What Peckforton Castle does

Peckforton Castle is a Grade I-listed Victorian Gothic castle located in Tarporley, Cheshire, operating as a luxury hotel, wedding venue, and dining destination under the parent company Boutique Hotel Group (BHG), itself owned by the Naylor family since 2006 and registered through Majorstage Limited (Company No. 03556789). The property offers 48 individually appointed castle bedrooms plus The Retreat and The Lodge for private groups, and enforces a one-wedding-per-day policy with capacity for up to 165 guests across multiple function rooms including the Great Hall, Drawing Room, Hexagonal Suite, Wine Cellar, Chapel, and Long Gallery. The castle sits within a 600-acre estate that also hosts the Land Rover Experience off-road driving activity and supports a year-round programme of immersive ticketed events.

Revenue is generated across seven primary streams: wedding services (one-off bookings with full upfront payment), hotel accommodation (per-stay), fine dining at the 1851 Restaurant (led by Executive Head Chef Brian Hughson, ex-Dorchester and The Savoy), casual dining at the 2010 Brasserie, corporate meetings and events, ticketed culinary and seasonal events, and gift vouchers (12-month validity across all BHG venues). Go-to-market is sales-led and direct: weddings are driven through dedicated coordinator consultations, showround appointments, and the Wedding Fayre; hotel and restaurant bookings flow through the Guestline and Resdiary platforms integrated into the website; and the Boutique Hotel Group mobile app consolidates bookings, gift voucher purchases, and cross-venue promotions across Peckforton Castle, Nunsmere Hall, and Inglewood Manor. Marketing relies on content (wedding blog, testimonial stories), social channels (Facebook, X, Pinterest), email via MailChimp, photographer partnerships, and PR/earned media from film and television placements.

Technology adoption is standard for the hospitality sector rather than differentiating. The proprietary mobile application (iOS/Android) is the most notable technology investment, alongside the Guestline property management and Resdiary reservation systems. Sustainability investments include smart-plug controls across 70% of appliances, solar hot water, robotic lawnmowers, EV charging, and water refill stations, framed as operational efficiency rather than technology differentiation. There is no evidence of AI/ML capability, proprietary algorithms, or data-driven revenue management tooling.

Name

Peckforton Castle

Legal name

Majorstage Limited

Website

https://peckfortoncastle.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Peckforton Castle is a Grade I-listed Victorian Gothic castle hotel and wedding venue in Cheshire, England, operating 48 bedrooms plus private retreats. Owned by the Naylor family under Boutique Hotel Group, it serves wedding couples, leisure guests, corporate clients, and fine diners with one exclusive wedding per day.

Ownership category

akta.pro rank

Product category

Luxury Castle Hotel & Wedding Venue

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Heritage & Palace Luxury Hotels (THAGACAF)

akta.pro secondary industries

Destination Wedding Planning (HSACABAD), Wedding & Reception Catering (HSACAGAD), Historic/Heritage Conference Hotels (THAGALAL)

Keywords

• Castle hotel
• Wedding venue
• Fine dining
• Boutique hospitality
• Heritage accommodation

Headquarters

HQ city

Tarporley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Wedding Services: Complete wedding packages including venue hire, ceremony, reception, catering, and accommodation. Booked exclusively one wedding per day. Includes exclusive-use options (Keys to the Castle package) and last-minute wedding deals.
2. Hotel Accommodation: 48 individually appointed bedrooms including castle rooms, The Retreat (private accommodation with jacuzzis), and The Lodge (dog-friendly with up to 2 dogs permitted). Both castle and satellite properties available.
3. Fine Dining (1851 Restaurant): Award-winning fine dining restaurant open to residents and non-residents. Features seasonal tasting menus, 9-course experiences (£105 per person), and wine flights. Executive Head Chef Brian Hughson leads the kitchen.
4. Casual Dining (2010 Brasserie): Charming casual comfort dining option for broader audience. Part of the restaurant portfolio at the castle.
5. Meetings and Events: Corporate events, private celebrations, special occasions. Includes the Land Rover Experience offering off-road driving activities with full fleet of Defender, Range Rover, Discovery, Range Rover Sport, Evoque and Velar vehicles.
6. Ticketed Events: Year-round programme of immersive ticketed events including murder mystery dinners, festive afternoon teas, Christmas events, wedding open days, culinary experiences, and masterclasses.
7. Gift Vouchers: Gift vouchers valid for 12 months from purchase, redeemable for full or part payment towards services at Boutique Hotel Group venues. Purchased via website or phone.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Peckforton Castle operates as a luxury castle hotel and wedding venue offering overnight accommodation in 48 individually designed bedrooms, fine and casual dining across two restaurants (1851 Restaurant and 2010 Brasserie), and full-service weddings and private events within a 19th-century Grade I listed castle set in approximately 400 acres of Cheshire countryside. The venue also provides corporate meetings, the Land Rover Experience driving activity, seasonal events (including Christmas packages), and gift vouchers.

Product overview

Peckforton Castle is a Victorian Gothic castle hotel and wedding venue in Cheshire offering a portfolio of hospitality services. The core offerings include luxury accommodation (48 bedrooms in the castle plus The Retreat and The Lodge for private groups), fine dining (1851 Restaurant - award-winning fine dining, and 2010 Brasserie for casual dining), and comprehensive wedding services with multiple function rooms. Additional services include corporate meetings & events, the Land Rover Experience off-road driving activity, gift vouchers, and seasonal Christmas events. The venue operates a one-wedding-per-day policy for exclusive celebrations and is managed under the Boutique Hotel Group parent company. Guests can manage bookings through the Boutique Hotel Group mobile app, with reservations handled via Guestline (hotel) and Resdiary (restaurants).

Differentiator

Problem solved

Functional benefit

Brands

• 1851 Restaurant: Award-winning fine dining restaurant at Peckforton Castle offering contemporary cuisine
• 2010 Brasserie
• The Retreat
• The Lodge
• Keys to the Castle

Products and services

• Castle Accommodation
• 1851 Restaurant
• 2010 Brasserie
• Castle Weddings
• Land Rover Experience
• Meetings & Events
• Gift Vouchers
• Christmas Events

Quantifiable outcome

• Thousands of happy couples have had fairytale weddings at Peckforton Castle since 2006
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Malpass Farm ButchersminorStrategic or Co-development PartnerLocal business partnership for sourcing food products. Part of sustainable sourcing initiative to support local producers and reduce food miles.
• Peckforton Dairy FarmminorStrategic or Co-development PartnerLocal dairy supplier for restaurant and kitchen operations. Supports sustainable operations and community engagement initiatives.
• Bramble & BloomminorStrategic or Co-development PartnerLocal partner for floral arrangements and decorations. Supports event styling and wedding services.
• Lost Barn CoffeeminorStrategic or Co-development PartnerLocal coffee supplier for restaurant and hotel beverage offerings. Part of commitment to local partnerships and artisan products.
• Boutique Hotel GroupcoreStrategic or Co-development PartnerParent company operating Peckforton Castle, Nunsmere Hall, and Inglewood Manor. BHG manages unified reservations, marketing, and operational standards across venues. Group app provides cross-venue booking capabilities.
• Marry Me FilmsminorGTM or Marketing PartnerWedding videography partner. Contributes to media coverage and wedding storytelling for venue promotion.
• Matt Nicholls PhotographyminorGTM or Marketing PartnerWedding photography partner featured on venue website and in wedding stories. Multiple weddings documented including Mr & Mrs Windle and Mr & Mrs Atherton.
• Shane Webber PhotographyminorGTM or Marketing PartnerWedding photography partner acknowledged in media credits section of website.
• Carpe Diem PhotographyminorGTM or Marketing PartnerCheshire-based wedding photography partner featured in media credits.
• Jason Howard PhotographyminorGTM or Marketing PartnerWedding photography partner acknowledged in media credits section.
• Harvey FilmsminorGTM or Marketing PartnerWedding videography partner in media partnerships section.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hedsor House: Georgian mansion in Buckinghamshire operated as an exclusive-use luxury wedding and events venue. Comparable high-end wedding target market and exclusive-use operating philosophy.
• Amberley Castle: 900-year-old heritage castle hotel in West Sussex offering exclusive-use weddings, fine dining, and luxury accommodation on a similar scale to Peckforton. Directly comparable product offering and target market.
• Cliveden House: National Trust-stewarded Grade I listed stately home in Berkshire operating as a luxury hotel with weddings, fine dining and spa. Comparable heritage positioning and premium wedding market focus.
• Leez Priory: 15th-century Tudor manor in Essex operated exclusively as a wedding venue with exclusive-use packages and on-site accommodation. Comparable wedding-led heritage venue model.
• Lumley Castle: 14th-century castle hotel in County Durham with 73 bedrooms, fine dining, and a well-established wedding and corporate events business. Comparable heritage luxury hotel positioning serving similar UK leisure and corporate markets.
• Bovey Castle: Victorian-era castle hotel in Devon operating as a luxury wedding venue with on-site fine dining, spa, and 60+ bedrooms — directly comparable in heritage positioning, wedding exclusivity model, and premium leisure revenue mix.
• Thornbury Castle: Tudor castle hotel in South Gloucestershire with 26 bedrooms, Michelin-starred restaurant, and popular wedding venue — closely comparable heritage luxury positioning with a strong food-and-wedding twin revenue stream.
• Inglewood Manor: Sister property within Boutique Hotel Group — Victorian manor in Cheshire with 29 bedrooms used for weddings and corporate events. Direct internal comparable for the BHG operating model and pricing.

Broad incumbents

• Warwick Castle: Massive medieval castle in Warwickshire operating as a Merlin-managed heritage attraction with on-site castle hotel suites and weddings. Larger and broader in scope but directly comparable as a UK castle wedding and events destination.

Regional players

• Ashford Castle: 800-year-old castle hotel in County Mayo, Ireland operated as a luxury resort with 83 bedrooms, fine dining, and destination weddings. Comparable heritage luxury castle positioning but in a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peck1
• Facebookfacebook.com/Peckforton.Castle
• Pinterestpinterest.co.uk/peckforton

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peckforton Castle