Slow Food Editore

What Slow Food Editore does

Slow Food Editore is an independent Italian publishing house headquartered in Bra, Piedmont (Via Audisio 5, 12042), operating under the Slow Food movement brand associated with founder Carlo Petrini. The company's core product is a catalog of physical books, e-books, mobile applications, and a magazine across 30+ distinct series covering Italian gastronomy guides (Osterie d'Italia, Slow Wine, regional and thematic guides), recipe collections, technical manuals (Manuali Slow on wine, cheese, fermentation, bread, truffles), instructional cooking volumes (Scuola di cucina), large-format illustrated books (Slowbook), gastronomic essays (asSaggi), food-themed fiction (Narrazioni), children's literature (Per Mangiarti Meglio, asSaggini), food politics (Terramadre), and co-edition travel guides with Touring Editore (Citylive, Itinerari). The company also publishes the annual magazine 'Bra o della felicit\u00e0' (Italian for 'Bra, or of happiness') and maintains iPhone and Android apps.

The business model is built on direct-to-consumer e-commerce through slowfoodeditore.it as the primary sales channel, supplemented by a B2B Bookseller Area (Area Librai) for reseller relationships and a Foreign Corner for international customers. Revenue is generated through one-time book sales (physical and e-book, priced between \u20ac4.66 and \u20ac39 per title, with guide collections at \u20ac23\u2013\u20ac28, recipe books at \u20ac14\u2013\u20ac18, literary titles at \u20ac4\u2013\u20ac10) and a recurring annual magazine subscription at \u20ac30/year. Marketing relies on the company's own blog, an email newsletter with discount-coupon incentives, and SEO via the Foreign Corner section, with no disclosed paid acquisition channels or third-party retail distribution partnerships beyond reseller booksellers.

Customers are fragmented across five identified personas: food and wine enthusiasts (primary), home cooks, families with children, academics and policy advocates, and Italian tourists and travelers. The company is privately held with no external investment, no subsidiaries, and no disclosed headcount; no revenue, funding, or M&A data is publicly available. No AI/ML capability, API, SDK, or proprietary technology platform is disclosed beyond standard e-commerce and app-store distribution.

Name

Slow Food Editore

Legal name

Slow Food Editore

Website

https://slowfoodeditore.it

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Slow Food Editore is an independent Italian publishing house in Bra, Piedmont, producing 30+ book series, a magazine, and mobile apps on gastronomy, wine, sustainability, and food culture under the Slow Food brand, sold primarily direct-to-consumer online.

Ownership category

akta.pro rank

Product category

Italian Gastronomy Publishing

NAICS

Book Publishers (51313), Book Publishers (513130), Periodical Publishers (513120)

SIC

Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Cookbooks, Food & Drink Publishing (MPAJAAAG)

akta.pro secondary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Italian publishing
• Gastronomy books
• Wine guides
• Recipe books
• Food culture

Headquarters

HQ city

Bra

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Book Sales: One-time sales of physical books across various collections (guides, recipe books, essays, narratives) with prices ranging from approximately €4.66 to €39 per item.
2. Magazine Subscription: Annual subscription to 'Bra o della felicità' magazine at €30 per year.
3. E-book Sales: Digital versions of books available through the website for electronic reading.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Slow Food Editore is an Italian publishing house that produces and sells books, e-books, magazines, and mobile apps dedicated to Italian enogastronomy, food culture, wine, and the Slow Food philosophy. The catalog spans more than 30 distinct collections covering regional guides, recipe books, cooking school manuals, illustrated cookbooks, gastronomic essays, fiction, children's food education, and food politics, all sold directly through its own e-commerce website with a separate bookseller channel for resellers.

Product overview

Slow Food Editore is an Italian publishing house producing books, magazines, and apps dedicated to enogastronomy through the Slow Food philosophy. The company operates a multi-format publishing business organized into distinct book series/collections including Guide Slow (regional gastronomic guides), Ricettari Slow Food (recipe books), Manuali Slow (technical food and beverage manuals), Slowbook (large-format illustrated books), Scuola di cucina Slow Food (cooking school instructional volumes), asSaggi (gastronomic essays), Narrazioni (gastronomic fiction), and specialized series like asSaggi Slow Wine (wine essays), Citylive (city guides), Itinerari (travel guides), Per Mangiarti Meglio (children's food books), and Terramadre (food politics). The company also publishes books by founder Carlo Petrini and operates an e-commerce platform for direct sales. The portfolio encompasses over 30 distinct series spanning cookbooks, guides, essays, fiction, and children's literature focused on good, clean, and fair food.

Differentiator

Problem solved

Functional benefit

Products and services

• Guide Slow

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Touring EditorecoreStrategic or Co-development PartnerCo-edition partnership with Touring Editore (the publishing house of the Touring Club Italiano) for the Citylive and Itinerari collections. These travel guide collections combine Touring's tourism expertise with Slow Food's gastronomic recommendations, covering Italian cities and regional itineraries.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Touring Editore: Italian publisher tied to Touring Club Italiano, producing travel guides, city guides, and itineraries. Slow Food Editore's strategic co-edition partner on Citylive and Itinerari collections, making it both peer and partner in the same publishing categories.
• Quadrille Publishing: UK independent publisher with a strong food, wine, and lifestyle cookbook list. Comparable as a design-led, niche specialist publisher competing for premium cookbook shelf space internationally.
• Giunti Editore: Major Italian general-interest publisher with a substantial cookbook, food culture, and children's book catalog. Operates in the same Italian market as Slow Food Editore and competes for shelf space in the food/cooking category.
• Murdoch Books: Australian publisher of premium illustrated cookbooks and food reference titles. Direct comparability in premium-positioned cookbook publishing with annual reference guides analogous to Osterie d'Italia/Slow Wine.
• Rizzoli Education / Rizzoli International Publications: Italian-origin global publisher producing high-design food, wine, and lifestyle illustrated books (e.g., Rizzoli New York). Overlaps directly with Slow Food Editore's large-format Slowbook series and Italian culinary narrative titles.
• L'Ippocampo: Italian independent publisher focused on cooking, food culture, and children's illustrated books. Closely matches Slow Food Editore's mix of recipe collections (Ricettari) and children's food education titles (Per Mangiarti Meglio).
• Hardie Grant Publishing: Independent publisher with deep food and wine cookbook catalog across multiple imprints (Quadrille, Hardie Grant, Milkwood). Comparable independent food-publishing model with multi-imprint structure similar to Slow Food Editore's 30+ series.
• Phaidon Press: Global publisher specializing in high-quality food, wine, and cooking titles (e.g., The Art of Fermentation, cookbooks with world-renowned chefs). Directly comparable as a specialist cookbook/food-culture publisher with broad international reach and an emphasis on design-led titles.

Broad incumbents

• Ten Speed Press: Established cookbook publisher (imprint of Crown/Penguin Random House) publishing bestselling food writers and reference titles. Functions as a larger, broader incumbent in the same cookbook and food-reference category Slow Food Editore occupies.

Others

• Slow Food (Associazione Internazionale): The parent Slow Food association and Terra Madre network — not a publisher per se, but the ecosystem, brand, and content community that Slow Food Editore is institutionally tied to and draws authors and authority from.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/slowfood
• Instagraminstagram.com/slowfood
• LinkedInlinkedin.com/company/slow-food-editore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slow Food Editore