Kraamzorg Het Groene Kruis

What Kraamzorg Het Groene Kruis does

Kraamzorg Het Groene Kruis is a Dutch maternity care provider specializing in postnatal care (kraamzorg) for new mothers and their newborns in the northern Netherlands. Founded around 1910, it operates from offices in Groningen, Assen, and Heerenveen, serving families across the provinces of Groningen, Friesland, and Drenthe. The organization is a wholly-owned subsidiary of Martini Ziekenhuis (MZH), the regional hospital in Groningen, and operates as a Dutch private limited company (BV) with a supervisory board overseeing governance.

The core service is in-home postnatal maternity care, typically 45-49 hours of support distributed over the first 8 days after birth, delivered by trained kraamverzorgenden (maternity caregivers). The provider complements this with a digital care platform: the "Mijn Kraamzorg" application developed in partnership with Atermes BV, supporting client intake, scheduling, and video e-consultation. Ancillary revenue lines include the "O Wee!" antenatal course priced at €165, breast pump sales and rentals via Medipoint, and out-of-pocket additional care hours beyond the insured baseline. Quality credentials include HKZ certification and recognition under the WHO/UNICEF Baby Friendly Initiative for breastfeeding support; reported client satisfaction is 9.5-9.6 out of 10.

The business model rests on regulated Dutch healthcare reimbursement: each postnatal care engagement is covered through Dutch health insurers under the Zorgverzekeringswet (Zvw), with the company holding contracts with all major Dutch health insurance companies. Additional revenue is generated via out-of-pocket extras, course fees, and product rentals/sales. Operating subsidiaries include Isis Kraamzorg and the O Wee! course operation. Headcount sits in the 251-500 range, supporting a multi-node regional delivery footprint anchored by the Martini Ziekenhuis parent relationship.

Name

Kraamzorg Het Groene Kruis

Legal name

Kraamzorg Het Groene Kruis BV

Website

https://kraamzorghetgroenekruis.nl

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

251–500 employees

Short description

Kraamzorg Het Groene Kruis is a Dutch postnatal maternity care provider in the northern Netherlands, delivering in-home kraamzorg, antenatal courses, and digital care services. A subsidiary of Martini Ziekenhuis, it serves families across Groningen, Friesland, and Drenthe.

Ownership category

akta.pro rank

Product category

Maternity Care Services

NAICS

Home Health Care Services (62161)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Postpartum & Newborn Care Telehealth (postpartum check-ins, newborn guidance) (HLALAHAD), Maternal/Newborn & Postpartum Skilled Home Visits (HSABACAK)

Keywords

• Postnatal maternity care
• Breastfeeding support services
• Pregnancy preparation courses
• Lactation consulting
• Home birth assistance

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Kraamzorg (Postnatal Maternity Care): Government-regulated maternity care services reimbursed through the Dutch basic health insurance (basisverzekering). All health insurers in the Netherlands cover kraamzorg. A personal contribution (eigen bijdrage) of €5.70 per hour is paid by the client, with supplementary insurance potentially covering this amount. Standard entitlements: 49 hours for breastfeeding mothers, 45 hours for formula feeding mothers, distributed over 8 days.
2. Extra Kraamzorg Hours: Clients can purchase additional hours beyond the insured allocation at €77.00 per hour (2026) or €60.00 per hour depending on source. These are paid out-of-pocket.
3. O Wee! Zwangerschapscursus: Six-lesson pregnancy preparation course offered at €165 per couple, provided as a joint service with Isis Kraamzorg. Revenue flows through course enrollment fees.
4. Borstvoedingshulpmiddelen (Breastfeeding Aids): Sale and rental of breast pumps and other breastfeeding aids through the Borstvoeding Expertisecentrum.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Kraamzorg Het Groene Kruis delivers regulated postnatal maternity care (kraamzorg) at clients' homes and in its kraamcentrum, typically 45–49 hours spread over eight days, reimbursed through the Dutch basic health insurance. It also operates the Borstvoeding Expertisecentrum for lactation consultancy, breastfeeding coaching, and breast pump rental and sales, and offers educational services including the six-lesson O Wee! pregnancy course and Centering Pregnancy group program, supported by the Atermes-powered Mijn Kraamzorg app and e-consult video consultations.

Product overview

Kraamzorg Het Groene Kruis offers a comprehensive maternity care service portfolio centered on professional postpartum and newborn care. The core offering is Kraamzorg (maternity care), supported by specialized services including BabythuisZorg for intensive home baby care and a Borstvoeding Expertisecentrum (Breastfeeding Expertise Centre) providing lactation consultations, breastfeeding coaching, and breast pump rentals. Educational offerings include the O Wee! Zwangerschapscursus (pregnancy course) and Centering Pregnancy group program. Digital services include E-consult video consultations and the Mijn Kraamzorg mobile app (developed by Atermes BV) for accessing care records and appointments. Additional offerings encompass Kraamcentrum facilities, Opstartzorg start-up care, Kraamboek memory books, and specialized care approaches like Basisbevestigend Dragen and Ontwikkelingsgerichte Zorg. Services are available in Groningen, Friesland, and Drenthe with a 9.5+ customer satisfaction rating and over 100 years of experience.

Differentiator

Problem solved

Functional benefit

Brands

• Borstvoeding Expertisecentrum: Specialized breastfeeding support centre offering lactation consultancy, breastfeeding coaching, breast pump rental and sales
• O Wee!
• BabythuisZorg
• Mijn Kraamzorg App

Products and services

• Kraamzorg (Maternity Care) Professional postnatal maternity care delivered at the client's home or in the kraamcentrum, including baby care instruction, breastfeeding assistance, household support, and medical monitoring of mother and newborn over a standard 8-day period (49 hours for breastfeeding mothers, 45 hours for formula-feeding mothers), reimbursed through the Dutch basic health insurance with a personal contribution of €5.70 per hour.
• BabythuisZorg

Quantifiable outcome

• Average customer satisfaction rating of 9.6 out of 10 in Groningen, Friesland and Drenthe
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Martini Ziekenhuis (MZH) / Martini Geboorte Groep (MGG)coreStrategic or Co-development PartnerKraamzorg Het Groene Kruis is a BV fully owned by Martini Ziekenhuis in Groningen. The organization is an integral part of the Martini Geboorte Groep (MGG), a collaborative birth care network involving the hospital, midwives, and maternity care providers.
• Verloskundigenpraktijken (Midwife Practices) in Groningen, Friesland and DrenthecoreStrategic or Co-development PartnerThe company organizes care teams around regional verloskundigenpraktijken, ensuring a kraamverzorgende is always nearby. Practices refer clients and collaborate on coordinated birth care. Partner practices include 't Stroomdal (Eelde), Verloskundigenpraktijk de Hondsrug (Gieten), Verloskundigenpraktijk Artemis (Delfzijl), Verloskundigenpraktijk Veendam, Verloskundig Centrum de Wieg (Winschoten), Verloskundigenpraktijk Flow (Stadskanaal), Verloskundigenpraktijk New Life (Stadskanaal), Verloskundigenpraktijk Midden-Groningen (Hoogezand), and others.
• Ziekenhuis Nij Smellinghe (Drachten)coreStrategic or Co-development PartnerPartnership for assisted childbirth support at the hospital. The kraamverzorgende assists the midwife during hospital births, enabling continuity of care from hospital to home.
• Verloskundige Samenwerkingsverbanden (VSVs) — VSV Stad en Ommeland (UMCG), VSV MiddenIn Heerenveen, VSV Kr8ig Drachten, Ommelander VSV (OZG), VSV SHE (Treant groep)coreStrategic or Co-development PartnerKraamzorg Het Groene Kruis participates in multiple verloskundige samenwerkingsverbanden (VSVs) — integrated obstetric collaboration networks that bring together kraamzorg, midwives, gynecologists, pediatricians, obstetric nurses, and other birth care professionals to jointly improve quality and coordination of maternity care.
• MedipointminorGTM or Marketing PartnerMedipoint offers free maternity care aids lending service to clients of Kraamzorg Het Groene Kruis, referenced as a partner for providing free borrowing of maternity care equipment.
• Atermes BVcoreTechnology or IntegrationAtermes BV is the technology provider behind the Mijn Kraamzorg app (available on iOS and Android) and the digital care dossier system used by Kraamzorg Het Groene Kruis. The app provides digital access to pregnancy and maternity records, appointment scheduling, instructional videos, and e-consult functionality.
• Isis KraamzorgcoreStrategic or Co-development PartnerIsis Kraamzorg is a related kraamzorg organization (affiliated through Kraamtoppers group) that co-delivers the O Wee! zwangerschapscursus together with Kraamzorg Het Groene Kruis. Both organizations are part of the same parent structure under MZH Martini Ziekenhuis.
• Provinciale Werkgroep Borstvoeding Groningen (PWBG) / La Place GroningenminorStrategic or Co-development PartnerWeekly Borstvoedingscafé organized in partnership with PWBG, held at La Place restaurant on the Grote Markt in Groningen. Provides informal breastfeeding support with a lactatiekundige present every Friday morning.
• All Dutch Health InsurerscoreChannel Partner/ Reseller/ DistributorKraamzorg Het Groene Kruis holds contracts with all health insurance companies operating in the Netherlands. This ensures universal access for insured clients and guarantees reimbursement of kraamzorg services through the basisverzekering.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Isis Kraamzorg: Sister kraamzorg organization under the same Martini Ziekenhuis / Kraamtoppers parent structure; co-delivers the O Wee! pregnancy course and operates in Friesland with overlapping service model and customer base.
• Zorg in Zicht: Dutch kraamzorg provider delivering postpartum maternity care and lactation support under the same basisverzekering framework with comparable digital and in-home delivery model.
• Kraamzorg De Bakermat: Regional Dutch kraamzorg provider offering insured postnatal care, breastfeeding support and pregnancy courses in overlapping Dutch markets, competing for the same expectant-family segment.
• Careyn Kraamzorg: Dutch home-care and maternity care operator offering kraamzorg, jeugdgezondheidszorg and kraamzorg extra hours; comparable product portfolio within the Dutch basisverzekering reimbursement system.
• Yunio Kraamzorg: Regional kraamzorg and youth-health provider in Eastern Netherlands with comparable postnatal maternity care, breastfeeding support and digital services under the same regulated Dutch reimbursement framework.
• Naviva Kraamzorg: One of the largest kraamzorg providers in the Netherlands, offering insured postnatal maternity care, breastfeeding support and digital tools across multiple regions — directly comparable service mix and reimbursement model.
• Kraamzorg 1 op 1: Dutch kraamzorg provider specializing in one-on-one maternity care and small-team models — directly comparable service philosophy to Het Groene Kruis's "one kraamtopper" goal.
• Evean Kraamzorg: Dutch care organization providing kraamzorg, home nursing and youth care services with overlapping customer base of new families and similar reliance on basisverzekering reimbursement.
• Stichting De Kraamvogel: Major national kraamzorg non-profit with broad regional coverage, lactation consultancy and digital tooling; competes head-to-head with Het Groene Kruis on insured postpartum care in overlapping Dutch regions.

Broad incumbents

• Martini Ziekenhuis: Parent hospital of Het Groene Kruis BV and anchor of the Martini Geboorte Groep integrated maternity network; broader incumbent providing acute obstetric, gynecological and pediatric services from which kraamzorg referrals flow.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZYZN5L6LqW7gY3L5L6M7qA
• Facebookfacebook.com/kraamzorghgk
• LinkedInlinkedin.com/company/kraamzorghetgroenekruis
• Instagraminstagram.com/kraamzorghgk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kraamzorg Het Groene Kruis