Kraamzorg Het Groene Kruis
Kraamzorg Het Groene Kruis is a Dutch postnatal maternity care provider in the northern Netherlands, delivering in-home kraamzorg, antenatal courses, and digital care services. A subsidiary of Martini Ziekenhuis, it serves families across Groningen, Friesland, and Drenthe.
- Company typePrivate
- Founded1910
- HeadquartersGroningen, Netherlands
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Kraamzorg Het Groene Kruis does
Kraamzorg Het Groene Kruis is a Dutch maternity care provider specializing in postnatal care (kraamzorg) for new mothers and their newborns in the northern Netherlands. Founded around 1910, it operates from offices in Groningen, Assen, and Heerenveen, serving families across the provinces of Groningen, Friesland, and Drenthe. The organization is a wholly-owned subsidiary of Martini Ziekenhuis (MZH), the regional hospital in Groningen, and operates as a Dutch private limited company (BV) with a supervisory board overseeing governance.
The core service is in-home postnatal maternity care, typically 45-49 hours of support distributed over the first 8 days after birth, delivered by trained kraamverzorgenden (maternity caregivers). The provider complements this with a digital care platform: the "Mijn Kraamzorg" application developed in partnership with Atermes BV, supporting client intake, scheduling, and video e-consultation. Ancillary revenue lines include the "O Wee!" antenatal course priced at €165, breast pump sales and rentals via Medipoint, and out-of-pocket additional care hours beyond the insured baseline. Quality credentials include HKZ certification and recognition under the WHO/UNICEF Baby Friendly Initiative for breastfeeding support; reported client satisfaction is 9.5-9.6 out of 10.
The business model rests on regulated Dutch healthcare reimbursement: each postnatal care engagement is covered through Dutch health insurers under the Zorgverzekeringswet (Zvw), with the company holding contracts with all major Dutch health insurance companies. Additional revenue is generated via out-of-pocket extras, course fees, and product rentals/sales. Operating subsidiaries include Isis Kraamzorg and the O Wee! course operation. Headcount sits in the 251-500 range, supporting a multi-node regional delivery footprint anchored by the Martini Ziekenhuis parent relationship.
Kraamzorg Het Groene Kruis firmographics
Firmographics- Name
- Kraamzorg Het Groene Kruis
- Legal name
- Kraamzorg Het Groene Kruis BV
- Website
- https://kraamzorghetgroenekruis.nl
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Kraamzorg Het Groene Kruis is a Dutch postnatal maternity care provider in the northern Netherlands, delivering in-home kraamzorg, antenatal courses, and digital care services. A subsidiary of Martini Ziekenhuis, it serves families across Groningen, Friesland, and Drenthe.
- Ownership category
- akta.pro rank
Kraamzorg Het Groene Kruis industry classification
Industry- Product category
- Maternity Care Services
- NAICS
- Home Health Care Services (62161)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)
- akta.pro secondary industries
- Postpartum & Newborn Care Telehealth (postpartum check-ins, newborn guidance) (HLALAHAD), Maternal/Newborn & Postpartum Skilled Home Visits (HSABACAK)
Keywords
Where Kraamzorg Het Groene Kruis is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Kraamzorg Het Groene Kruis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Kraamzorg (Postnatal Maternity Care): Government-regulated maternity care services reimbursed through the Dutch basic health insurance (basisverzekering). All health insurers in the Netherlands cover kraamzorg. A personal contribution (eigen bijdrage) of €5.70 per hour is paid by the client, with supplementary insurance potentially covering this amount. Standard entitlements: 49 hours for breastfeeding mothers, 45 hours for formula feeding mothers, distributed over 8 days.
- Extra Kraamzorg Hours: Clients can purchase additional hours beyond the insured allocation at €77.00 per hour (2026) or €60.00 per hour depending on source. These are paid out-of-pocket.
- O Wee! Zwangerschapscursus: Six-lesson pregnancy preparation course offered at €165 per couple, provided as a joint service with Isis Kraamzorg. Revenue flows through course enrollment fees.
- Borstvoedingshulpmiddelen (Breastfeeding Aids): Sale and rental of breast pumps and other breastfeeding aids through the Borstvoeding Expertisecentrum.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard insured kraamzorg — 49 hours for breastfeeding, 45 hours for formula feeding, over 8 days |
| Unit Pricing | Pay-as-you-go | Extra hours beyond insured allocation |
| Unit Pricing | Pay-as-you-go | Extra hours (alternate pricing source) |
| One time/ perpetual license | Pay-as-you-go | O Wee! Zwangerschapscursus — 6 interactive lessons including refreshments |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Kraamzorg Het Groene Kruis product offering
Product offeringCore offering
Kraamzorg Het Groene Kruis delivers regulated postnatal maternity care (kraamzorg) at clients' homes and in its kraamcentrum, typically 45–49 hours spread over eight days, reimbursed through the Dutch basic health insurance. It also operates the Borstvoeding Expertisecentrum for lactation consultancy, breastfeeding coaching, and breast pump rental and sales, and offers educational services including the six-lesson O Wee! pregnancy course and Centering Pregnancy group program, supported by the Atermes-powered Mijn Kraamzorg app and e-consult video consultations.
Product overview
Kraamzorg Het Groene Kruis offers a comprehensive maternity care service portfolio centered on professional postpartum and newborn care. The core offering is Kraamzorg (maternity care), supported by specialized services including BabythuisZorg for intensive home baby care and a Borstvoeding Expertisecentrum (Breastfeeding Expertise Centre) providing lactation consultations, breastfeeding coaching, and breast pump rentals. Educational offerings include the O Wee! Zwangerschapscursus (pregnancy course) and Centering Pregnancy group program. Digital services include E-consult video consultations and the Mijn Kraamzorg mobile app (developed by Atermes BV) for accessing care records and appointments. Additional offerings encompass Kraamcentrum facilities, Opstartzorg start-up care, Kraamboek memory books, and specialized care approaches like Basisbevestigend Dragen and Ontwikkelingsgerichte Zorg. Services are available in Groningen, Friesland, and Drenthe with a 9.5+ customer satisfaction rating and over 100 years of experience.
Differentiator
Problem solved
Functional benefit
Brands
- Borstvoeding Expertisecentrum: Specialized breastfeeding support centre offering lactation consultancy, breastfeeding coaching, breast pump rental and sales
- O Wee!
- BabythuisZorg
- Mijn Kraamzorg App
Products and services
- Kraamzorg (Maternity Care) Professional postnatal maternity care delivered at the client's home or in the kraamcentrum, including baby care instruction, breastfeeding assistance, household support, and medical monitoring of mother and newborn over a standard 8-day period (49 hours for breastfeeding mothers, 45 hours for formula-feeding mothers), reimbursed through the Dutch basic health insurance with a personal contribution of €5.70 per hour.
- BabythuisZorg
Quantifiable outcome
- Average customer satisfaction rating of 9.6 out of 10 in Groningen, Friesland and Drenthe
- +2 more outcomes
Companies that use Kraamzorg Het Groene Kruis
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Kraamzorg Het Groene Kruis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Kraamzorg Het Groene Kruis partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Martini Ziekenhuis (MZH) / Martini Geboorte Groep (MGG)coreKraamzorg Het Groene Kruis is a BV fully owned by Martini Ziekenhuis in Groningen. The organization is an integral part of the Martini Geboorte Groep (MGG), a collaborative birth care network involving the hospital, midwives, and maternity care providers.
- Verloskundigenpraktijken (Midwife Practices) in Groningen, Friesland and DrenthecoreThe company organizes care teams around regional verloskundigenpraktijken, ensuring a kraamverzorgende is always nearby. Practices refer clients and collaborate on coordinated birth care. Partner practices include 't Stroomdal (Eelde), Verloskundigenpraktijk de Hondsrug (Gieten), Verloskundigenpraktijk Artemis (Delfzijl), Verloskundigenpraktijk Veendam, Verloskundig Centrum de Wieg (Winschoten), Verloskundigenpraktijk Flow (Stadskanaal), Verloskundigenpraktijk New Life (Stadskanaal), Verloskundigenpraktijk Midden-Groningen (Hoogezand), and others.
- Ziekenhuis Nij Smellinghe (Drachten)corePartnership for assisted childbirth support at the hospital. The kraamverzorgende assists the midwife during hospital births, enabling continuity of care from hospital to home.
- Verloskundige Samenwerkingsverbanden (VSVs) — VSV Stad en Ommeland (UMCG), VSV MiddenIn Heerenveen, VSV Kr8ig Drachten, Ommelander VSV (OZG), VSV SHE (Treant groep)coreKraamzorg Het Groene Kruis participates in multiple verloskundige samenwerkingsverbanden (VSVs) — integrated obstetric collaboration networks that bring together kraamzorg, midwives, gynecologists, pediatricians, obstetric nurses, and other birth care professionals to jointly improve quality and coordination of maternity care.
- MedipointminorMedipoint offers free maternity care aids lending service to clients of Kraamzorg Het Groene Kruis, referenced as a partner for providing free borrowing of maternity care equipment.
- Atermes BVcoreAtermes BV is the technology provider behind the Mijn Kraamzorg app (available on iOS and Android) and the digital care dossier system used by Kraamzorg Het Groene Kruis. The app provides digital access to pregnancy and maternity records, appointment scheduling, instructional videos, and e-consult functionality.
- Isis KraamzorgcoreIsis Kraamzorg is a related kraamzorg organization (affiliated through Kraamtoppers group) that co-delivers the O Wee! zwangerschapscursus together with Kraamzorg Het Groene Kruis. Both organizations are part of the same parent structure under MZH Martini Ziekenhuis.
- Provinciale Werkgroep Borstvoeding Groningen (PWBG) / La Place GroningenminorWeekly Borstvoedingscafé organized in partnership with PWBG, held at La Place restaurant on the Grote Markt in Groningen. Provides informal breastfeeding support with a lactatiekundige present every Friday morning.
- All Dutch Health InsurerscoreKraamzorg Het Groene Kruis holds contracts with all health insurance companies operating in the Netherlands. This ensures universal access for insured clients and guarantees reimbursement of kraamzorg services through the basisverzekering.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Kraamzorg Het Groene Kruis competitors and assessment
Company assessmentDirect peers
- Isis Kraamzorg: Sister kraamzorg organization under the same Martini Ziekenhuis / Kraamtoppers parent structure; co-delivers the O Wee! pregnancy course and operates in Friesland with overlapping service model and customer base.
- Zorg in Zicht: Dutch kraamzorg provider delivering postpartum maternity care and lactation support under the same basisverzekering framework with comparable digital and in-home delivery model.
- Kraamzorg De Bakermat: Regional Dutch kraamzorg provider offering insured postnatal care, breastfeeding support and pregnancy courses in overlapping Dutch markets, competing for the same expectant-family segment.
- Careyn Kraamzorg: Dutch home-care and maternity care operator offering kraamzorg, jeugdgezondheidszorg and kraamzorg extra hours; comparable product portfolio within the Dutch basisverzekering reimbursement system.
- Yunio Kraamzorg: Regional kraamzorg and youth-health provider in Eastern Netherlands with comparable postnatal maternity care, breastfeeding support and digital services under the same regulated Dutch reimbursement framework.
- Naviva Kraamzorg: One of the largest kraamzorg providers in the Netherlands, offering insured postnatal maternity care, breastfeeding support and digital tools across multiple regions — directly comparable service mix and reimbursement model.
- Kraamzorg 1 op 1: Dutch kraamzorg provider specializing in one-on-one maternity care and small-team models — directly comparable service philosophy to Het Groene Kruis's "one kraamtopper" goal.
- Evean Kraamzorg: Dutch care organization providing kraamzorg, home nursing and youth care services with overlapping customer base of new families and similar reliance on basisverzekering reimbursement.
- Stichting De Kraamvogel: Major national kraamzorg non-profit with broad regional coverage, lactation consultancy and digital tooling; competes head-to-head with Het Groene Kruis on insured postpartum care in overlapping Dutch regions.
Broad incumbents
- Martini Ziekenhuis: Parent hospital of Het Groene Kruis BV and anchor of the Martini Geboorte Groep integrated maternity network; broader incumbent providing acute obstetric, gynecological and pediatric services from which kraamzorg referrals flow.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Kraamzorg Het Groene Kruis social profiles
Digital presenceKraamzorg Het Groene Kruis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kraamzorg Het Groene Kruis leadership team
Management profileNumber of profiles
Profiles3 records
Kraamzorg Het Groene Kruis subsidiaries and ownership
Company hierarchySubsidiaries2 records
Kraamzorg Het Groene Kruis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kraamzorg Het Groene Kruis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kraamzorg Het Groene Kruis
What does Kraamzorg Het Groene Kruis do?
Kraamzorg Het Groene Kruis delivers regulated postnatal maternity care (kraamzorg) at clients' homes and in its kraamcentrum, typically 45–49 hours spread over eight days, reimbursed through the Dutch basic health insurance. It also operates the Borstvoeding Expertisecentrum for lactation consultancy, breastfeeding coaching, and breast pump rental and sales, and offers educational services including the six-lesson O Wee! pregnancy course and Centering Pregnancy group program, supported by the Atermes-powered Mijn Kraamzorg app and e-consult video consultations.
Is Kraamzorg Het Groene Kruis a public or private company?
Kraamzorg Het Groene Kruis is a private company. It is classified as corporate owned and is currently operating.
When was Kraamzorg Het Groene Kruis founded?
Kraamzorg Het Groene Kruis was founded in 1910. It employs 251 to 500 people.
Where is Kraamzorg Het Groene Kruis based?
Kraamzorg Het Groene Kruis is headquartered in Groningen, Netherlands, in the Europe region.
How does Kraamzorg Het Groene Kruis make money?
Four revenue lines are on record. Kraamzorg (Postnatal Maternity Care) is the primary driver. The others are extra Kraamzorg Hours, O Wee! Zwangerschapscursus and borstvoedingshulpmiddelen (Breastfeeding Aids).
Who are Kraamzorg Het Groene Kruis's main competitors?
Direct peers on record are Isis Kraamzorg, Zorg in Zicht, Kraamzorg De Bakermat, Careyn Kraamzorg, Yunio Kraamzorg, Naviva Kraamzorg, Kraamzorg 1 op 1, Evean Kraamzorg and Stichting De Kraamvogel. Martini Ziekenhuis is listed as a broad incumbent.
Does Kraamzorg Het Groene Kruis have an API?
No public API is recorded for Kraamzorg Het Groene Kruis.
What industry is Kraamzorg Het Groene Kruis in?
Kraamzorg Het Groene Kruis's product category is Maternity Care Services. Its primary akta.pro industry code is HLAFAJAN, Lactation, Postpartum & Perinatal Support Services, with a secondary code of HLALAHAD, Postpartum & Newborn Care Telehealth (postpartum check-ins, newborn guidance). Its NAICS code is 62161 and its SIC code is 8050.