Michigan Chloride Sales

What Michigan Chloride Sales does

Michigan Chloride Sales, LLC is a privately-held industrial services company founded in 1957 and headquartered in St Louis, Michigan that supplies liquid calcium chloride products and direct application services for dust and ice control. The company's core product, MCS Mineral Well Brine, is a naturally occurring liquid chloride derived from salt deposits in the Sylvania reservoir approximately one mile below ground, with a minimum combined 22.2% calcium-magnesium chloride content and 28.35% total chloride content, effective at temperatures as low as -25°F. The company complements this with a premium tier, MCS De-Ice Master+, which blends the Mineral Well Brine with the Ice Ban corrosion inhibitor and is marketed as the low-cost leader of corrosion-inhibited ice control products.

The company operates the largest fleet of applicator trucks in the United States, equipped with pressurized pump systems and calibrated nozzles delivering 4, 8, and 10-foot application paths at rates of 1,000 to 2,000 gallons per mile. Its go-to-market motion is enterprise field sales: direct application services and bulk storage deliveries are sold on a quote basis to municipalities, government agencies (including MDOT and Michigan townships), and commercial construction operators across the Midwest. Reference pricing for Mineral Well Brine is approximately $0.1750 per gallon, positioned against oilfield brine substitutes that the company argues are chemically inferior at only 9.2% calcium-magnesium chloride content.

Revenue mechanics are usage-based: product is sold per gallon and application services are billed per mile or per job against contract quotes via [email protected]. The company reports no external institutional ownership, no funding history, and serves a regional Midwest footprint with 11–50 employees under the leadership of President Karen Olivier.

Name

Michigan Chloride Sales

Legal name

Michigan Chloride Sales, LLC

Website

https://michiganchloride.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Michigan Chloride Sales, a privately-held LLC founded in 1957 and headquartered in St Louis, Michigan, supplies liquid calcium chloride Mineral Well Brine and direct application services for dust and ice control to municipalities, MDOT, townships, and commercial construction operators across the Midwest, using the largest applicator truck fleet in the United States.

Ownership category

akta.pro rank

Product category

Road Maintenance Chemicals (Calcium Chloride)

NAICS

Other Basic Inorganic Chemical Manufacturing (325180)

SIC

Industrial Inorganic Chemicals (2810)

akta.pro primary industry

Industrial Salt Mining (Rock Salt, Brine) (IMAKAGAG)

Keywords

• Liquid calcium chloride
• Dust control services
• Ice control solutions
• Road stabilization chemicals
• Chloride brine supply

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Liquid Calcium Chloride Sales: Sale of Mineral Well Brine and De-Ice Master+ products for dust and ice control applications. Products sold per gallon with pricing referenced around $0.1750 per gallon for Mineral Well Brine.
2. Dust Control Application Services: Direct application services for dust control on unpaved roads using fleet of applicator trucks. Application rates of 1,000-2,000 gallons per mile.
3. Ice Control Application Services: Pre-treatment and de-icing services for roads and parking lots. Products can be applied pre-storm to prevent surface bonding of ice and snow.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Michigan Chloride Sales produces and supplies liquid calcium chloride Mineral Well Brine (sourced from the Sylvania reservoir one mile below ground, with at minimum 22.2% calcium-magnesium chloride content) and its premium corrosion-inhibited variant De-Ice Master+. The company also provides direct application of these products via its own fleet of pressurized-pump applicator trucks for dust control on unpaved roads and ice control on roads and parking lots, plus bulk storage deliveries to municipalities, government agencies (including MDOT), and commercial construction projects throughout the Midwest.

Product overview

Michigan Chloride Sales offers a focused portfolio of liquid calcium chloride products for dust and ice control applications. The core product is MCS Mineral Well Brine, a naturally occurring liquid chloride derived from the Sylvania reservoir, which serves as the primary offering. MCS De-Ice Master+ is a premium variant that blends the Mineral Well Brine with corrosion inhibitor Ice Ban, positioning it as the low-cost leader of corrosion-inhibited products. The company operates with the largest fleet of applicators in the United States, providing delivery and application services for both products.

Differentiator

Problem solved

Functional benefit

Brands

• MCS De-Ice Master+: Premium blended Calcium Chloride with corrosion inhibitor Ice Ban, marketed as the low cost leader of corrosion inhibited products for ice control.
• MCS Mineral Well Brine

Products and services

• MCS Mineral Well Brine A naturally occurring liquid chloride product containing at minimum 22.2% calcium-magnesium chloride and 28.35% total chloride content, with a freeze point of -25°F or lower. Sold and applied for dust control on unpaved roads and ice control on roads and parking lots. Sold per gallon with usage-based pricing and available both through bulk storage delivery and direct fleet application.
• MCS De-Ice Master+ A premium blended calcium chloride product combined with the corrosion inhibitor Ice Ban, effective from below freezing to -25°F and compatible with agricultural byproducts such as beet juice or Geomelt. Targeted at ice control applications where corrosion protection of infrastructure is required; positioned as the low-cost leader of corrosion-inhibited products. Used by municipalities and selected by MDOT for the Agriculture Byproduct Liquid Route Pilot Program.
• Dust Control Application Services On-site direct application of MCS Mineral Well Brine to unpaved roads using the company's fleet of applicator trucks with pressurized pump systems and calibrated nozzles providing 4, 8, and 10-foot application paths. Applied at typical rates of 1,000-2,000 gallons per mile, intended for townships, counties, and commercial construction sites; can reduce aggregate loss by up to 80%.
• Ice Control Application Services Direct fleet application of MCS Mineral Well Brine and MCS De-Ice Master+ for pre-treatment and de-icing of roads and parking lots. Products can be applied pre-storm to prevent surface bonding of ice and snow, effective from below freezing to -25°F; marketed to municipalities, MDOT, and commercial property operators.

Quantifiable outcome

• Reduces aggregate loss by up to 80%
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MDOT (Michigan Department of Transportation)coreStrategic or Co-development PartnerMDOT has chosen MCS for their Agriculture Byproduct Liquid Route Pilot Program, demonstrating state government endorsement of MCS De-Ice Master products for ice control applications on Michigan roadways.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Compass Minerals: Compass Minerals is a major North American producer of salt, including deicing products and dust-control brines. While far larger and operating nationally, it competes head-to-head with MCS for municipal winter road maintenance contracts and chloride-based dust suppressants.
• NALCO Water (Ecolab): Ecolab's NALCO Water division supplies industrial water and process chemicals at scale, including chloride-based treatment chemistries. While focused on industrial water treatment rather than roads, it overlaps with MCS in inorganic chemical manufacturing expertise and customer type (industrial/institutional buyers).
• OxyChem (Occidental Chemical): OxyChem is a large-scale producer of calcium chloride and other industrial inorganic chemicals used in deicing, dust control, and industrial processes. It competes with MCS as a national bulk supplier of CaCl₂ brine and pellets.
• Cargill (Salt Division): Cargill's salt business produces highway deicing salt and related chloride products serving municipal and industrial customers across the US. It is a broad incumbent competing with MCS for the same municipal road maintenance wallet.

Direct peers

• EnviroTech Services: EnviroTech Services markets dust-control and deicing products, including liquid magnesium chloride and calcium chloride blends, to municipalities, counties, and contractors across the Western and Midwestern US. It is a direct competitor in liquid chloride dust palliatives.
• Tetra Technologies: Tetra Technologies is one of the largest North American producers of calcium chloride and other brine products used for dust control, deicing, and industrial applications. It is the closest direct competitor to MCS in calcium chloride brine production and road-maintenance chemistry.
• Cryotech Deicing Technology: Cryotech manufactures acetate-based and chloride-based deicing products, including corrosion-inhibited formulations, for airports, municipalities, and industrial sites. It is a direct peer in the road/airfield ice-control chemistry category that MCS serves.
• American Road Products: American Road Products provides dust suppression and road stabilization products and application services to unpaved road operators, including townships and construction firms. It competes directly with MCS in the Midwest unpaved-road dust control market.

Regional players

• Eastern Salt Company: Eastern Salt is a regional supplier of deicing salt and chloride products to municipal and state customers primarily in the Northeastern US. While geographically distinct from MCS, its product mix and customer base closely mirror MCS's municipal ice-control business.

Emerging players

• Inland Technologies International: Inland Technologies supplies specialty deicing and dust-control fluids, including potassium acetate and chloride formulations, to airports, municipalities, and industrial sites. It is a smaller, more specialized peer that competes in niche segments of MCS's market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/michiganchloridesales
• LinkedInlinkedin.com/company/michigan-chloride-sales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Chloride Sales