Sasa

What Sasa does

Indonesian Micro Finance Expert Associations (IMFEA) is a non-profit professional association founded in 2009 and formally inaugurated on May 20, 2017 in Kuala Lumpur, Malaysia. It operates as a coordination body for microfinance expertise in Indonesia, serving four member segments: Academics (university lecturers and researchers), Practitioners (managers of microfinance institutions), Observers (journalists, policymakers, and community leaders), and Consultants (affiliated with national service provider organizations). IMFEA delivers value through policy advocacy, competency-based training and certification (in collaboration with OJK and BNSP), research and publication, member networking, risk management analysis, and publications including e-books on microfinance topics. The association maintains an active digital surface comprising a WordPress website, the IMFEA Talks Series webinar program (eight episodes covering topics such as microfinance in the era of 4.0, risk management, and HR competence challenges), business matching events held across cities including Purwokerto, Depok, Semarang, and Tulung Agung, and downloadable content resources.

IMFEA generates revenue primarily through annual individual membership fees of Rp500,000 per member, supplemented by training, certification, and event programs. Reported scale metrics include 500+ registered members across 34 Indonesian provinces and 200+ programs implemented since inception. The association has built a digitalization ecosystem through partnerships with technology and channel partners including CLIK (Italian credit information service provider for credit scoring), iTruzz (eKYC), Artaku (marketplace lending), Asuransi Takaful Umum (microinsurance), LSP MFI (professional certification body), and industry associations Asosiasi LKM Indonesia, PERBARINDO, and ASBISINDO. Governance is member-driven through an elected board led by Prof. Dr. Ahmad Subagyo as Chairman (Ketua Umum), with functional coordinators across education and training, research and advocacy, public relations, and regional coordinators for Western and Eastern Indonesia. Operations are headquartered in West Jakarta.

The underlying technology layer is light: IMFEA operates as an association using standard web publishing and webinar tools rather than proprietary platform infrastructure. Strategic value is delivered through orchestration of expert networks, regulatory relationships, and partner technology integration rather than through internally developed technology products. No product revenue, commercial SaaS offering, or licensing model is disclosed in the source material.

Name

Sasa

Legal name

Indonesian Micro Finance Expert Associations

Website

https://imfea.or.id

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

IMFEA is an Indonesian non-profit professional association founded in 2009 that unites microfinance academics, practitioners, consultants, and observers across 34 provinces to advance financial inclusion through policy advocacy, training, certification, and research.

Ownership category

akta.pro rank

Product category

Microfinance Professional Association Services

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Microfinance, Financial Inclusion & Inclusive Markets (BPAGABAM)

akta.pro secondary industries

SME, Microfinance & Financial Inclusion Facilities (BPADACAI), Economic Research, Statistics & Policy Advisory (BPADAMAJ)

Keywords

• Microfinance association services
• Financial inclusion advocacy
• Competency based training
• Microfinance policy research
• Professional membership network

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: IMFEA charges annual membership fees of Rp500,000 per year. Members receive membership cards, certificates, access to national and international networks, training opportunities, and certification programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

IMFEA (Indonesian Micro Finance Expert Associations), operating under the referenced company name Sasa in the source data, is a professional association founded in 2009 that brings together microfinance academics, practitioners, consultants, and observers across Indonesia. It delivers membership services, competency-based training (PBK), microfinance certification programs in collaboration with OJK/BNSP/LSP MFI, policy advocacy to the government, microfinance research and publications (e-books, case studies), and knowledge-sharing forums including the IMFEA Talks webinar series and business matching events.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Individual Membership Annual subscription at Rp500,000 per year providing members with a membership card, certificate, access to national and international expert networks, training and seminar opportunities, certification programs with OJK/BNSP, and participation in policy development and research. Targeted at microfinance academics, practitioners, consultants, and observers in Indonesia.
• Competency-Based Training Program (Pelatihan Berbasis Kompetensi / PBK) Standardized competency-based training program in collaboration with OJK, BNSP, and related ministries. Designed for microfinance institution staff, practitioners, and consultants seeking recognized skill development in microfinance operations.
• Microfinance Professional Certification Professional certification for microfinance practitioners delivered in collaboration with LSP MFI, OJK, and BNSP. Confirms competency standards for individuals working in microfinance institutions.
• IMFEA Talks Webinar Series Knowledge-sharing webinar series featuring practitioners, academics, and regulators discussing microfinance trends, risk management, and HR competency. Open to members and the broader microfinance community.
• Business Matching and Digitalization Events In-person events that bring together microfinance institutions and technology providers (eKYC, credit scoring, micro insurance, marketplace lending) to facilitate digitalization partnerships. Targeted at BPR/BPRS/LKM/LKMS/KSP institutions.
• Microfinance Research Publications and E-books

Quantifiable outcome

• 200+ programs implemented
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered supporting and core.

• YAKKINsupportingStrategic or Co-development Partner · 23 January 2026Partner in humanitarian aid distribution, collaborating with IMFEA in providing 60 relief packages for flood victims in Pekalongan.
• LKMS KASUWARI PekalongansupportingStrategic or Co-development Partner · 23 January 2026Sharia Micro Finance Institution partnering with IMFEA in relief distribution and annual member meetings.
• ADEKMIsupportingStrategic or Co-development Partner · 23 January 2026Cooperative development organization collaborating with IMFEA in flood relief efforts.
• CLIK (Criff Lembaga Informasi Keuangan)coreTechnology or Integration · 26 September 2022IMFEA collaborates with CLIK, an Italian-based Credit Information Service Provider (LPIP), for credit scoring solutions. CLIK CEO Mr. Leo shared experiences from over 10 years as a microfinance consultant, hoping IMFEA can generate creative-innovative ideas contributing to the MFI industry.
• Nitin Madan (ILO)coreStrategic or Co-development Partner · 26 July 2022Discussion with Nitin Madan, an 18-year experienced Responsible Inclusive Finance specialist from ILO. Topics included Responsible Inclusive Finance principles integrating social, development, and environmental dimensions into microfinance institution performance.
• ArtakusupportingTechnology or IntegrationMarketplace lending provider participating in IMFEA's digitalization ecosystem for financial institutions.
• iTruzzsupportingTechnology or IntegrationElectronic Know Your Customer (eKYC) provider in IMFEA's digitalization ecosystem.
• Asuransi Takaful UmumsupportingTechnology or IntegrationMicro insurance provider supporting IMFEA's financial institution ecosystem.
• LSP MFI (Lembaga Sertifikasi Profesi Keuangan Mikro)coreImplementation/ SI/ Consulting PartnerProfessional certification body for microfinance institutions partnering with IMFEA for competency certification.
• Asosiasi LKM IndonesiacoreChannel Partner/ Reseller/ DistributorNational microfinance association collaborating in IMFEA's digitalization movement initiative.
• PERBARINDOcoreChannel Partner/ Reseller/ DistributorAssociation of Rural Banks collaborating with IMFEA in digitalization programs and business matching.
• ASBISINDOcoreChannel Partner/ Reseller/ DistributorIslamic Rural Bank Association participating in IMFEA's digitalization ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LSP MFI (Lembaga Sertifikasi Profesi Keuangan Mikro): Professional certification body for Indonesian microfinance institutions partnering with IMFEA on competency certification; competes with and complements IMFEA's training and certification programs.
• Pinbuk (Pusat Inkubasi Bisnis Usaha Kecil): Indonesian microfinance service provider organization whose consultants are part of IMFEA's Konsultan member segment; directly comparable in serving microfinance institutions with capacity-building and consulting services in Indonesia.
• Asosiasi LKM Indonesia: National association of Indonesian microfinance institutions and a direct IMFEA partner; serves a highly overlapping constituency of microfinance practitioners and competes for the same membership base and policy influence in Indonesia.
• ASBISINDO (Asosiasi Bank Syariah Indonesia): Indonesian Islamic Rural Banks Association participating in IMFEA's digitalization ecosystem; both organizations serve the sharia microfinance community with overlapping training and advocacy functions.
• Microfin (Indonesia): Indonesian microfinance service provider organization whose consultants are affiliated with IMFEA; shares overlapping membership and provides similar practitioner training and institutional development services in Indonesia.
• PERBARINDO (Perhimpunan Bank Perkreditan Rakyat Indonesia): Indonesian Rural Banks Association and IMFEA channel partner; convenes a related set of microfinance-focused institutions and shares overlapping training, certification, and policy advocacy mandates.

Broad incumbents

• Microfinance Information Exchange (MIX): Global data and research platform serving the microfinance industry with benchmarking, ratings, and analytics; an adjacent peer supporting the same practitioner and policy ecosystem through information services rather than training.
• Women's World Banking: Global non-profit focused on financial inclusion for women through advisory, research, and capacity building; shares IMFEA's nonprofit, member-network-driven model for advancing microfinance best practices.
• Bankakademie / Frankfurt School of Finance & Management: Established financial sector training and advisory institution with deep microfinance expertise globally; comparable as a training, certification, and policy advisory provider in financial inclusion, though operating at much greater scale and international breadth.

Regional players

• APRACA (Asian Pacific Rural and Agricultural Credit Association): Regional association for rural and agricultural credit institutions across Asia-Pacific; aligned with IMFEA's mission and connected via shared members, offering a comparable convening and capacity-building model at regional scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sasa