior designers across all career stages.
- SBID Designer Directory Online directory allowing consumers and businesses to find and verify SBID-accredited interior designers for projects. Targets both end clients seeking designers and SBID-accredited designers seeking leads.
- SBID Supplier Directory Directory of approved product suppliers who have met SBID accreditation standards for the interior design industry. Used by interior designers for product specification and by manufacturers for credibility and lead generation.
- SBID CPD Directory Directory of continuing professional development (CPD) training opportunities for interior designers' ongoing learning and skills development. Targets practicing interior designers seeking accredited CPD content and providers seeking visibility.
- SBID Interior Design Awards Annual international design awards program celebrating outstanding interior designs, fit-out works, and innovative product solutions across multiple categories. Open to interior designers, fit-out contractors, and product manufacturers worldwide.
- SBID Industry Day Annual trade-only networking event bringing together interior designers and suppliers for product displays, talks program, and business networking. Targeted at SBID members and accredited suppliers as a premium B2B specification event.
- Course Accreditation Accreditation service for interior design BA degrees and diplomas at British universities, evaluating course content for professional application. Targeted at British universities and diploma providers seeking independent curriculum validation.
- Graduate Membership Student and graduate membership program supporting careers in interior design with a pathway to full accreditation. Targeted at students pursuing interior design education and recent graduates seeking professional recognition.
- SBIDpro Portal Online member portal for SBID members to manage profiles, update contact details, track CPD requirements, and access professional resources. Targeted at SBID-accredited designers and supplier members.
Companies that use SBID
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
SBID technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SBID partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and moderate.
- Department for Business and TradecoreUK government department with whom SBID collaborates to strengthen the UK's position in the global design industry. SBID consults with government to influence strategic and regulatory change.
- Department for EducationcoreUK government department involved in educational standards. SBID partners with DfE on matters related to interior design education and professional qualification standards.
- Higher Education Statistics Agency (HESA)coreOfficial agency responsible for higher education data in the UK. SBID works with HESA on data and statistics related to design education and professional outcomes.
- British Standards Institution (BSI) - via Primary AuthoritymoderateSBID participates in the Primary Authority scheme, a UK government initiative that provides reliable and consistent guidance for businesses operating across multiple local authorities.
- SBID CouncilscoreSBID operates various councils representing different aspects of the interior design profession, including design practitioners, educational institutions, and product suppliers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SBID competitors and assessment
Company assessmentDirect peers
- International Interior Design Association (IIDA): US-headquartered but international interior design association with member accreditation, CEU programs, and industry awards. Comparable in scope, model, and cross-border membership positioning to SBID.
- British Institute of Interior Design (BIID): The other named UK interior design professional body. Direct competitor for accredited interior designer members, with overlapping accreditation, CPD, and directory offerings — explicitly cited by SBID as a comparator.
- American Society of Interior Designers (ASID): Largest US-based interior design professional association. Operates a comparable model of membership tiers, accreditation, continuing education, and industry advocacy that maps directly to SBID's structure.
- Chartered Society of Designers: UK-wide chartered body for professional designers (broader than interiors). Directly comparable as a competing British accreditation organization that SBID benchmarks itself against for membership and standards-setting authority.
Others
- Dezeen: Leading global architecture and interior design media platform. Adjacent rather than competitive — Dezeen is a publisher and awards organizer with audience reach comparable to SBID's directory/events, but without accreditation authority.
Regional players
- Design Institute of Australia (DIA): Australia's peak body for professional designers including interior design, with registration/accreditation pathways and advocacy. Comparable professional-body structure but serves the Australian market rather than competing directly with SBID.
- Interior Designers of Canada (IDC): Canadian national interior design association offering accreditation, advocacy, and continuing education. Highly comparable membership body, but geographically distinct from SBID's UK-centered operations.
Broad incumbents
- Design Council: UK-wide strategic body for design with government remit. Comparable as a UK design-sector standards and advocacy organization, though broader in scope than SBID's interior design focus.
- Royal Institute of British Architects (RIBA): The UK's chartered body for architects. Comparable as a large, established UK professional standards body with government influence, accreditation, validation of courses, and member services — but focused on architecture rather than interiors.
- International Federation of Interior Architects/Designers (IFI): The global peak body for interior architecture/design with UN-affiliated status. Comparable as an overarching accreditation and advocacy organization, but operates as a federation of national bodies rather than a direct individual-membership accreditor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SBID social profiles
Digital presenceSBID compliance and trust
Trust signalCompliance3 records
SBID financial estimates
Financial estimateRevenue estimate
Valuation estimate
SBID leadership team
Management profileNumber of profiles
Profiles2 records
SBID funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SBID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SBID
What does SBID do?
SBID is a professional accreditation body and membership organization for the UK interior design industry, offering tiered professional membership (graduate, accredited designer, supplier) along with accreditation of interior designers, CPD training programs, and university interior design courses. It complements these services with public-facing member directories (Designer, Supplier, CPD), an online member portal (SBIDpro), and annual events (SBID Industry Day and SBID Interior Design Awards), all delivered across 90 countries and supported by partnerships with UK government departments.
Is SBID a public or private company?
SBID is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SBID founded?
SBID was founded in 2009. It employs 1 to 10 people.
Where is SBID based?
SBID is headquartered in London, United Kingdom, in the Europe region.
How does SBID make money?
Five revenue lines are on record. Professional Membership is the primary driver. The others are accreditation Services, events and Awards, CPD Training and course Accreditation.
Who are SBID's main competitors?
Direct peers on record are International Interior Design Association (IIDA), British Institute of Interior Design (BIID), American Society of Interior Designers (ASID) and Chartered Society of Designers. Dezeen is listed as an others. Regional players are Design Institute of Australia (DIA) and Interior Designers of Canada (IDC). Broad incumbents are Design Council, Royal Institute of British Architects (RIBA) and International Federation of Interior Architects/Designers (IFI).
Does SBID have an API?
No public API is recorded for SBID.