Elle

What Elle does

ELLE Ukraine is the licensed local edition of the international ELLE women's lifestyle magazine brand, operating as a digital-first media platform headquartered in Kyiv, Ukraine. The company publishes editorial content across five primary verticals — Fashion (Мода), Beauty (Краса), Relationships (Стосунки), Lifestyle (Стиль життя), and People (Люди) — alongside branded sub-sections including ELLE Business (business editorial), ELLE DECORATION (interior design), and ВСЕСВІТ АІ (AI-themed editorial). Its core technology is a standard digital publishing platform with a content management system organizing multi-category article delivery, accessible via the elle.ua website; no proprietary platform, mobile app, or API is disclosed. The company's GTM is content-led: it drives audience reach through regular article publication, section-specific editor Instagram accounts, and email newsletters, then monetizes that audience through advertising (sponsored content, display ad inventory, a dedicated media kit) and print/digital magazine subscriptions under the "Передплата" service. Its primary customer segment is Ukrainian-speaking women seeking fashion, beauty, celebrity, relationship, and lifestyle content; commercial customers (advertisers) and the advertising revenue model are not transparently disclosed. The company was founded in 2000, operates with 101–250 employees, and currently shows active content publication as of 2026 despite operating in an active conflict environment.

Name

Elle

Legal name

ELLE Ukraine

Website

https://elle.ua

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

ELLE Ukraine is a Kyiv-based digital-first women's lifestyle magazine platform publishing fashion, beauty, relationships, and lifestyle content under the licensed ELLE brand, monetized via advertising and print/digital subscriptions targeted at Ukrainian-speaking women.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising: The primary revenue stream appears to be advertising, with sponsored content and promotional articles featured throughout the website. The site contains advertising blocks and promotional content sections.
2. Print and Digital Subscriptions: The magazine offers subscription services for both printed and digital issues, with a 'Передплата' (Subscription) section prominently featured in the navigation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

ELLE Ukraine (elle.ua) is a subscription-based online women's magazine publishing fashion, beauty, relationships, lifestyle, celebrity, and people content. The platform operates multiple content verticals including ELLE Business, ELLE DECORATION, and ВСЕСВІТ АІ (All About AI), and offers a print magazine subscription service alongside display and branded content advertising.

Product overview

ELLE Ukraine is a digital women's magazine platform offering editorial content across fashion, beauty, relationships, lifestyle, and people sections. The platform operates as a unified media brand with multiple content verticals including ELLE Business, ELLE DECORATION, and ВСЕСВІТ АІ (AI content). Additional services include print magazine subscriptions, a media kit for advertisers, and special branded content projects. The platform publishes articles, interviews, trend guides, and celebrity coverage across its main content sections.

Differentiator

Problem solved

Functional benefit

Brands

• ELLE Business: A business-focused section of ELLE Ukraine
• ELLE DECORATION

Products and services

• ELLE Ukraine Website (elle.ua) Digital women's magazine publishing editorial articles across fashion, beauty, relationships, lifestyle, and celebrity/people categories, aimed at Ukrainian-speaking female readers.
• ELLE Business Editorial sub-brand within ELLE Ukraine covering business news, entrepreneurship, and professional content for women readers.
• ELLE DECORATION Editorial sub-brand within ELLE Ukraine covering interior design, home decor, and decoration trends.
• ВСЕСВІТ АІ (All About AI) Editorial sub-brand within ELLE Ukraine covering artificial intelligence topics, trends, and technology news aimed at women readers.
• Гороскоп (Horoscope) Daily and monthly astrology section featuring zodiac sign predictions, horoscopes, and tarot readings across all 12 signs.
• Передплата (Print Subscription) Print magazine subscription service offering recurring delivery of the ELLE Ukraine print edition to individual subscribers in Ukraine.
• Медіакіт (Media Kit / Advertising Sales) Media kit and advertising sales service offering display advertising, sponsored editorial content, and brand partnership placements on the elle.ua platform for advertisers.
• Спецпроєкти (Special Projects) Custom branded content projects and editorial partnerships produced by ELLE Ukraine for brand collaborators, including native advertising campaigns and themed editorial series.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MORIS (Legal Company)minorStrategic or Co-development Partner · 13 February 2026ELLE.UA partnered with MORIS legal company for a 'Legal First Aid' (Юридична аптечка) podcast series. The collaboration produced educational content about legal protection, document management, financial discipline, and legal emergency response, featuring attorney Solomiia Yosypenko.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• L'Officiel Ukraine: International luxury fashion and lifestyle publication with Ukrainian digital presence; directly comparable as a brand-led women's editorial competing for the same luxury and beauty advertising spend.
• The Village Ukraine: Major Ukrainian digital lifestyle publication covering city life, food, culture, and trends — overlapping with ELLE Ukraine's lifestyle and culture sections and competing for the same urban female reader.
• Wonderzine: Russian-language women's lifestyle and culture publication with comparable content verticals (fashion, beauty, culture, relationships) and a similar digital-first, ad-supported business model targeting CIS audiences.
• Marie Claire Ukraine: Globally branded women's lifestyle magazine with a Ukrainian digital edition; covers similar verticals (fashion, beauty, careers, relationships) and monetizes via advertising and branded content.
• Harper's Bazaar Ukraine: International women's fashion magazine with a Ukrainian edition targeting the same fashion-conscious female audience with overlapping content categories (fashion, beauty, celebrities) and revenue model.
• Vogue Ukraine: Direct competitor in the Ukrainian market, operating as a digital-first edition of Vogue covering fashion, beauty, and lifestyle for the same Ukrainian women audience with a similar subscription and advertising model.
• Cosmopolitan Ukraine: Major international women's media brand with a Ukrainian edition serving a similar young female demographic with relationships, lifestyle, beauty, and celebrity content under a comparable ad-supported model.

Emerging players

• Forbes Ukraine: Major Ukrainian digital media brand with a Business-focused audience that intersects with ELLE Business; not a direct competitor in core women's verticals but competes for premium advertising inventory and high-income readership.

Broad incumbents

• Burda Ukraine: Established multi-title publishing house in Ukraine producing women's lifestyle magazines; broader and older incumbent that competes for both reader attention and advertiser budgets across multiple women's titles.

Regional players

• ELLE Russia: Sibling ELLE edition serving the Russian market with the same brand playbook; highly comparable on editorial model and revenue streams but geographically distinct from the Ukrainian edition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/elle_ukraine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elle