PurClean

What PurClean does

PurClean LLC, founded in 1988 and headquartered in North Highlands, California, designs and manufactures water treatment systems purpose-built for the car wash industry. The company's product portfolio centers on two core lines—Spot Free Rinse Systems that use reverse osmosis to remove all minerals and contaminants from the final rinse water so vehicles dry spot-free without hand drying, and Water Recovery Systems that reclaim and recycle wash water to cut water and sewer costs by 65-75% while reducing freshwater consumption to 30-35 gallons per wash. Supporting modules include the Lot Master Auto Dealer Series for high-volume fleet washing at up to 45 vehicles per hour, the Aqualink water management module, and the recently introduced E³ Series RO Units offering improved membrane performance and lower pump pressure. Technology differentiation rests on two patent-pending innovations—Succession Self Purging™ Filtration that eliminates disposable filter consumables, and a Water Stabilizer Bar that removes the need for a separate water softener—combined with a uniquely engineered ozone injection system that mitigates odors in water reclaim operations.

PurClean operates as a subsidiary under New Wave Industries and is part of the NCS (NCSwash.com) family of brands, which provides shared education, distributor, and cross-brand resources. Revenue is generated through two primary streams: capital equipment sales (spot-free rinse systems, water recovery systems, fleet modules) sold through a North American network of factory-trained approved distributors who provide professional installation, plus an ongoing parts and accessories program with Net 30 dealer terms, C.O.D., stock orders, drop ship, and same-day emergency "Unit Down" fulfillment. Pricing is quote-based for equipment, reflecting project-specific configuration, and parts flow through tiered dealer discount structures. The company sells exclusively to business customers across five primary verticals: big box retailers, major oil retailers (including Couche-Tard and Circle K), national rental car brands, investor/conveyor/self-serve car wash operators (including Mister Car Wash, INGO Car Wash, and Crew Car Wash), and automotive retail franchises, with field sales and direct phone engagement driving enterprise-level deal flow before handoff to regional distributors for installation and service.

Distribution is exclusively channel-based: PurClean does not sell direct to end users but instead connects prospective customers with approved factory-trained distributors in their geography, while an internal sales team handles enterprise engagement, project management, and onsite training. Marketing is light-touch, concentrated on the company website (purclean.com), a YouTube channel for product demonstrations, and partner-driven referral through the distributor network. The company holds registered trademarks for PurClean, E3 Series, Lot Master, and Aqualink, with two patent applications pending on its core filtration and stabilization technologies. Headcount is in the 11-50 range and no revenue, funding, or M&A activity is publicly disclosed.

Name

PurClean

Legal name

PurClean LLC

Website

https://purclean.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

PurClean LLC designs and manufactures water treatment systems—including spot-free rinse, water recovery, and fleet washing solutions—for the car wash industry, serving enterprise operators across convenience stores, major oil retailers, rental car brands, and automotive dealerships via a North American distributor network.

Ownership category

akta.pro rank

Product category

Water Treatment Systems

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)

Keywords

• Water treatment systems
• Spot-free rinse systems
• Car wash equipment
• Water reclamation systems
• Reverse osmosis equipment

Headquarters

HQ city

North Highlands

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Treatment Equipment Sales: Sale of PurClean Spot Free Rinse systems and Water Recovery systems to car wash operators. Equipment includes the E3 Series RO units, standard spot-free rinse systems, and water reclaim systems.
2. Professional Services: Installation services through factory-trained distributor network, onsite training for cost-effective operation, and project management services.
3. Parts and Accessories: Parts program with 12-month warranty for PurClean manufactured parts. Includes open account terms, C.O.D., stock orders, drop ship orders, and emergency 'Unit Down' orders. Payment terms Net 30 for qualified dealers.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels4 records

Core offering

PurClean manufactures and supplies a complete line of water treatment and spot-free rinse systems for the car washing industry. Core offerings include Spot Free Rinse systems (reverse osmosis-based), Water Recovery/Reclamation systems, the Lot Master Auto Dealer fleet management series, Aqualink modules, and the newer E³ Series RO units. Products are sold via a factory-trained distributor network across North America to car wash operators, major oil retailers, big box retailers, national rental car brands, and automotive dealerships.

Product overview

PurClean offers a portfolio of water treatment systems for car washes consisting of two core product lines—Spot Free Rinse Systems and Water Recovery Systems—along with complementary modules including Lot Master for fleet management and Aqualink. The E³ Series represents a new advanced line of RO spot free rinse units. All products are designed to reduce water consumption, lower costs, and deliver spot-free vehicle finishes for automotive industries including big box retailers, major oil retailers, national rental car brands, and automotive retail franchises.

Differentiator

Problem solved

Functional benefit

Brands

• E3 Series RO Units: A line of spot free rinse reverse osmosis units featuring improved product-to-reject ratios, membrane performance, reduced electrical costs, compact design, viewable system status, lower pump pressure, and competitive pricing.
• PurWater
• Lot Master

Products and services

• PurClean Spot Free Rinse Systems Reverse osmosis-based water treatment systems that remove all contaminants from the water supply to deliver pure mineral-free water as a final rinse, allowing vehicles to dry perfectly spot-free without hand drying. Designed for car wash operators.
• PurClean Water Recovery Systems Water reclamation systems that cut water and sewer costs by 65-75% using patent-pending Succession Self Purging Filtration Technology, reducing freshwater gallons per wash to 30-35 GPW. Designed for car wash operators seeking sustainability and cost reduction.
• Lot Master Auto Dealer Series Fleet management water treatment system for auto dealers that washes up to 45 vehicles per hour with glass, chrome, and painted surfaces drying completely spot-free, with per-vehicle cost under $0.25 including labor.
• Aqualink Innovative car wash water system module designed to reduce labor and water costs as part of the PurClean portfolio of water systems.
• E³ Series RO Units Next-generation reverse osmosis spot free rinse units with improved product-to-reject ratios, improved membrane performance, reduced electrical costs, compact design, viewable system status, and lower pump pressure.

Quantifiable outcome

• Water savings of 0.46 billion gallons per year across installed base
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• NCS (NCSwash.com)coreOthersPurClean is part of the NCS family of brands. NCS appears to be the parent company or affiliated brand family. The company website notes PurClean as part of the NCS brand ecosystem with shared resources including NCS logo placement and cross-linking.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sonny's Enterprises: Largest manufacturer of car wash equipment in North America offering tunnel, conveyor, and self-serve systems, with adjacent water treatment products. Direct competitor to PurClean across car wash operator accounts.
• Belanger Inc. Car wash equipment manufacturer producing soft-touch and touchless systems with spot-free rinse and water reclaim offerings directly comparable to PurClean's product lines.
• Ryko Solutions: Provider of car wash equipment, water reclamation, and chemicals for the professional car wash industry, competing head-to-head with PurClean across hardware and water treatment.
• Hamilton Manufacturing: Manufacturer of self-service and in-bay automatic car wash equipment including water softening and treatment components overlapping with PurClean's spot-free offerings.
• PDQ Manufacturing: Manufacturer of touchless and friction car wash equipment including water treatment and reclaim systems serving the same enterprise car wash customer base as PurClean.
• Washworld of America: Manufacturer of touchless car wash systems with proprietary water treatment packages targeting express exterior and conveyor car wash operators.

Broad incumbents

• Pentair: Global water treatment company with reverse osmosis, filtration, and water reuse products serving commercial and industrial markets, including commercial vehicle wash applications.
• Kärcher (Alfred Kärcher): Global cleaning equipment giant offering vehicle wash systems, water-saving technologies, and detergent products; overlaps with PurClean in commercial car wash applications as a broader-portfolio incumbent.
• Culligan International: Established water treatment provider offering commercial RO, softening, and filtration systems used across industrial and commercial facilities, adjacent to PurClean's water treatment positioning.

Others

• NCS (NCSwash): Parent brand family housing PurClean within its portfolio of car wash industry resources and education; ecosystem relationship rather than a direct competitive peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/PurClean
• Xx.com/purclean1
• LinkedInlinkedin.com/company/purclean-a-division-of-new-wave-industries-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PurClean