Lottie Shaw's

Name

Lottie Shaw's

Legal name

Lottie Shaw's Limited

Website

https://lottieshaws.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Commercial Bakeries (311812), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

akta.pro secondary industries

Artisanal & Craft Bakeries (CRAHAGAA), Specialty Food Gift Shops & Hampers (CRAHAGAN)

Keywords

• Artisan bakery
• Yorkshire baked goods
• Gift hampers
• Corporate gifting
• Wholesale confectionery

Headquarters

HQ city

Brighouse

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (B2C): Revenue from direct-to-consumer sales of baked treats including Yorkshire Parkin, biscuits, flapjacks, hampers, and gifts through their ecommerce website. Products are priced individually with various sizes and formats available. Free delivery offered on hampers and orders over £50.
2. Wholesale Distribution: Revenue from selling products to retail stockists who resell to end consumers. The company has a wholesale program where retailers can apply to become stockists and order products in bulk.
3. Corporate Gifting: Dedicated corporate gifting service for businesses, offering bulk orders with personalized gift cards, multi-address delivery, and custom hamper configurations for client and employee gifting occasions.
4. Gift Vouchers: Sale of digital gift vouchers in denominations of £5, £10, £20, £30, £50, and £100. Vouchers are delivered electronically and valid for 365 days from purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lottie Shaw's is a Yorkshire-based craft bakery that manufactures and sells award-winning artisan baked goods built on a 100-year-old family recipe book. The core range centres on the signature Yorkshire Parkin sticky ginger cake and extends to biscuits, flapjacks, chocolates, fudge, tarts, sharing cakes, gift hampers, and themed gift tins, which are sold direct-to-consumer via its own ecommerce site and through wholesale stockists and corporate gifting programmes.

Product overview

Lottie Shaw's is a Yorkshire-based specialty food bakery offering a diverse portfolio of award-winning baked goods and gift products. The core product line centers on the signature Yorkshire Parkin ginger cake (winner of multiple Great Taste Awards) alongside biscuits, flapjacks, chocolate products, fudge, and pastry items. The company operates a multi-channel offering including retail products, gift hampers (Baked Treat Boxes, Luxury Hampers, Basket Hampers, Build Your Own Box), themed gift tins (Dog Walker's, Gardener's, Cyclist's, Treat Just For You, Flapjack Lovers), chocolate buttons gift boxes, and corporate gifting services. Products are distributed through retail and wholesale channels with offerings like letterbox gifts, individually wrapped treats, and personalised gift options. The portfolio includes both individual products and curated multi-item gift selections, with seasonal offerings such as Hot Cross Tarts, Easter products, and Christmas hampers.

Differentiator

Problem solved

Functional benefit

Products and services

• Award Winning Yorkshire Parkin (420g) The brand's signature Yorkshire Parkin sticky ginger cake, baked to a 100-year-old family recipe using oatmeal, black treacle, syrup and ginger, and sold as a 420g unit. A Great Taste Award winner marketed to retail consumers as the core everyday treat and gift item.
• Award Winning Yorkshire Parkin Cake 325g A 325g format of the signature Yorkshire Parkin cake, baked to the 100-year-old family recipe with flour, oatmeal, black treacle and syrup. Sold to retail consumers as a Great Taste Award winning everyday treat.
• Yorkshire Parkin Biscuits Award-winning ginger biscuits blending medium coarse oatmeal, black treacle, syrup and ginger. Sold to retail consumers and wholesale stockists as a Great Taste Award-winning biscuit line.
• Proper Posh Yorkshire Parkin Chocolate Biscuits Award-winning Yorkshire Parkin biscuit smothered in Belgian chocolate to make a premium chocolate-coated biscuit SKU. Sold to retail consumers at £9.95 per unit.
• Yorkshire Ginger Parkin and Chocolate Biscuits Award-winning Yorkshire Parkin biscuit recipe with added Belgian dark chocolate chunks. Sold as a 180g box at £4.75, Great Taste Award winning.
• Triple Chocolate Biscuits Rich triple chocolate biscuit baked using the traditional scratch-baked technique, containing dark chocolate couverture with Belgian white and dark chocolate chips. Sold to retail consumers and stockists as a chocolate biscuit line.
• Baked for Sharing Chocolate Chip Flapjack Traditional oat flapjack baked with rolled oats and packed with chocolate chips, pre-cut into four large slices for sharing. Sold to retail consumers as a sharing-cake format.
• Baked for Sharing Millionaire's Flapjack Traditional oat flapjack smothered in seriously good caramel and topped with a layer of Belgian chocolate, cut into five large slices for sharing. Sold to retail consumers as a premium sharing flapjack.
• Yorkshire Parkin Proper Posh Milk Chocolate Buttons Small batches of hand-made proper posh milk chocolate buttons made with the finest Belgian chocolate and award-winning Yorkshire Parkin, hand-piped into unique buttons each slightly different in shape and size. Sold as a 150g premium chocolate SKU.
• Proper Posh Dark Chocolate Orange Buttons Rich Belgian dark chocolate buttons blended with orange, hand-piped into unique buttons each slightly different. Sold as a premium chocolate SKU within the Proper Posh range.
• Proper Posh Blonde Chocolate Buttons Finest rich, velvety Belgian blonde chocolate with notes of butterscotch and a dash of salt, hand-piped into unique buttons. Sold as a premium chocolate SKU within the Proper Posh range.
• Proper Posh Chocolate Buttons Gift Box Hand-crafted luxury Belgian chocolate gift box with a Yorkshire twist, containing Yorkshire Parkin Milk Chocolate Buttons, Dark Orange Chocolate Buttons and Blonde Chocolate Buttons in a Yorkshire sayings box. Sold at £27.95 as a premium giftable chocolate selection.
• Chocolate Truffle Fudge Traditionally crafted seriously delicious chocolate fudge made with rich golden syrup and luxurious dark chocolate. Sold to retail consumers as a confectionery SKU within the fudge range.
• All Butter Fudge All-butter fudge crafted in the traditional way and allowed to cool naturally, producing a creamy smooth but crumbly texture. Sold to retail consumers as a confectionery SKU within the fudge range.

Quantifiable outcome

• Great Taste Award - Yorkshire Parkin (multiple years including 2018, 2020, 2025)
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Eleanor TomlinsoncoreStrategic or Co-development PartnerYorkshire artist Eleanor Tomlinson (who gained fame for her viral sketch of the Queen and Paddington Bear) created bespoke illustrations for Lottie Shaw's gift tins, including Dog Walker's, Gardener's, and Cyclist's themed tins. Each illustration appears on a sleeve wrapping the keepsake treat tin as well as on a collectable print inside the tin. This collaboration celebrates Yorkshire heritage and moments deserving of a special treat.
• William Jackson Food Group LimitedcoreOthersLottie Shaw's Limited is owned by William Jackson Food Group Limited, a company registered in England and Wales. The parent company determines data collection, usage, and protection policies across its group of organizations including Abel & Cole, Belazu Ingredient Company, Jacksons Bakery Ltd, Miso Tasty, and Richard Wellock & Sons Limited.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Fortnum & Mason: Iconic London luxury retailer specializing in premium hampers, biscuits, teas, and confectionery. Overlaps directly in the UK premium gift-hamper category but operates at much larger scale with broader portfolio.
• Thorntons: Established UK chocolate and confectionery brand with retail estate, ecommerce, and gifting. Overlaps in chocolate gifting products and corporate gifting but operates at significantly larger scale with broader product portfolio.

Direct peers

• Charbonnel et Walker: British heritage chocolate and confectionery brand with Royal Warrant, specializing in premium gift boxes and hampers. Comparable as a UK heritage premium chocolate/confectionery gifting brand.
• Walkers Shortbread: Iconic Scottish shortbread and biscuit brand with extensive UK and international distribution. Comparable artisan heritage biscuit brand with similar product format (shortbread, biscuits) and gifting focus.
• Hotel Chocolat: Premium British chocolate brand with strong D2C ecommerce, subscription, and gift-hamper business. Overlaps in chocolate gifting products (buttons, gift boxes) and corporate gifting segment.
• Biscuiteers: UK-based artisan biscuit and iced cookie brand specializing in gift tins, hampers, and occasion-based gifting. Direct competitor in the artisan biscuit and gift-tin category with similar D2C and corporate gifting focus.
• Cartwright & Butler: Yorkshire-based premium bakery and confectionery brand offering biscuits, preserves, hampers, and gift tins. Direct competitor in the UK premium gift-hamper and artisan baked goods category with overlapping wholesale and D2C channels.
• Slattery's: Artisanal confectionery and patisserie based in the North of England, producing cakes, chocolates, and hampers. Comparable heritage craft baking brand with regional UK focus and similar B2B/B2C gifting channels.
• Lily O'Brien's: Irish premium chocolate brand specializing in gift boxes and seasonal hampers. Comparable as a small-to-mid-sized UK/Ireland premium chocolate gift brand with similar D2C, wholesale, and corporate gifting channels.
• Bettys & Taylors of Harrogate: Iconic Yorkshire heritage bakery and tea room brand with strong regional provenance, multiple retail locations, and a substantial mail-order gifting business. Comparable as a Yorkshire heritage food brand with similar product range and gift positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LottieShaws
• Instagraminstagram.com/lottie_shaws/?hl=en
• Xx.com/lottieshaws

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lottie Shaw's