Gorea Plus
Gorea Plus is a privately-held Croatian laboratory equipment and reagent distributor founded in 1997 that resells products from 13+ international scientific brands to Croatian academic, pharmaceutical, and clinical diagnostic customers, and offers a custom oligonucleotide ordering portal via Metabion.
- Company typePrivate
- Founded1997
- HeadquartersNovigrad, Croatia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Gorea Plus does
Gorea Plus d.o.o. is a Croatian privately-held laboratory equipment and reagent distributor founded in 1997, headquartered in Zagreb and serving the Croatian scientific and clinical market. The company aggregates and resells products from 13+ internationally recognized brands — including BD, Thermo Fisher Scientific, Corning, Abcam, Promega, Takara, Macherey-Nagel, Capricorn Scientific, Uvitec, Axion BioSystems, Metabion, Aerometrik, and Santa Cruz Biotechnology — across three core product categories: laboratory equipment (oprema), reagents (reagensi), and consumable materials (potrošni materijal). In addition to physical product distribution, Gorea Plus operates a dedicated custom oligonucleotide ordering portal in partnership with Metabion, enabling Croatian molecular biology customers to procure custom primers and probes through a local channel.
The company's revenue model is built on one-time transactional sales of resells scientific equipment, reagents, and consumables, supplemented by transaction-fee revenue on custom oligonucleotide procurement routed through Metabion. Pricing is pay-as-you-go and not publicly disclosed; the company drives demand through seasonal promotional campaigns (e.g., a Western blot Q1 2026 campaign with a 30% discount) and partner-sourced webinars. Gorea Plus maintains ISO 9001, ISO 13485, ISO 14001, and ISO 45001 certifications, supporting eligibility to supply regulated clinical and diagnostic customers alongside its primary academic and pharmaceutical/biotech accounts.
The company employs 11-50 people, operates exclusively in Croatia, and presents itself as a single-source local procurement channel for Croatian researchers and clinicians who would otherwise need to source internationally. The company develops no proprietary scientific technology; its value proposition rests on local language support, faster domestic logistics, and curated multi-brand aggregation rather than product differentiation.
Gorea Plus firmographics
Firmographics- Name
- Gorea Plus
- Legal name
- Gorea Plus
- Website
- https://gorea-plus.hr
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gorea Plus is a privately-held Croatian laboratory equipment and reagent distributor founded in 1997 that resells products from 13+ international scientific brands to Croatian academic, pharmaceutical, and clinical diagnostic customers, and offers a custom oligonucleotide ordering portal via Metabion.
- Ownership category
- akta.pro rank
Gorea Plus industry classification
Industry- Product category
- Laboratory Equipment and Reagent Distribution
- NAICS
- Chemical and Allied Products Merchant Wholesalers (4246)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Raw Materials & Critical Reagents Supply (Media/Resins/Cytokines) (HLAGAGAI)
Keywords
Where Gorea Plus is headquartered
LocationHeadquarters
- HQ city
- Novigrad
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
Gorea Plus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Scientific equipment, reagents and consumables sales: Gorea Plus generates revenue by reselling laboratory equipment, reagents, and consumables from partnered international brands (BD, Thermo Fisher, Corning, Abcam, Promega, Takara, Macherey-Nagel, etc.) to Croatian research institutions, pharmaceutical companies, and clinical laboratories.
- Custom oligonucleotide synthesis ordering: Customers register on Gorea Plus's dedicated oligonucleotide ordering portal, submit primer/probe sequences, and Gorea Plus procures the custom oligonucleotides from partner Metabion, effectively acting as a middleman in the supply chain for custom nucleic acid products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Promotional campaigns with percentage discounts on select product lines |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Gorea Plus product offering
Product offeringCore offering
Gorea Plus is a Croatian laboratory supply distributor that resells internationally manufactured laboratory equipment, reagents, and consumable materials from more than 13 global brand partners (including BD, Thermo Fisher, Corning, Abcam, Promega, Takara, Macherey-Nagel, Capricorn Scientific, Uvitec, Axion BioSystems, Aerometrik, SCBT, and Metabion) to research, pharmaceutical, biotech, and clinical diagnostic laboratories in Croatia. In addition to distribution, the company operates a dedicated online portal for custom oligonucleotide (primer/probe) ordering, procuring synthesized products from partner Metabion.
Product overview
Gorea Plus is a Croatian laboratory equipment and reagents distributor offering a comprehensive portfolio of products across three main categories: laboratory equipment (oprema), reagents (reagensi), and consumable materials (potrošni materijal). The company also provides custom oligonucleotide synthesis services in partnership with Metabion. They represent and distribute products from major international brands including Abcam, BD Biosciences, Promega, Thermo Fisher Scientific, Takara, Corning, and others. Their offerings include specialized product lines such as Western blot tools and cell fractionation products.
Differentiator
Problem solved
Functional benefit
Products and services
- Laboratory Equipment (Oprema) Distribution of laboratory instruments and devices for scientific research and analysis, sourced from international brand partners such as BD (cell analyzers, flow cytometry instruments including the BD FACSDiscover S8), Axion BioSystems (live-cell analysis systems), and Uvitec (electrophoresis and blotting equipment). Targeted at Croatian research, pharmaceutical, biotech, and clinical diagnostic laboratories.
- Reagents (Reagensi) Distribution of laboratory reagents covering molecular biology products, cell health assays, antibodies, ELISA kits, qPCR reagents, and biochemical reagents from international brand partners including Abcam, Promega, Takara, and Thermo Fisher Scientific. Targeted at academic, pharmaceutical, biotech, and clinical laboratory customers in Croatia.
- Consumable Materials (Potrošni materijal) Distribution of laboratory consumables including plasticware, filtration products, cell culture vessels, 3D cell culture plates (Corning), and single-use laboratory supplies. Targeted at Croatian laboratories requiring routine consumable supplies.
- Custom Oligonucleotide Synthesis Ordering Service Custom oligonucleotide synthesis service in which Croatian customers register on Gorea Plus's dedicated online portal, submit primer or probe sequences, and Gorea Plus forwards the orders to partner Metabion for synthesis. Gorea Plus acts as a local middleman in the supply chain for custom nucleic acid products, providing local procurement, support, and accountability.
- Servis (Equipment Servicing) Servicing and maintenance support for laboratory instruments distributed by Gorea Plus, offered to Croatian laboratory customers as part of the company's local supplier value proposition.
Companies that use Gorea Plus
Customer profileSegments3 records
Ideal customer profiles3 records
Gorea Plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gorea Plus partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- MetabioncoreMetabion is a specialist manufacturer of custom oligonucleotides (primers and probes). Gorea Plus offers an online ordering portal on its website where Croatian customers can register, submit sequences, and Gorea Plus forwards the orders to Metabion for synthesis. This is a core service partnership enabling Gorea Plus to provide custom nucleic acid products to its local customer base.
- BD (Becton Dickinson)majorBD is a global leader in scientific equipment including cell analyzers and flow cytometry instruments. Gorea Plus distributes BD products in Croatia and promotes BD webinars (e.g., 'A Multicolor Flow Cytometry Journey') and products (e.g., BD FACSDiscover S8 cell analyzer) to its Croatian customer base.
- Thermo Fisher ScientificmajorThermo Fisher Scientific is a global provider of laboratory equipment, reagents, and consumables. Gorea Plus is an authorized distributor of Thermo Fisher products in the Croatian market.
- AbcammajorAbcam specializes in antibodies and assay kits for life science research. Gorea Plus distributes Abcam products in Croatia and promotes specific products such as SimpleStep Ignite ELISA kits and Western blot tools (per promotional PDF campaigns).
- PromegamajorPromega provides cell health assays, luminescence reagents, and qPCR/Glo assays. Gorea Plus distributes Promega products in Croatia and hosts webinars featuring Promega content such as 'Discover-Glo 2021', 'Screening in Search of Protein Secretion Modulators', and MyGlo reagent reader products.
- CorningmajorCorning is a global manufacturer of laboratory cell culture products, including 3D cell culture plates and specialized surfaces. Gorea Plus distributes Corning products in the Croatian market.
- TakaramajorTakara (Takara Bio) provides molecular biology reagents including PCR enzymes and cloning kits. Gorea Plus distributes Takara products in the Croatian market.
- Macherey-NagelmajorMacherey-Nagel specializes in chromatography and molecular biology separation products. Gorea Plus distributes Macherey-Nagel products in the Croatian market.
- Capricorn ScientificminorCapricorn Scientific provides cell culture reagents and SeraSure products. Gorea Plus distributes Capricorn Scientific products in the Croatian market.
- UvitecminorUvitec provides electrophoresis and blotting equipment. Gorea Plus distributes Uvitrec products in the Croatian market.
- Axion BioSystemsminorAxion BioSystems provides live-cell analysis systems. Gorea Plus distributes Axion BioSystems products in the Croatian market.
- AerometrikminorAerometrik provides laboratory aerosol containment and safety products. Gorea Plus distributes Aerometrik products in the Croatian market.
- Santa Cruz Biotechnology (SCBT)minorSanta Cruz Biotechnology provides antibodies and biochemicals. Gorea Plus distributes SCBT products in the Croatian market.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Gorea Plus competitors and assessment
Company assessmentBroad incumbents
- Merck KGaA (MilliporeSigma / Sigma-Aldrich): Global manufacturer and distributor of laboratory reagents, chemicals, and life science products with a strong European presence. Comparable product overlap with Gorea Plus's reagents/consumables portfolio, but at global manufacturer-direct scale.
- Fisher Scientific (Thermo Fisher): Global laboratory supplies distribution channel of Thermo Fisher Scientific, selling equipment, reagents, and consumables across Europe. Comparable in product scope, but operates at global scale and is also one of Gorea Plus's principal brand partners — a direct competitor to its own distribution role.
- Avantor (VWR): Global distributor of laboratory supplies, reagents, and equipment to research and clinical customers worldwide, including across Europe. Comparable to Gorea Plus in product categories served but vastly larger scale and broader geographic footprint.
- Bio-Rad Laboratories: Global manufacturer and distributor of life science research and clinical diagnostics products. Comparable overlap with Gorea Plus's reagent and diagnostics product lines, but at manufacturer scale.
- Bio-Techne: Global life science company manufacturing and distributing proteins, antibodies, reagents, and analytical tools for research and diagnostics. Comparable product overlap with Gorea Plus's reagent and assay offerings.
Direct peers
- BIOGEN: Czech Republic-based authorized distributor of life science research reagents and laboratory equipment for a similar portfolio of international brands. Closely comparable to Gorea Plus in business model: regional multi-brand distributor serving Central European research and clinical labs.
- Carl Roth: Germany-based specialty distributor of laboratory chemicals, reagents, and consumables across Europe. Closely comparable as a multi-brand European lab supplies distributor with a similar curated catalog and B2B website-led sales model.
- Antygen: Polish distributor of laboratory reagents, diagnostics, and life science research products serving academic and clinical customers in Central Europe. Comparable to Gorea Plus as a regional lab supplies distributor.
- BioMaxima: Polish distributor and manufacturer of microbiology and clinical diagnostic reagents with a comparable Central European customer base. Similar to Gorea Plus in serving regional research, pharma, and clinical diagnostics customers.
Regional players
- Bulbio: Bulgarian distributor of laboratory equipment, reagents, and diagnostics for the Bulgarian scientific market. Similar regional-distributor business model focused on the Balkans/Central European lab market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Gorea Plus social profiles
Digital presenceGorea Plus compliance and trust
Trust signalCompliance4 records
Gorea Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gorea Plus leadership team
Management profileNumber of profiles
Gorea Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gorea Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gorea Plus
What does Gorea Plus do?
Gorea Plus is a Croatian laboratory supply distributor that resells internationally manufactured laboratory equipment, reagents, and consumable materials from more than 13 global brand partners (including BD, Thermo Fisher, Corning, Abcam, Promega, Takara, Macherey-Nagel, Capricorn Scientific, Uvitec, Axion BioSystems, Aerometrik, SCBT, and Metabion) to research, pharmaceutical, biotech, and clinical diagnostic laboratories in Croatia. In addition to distribution, the company operates a dedicated online portal for custom oligonucleotide (primer/probe) ordering, procuring synthesized products from partner Metabion.
Is Gorea Plus a public or private company?
Gorea Plus is a private company. It is classified as unknown and is currently operating.
When was Gorea Plus founded?
Gorea Plus was founded in 1997. It employs 11 to 50 people.
Where is Gorea Plus based?
Gorea Plus is headquartered in Novigrad, Croatia, in the Europe region.
How does Gorea Plus make money?
Two revenue lines are on record. Scientific equipment, reagents and consumables sales are the primary driver. The others are custom oligonucleotide synthesis ordering.
Who are Gorea Plus's main competitors?
Broad incumbents on record are Merck KGaA (MilliporeSigma / Sigma-Aldrich), Fisher Scientific (Thermo Fisher), Avantor (VWR), Bio-Rad Laboratories and Bio-Techne. Direct peers are BIOGEN, Carl Roth, Antygen and BioMaxima. Bulbio is listed as a regional player.
Does Gorea Plus have an API?
No public API is recorded for Gorea Plus.
What industry is Gorea Plus in?
Gorea Plus's product category is Laboratory Equipment and Reagent Distribution. Its primary akta.pro industry code is HLAGAGAI, Raw Materials & Critical Reagents Supply (Media/Resins/Cytokines). Its NAICS code is 4246 and its SIC code is 5047.