Ocean Rodeo
Ocean Rodeo is a UK-domiciled, Bainbridge International-owned manufacturer of premium kiteboarding and wingsurfing equipment, founded in 2001. It designs and sells ALUULA-composite and Pro Dacron kites, wings, boards, control bars, and accessories to performance riders worldwide via DTC and a global dealer network.
- Company typePrivate
- Founded2001
- HeadquartersVictoria, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ocean Rodeo does
Ocean Rodeo is a Canadian-founded, now UK-domiciled manufacturer of high-performance kiteboarding and wingsurfing equipment, operating since 2001 from its Southampton headquarters under Bainbridge International Ltd. (acquired late 2024). The company designs and sells kites organized around two material platforms—A-Series built on ALUULA composite airframes (approximately 50% lighter than standard Dacron with 2x tensile strength) and Pro Dacron K-PE constructions for durability—across three series: CRAVE (wave/freestyle), FLITE (big air/lightwind), and ROAM (foil/freeride). Wingsurfing is anchored by the Glide A-Series wing with full ALUULA airframe, supported by boards (Tempest, Surge, Mako), the redesigned POLARIS Control Bar, and accessories including Bliss bindings, Big Pump, Go-Joe rescue tool, and Sherpa Tech Bag.
The business operates a hybrid go-to-market combining direct-to-consumer e-commerce on oceanrodeo.com with worldwide UPS shipping and bundle discount tiers, alongside a global dealer/stockist network offering try-before-you-buy and rigging services. Revenue is generated entirely through hardware sales, with premium A-Series kites priced up to $2,170 and entry Pro Dacron models starting at $541. Customer segments center on performance kiteboarding enthusiasts and wing foiling riders as primary use cases, with kite schools and rental operations as a secondary channel targeted through the durable Pro Dacron line. Distribution, marketing, and brand-building rely on social media, blog content, event sponsorship (GKA, Défi Kite & Wing, Lords of Tram), and an ambassador program featuring elite riders such as Hendrick Witschi and Rafferty Read.
Ocean Rodeo firmographics
Firmographics- Name
- Ocean Rodeo
- Legal name
- Bainbridge International Ltd.
- Website
- https://oceanrodeo.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ocean Rodeo is a UK-domiciled, Bainbridge International-owned manufacturer of premium kiteboarding and wingsurfing equipment, founded in 2001. It designs and sells ALUULA-composite and Pro Dacron kites, wings, boards, control bars, and accessories to performance riders worldwide via DTC and a global dealer network.
- Ownership category
- akta.pro rank
Ocean Rodeo industry classification
Industry- Product category
- Kiteboarding & Wingsurfing Equipment
- NAICS
- Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)
- akta.pro primary industry
- Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)
- akta.pro secondary industry
- Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)
Keywords
Where Ocean Rodeo is headquartered
LocationHeadquarters
- HQ city
- Victoria
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Ocean Rodeo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Kites Sales: Ocean Rodeo designs, manufactures, and sells high-performance kiteboarding kites including A-Series (ALUULA composite) and Pro Dacron models. Kite product lines include Crave (wave/freestyle), Flite (big air/lightwind), and Roam (wave/foil) series. Prices range from $849 to $2,170.
- Wings Sales: Glide A-Series wings sold as standalone products or with accessories (Carbon-Matrix bars, handles). Wings use full ALUULA composite airframes for maximum efficiency. Wing prices start at $1,499.
- Boards Sales: Kiteboarding twin-tip boards including Tempest (big air/freeride), Surge (freeride/freestyle), and Mako (freeride). Prices range from $541 to $569.
- Control Bars Sales: Polaris Control System redesigned for 2025 as the primary kite control bar. Priced at $419. Available in 46cm and 52cm sizes with full safety certifications.
- Accessories & Spares: Accessories including Bliss 3.0 pads and straps ($170), Big Pump ($59), Go-Joe rescue tool ($89), replacement bladders, valves, and essential components for repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | A-Series Kites (ALUULA) - Ultra-light premium performance |
| Unit Pricing | Pay-as-you-go | Pro Dacron Kites - Durable everyday performance |
| Unit Pricing | Pay-as-you-go | Glide A-Series Wing - ALUULA composite performance wing |
| Unit Pricing | Pay-as-you-go | Wing Accessories - Carbon bars and handles |
| Unit Pricing | Pay-as-you-go | Boards - Twin-tip performance boards |
| Unit Pricing | Pay-as-you-go | Polaris Control Bar System |
| Unit Pricing | Pay-as-you-go | Kite Accessories |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Ocean Rodeo product offering
Product offeringCore offering
Ocean Rodeo designs, manufactures, and sells high-performance kiteboarding kites (Crave, Flite, and Roam series in both Pro Dacron and premium A-Series ALUULA builds), wingsurfing wings (Glide A-Series), twin-tip boards (Tempest, Surge, Mako), the Polaris control bar, and a line of accessories and spares. Products are sold directly to riders worldwide via the company e-commerce store and an authorized global dealer network, leveraging proprietary ALUULA composite materials and patented design features.
Product overview
Ocean Rodeo is a high-performance kiteboarding and wingsurfing equipment manufacturer offering a unified product ecosystem organized around two kite material technologies (A-Series with ALUULA composite and Pro Dacron) and a dedicated wing line. The kite portfolio comprises three series: CRAVE (wave/freestyle), FLITE (big air/lightwind), and ROAM (foil/freeride), each available in premium A-Series ALUULA or durable Pro Dacron constructions. Boards include TEMPEST (big air), SURGE (freeride/freestyle), and MAKO (freeride). Wings center on the GLIDE A-Series with ALUULA airframe. The POLARIS Control Bar serves as the unified control system. Accessories include Bliss 3.0 bindings, Big Pump inflation system, Go-Joe rescue tool, Sherpa Tech Bag, and Carbon-Matrix wing handles/bars. Spare parts (bladders) support the wing product line. The portfolio is designed for riders who demand high-performance gear, with A-Series products targeting elite performance at premium prices and Pro Dacron offering accessible durability for daily use.
Differentiator
Problem solved
Functional benefit
Products and services
- CRAVE A-Series Kite Premium wave and freestyle kite with a full ALUULA Gold airframe, 3-strut mid-aspect design, and patented Forward Swept Wingtips; available in 5m-12m sizes and in standard and limited Launch Edition colorways. Targets riders seeking ultra-light stiffness, snappy response, and drift control.
- CRAVE PRO Dacron Kite Industrial-strength wave and freestyle kite built with K-PE Dacron leading edge and Teijin D2 canopy; 3-strut mid-aspect design optimized for drift. Available in 5m-12m sizes. Targeted at riders wanting durable, easy-to-repair performance for daily use.
- Flite 3S A-Series Kite Lightest 3-strut lightwind kite with full ALUULA Gold airframe; gravity-defying drift and instant re-engagement. Available in 12m and 14.5m, with a limited Launch Edition colorway. Built for marginal-condition riders chasing ultra-light big-air performance.
- Flite 3S PRO Dacron Kite 3-strut lightwind kite with K-PE Dacron frame engineered to maintain structural integrity in larger sizes. Available in 12m, 14.5m, and 17m. Targets riders needing a durable, easy-to-repair lightwind option.
- FLITE 5S A-Series Kite Lightest 5-strut big air kite with ALUULA airframe, 50% lighter than standard builds with 2x tensile strength; wide-arc high-aspect design. Available in 7m-12m with a limited Launch Edition colorway. Built for riders chasing explosive vertical boost.
- FLITE 5S PRO Dacron Kite 5-strut big air kite with high-tension K-PE frame designed for 25+ knot conditions, delivering explosive vertical boost. Available in 7m-12m. Targets riders wanting a durable, hard-charging big-air platform.
- ROAM 3S A-Series Kite 3-strut ALUULA foil kite for freeride foilers; ultra-light handling, deep low-aspect profile, slack-line drift. Available in 4m-14m with a limited Launch Edition colorway. Built for wave and foil riders wanting featherweight rigidity.
- ROAM PRO Dacron Kite Wave and foil kite with K-PE Dacron construction, 3-strut design, and incredible stiffness from high-tenacity reinforcement. Available in 4m-14m. Targets wave and foil riders wanting durability and forgiving handling.
- POLARIS Control System Unified kite control bar with ISO-certified safety, one-hand reload, auto-unwind, and double PU center line tubes for reduced friction; available in 46cm and 52cm sizes. Compatible across the Ocean Rodeo kite range.
Quantifiable outcome
- ALUULA airframe provides 50% weight reduction versus standard Dacron builds
- +3 more outcomes
Companies that use Ocean Rodeo
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Ocean Rodeo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Ocean Rodeo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Bainbridge InternationalcoreBainbridge International acquired Ocean Rodeo in late 2024. Brothers David and Laurence Mead now lead the company with over a century of combined expertise in high-performance marine materials. Provides access to cutting-edge technology and manufacturing capabilities.
- ALUULA CompositescoreALUULA was originally developed by the Ocean Rodeo team and became its own standalone company. ALUULA composite material technology is used in A-Series kites and Glide A-Series wings, providing approximately 50% weight reduction and 2x tensile strength versus standard materials.
- Global Kitesports Association (GKA)minorOcean Rodeo is a member of the Global Kitesports Association, the international body representing the kite sports industry. Association organizes and sanctioning kiteboarding and wing foiling competitions worldwide.
- Dave KayminorMaster board designer Dave Kay collaboration with Ocean Rodeo for shaping the future. Dave Kay brings expertise in board design to enhance Ocean Rodeo's board product line.
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Ocean Rodeo competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ocean Rodeo social profiles
Digital presenceOcean Rodeo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ocean Rodeo leadership team
Management profileNumber of profiles
Profiles3 records
Ocean Rodeo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ocean Rodeo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ocean Rodeo
What does Ocean Rodeo do?
Ocean Rodeo designs, manufactures, and sells high-performance kiteboarding kites (Crave, Flite, and Roam series in both Pro Dacron and premium A-Series ALUULA builds), wingsurfing wings (Glide A-Series), twin-tip boards (Tempest, Surge, Mako), the Polaris control bar, and a line of accessories and spares. Products are sold directly to riders worldwide via the company e-commerce store and an authorized global dealer network, leveraging proprietary ALUULA composite materials and patented design features.
Is Ocean Rodeo a public or private company?
Ocean Rodeo is a private company. It is classified as corporate owned and is currently operating.
When was Ocean Rodeo founded?
Ocean Rodeo was founded in 2001. It employs 11 to 50 people.
Where is Ocean Rodeo based?
Ocean Rodeo is headquartered in Victoria, Canada, in the North America region.
How does Ocean Rodeo make money?
Five revenue lines are on record. Kites Sales are the primary driver. The others are wings Sales, boards Sales, control Bars Sales and accessories & Spares.
Does Ocean Rodeo have an API?
No public API is recorded for Ocean Rodeo.
What industry is Ocean Rodeo in?
Ocean Rodeo's product category is Kiteboarding & Wingsurfing Equipment. Its primary akta.pro industry code is CRAMABAI, Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories), with a secondary code of CRAMAIAE, Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards). Its NAICS code is 423910.