Allgrow
Allgrow is a human resources technology company that addresses human resource challenges and provides solutions using technology.
- Company typePrivate
- Founded2012
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Allgrow does
Allgrow is an internet business support company in Japan. The company provides customers with a sense of security and satisfaction through the provision of valuable products, services and designs so that they can realize their rich and happy lives.
Allgrow firmographics
Firmographics- Name
- Allgrow
- Legal name
- Allgrow Co., Ltd.
- Website
- https://www.allgrow.co.jp/
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Allgrow is a human resources technology company that addresses human resource challenges and provides solutions using technology.
- Ownership category
- akta.pro rank
Allgrow industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Computer Systems Design and Related Services (5415), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)
- akta.pro secondary industries
- Business Process-Aligned IT Outsourcing (ITO + BPO Integrated) (BPAEAMAJ), Customer Churn, CLV & Retention Intelligence (HDAAAHAC)
Keywords
Where Allgrow is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices3 records
Markets served
Allgrow business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- SEO/MEO/Web Marketing Services: Consulting and agency fees for SEO services (WHITE Link), MEO services, and web marketing support. Delivered via dedicated sales teams and consulting engagements.
- Offshore Lab Development: Contract-based dedicated engineer resources for software development. Monthly retainer contracts with dedicated engineers assigned to client projects. Up to 50%+ cost reduction vs domestic hiring.
- SaaS/Tool Subscriptions: Subscription fees for MEO Analytics, SALES SCORE, and other proprietary tools. Free tiers with premium paid features.
- HR/Recruitment Services: Career advisory and job placement services for job seekers; recruitment support for companies. Matching fee or service fee model.
- Free Tools (Lead Generation): Free tools (SEO ranking checker, resume creator) drive top-of-funnel leads that convert to paid services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free tier for SEO tools and resume creation |
| Freemium | Pay-as-you-go | MEO Analytics free trial |
| Subscription | Monthly | Offshore lab development - cost efficient pricing |
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Allgrow product offering
Product offeringCore offering
Allgrow operates three business segments: (1) WEB Marketing, providing SEO/MEO consulting and proprietary tools such as WHITE Link, MEO Analytics, and the LLMO/GEO Generative AI Citation Checker; (2) System Development, delivering Vietnam-based offshore software development (lab-style dedicated engineer contracts) through its Allgrow Labo subsidiary with 100+ engineers and 2,000+ cumulative projects; and (3) HR, offering AI-driven sales aptitude analysis (SALES SCORE), career advisory, and the ALLGROW WORKS job-change matching service. Free utilities (SEO ranking checker, レジュ速 resume creator) drive top-of-funnel lead generation into paid engagements.
Product overview
Allgrow (オルグロー株式会社) operates three interconnected business segments: WEB Marketing (SEO/MEO services and tools), System Development (Vietnam offshore development), and HR (recruitment and job-change support). The product portfolio is organized around a platform-plus-specialized-tools model: the core WHITE Link SEO consulting service is paired with free SEO tools (SEO検索順位チェッカー, Googleマップ検索順位チェッカー) for lead generation; MEO Analytics provides Google Business Profile multi-location management; and the newer 生成AI言及チェッカー addresses LLMO/GEO measurement for AI search visibility. The HR division offers SALES SCORE (AI-powered sales team analysis), SALES SCOPE, SALES SOLDIER diagnostics, and the free job-seeker service ALLGROW WORKS alongside レジュ速 (AI-assisted resume creation). The System Development segment operates through Vietnam subsidiary Allgrow Labo, offering lab-style offshore development, a coding school, and engineer recruitment support, with the LABO BLOG information media. Legacy e-commerce tools 楽太郎 and ヤフジロー！ serve Rakuten and Yahoo! Shopping clients. The portfolio spans B2B SaaS tools, free consumer-facing utilities, and professional services, unified by the company's focus on digital marketing technology and workforce solutions.
Differentiator
Problem solved
Functional benefit
Brands
- WHITE Link: SEO marketing and optimization service.
- SEM Plus
- LABO BLOG
- MEO Analytics
- 生成AI言及チェッカー
- レジュ速
- 楽太郎
- SALES SCORE
- SALES SCOPE
- SALES SOLDIER
- ALLGROW WORKS
Products and services
- WHITE Link (ホワイトリンク)
- MEO Analytics
- 生成AI言及チェッカー (Generative AI Citation Checker)
- SALES SCORE (セールススコア)
- ALLGROW WORKS (オルグローワークス)
- Lab-style Offshore Development (ラボ型オフショア開発)
- レジュ速 (Resusoku)
- SEO検索順位チェッカー (SEO Ranking Checker)
- WHITE Map (ホワイトマップ)
- 楽太郎 (Rakutarou)
- ヤフジロー！ (Yafujiro!)
- コーディングスクール (Coding School)
- エンジニア採用支援 (Engineer Recruitment Support)
Quantifiable outcome
- EC shops using 楽太郎 saw approximately 30% increase in conversion rate and repeat purchase rate
- +4 more outcomes
Companies that use Allgrow
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Allgrow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature8 records
Allgrow partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- 株式会社TableCheckminorAllgrow joined TableCheck's partner program for restaurant reservation and customer management. TableCheck has 11,000+ stores in 36 countries. Allgrow refers restaurant clients to TableCheck as part of its local business MEO services.
- ITviec (アイティーヴィエック)minorITviec is Vietnam's leading IT engineer job site. Allgrow Labo's recognition as a top IT employer on ITviec's platform helps attract top engineering talent. Recognition based on 18,000+ employee reviews.
- DODA (パーソルキャリア)minorAllgrow posts job listings on DODA for WEB marketing, sales, and planning positions. DODA is a major Japanese recruitment platform.
- WantedlyminorAllgrow uses Wantedly employer branding platform to reach potential recruits and share company stories. Recruitment channel for attracting talent, including overseas Vietnam subsidiary updates.
- Yahoo! JAPANcoreYahoo! JAPAN Commerce Partner for ヤフジロー！ bustle system on Yahoo! Shopping. Allgrow provides ヤフジロー！ as Yahoo! Commerce Partner Standard product.
- 楽天株式会社 (Rakuten)coreLong-standing platform partner. Allgrow participates in Rakuten RMS Service Square, expo events, and developed 楽太郎 system for Rakuten EC shops. Also exhibitor/sponsor at Rakuten New Year Conference.
- 株式会社ROXX / 株式会社JoBinsminorJob/recruitment matching platform partners referenced in privacy policy. These platforms are used to share job seeker information with companies for recruitment matching purposes.
- パーソルキャリア株式会社minorCareer matching platform referenced in privacy policy. Provides job seeker data and job listing access for HR matching services.
Scale indicators12 records
Recent moves12 records
Expansion highlights6 records
Allgrow competitors and assessment
Company assessmentDirect peers
- Septeni Holdings: Japanese digital marketing group offering SEO/SEM, programmatic advertising, and SaaS marketing tools (M&A Cloud, etc.). Directly comparable as a multi-segment Japanese company operating agency services alongside proprietary marketing technology products targeting similar SMB and mid-market segments.
- Allied Architects: Japanese multi-vertical internet company operating digital marketing, SaaS tools, and media businesses. Highly comparable structural profile — multiple proprietary products targeting Japanese SMBs with a fragmented portfolio approach similar to Allgrow's three segments.
- Sun Asterisk: Japan-based company operating Vietnam-led software development (formerly Sun* Inc.) with creative, engineering, and talent divisions. Directly comparable Japan-Vietnam offshore development model with similar engineer headcount scale and talent strategy.
- Wantedly: Japanese HR-tech platform with employer branding and job-matching services. Comparable in HR/recruitment segment as both companies leverage the Wantedly platform for employer branding and target similar 20s-30s career-change demographics.
- PR TIMES: Japanese PR distribution and digital marketing SaaS company with proprietary tools for SMBs (Tayori, YWT, etc.). Comparable as a Japanese company that built a category-leading SaaS platform alongside media/content operations targeting marketing professionals.
Broad incumbents
- Digital Holdings: Larger Japanese digital marketing holding company with SEO, advertising, and content marketing operations. Comparable as a Japanese competitor in the SEO and digital marketing services market, though at substantially greater scale across more verticals.
- GMO Internet Group: Large Japanese internet conglomerate offering marketing, hosting, payments, and HR services. Comparable as a broader incumbent operating overlapping marketing technology and digital services for Japanese SMBs.
- Recruit Holdings: Japan's largest HR services company (Indeed, LinkedIn Japan ownership historically). Comparable as the dominant incumbent in Japanese HR matching, recruitment, and career services — directly relevant to Allgrow's HR division.
- HAKUHODO: Japan's second-largest advertising agency with digital marketing, SEO, and content operations. Comparable as an established Japanese incumbent operating SEO and digital marketing services, though at much greater scale with broader portfolio.
Regional players
- Akira & Co. Japanese offshore development company with Vietnam engineering operations. Comparable as a Japan-headquartered competitor offering Vietnam-based dedicated engineer services for Japanese clients — directly overlapping with Allgrow Labo's offshore lab development offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Allgrow social profiles
Digital presenceAllgrow compliance and trust
Trust signalCompliance1 record
Allgrow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Allgrow leadership team
Management profileNumber of profiles
Profiles16 records
Allgrow subsidiaries and ownership
Company hierarchySubsidiaries2 records
Allgrow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Allgrow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Allgrow
What does Allgrow do?
Allgrow operates three business segments: (1) WEB Marketing, providing SEO/MEO consulting and proprietary tools such as WHITE Link, MEO Analytics, and the LLMO/GEO Generative AI Citation Checker; (2) System Development, delivering Vietnam-based offshore software development (lab-style dedicated engineer contracts) through its Allgrow Labo subsidiary with 100+ engineers and 2,000+ cumulative projects; and (3) HR, offering AI-driven sales aptitude analysis (SALES SCORE), career advisory, and the ALLGROW WORKS job-change matching service. Free utilities (SEO ranking checker, レジュ速 resume creator) drive top-of-funnel lead generation into paid engagements.
Is Allgrow a public or private company?
Allgrow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Allgrow founded?
Allgrow was founded in 2012. It employs 101 to 250 people.
Where is Allgrow based?
Allgrow is headquartered in Tokyo, Japan, in the Asia region.
How does Allgrow make money?
Five revenue lines are on record. SEO/MEO/Web Marketing Services are the primary driver. The others are offshore Lab Development, saaS/Tool Subscriptions, HR/Recruitment Services and free Tools (Lead Generation).
Who are Allgrow's main competitors?
Direct peers on record are Septeni Holdings, Allied Architects, Sun Asterisk, Wantedly and PR TIMES. Broad incumbents are Digital Holdings, GMO Internet Group, Recruit Holdings and HAKUHODO. Akira & Co. is listed as a regional player.
Does Allgrow have an API?
No public API is recorded for Allgrow.
What industry is Allgrow in?
Allgrow's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAJAI, SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting), with a secondary code of BPAEAMAJ, Business Process-Aligned IT Outsourcing (ITO + BPO Integrated). Its NAICS code is 5415 and its SIC code is 7370.