What Borries Marking Systems does

Borries Markier-Systeme GmbH is a privately held German manufacturer, founded in 1952 by Otto Borries in Ludwigsburg and now headquartered in Pliezhausen, that develops and produces industrial marking systems for the permanent, tamper-proof, and traceable identification of components and workpieces. The company operates four core technology platforms — conventional stamping/embossing, scribe/needle/dot-peen marking, type wheel marking (originally a Borries patent distributed worldwide since 1985), and laser marking (BLM OEM) — plus a proprietary BMC marking controller in Lite, PushPull, and Max variants, and builds custom special-purpose marking cells integrating DataMatrix code verification (IOSS DMR 220) and robotics. Its 86 employees serve five primary verticals: automotive (VIN/FIN marking, brake discs, engine and transmission parts), railway (wheels and axles), aerospace (Model 350 compliant with ATA 2000/AS 9132), medical technology (BM 52 for sterile-item traceability), and steel/foundries (hot-state marking up to 1050°C), with secondary exposure to defence and mechanical engineering; a named reference customer is ZF Friedrichshafen.

The business model is hardware-led and project-based: revenue comes from sales of standard marking machines (workshop units 312–322, roll markers BM 73/76/79, handheld units), custom/special-purpose systems, marking tools and consumables, and professional services including commissioning, training, warranty extensions (12–36 months), and retrofit modernizations (up to 60% cost savings versus new equipment). Pricing is quote-based and not publicly disclosed. Go-to-market is enterprise field sales organized by German postal codes, supported by wholly-owned subsidiaries in Ann Arbor (USA), Windhoek (Namibia), Osasco (Brazil), and Singapore (Asia HQ for nine countries), plus authorized channel partners across Eastern and Southern Europe, South America, South Africa, Israel, and South/Southeast Asia. Quality and environmental management are certified to ISO 9001 and ISO 14001. Borries is family-owned under the von Arnim family, with Tobias Freiherr von Arnim taking over ownership in 2025 following the passing of his father Lothar Freiherr von Arnim (owner since 1981); no external institutional capital is involved.

Name

Borries Marking Systems

Legal name

Borries Markier-Systeme GmbH

Website

https://borries.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

51–100 employees

Short description

Borries Markier-Systeme GmbH, founded 1952 and headquartered in Pliezhausen, Germany, manufactures permanent industrial marking machines — conventional, scribe, type wheel, and laser — for automotive, aerospace, medical, railway, and steel customers worldwide.

Ownership category

akta.pro rank

Product category

Industrial Marking Equipment

NAICS

Cutting Tool and Machine Tool Accessory Manufacturing (333515), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Labeling, Coding & Marking Systems (IMAHAOAE)

akta.pro secondary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

Keywords

• Industrial marking machines
• Laser marking systems
• Permanent part marking
• Data matrix marking
• Type wheel marking

Headquarters

HQ city

Pliezhausen

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Marking Machines and Equipment: Sale of standard marking machines including roll marking machines (BM 73, BM 76), needle/scribe marking machines (312, 313, 314, 315, 317, 322), type wheel marking machines, laser marking systems (BLM OEM), and workshop units. Machines sold as complete units with marking controller.
2. Marking Tools and Consumables: Steel types, type holders, engraving stamps, custom engravings, numbering heads, special numbering heads, marking heads, and accessories.
3. Custom/Special Purpose Machines: Customer-specific special marking systems built to order, including fully automatic marking cells, integrated robot solutions, and turnkey laser systems.
4. Service, Maintenance and Support: Commissioning, training, repairs, maintenance contracts, complete overhauls, retrofits (upgrades for up to 60% cost savings vs new equipment), and after-sales support. Includes 12-36 month warranty options with optional on-site service.
5. Sample Marking Service: Free sample marking service where customers can test marking on their components under real-world conditions, with results documented in an application report.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Borries Markier-Systeme GmbH develops and manufactures industrial marking machines and tools for permanent, tamper-proof, traceable identification of components and workpieces. The product portfolio covers four marking technology platforms — conventional stamping/embossing, scribe/needle/dot-peen marking, type wheel marking, and laser marking — sold as workshop units, handheld units, built-in marking units, special machines and complete marking cells to industrial customers.

Product overview

Borries Markier-Systeme GmbH develops and manufactures industrial marking systems for permanent, tamper-proof, traceable identification of components and workpieces. The product portfolio is organized around four core marking technology platforms: (1) Conventional Marking Technology including hand stamping tools, stamping machines, pneumatic-hydraulic stamping machines, and roll marking machines (BM 73, BM 76, BM 79, BM 79EL); (2) Scribe, Stylus, and Dot-Peening Marking Systems available as workshop units (312, 313, 317, 320, 322), handheld units (312, 313, 317 VIN), and built-in marking units, all controlled via the BMC marking controller; (3) Type Wheel Marking Technology for deep relief marking of alphanumeric content; and (4) Laser Marking Technology featuring the BLM OEM laser system. Specialized solutions include the BM 52 for medical technology, the Model 350 for aerospace applications, and custom Special Marking Systems for customer-specific requirements. Supporting software includes VisuMark, VisuWin SE, and VisuWin PRO. The company operates globally with subsidiaries in the USA and Namibia and representatives across Asia, Europe, South America, and Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• BLM OEM Laser Marking System Compact OEM fiber laser attachment (1064 nm wavelength) for direct integration into existing manufacturing systems or stand-alone use, capable of marking aluminium, steel, plastic, castings and foils, with Ethernet, Profinet and fieldbus interfaces.
• Type Wheel Marking Technology Mechanical marking process for permanent workpiece marking with variable alphanumeric content and freely definable special characters, creating plastic deformation for deep, durable marks on steel, stainless steel, aluminium, cast iron and engineering plastics. The Type 123 machine achieves marking depths up to 484.4 µm.
• Special Marking Systems (Sondermarkiersysteme) Custom-built marking machines and turnkey solutions for customer-specific requirements, with welded steel frames for high stability, integrated code-reading systems, IOSS DMR 220 camera verification and robot integration into production lines.
• BM 52 Medical Marking Device User-friendly marking device for medical instruments with permanent deep stylus marking, universal clamping fixture, integrated PC with touch-screen operation, and code reading system for DataMatrix codes on sterile items.
• Marking Unit 350 for Aerospace High-precision marking unit with 3 NC axes, electrically controlled marking head, integrated distance sensor, and verification system for 3-dimensional dot peening DataMatrix code on metal, complying with ATA 2000 and AS 9132 aerospace specifications.
• BMC Marking Controller Marking controller available in Lite, PushPull and Max versions with 10-inch full graphic touch display, multilingual interface, interpolated vectors for precise lettering, parallel processing for data exchange and marking tasks, expandable to up to 6 axes, wide-range power supply 90-260 VAC, with RS-232, Ethernet, Profibus, Profinet and Ethernet/IP interfaces.
• Workshop Unit 312 Compact and solid workshop marking unit with 65 x 51 mm marking area supporting scribe, stylus, dot-peening and vibropeening methods with DataMatrix coding (ECC200) for flexible component marking.
• Workshop Unit 313 Compact and robust workshop marking unit with 120 x 20 mm marking area designed for marking of workpieces in difficult-to-access areas.
• Workshop Unit 317 Powerful, compact and robust workshop marking unit with 120 x 25 mm marking area for flexible component marking using scribe, stylus, dot-peening and vibropeening methods.
• Workshop Unit 320 Self-sufficient marking unit with 120 x 100 mm marking area for one-off production and small series, supporting scribe and dot peen marking as well as vibropeening with DataMatrix coding.
• Workshop Unit 322 Heavy-duty workshop marking unit for continuous use with marking area sizes up to 150 x 150 mm, featuring stable, durable construction and optional double marking head configuration.
• Handheld Marking Unit 312 Portable handheld marking system weighing 5.5 kg supporting needle marking, dot marking and vibropeening for workshops, quality assurance and warehouse management applications.
• Handheld Marking Unit 313 Compact and robust portable marking unit with 120 x 20 mm marking area for marking in difficult-to-access locations in trade and industry.
• Handheld Marking Unit 317 VIN Powerful, compact scribe marking unit for vehicle identification number marking in small-batch, pilot, or SKD/CKD production, designed to automotive industry standards regarding scribe depth and character specifications.
• Conventional Marking Technology Complete range of conventional stamping and embossing equipment including hand stamping tools, stamping machines, pneumatic-hydraulic stamping machines, and roll marking machines for various industrial marking applications.
• Roll Marking Machine BM 79 Roll marking machine for brake discs with different outside diameters, pot heights, and friction ring thicknesses, designed for integration into fully automatic plants with portal gripper loading and unloading.
• Roll Marking Machine BM 79EL Enhanced roll marking machine for marking stainless steel tubes, gearwheels and brake discs, featuring a double mandrel holder for quick change of different workpiece sizes.
• Service, Maintenance, Training and Retrofit After-sales service including commissioning, training (in Borries training room or on-site at customer), repairs, maintenance contracts, complete overhauls, retrofits (up to 60% cost savings vs new equipment), and 12-36 month warranty extensions with optional on-site service.
• Sample Marking Service Free sample marking service allowing customers to test marking on their own components under real-world conditions, with results documented in an application report delivered within two weeks to support purchase decisions.

Quantifiable outcome

• Retrofit modernization can save up to 60% compared to purchasing new equipment
• +4 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core and regional.

• EnKo Staudinger GmbHcoreStrategic or Co-development Partner · 1 January 2018Augsburg-based marking technology company. Initially acquired as 1/3 share in 2014, then fully acquired in 2018. Extends Borries' capabilities and market presence in marking technology solutions.
• TISORA Sondermaschinen GmbHcoreChannel Partner/ Reseller/ DistributorRegional sales partner for Germany covering postal codes 0, 1, 39, 98, 99. Located in Chemnitz, Germany. Represents Borries marking systems in this territory.
• S.T.M. Systemy I Technologie Mechaniczne Sp. z o. o.regionalChannel Partner/ Reseller/ DistributorPolish representative for Borries marking systems. Located in Warsaw, Poland. Provides sales and support for Polish market.
• INTECH s.r.l.regionalChannel Partner/ Reseller/ DistributorItalian representative for Borries marking systems. Located in Collegno (TO), Italy. Provides sales and support for Italian market.
• Ingeniería de Aplicaciones, S.A. (idasa)regionalChannel Partner/ Reseller/ DistributorSpanish and Portuguese representative for Borries. Located in Sant Quirze del Vallès, Barcelona, Spain. Provides sales and support for Iberian market.
• Juxing (Shanghai) Technology Co., Ltd.regionalChannel Partner/ Reseller/ DistributorChinese representative for Borries marking systems. Offices in Shanghai and Tianjin. Provides sales and support for Chinese market.
• United Marking Technology Sdn. Bhd.regionalChannel Partner/ Reseller/ DistributorMalaysian representative for Borries. Located in Subang Jaya, Selangor, Malaysia. Provides sales and support for Malaysian market.
• TUAR s.r.o.regionalChannel Partner/ Reseller/ DistributorCzech Republic and Slovakia representative for Borries. Located in Mlada Boleslav, Czech Republic. Provides sales and support for Czech and Slovak markets.
• KATOMSK ASregionalChannel Partner/ Reseller/ DistributorBaltic states representative (Estonia, Latvia, Lithuania) for Borries. Located in Tallinn, Estonia. Provides sales and support for Baltic markets.
• Cybernetics Automation (Pty) Ltd.regionalChannel Partner/ Reseller/ DistributorSouth African representative for Borries. Located in Cape Town, South Africa. Provides sales and support for South African market.
• BORRIES do BRASIL Ltda.regionalChannel Partner/ Reseller/ DistributorBrazilian subsidiary of Borries. Located in Osasco, São Paulo, Brazil. Fully owned subsidiary providing sales, service and support for Brazilian market.
• BORRIES MARKING SYSTEMS (PTY) LTDregionalChannel Partner/ Reseller/ DistributorNamibian subsidiary of Borries. Located in Windhoek, Namibia. Wholly-owned subsidiary providing sales, service and support for African market.
• BORRIES MARKING SYSTEMS (USA)regionalChannel Partner/ Reseller/ DistributorUS subsidiary of Borries. Located in Ann Arbor, Michigan, USA. Wholly-owned subsidiary providing sales, service and support for North American market.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Coherent (formerly Rofin-Sinar): Global laser technology company with industrial marking lasers via the former Rofin business. Comparable to Borries' laser marking line as a broad incumbent with significantly larger scale and broader laser portfolio.
• Keyence: Global Japanese manufacturer of industrial automation and marking equipment, including laser markers and code readers. Comparable as a broad incumbent offering laser marking within a much wider factory automation portfolio.
• TRUMPF: German-based global leader in industrial laser technology, including laser marking systems used in automotive, aerospace and medical applications. Comparable to Borries as a major laser marking competitor with much broader product portfolio and deeper R&D resources.
• Panasonic Industrial Solutions (laser marking): Japanese broad industrial automation supplier with laser marking systems serving electronics and automotive traceability use cases. Comparable to Borries as a broader incumbent that competes in laser marking among a much larger automation portfolio.

Direct peers

• SIC Marking: France-based manufacturer of industrial dot-peen, scribe and laser marking systems for part traceability. Closest direct competitor to Borries, offering overlapping product categories and serving similar industrial end-markets.
• Telesis Technologies: US-based manufacturer of industrial marking systems including dot-peen, scribe and laser markers. Directly comparable to Borries in product category, with strong presence in North American aerospace, automotive and metalworking customers.
• Technomark: French manufacturer of permanent industrial marking solutions (dot peen, laser, scribing) serving automotive, aerospace and energy sectors. Direct competitor to Borries' scribe/needle, laser and special marking machine portfolio.
• FOBA (Alltec): Specialist in laser marking and engraving systems, part of the ALLTEC group. Directly comparable to Borries' laser marking offering, serving automotive, medical and industrial traceability customers with similar permanent marking technology.
• Gravotech: French industrial marking and engraving solutions provider with laser, dot-peen and scribing product lines. Comparable to Borries in technology mix and end-customer base, including automotive and general industrial traceability.

Regional players

• Marking Systems, Inc. US-based smaller specialist in industrial marking and coding equipment for North American customers. Comparable to Borries as a regional player offering similar marking technologies but focused primarily on the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@borriesmarkier-systemegmbh1975
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• Facebookfacebook.com/BorriesUSA

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borries Marking Systems