Lanka Property

Name

Lanka Property

Legal name

LankaPropertyWeb

Website

https://lankapropertyweb.com

Company type

Private

Founded year

2007

Operating status

Operating

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

akta.pro secondary industries

Multifamily Brokerage (BPAJABAD), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Online property marketplace
• Real estate listings
• Property classifieds
• Rental listings
• Property search platform

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Paid Property Listings: Paid ad placements across sales, rentals, and land categories with payment via card or bank transfer; some categories and provinces are free.
2. Upgraded/Promoted Ads (Showcase, Platinum, Featured): 30-day premium placement tiers that give ads priority positioning on category pages for higher visibility.
3. Boost Credits: Pay-as-you-go credits that allow advertisers to manually or automatically push ads to the top of their category.
4. Membership Subscriptions: Recurring membership packages for high-volume posters (agents/developers) allowing multiple listings for a fixed period.
5. Sponsored Listings and Featured Project Advertising: Promoted/featured project placements and sponsored listings that appear prominently on sales, rentals, and land index pages.
6. Market Research and Advisory Services: Paid market research, feasibility analysis, and advisory services for corporates investing in Sri Lankan property.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

LankaPropertyWeb operates Sri Lanka's largest online property marketplace, enabling individual owners, estate agents, and developers to list houses, apartments, land, and commercial properties for sale, rent, and lease across sales, rentals, and land verticals. The platform provides advanced location-aware search, multilingual access (English, Sinhala, Tamil), email alerts, AI-assisted apartment discovery, ROI and home loan calculators, and proprietary price indices (Price Meter, House/Land Price Index). Monetization comes from paid listings, upgraded ad tiers (Showcase, Platinum, Featured), boost credits, membership subscriptions, sponsored featured-project placements, and ancillary market research and advisory services.

Product overview

LankaPropertyWeb is Sri Lanka's leading property marketplace, structured as a core listing platform augmented by a broad ecosystem of specialized sub-products, modules, and tools. The central LankaPropertyWeb Marketplace provides unified search and posting across three core verticals: Sales Listings, Rentals Listings, and Land Listings. Wrapped around these, the platform offers a set of discovery and analytics modules including Apartment Finder (the AI-powered new-apartment discovery tool), Condo Directory, and Featured Projects for premium developments. Investment and market-intelligence modules include Market Insights, Market Outlook Report (MOR26), Price Meter, ROI Calculator, House Price Index, and Land Price Index. Financial tools include Home Loan Calculator and Home Loan Comparison. Service and support modules include Buyer & Seller Assistance, Property Buying Advisory / Foreign Buyers' Guide, Find Agent directory, Businesses for Sale vertical, and Trending Properties. Adjacent to the main site, the Ideal Home sub-brand (idealhome.lk) provides a home-needs marketplace for appliances, furniture, household items, construction, and professionals. Notification services include Email Alerts, and the platform is also accessible via its native Android, iOS, and Huawei mobile apps, with all of this powered by an AI-enabled ad-posting flow that auto-generates ad copy and applies recommendation and predictive analytics to property discovery and pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Ideal Home: Ideal Home (idealhome.lk) is a separately-branded home needs and household services platform operated by LankaPropertyWeb, covering house construction, packers & movers, solar panels, appliances & electronics, furniture, household items, bathrooms, gardening, kitchen, flooring, lighting, and related service providers.

Products and services

• LankaPropertyWeb Marketplace Sri Lanka's largest online property marketplace, founded in 2007, providing unified search and listing across sales, rentals, and land categories with 25,000+ ads, advanced location-aware search (city, school, hospital, apartment name, radius), price-range and amenity filters, and email alerts.
• Sales Listings For-sale property search vertical offering 9,999+ active ads across houses, apartments, commercial buildings, bungalows, villas, studio/bedsit, and warehouses with filters for price, bedrooms, floor area, amenities, and possession timeline.
• Rentals Listings For-rent / lease property search vertical with 7,673+ listings covering apartments, houses, commercial spaces, villas, bungalows, annexes, rooms/boarding places, and studios, including short-term rentals and co-working spaces.
• Land Listings Land for sale or lease vertical with 4,706+ listings including bare land, beachfront land, cultivated/agriculture land, land with house, tea/rubber/coconut/cinnamon/paddy estates, and waterfront land.
• Apartment Finder AI-powered new-apartment discovery tool offering table, list, and map views to help users find new apartment projects matching their budget, bedroom count, and possession timeline.
• Condo Directory Directory module within Apartment Finder listing condominium developments in Sri Lanka with detailed project information.
• Featured Projects Curated showcase of premium new development projects (e.g., Altair, Oazi, Aarana Boutique Residencies, The Elizabeth Colombo 07, Mon Vie, Marina Square, The Residence @ VERDANT SQUARE, ASTORIA) with completion dates and starting prices.
• Ideal Home Companion home-needs marketplace (idealhome.lk) covering appliances & electronics, furniture, household items, solar & hot water, bathrooms, gardening, kitchen, flooring, lighting, house construction, professionals, and service providers.
• Market Insights Research and advisory module aggregating Price Meter, property buying guides, foreign buyers' guides, capital gains tax guides, House Price Index, Land Price Index, membership benefits, and the Market Outlook Report.
• Market Outlook Report (MOR26) Annual in-depth Sri Lanka property market outlook report (current edition: MOR26) published by LankaPropertyWeb's Research and Data team for consumers and corporate clients.
• Buyer & Seller Assistance Service module offering property valuations, legal assistance, document preparation and submission, mortgage advice, fees and taxes payment, personal assistance, and market research and advisory.
• Find Agent Agents directory letting users find estate agents specialized in residential sales, letting/rentals, commercial property, and land sales across Sri Lanka.
• Businesses for Sale Marketplace vertical listing businesses for sale across categories including real estate, restaurant, construction, agriculture, tech, hospitality, business, manufacturing, garment-textile, and services-BPO.
• Email Alerts Subscription service that emails users instantly when new properties matching their saved search criteria are posted on the platform.
• LankaPropertyWeb Mobile App Native mobile applications distributed via Google Play (Android), the Apple App Store (iOS, id1439047852), and the Huawei AppGallery enabling property search, contact with advertisers, and ad posting on the go.

Quantifiable outcome

• 25,000+ Sri Lanka property ads hosted
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Lamudi.lkflagshipStrategic or Co-development PartnerLankaPropertyWeb.com acquired Lamudi.lk and migrated Lamudi customers onto its own platform and house.lk, which LPW describes as Sri Lanka's #1 and #2 property websites. Migrated advertisers were re-onboarded via password reset and given access to payment, upgrades, and Boost features.
• John Keells PropertiesflagshipStrategic or Co-development PartnerJohn Keells Properties is featured as a developer partner on LPW for the Vauxhall DSTRCT project (Normananton), promoted across the homepage and featured-projects placements.
• Redichan.com (North America portal)coreChannel Partner/ Reseller/ DistributorLPW's North America diaspora portal runs on redichan.com, extending LPW's reach to Sri Lankan expats in the USA through a branded resale/distribution arrangement.
• IdealHome.lkcoreOEM/ Whitelabel/ Licensing PartnerLPW operates IdealHome.lk as a companion marketplace for home-needs categories (house construction, packers & movers, solar panels, appliances, furniture) accessible directly from LPW's main navigation.
• Facebook, Google, Pinterest, TikTok, X (Twitter)minorGTM or Marketing PartnerLPW integrates Facebook and Google single sign-on for member login and runs official brand accounts on Facebook, X (@lankaproperty), TikTok (@lankapropertyweb), Pinterest, and its blog to support acquisition and engagement.
• Google Play, Apple App Store, Huawei AppGallerycoreChannel Partner/ Reseller/ DistributorLPW distributes its branded mobile app through the three major app stores, providing primary download channels for Android, iOS, and Huawei device users.
• Havelock City (developer listings)coreStrategic or Co-development PartnerFeatured property partnerships with major Colombo developments including Havelock City (1, 2, 3, 4 bedroom furnished/unfurnished apartments), Tri Zen, MaRadha, 7th Sense, The Emperor, Altair, Vauxhall DSTRCT, Marina Square, Mon Vie, and The Residence @ Verdant Square, which appear as hot deals and trending projects across the platform.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Realtor.com: US-focused property portal with sales, rentals, and new-home advertising, plus market data tools. Comparable in product scope (search, alerts, valuation, premium agent placements), though operating in a much larger and more mature market.
• Zillow: US-based global property platform with marketplace, Zestimate pricing, and a public API ecosystem. Comparable in offering consumer valuation tools (Zestimate ↔ Price Meter) and developer/agent premium placements, but operates at a vastly larger scale.
• OLX (now OLX Autos/Vertical): Global classifieds platform historically active in emerging markets including Sri Lanka. Comparable at a broad level as a horizontal marketplace with real estate verticals, though OLX is significantly broader than LPW's property focus.
• Rightmove: UK's largest property portal with established agent subscriptions, premium listings, and market data products. Comparable to LPW as a publicly-traded incumbent operating in a single dominant national market with similar vertical and pricing structure.

Direct peers

• Bayut: MENA-focused property marketplace operated by EMPG (merged with OLX), with comparable sales/rentals verticals, premium listing tiers, and a leading regional brand position. Mirrors LPW's marketplace structure and advertiser monetization model.
• Lamudi (Asia-Pacific): Emerging-markets property portal originally active across Southeast Asia, whose Sri Lanka operations (Lamudi.lk) were acquired and migrated to LPW. Lamudi's remaining APAC operations remain a comparable marketplace for cross-border real estate listings.
• Property24: Pan-African property portal operating across multiple emerging markets with sales, rentals, land, and new-developer advertising. Comparable as a regional emerging-market property marketplace with similar vertical structure and premium listing tiers.
• MagicBricks: India-based property marketplace offering sales, rentals, and new project advertising with premium agent packages. Comparable in vertical structure, advertiser monetization, and emerging-market property portal dynamics.
• 99acres: One of India's largest real estate classifieds platforms with sales, rentals, and land verticals, premium listing tiers, and project advertising. Comparable to LPW as a dominant single-country property portal serving both consumers and developers.
• PropertyFinder: Leading property marketplace in MENA with a similar listing-and-monetization model (featured listings, premium tiers, agent subscriptions). Directly comparable as a regional property portal serving both individual buyers and professional agents/developers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lankaproperty
• Facebookfacebook.com/lankapropertyweb
• TikToktiktok.com/@lankapropertyweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lanka Property