Infinita

What Infinita does

Infinita OOD (Инфинита ООД) is a Bulgarian private limited company founded in 2012 and headquartered in Sofia, operating as a value-added distributor of medical and veterinary equipment across Bulgaria and Greece with a team of 20+ specialists. The company's core business is the distribution of capital medical equipment—principally Mindray ultrasound systems (human and veterinary), patient monitors, endoscopes (Aohua), X-ray and 4K/3D imaging solutions (Sony Medical), operating room and intensive care equipment, laboratory devices (Seamaty), cryotherapy systems (CryoAlfa), microscopes (Firefly, Euromex), and patient monitors (Edan)—alongside related consumables. Distribution runs through the company's own e-commerce platform at infinita.bg, courier delivery, direct office pickup, and a sales-led motion anchored by a Sofia demonstration center and participation in 30+ specialized congresses annually.

Revenue is generated through three streams: one-time equipment sales (the dominant line), paid professional training courses priced at €690-€760 per workshop delivered through the Infinita Academy, and managed service/maintenance contracts including subscription plans and extended warranties of up to five years. Customer segments split across human medicine (hospitals, clinics, practices) and veterinary medicine (clinics and animal-health practices), with a smaller home care vertical. The company is ISO 9001:2015 certified and holds Mindray Gold Service Partner status, a designation held by only 6% of Mindray's global distributors. No funding rounds, acquisitions, parent entities, or revenue figures are disclosed; the company operates as an independent, privately held distribution business.

Name

Infinita

Legal name

Инфинита ООД

Website

https://infinita.bg

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Infinita OOD is a Sofia-based distributor of branded medical and veterinary equipment (Mindray, Edan, Aohua, Sony Medical) across Bulgaria and Greece, complemented by the Infinita Academy training center and certified service/maintenance operations for hospitals, clinics, and veterinary practices.

Ownership category

akta.pro rank

Product category

Medical Equipment Distribution

NAICS

Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Imaging Equipment & Accessories (X-ray, Ultrasound, Endoscopy) (HLAMAFAC)

akta.pro secondary industries

Anesthesia, Ventilation & Patient Monitoring (Machines, Vaporizers, Monitors) (HLAMAFAB), Enterprise & Multi-site Veterinary Operations (Corporate/Group Practice) (HLAMAMAI), Hospital Equipment & Clinical Furniture (Tables, Cages, Lighting, Warmers) (HLAMAFAJ)

Keywords

• Medical equipment distribution
• Veterinary diagnostic devices
• Ultrasound systems distribution
• Patient monitoring equipment
• Medical imaging solutions

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Equipment Sales: Sale of medical equipment including ultrasound systems, endoscopes, X-ray equipment, patient monitors, life-support systems, operating room and intensive care equipment, laboratory solutions, and consumables.
2. Training and Education Services: The company generates revenue from professional training courses and workshops for medical professionals in both human and veterinary medicine, with course fees ranging from €690-760 per training.
3. Service and Maintenance: Warranty and post-warranty maintenance services, including subscription-based maintenance contracts, equipment diagnostics, and repairs using original spare parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Infinita OOD distributes branded medical and veterinary equipment (ultrasound systems, endoscopes, X-ray and imaging equipment, patient monitors, life-support systems, laboratory analyzers, cryotherapy devices, microscopes, and consumables) sourced from international manufacturers including Mindray, Edan, Aohua, Sony Medical, Seamaty, CryoAlfa, Firefly, and Euromex. The company complements equipment sales with a certified service and maintenance center, subscription maintenance contracts, and the Infinita Academy — a dedicated training facility delivering continuing education courses for medical and veterinary professionals in specialties such as cardiology, ultrasound, anesthesiology, and surgery.

Product overview

Infinita is a Bulgarian medical and veterinary equipment distributor offering a portfolio of branded medical devices and associated services. The core product line includes Mindray ultrasound systems (human and veterinary), patient monitors, endoscopes, medical imaging solutions (X-ray, Sony medical imaging), laboratory equipment, cryotherapy devices, microscopes, operating room and life-support equipment, and home care devices. The company also distributes related consumables (gels, reagents, sterilization rolls). Value-added services include Infinita Academy (a training center with accredited courses in cardiology, ultrasound, anesthesiology, and other medical specialties), service and maintenance (warranty, extended warranty up to 5 years, subscription plans), equipment rental, trade-in/buyback programs, and operating room design. The product portfolio is sourced from international partners including Mindray, Mindray Animal, Edan, Aohua, Sony Medical, Seamaty, CryoAlfa, Firefly, and Euromex.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultrasound Systems Ultrasound diagnostic imaging systems for human and veterinary medicine, including high-end, mid-range, and economy-class models such as the Resona A20 Mindray and TE Air E5M Mindray portable ultrasound, sourced from Mindray and Mindray Animal.
• Patient Monitors Patient monitoring equipment for vital signs tracking and clinical diagnostics, sourced from suppliers including Mindray and Edan.
• Endoscopes Medical endoscopic equipment for diagnostic and therapeutic procedures, sourced from Aohua.
• Medical Imaging Solutions Comprehensive medical imaging solutions including X-ray equipment and Sony Medical imaging systems for workflow innovation in 4K and 3D technologies.
• Laboratory Equipment Solutions for laboratory diagnostics including biochemical analyzers and related consumables, sourced from suppliers including Seamaty.
• Cryotherapy Equipment Cryotherapy medical devices for targeted cold treatment applications, sourced from CryoAlfa.
• Operating Room and ICU Equipment Life-supporting systems and equipment for operating theaters and intensive care units.
• Microscopes

Quantifiable outcome

• Over 20 specialists serving customers across Bulgaria and Greece
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MindraycoreOthers · 1 January 2026Mindray is a leading global provider of medical devices and solutions, founded in 1991. They are Infinita's primary supplier for ultrasound systems, patient monitors, and life-support equipment. Infinita holds Gold Service Partner status with Mindray, with only 6% of Mindray distributors worldwide achieving this certification.
• Mindray AnimalcoreOthers · 1 January 2026Mindray Animal is part of the Mindray group dedicated to providing modern integrated veterinary medical solutions. They supply specialized veterinary diagnostic equipment including ultrasound systems.
• EdanminorOthersEdan is a leader in monitoring diagnostics, founded in 1995, continuously striving to deliver exceptional medical equipment for diagnostic monitoring applications.
• AohuaminorOthersAohua is a globally recognized company for medical endoscopic equipment, established in 1994. They supply endoscopic systems to Infinita's customer base.
• Sony MedicalminorOthersSony Medical offers innovations in imaging workflow using leading 4K, 4K3D, and 3D technologies for medical imaging applications.
• SeamatyminorOthersSeamaty specializes in research and development and production of diagnostic devices and reagents.
• CryoAlfaminorOthersCryoAlfa is a Swiss company dedicated to developing and manufacturing medical products in the field of cryotherapy.
• FireflyminorOthersFirefly is a leading provider of wireless portable microscopes and magnifying cameras with 30FPS real-time video transmission capabilities.
• EuroMexminorOthersEuroMex is a Dutch company founded in 1966 and today is a leading manufacturer of microscopes and other optical instruments.

Scale indicators3 records

Recent moves2 records

Expansion highlights7 records

Others

• EDAN Instruments: Chinese medical equipment manufacturer specializing in patient monitoring and diagnostics, listed as a supplier to Infinita. Comparable as a manufacturer whose products overlap with Infinita's portfolio (monitoring, diagnostics), and as a potential alternative for Infinita to balance supplier concentration.
• Karl Storz: German manufacturer of endoscopes and visualization systems for human and veterinary medicine. Comparable as a manufacturer whose endoscopy products compete with Aohua in Infinita's portfolio, and as an adjacent vendor Infinita could potentially add or replace.
• Olympus Medical Systems: Global manufacturer of medical and surgical equipment with a strong endoscopy, imaging, and surgical devices portfolio. Comparable as a manufacturer whose endoscopy and imaging products overlap with Aohua and Sony Medical products Infinita distributes, and as a potential alternative vendor in the endoscopy category.
• Mindray: Chinese medical device manufacturer and primary supplier of Infinita's core ultrasound, patient monitor, and life-support equipment. Directly comparable as a competitor in some tenders where Mindray sells direct, and indirectly comparable as the upstream supplier whose product strategy and channel decisions drive Infinita's revenue base.

Emerging players

• IDEXX Laboratories: US-headquartered veterinary diagnostics and software company serving companion animal practices globally. Comparable as a veterinary-focused medical technology company, with only partial overlap to Infinita (veterinary diagnostics adjacency vs. broader veterinary equipment distribution), but relevant as a benchmark for the veterinary medicine vertical Infinita serves.

Broad incumbents

• Patterson Companies: US-based distributor of dental and animal health products, with growing veterinary and medical equipment presence. Comparable as a multi-vendor medical/animal health distributor with service and support offerings, though operating at a much larger scale than Infinita.
• Henry Schein: Large US-headquartered medical and dental distribution and practice solutions company. Comparable as a multi-vendor equipment distributor with value-added services (software, supply chain, practice solutions), though substantially larger and focused on dental/medical office customers globally.
• Cardinal Health: Global medical products distributor serving hospitals, pharmacies, and clinical labs. Comparable as a medical equipment/supply distributor with service components, though Cardinal Health operates at massive global scale with a focus on pharmaceutical and medical-surgical distribution rather than specialty equipment.
• Medline Industries: Largest privately held medical supply manufacturer and distributor in the US, with a comprehensive portfolio across medical/surgical supplies, equipment, and services. Comparable in being a broad medical supply/equipment distributor, but at a dramatically larger scale and with owned manufacturing.

Direct peers

• HOSPIMED Group: Bulgaria-headquartered medical equipment distributor operating in the CEE region with multi-vendor equipment, service, and training offerings. Most directly comparable to Infinita given overlapping geography, product breadth across imaging and monitoring, and similar value-added services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Infinita.bg
• LinkedInlinkedin.com/company/infinita-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinita