What Schnitzelbank does

Schnitzelbank is a family-owned authentic German restaurant operating in Jasper, Indiana, founded in 1961 as a tavern by Larry and Betty Hanselman and converted into a full German restaurant in 1971. The core dine-in business serves German specialties including Sauerbraten, Wiener Schnitzel, and Goulash alongside steaks, seafood, sandwiches, a Wunderbar Salad Bar, and a full bar, supported by a working Glockenspiel clock tower (one of only a few in the United States) that functions as both a cultural attraction and a destination draw for the restaurant. The operation runs from a single headquarters at 393 3rd Ave, Jasper, IN 47546, with a reported 11-50 employees across the restaurant and supporting functions.

The company operates five interlocking revenue streams: restaurant dine-in sales, off-premises catering (pick-up, drop-off, delivery, and 'Hot on the Spot' mobile kitchen service capable of events up to 20,000 guests via four mobile kitchens), banquet/private dining in the DeutscherVerein room and the 600-person KlubHaus61 event center at the former Jasper Country Club, an on-site German gift shop, and digital gift cards plus a SMS-based Birthday Club & Rewards program managed through the Toasttab platform. Adjacent hospitality assets include an award-winning Hampton Inn owned by the Hanselman family, creating a bundled dining-lodging-event destination.

The go-to-market is direct-to-consumer and event-driven: dine-in customers come through the physical location, phone reservations, word-of-mouth, and a loyalty program, while catering and banquet revenue is driven through dedicated catering phone lines, a catering email, and referrals. Pricing is unit-based across all channels — menu items priced individually, banquet packages priced per guest ($13.95-$24.95), and catering priced per event with service and travel fees. Schnitzelbank targets two primary segments: individual diners and the local community seeking an authentic German experience, and event hosts (weddings, corporate events, fundraisers, private gatherings) needing scalable, customizable catering. The business is now in its third generation of Hanselman family operation, with no external funding or parent company.

Name

Schnitzelbank

Legal name

Schnitzelbank Restaurant

Website

https://schnitzelbank.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Schnitzelbank is a family-owned authentic German restaurant in Jasper, Indiana, founded in 1961, serving dine-in, off-premises catering for up to 20,000 guests, banquet and private dining at its 600-person KlubHaus61 event center, and an adjacent Hampton Inn, all under third-generation Hanselman family operation.

Ownership category

akta.pro rank

Product category

German Restaurant & Catering

NAICS

Restaurants and Other Eating Places (72251), Caterers (722320), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industry

Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• German restaurant dining
• Event catering services
• Banquet and private dining
• Mobile kitchen catering
• Wedding and corporate catering

Headquarters

HQ city

Jasper

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dine-In Sales: Full-service restaurant revenue from dine-in customers ordering from the full menu including German specialties, steaks, seafood, sandwiches, appetizers, desserts, and beverages. Customers pay per item at point of sale.
2. Catering Services: Catering revenue from pick-up, drop-off, delivery, and full-service mobile kitchen catering for events ranging from small gatherings to large events up to 20,000 guests. Services include disposable pans, chafing dishes, on-site catering specialists, and full bar service. Pricing varies by service level with additional service and travel fees.
3. Banquet & Private Dining: Revenue from private event hosting including buffet, family-style, and German dinner packages priced per person. The DeutscherVerein room and KlubHaus61 event center (600-person capacity at former Jasper Country Club) accommodate corporate, family, and special gatherings.
4. Gift Shop Retail: Retail sales of German-themed merchandise including nutcrackers, steins, shot glasses, food items, ornaments, apparel, advent calendars, and other German souvenirs located at the restaurant.
5. Gift Cards: Digital gift cards sold online via Toasttab platform for use at the restaurant and gift shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Schnitzelbank operates an authentic German restaurant in Jasper, Indiana, serving German specialties (Sauerbraten, Wiener Schnitzel, Goulash), steaks, seafood, sandwiches, and a Wunderbar Salad Bar. The business also runs a full-service catering division with four mobile kitchens capable of serving events of up to 20,000 guests, hosts private dining and banquets in the DeutscherVerein Room and the 600-person KlubHaus61 event center, and operates an on-site German gift shop.

Product overview

Schnitzelbank is an authentic German restaurant established in 1971, operating as the flagship offering within a family-owned hospitality portfolio. The core restaurant delivers German cuisine including Wiener Schnitzel, Sauerbraten, and Goulash alongside steaks and seafood, complemented by a Wunderbar Salad Bar and full bar. Supporting offerings include Schnitzelbank Catering (with 'Hot on the Spot' mobile kitchen services for up to 20,000 guests), Private Dining/Banquet Services featuring the DeutscherVerein Room, a German Gift Shop, Gift Cards, and a Birthday Club/Rewards Program managed through Toast Tab. The Glockenspiel clock tower serves as a unique cultural attraction. The portfolio extends to adjacent properties including an award-winning Hampton Inn and KlubHaus61, a 600-person event center.

Differentiator

Problem solved

Functional benefit

Products and services

• Schnitzelbank Restaurant Authentic German restaurant in Jasper, Indiana serving since 1971, featuring German specialties such as Wiener Schnitzel, Sauerbraten, and Goulash, alongside steaks, seafood, sandwiches, and a Wunderbar Salad Bar with full bar service.
• Schnitzelbank Catering

Quantifiable outcome

• Ranked top 10 independent restaurant in Indiana
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Hampton Inn (Jasper, Indiana)minorOthersThe Hanselman family built and operates an award-winning Hampton Inn adjacent to the Schnitzelbank restaurant. The hotel complements the dining experience, allowing visitors to stay overnight after dining. Both properties are owned and operated by the Hanselman family, creating a bundled hospitality offering.
• Local VendorsminorOthersSchnitzelbank works with trusted local vendors for events, including vendors for face-painting, permanent jewelry, bounce houses, and other event enhancements. These are referred to as 'preferred vendors' for wedding and event customization.
• Larry Loechte (Jasper Lumber)minorStrategic or Co-development PartnerLocal builder Larry Loechte of Jasper Lumber partnered with founder Larry Hanselman to design and build Schnitzelbank's original Glockenspiel in 1988. The collaboration involved trips to Germany and Frankenmuth, Michigan to study traditional clock towers.
• Community Organizations & CharitiesminorOthersSchnitzelbank Catering runs a fundraising partnership program, supporting local organizations and charities by participating in their fundraising events. The company works with event organizers to determine the appropriate capacity for participation in each fundraising effort.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Rhinehaus: German beer hall and restaurant in Cincinnati, Ohio, serving traditional German fare, German beers, and bar/pub-style atmosphere. Comparable to Schnitzelbank as a German-themed food and beverage venue with full bar service, though Schnitzelbank offers broader banquet/catering and lodging assets.
• Schmidt's Restaurant und Sausage Haus: German restaurant and sausage house in Columbus, Ohio, offering authentic German fare, German sausages, banquet facilities, and a German-themed gift shop. Comparable to Schnitzelbank across restaurant, banquet, and retail dimensions within a Midwestern independent German hospitality concept.
• Black Forest Inn: Family-owned German restaurant in Minneapolis, Minnesota, serving traditional German fare in a rustic setting for over 50 years. Comparable to Schnitzelbank as a long-running independent German restaurant with a strong regional identity and multi-generational operating history.
• Hofbräuhaus Chicago: German restaurant and brewery in Chicago offering traditional Bavarian cuisine, full bar, live music, and banquet/event services. Comparable to Schnitzelbank as an authentic German-themed full-service restaurant with bar and event hosting capabilities, though operating in a major metropolitan market.
• The Berghoff: Historic German restaurant in downtown Chicago that has operated for over 125 years, featuring traditional German-American cuisine, full bar service, and bakery offerings. Comparable to Schnitzelbank as a long-standing Midwestern German restaurant with deep brand heritage.
• Bavarian Inn Restaurant: Authentic German restaurant in Frankenmuth, Michigan, featuring traditional German cuisine, banquet facilities, retail shops, and an on-site hotel. Directly comparable to Schnitzelbank as a multi-property German-themed hospitality destination; Schnitzelbank's founders even visited Frankenmuth for Glockenspiel inspiration.
• Essen Haus: German restaurant and beer hall in Madison, Wisconsin, featuring authentic German cuisine, extensive beer selection, and Old World atmosphere. Comparable to Schnitzelbank as a regional German-themed full-service restaurant offering traditional cuisine and beer-focused bar service.

Regional players

• Bavarian Lodge: German-style lodge and restaurant in Leavenworth, Washington (a Bavarian-themed village), offering traditional German cuisine and lodging. Comparable to Schnitzelbank as an authentic German hospitality concept combining restaurant, lodging, and cultural atmosphere, though operating in a different geography centered on tourism.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Schnitzelbank1
• Facebookfacebook.com/germanstylerestaurant
• LinkedInlinkedin.com/company/schnitzelbank-catering-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schnitzelbank