Of Moving Colors Productions

What Of Moving Colors Productions does

Of Moving Colors Productions (OMC) is a Baton Rouge, Louisiana-based nonprofit contemporary dance-theatre organization that creates and presents original multidisciplinary productions combining dance, theatre, live music, and visual arts. Founded in 1998 through the merger of In the Company of Dancers (established 1987 by Lisa Hooks Murray) and the collaborative company of Artistic Director Garland Goodwin Wilson, OMC has produced 37 original works and reached audiences at over 100 venues across the Southern United States since 1997.

The organization's portfolio spans mainstage theatrical productions, the C.L.O.S.E.R. to the Arts! educational outreach program reaching 45+ schools and community venues, the Dance for Parkinson's therapeutic program offered free of charge (supported by the Davis Phinney Foundation), the Big Buddy Program youth partnership, the Margaret Goodwin Memorial Fund guest artist residency program (10 residencies to date), and digital content initiatives including IttyBittys movement sessions and Movement Interviews distributed via YouTube. Programs are anchored at First Presbyterian Church Downtown and various regional venues including the Louisiana Art and Science Museum and Anne Connelly Fine Art.

OMC operates with a small staff (4 employees) under a Board of Directors (11 members) and Advisory Board (9 members). Revenue is generated through a diversified nonprofit mix of individual donations, foundation and corporate sponsorships (including NEA support), ticket sales, designated funds (Byrde's Fund, MGM Fund, Dance for Parkinson's Fund), and AmazonSmile micro-donations. Most programming is free or low-cost to participants, reflecting the organization's community-arts mission rather than a transactional commercial model.

Name

Of Moving Colors Productions

Legal name

Of Moving Colors Productions

Website

https://ofmovingcolors.org

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Of Moving Colors Productions is a Baton Rouge-based nonprofit contemporary dance-theatre organization that creates multidisciplinary original productions and delivers free community programming, therapeutic dance for Parkinson's patients, youth outreach, and guest artist residencies across Louisiana.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Dance Companies (71112), Performing Arts Companies (7111)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• Contemporary dance performances
• Dance education outreach
• Community dance programs
• Dance-theatre productions
• Arts nonprofit services

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and Sponsorship: As a nonprofit organization, Of Moving Colors Productions relies heavily on donations from individuals, corporate sponsorships, and foundation support to fund operations and programming. The company maintains multiple designated funds including Byrde's Fund, MGM Fund (Margaret Goodwin Memorial Fund for guest artist residencies), and Dance for Parkinson's Fund.
2. Performance Revenue: Revenue generated from ticket sales to mainstage productions and performances. The company presents multiple productions annually including seasonal shows and special events.
3. AmazonSmile: The company receives 0.5% of qualifying Amazon purchases made through AmazonSmile when users designate Of Moving Colors Productions as their charitable organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Of Moving Colors Productions (OMC) is a nonprofit contemporary dance-theatre organization based in Baton Rouge, Louisiana, that creates and presents original multidisciplinary productions combining dance, theatre, live music, and visual arts. The company operates mainstage performance seasons, free community outreach (C.L.O.S.E.R. to the Arts!), therapeutic Dance for Parkinson's classes, free bite-sized movement sessions (IttyBittys), guest artist residencies via the Margaret Goodwin Memorial Fund, and youth programs in partnership with Big Buddy.

Product overview

Of Moving Colors Productions (OMC) is a contemporary dance-theatre organization offering a diverse portfolio of programs and services. The core offering consists of mainstage dance productions bringing together dance, theatre, live music, and visual arts. Supporting programs include educational outreach through C.L.O.S.E.R. to the Arts!, community programs like Dance for Parkinson's and the Big Buddy partnership, digital content initiatives including IttyBittys (bite-sized movement sessions), Movement Interviews, and re:Rosas, as well as guest artist residencies via the Margaret Goodwin Memorial Fund. The organization also creates dance films such as Woman and hosts annual events like Kick It Out. These programs work together to fulfill OMC's mission of inspiring, educating, and stimulating the community through dance while offering professional opportunities to local dancers.

Differentiator

Problem solved

Functional benefit

Products and services

• Mainstage Dance Productions Annual and seasonal dance-theatre productions combining dance, theatre, live music, and visual arts, including original works and adaptations such as Othello, Hereafter, Conduit, and the annual Kick It Out event. Targeted at general audiences and dance-theatre patrons.
• C.L.O.S.E.R. to the Arts! Educational outreach program bringing dance and arts programming to schools, churches, libraries, and community centers throughout the Baton Rouge area, reaching more than 45 venues and underserved populations.
• Dance for Parkinson's Free weekly therapeutic dance classes for people with Parkinson's Disease and their companions, designed to develop flexibility, confidence, focus, and body awareness. Led by an instructor trained by Mark Morris Dance Group and supported by the Davis Phinney Foundation.
• IttyBittys Free bite-sized digital movement sessions (Stretch, Dance, Jam, Yoga, Meditation, Jazz) taught by OMC's global network of dancers and available online in approximately four eight-count segments.
• Margaret Goodwin Memorial Fund (MGM Fund) Residencies Guest artist residency program bringing world-class choreographers, dancers, and musicians to Louisiana to lead master classes, create new work, and provide professional development for local artists.
• Big Buddy Program Partnership Joint program with the Big Buddy Program offering professional dance training, workshops, and creative movement to youth, including Love Revolution Dancing, Holiday Encore performances, Summer Camp programming, and After-School Enrichment.
• Movement Interviews Collaborative digital video series capturing artists' experiences and isolation during COVID-19 through filmed movement interviews conducted globally with dancers and arts organizations.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Big Buddy ProgramcoreStrategic or Co-development PartnerOMC partners with the Big Buddy Program to provide professional dance training, workshops, and creative movement sessions to youth. The partnership aims to empower youth through performing arts, fostering discipline, confidence, and artistic expression. Components include Love Revolution dancing, Holiday Encore performances, Summer Camp programming, and After-School Enrichment Programs.
• Arts Council of Greater Baton RougecoreGTM or Marketing PartnerThe Arts Council provides a platform for OMC's Artistic Director to participate in Zoom Artist Talks, connecting artists with communities during the COVID-19 pandemic. The partnership creates a network of information flowing from the Arts Council to organizations during emergencies.
• Davis Phinney FoundationmajorGTM or Marketing PartnerThrough support from the Davis Phinney Foundation, OMC's Dance for Parkinson's classes are offered free of charge for patients and caregivers in Baton Rouge. The foundation provides funding to make therapeutic dance programming accessible.
• Louisiana Art and Science MuseumminorStrategic or Co-development PartnerPartnership for HEREAFTER production (April 2025) inspired by LASM's Egyptian exhibition, presented in the museum's planetarium to a sold-out audience.
• First Presbyterian Church DowntownminorOthersProvides venue space at 763 North Blvd, Baton Rouge for weekly Dance for Parkinson's classes and other community programming.
• Anne Connelly Fine ArtminorOthersHosted INTIMATE WORKS performance (January 2024) at gallery location, creating unique performance experience connecting viewers and performers in intimate setting.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mark Morris Dance Group: Brooklyn-based contemporary dance company that pioneered the Dance for Parkinson's program, which Of Moving Colors Productions has adopted with a Susan Perlis trained by Mark Morris instructors. Most direct comparable in therapeutic-dance programming model and contemporary-dance focus.
• Paul Taylor American Modern Dance: New York-based modern dance company presenting the work of a single iconic choreographer, similar in spirit to OMC's reliance on Artistic Director Garland Goodwin Wilson's creative output. Compares on programming scale, repertory focus, and educational/community outreach.
• Parson Dance: New York-based contemporary dance company known for accessible, athletic repertory and an extensive national touring schedule. Compares on repertory-driven programming, mix of mainstage work and educational outreach, and a touring model suited to regional venue partnerships like OMC's.
• Pilobolus: Connecticut-based contemporary dance company known for interdisciplinary, collaborative work blending dance, theater, and visual storytelling. Closely comparable to OMC's multidisciplinary dance-theatre model and touring orientation across regional venues.
• Hubbard Street Dance Chicago: Mid-size contemporary dance company with a strong education and community outreach mandate and touring productions of original choreography. Closely parallels OMC in combining mainstage performances with extensive school and community programming.

Regional players

• Tulsa Ballet: Mid-size regional ballet company serving Oklahoma and the surrounding Southern/Midwest region. Comparable on mission (live performance plus education/outreach), regional-revenue model, and nonprofit structure, though operating in a different territory from Baton Rouge.
• Houston Ballet: One of the largest ballet companies in the US, based in Houston, Texas. Regional Southern US peer offering mainstage productions and extensive education/outreach programming to schools — overlapping mission structure with OMC's C.L.O.S.E.R. to the Arts! program, though operating at much larger scale.
• New Orleans Ballet Theatre: Louisiana-based ballet company presenting professional productions and outreach programming in New Orleans. Closest geographic peer to OMC and directly relevant for understanding the regional competitive landscape for dance audiences, donors, and schools.

Broad incumbents

• Martha Graham Dance Company: Historic modern-dance company built around a single founder-choreographer's body of work, with extensive educational and licensing programs. Comparable in the founder-anchored creative identity and the use of repertory/community programming, but at vastly greater scale and brand recognition.
• Alvin Ailey American Dance Theater: Large, internationally renowned modern dance company offering AileyII, Ailey Extension (community education), and extensive national/international touring. Significantly larger than OMC but comparable in combining repertory performance with deep community-outreach infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgZM4lMZ3vqrreilQmWhV-w
• Facebookfacebook.com/ofmovingcolors
• Instagraminstagram.com/ofmovingcolors
• LinkedInlinkedin.com/company/of-moving-colors-productions

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Of Moving Colors Productions