Bitting Electric

What Bitting Electric does

Bitting Electric, Inc. is a family-owned commercial and industrial electrical services company headquartered in Morrisville, North Carolina, founded in 1976 by Daniel G. Bitting, Jr. and Donald G. Bitting. The company provides a comprehensive portfolio of power solutions organized around five pillars: Power Recovery Services (mobile generator rentals from 20kW to 1MW, electrical triage and response, disaster recovery, and transfer switch/docking station installation), Generator Solutions (turnkey design/build, UPS systems, custom backup solutions, automatic transfer switches, and docking stations), Generator Sales (Kohler Power Systems commercial and residential generators from 8.5 KW to 2000 KW), Mobile Generators (the QAS diesel line with nine models from 25 to 625 kVA, featuring Power Management System paralleling up to 32 units for 20 MVA), and Electrical Construction Services (power distribution upgrades, infrastructure buildouts, retrofits, and specialized water/wastewater electrical services including PLC and VFD integration).

The company's go-to-market is sales-led, driven by direct enterprise field sales targeting municipalities, utilities, industrial facilities, commercial operations, water/wastewater facilities, and healthcare customers across the Southeastern United States, with national deployment capability for disaster recovery. Revenue is generated across four streams: hardware sales (generators), usage-based rentals (short- and long-term), professional services (electrical construction), and recurring maintenance contracts. Pricing is quote-based and not publicly disclosed. A 2024 strategic partnership with Alternative Power extends reach into the residential segment via Generac generators and battery storage, while granting Bitting Electric exclusive access to Alternative Power's portable generator fleet for disaster recovery operations. The company maintains differentiated capital assets — 450+ portable generators, 1800-gallon fueling trucks backed by a 20,000-gallon mobile reserve, mobile command centers, and 4WD vehicles — enabling 24-hour mobilization to any outage in the Southeastern US.

Name

Bitting Electric

Legal name

Bitting Electric, Inc.

Website

https://bittingelectric.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Bitting Electric is a family-owned commercial and industrial electrical services company founded in 1976, providing generator sales, rentals, electrical construction, and disaster recovery power solutions to municipalities, utilities, industrial facilities, and commercial operations across the Southeastern US.

Ownership category

akta.pro rank

Product category

Commercial Electrical Contracting and Power Generation Services

NAICS

Electrical Equipment Manufacturing (3353), Switchgear and Switchboard Apparatus Manufacturing (335313), Electric Power Generation, Transmission and Distribution (2211)

SIC

Electrical Work (1731), Motors & Generators (3621), Switchgear & Switchboard Apparatus (3613), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Electrical Contracting & Wiring (IMAFALAA)

akta.pro secondary industries

Generator Installation & Transfer Switches (Standby/Portable Interlock) (HSAOADAF), Emergency Generator & Transfer Switch Troubleshooting (HSAOAEAI)

Keywords

• Commercial electrical services
• Generator rental solutions
• Backup power systems
• Disaster recovery power
• Electrical construction services

Headquarters

HQ city

Morrisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Generator Sales: Sale of commercial, industrial, and residential generators from Kohler Power Systems, ranging from 8.5 KW to 2000 KW. Includes site survey, installation, and post-installation support.
2. Generator Rentals: Short-term and long-term rental of generators, transformers, distribution equipment, and temporary power systems. Includes delivery, setup, integration, and fueling services.
3. Electrical Construction Services: Electrical construction services including power distribution upgrades, infrastructure buildouts, system retrofits and replacements, and specialized services for water and wastewater facilities.
4. Maintenance Services: Annual generator maintenance and ongoing support services to keep generator systems running at optimal performance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Bitting Electric is a commercial and industrial electrical services company that sells, rents, installs, and services power generation and distribution equipment (Kohler generators from 8.5 kW to 2000 kW and QAS mobile diesel generators from 20 kW to 1 MW). It delivers emergency power recovery, disaster response, turnkey generator installations, electrical construction, and ongoing maintenance for municipalities, utilities, industrial facilities, commercial buildings, water/wastewater plants, and residential customers.

Product overview

Bitting Electric is a family-owned electrical services company founded in 1976, offering a comprehensive portfolio of power solutions organized around five core areas: Power Recovery Services (generator rentals from 20kW to 1MW, electrical triage and response, disaster recovery with capacity for 450+ portable generators, and transfer switches/docking stations); Generator Solutions (power system installations, UPS systems, turnkey design/build, custom solutions including whole-facility and partial-building backup, mobile generator integrations, automatic transfer switches, and generator docking stations); Generator Sales (Kohler generators from 8.5 KW to 2000 KW with installation and maintenance); Mobile Generators (QAS diesel generator line from 25 to 625 kVA with paralleling capability up to 20 MVA); and Electrical Construction Services (power distribution upgrades, infrastructure buildouts, retrofits, and specialized water/wastewater services including PLC and VFD integrations). Residential solutions are delivered through a partnership with Alternative Power featuring Generac generators and battery storage.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Recovery Services Emergency power recovery solutions including generator rentals, electrical triage and response, disaster recovery, and transfer switch and docking station installation to rapidly restore critical operations for municipalities, utilities, industrial facilities, and commercial operations after outages and infrastructure failures.
• Generator Rentals Short-term and long-term rental of mobile diesel generators ranging from 20 kW to 1 MW, including delivery, setup, electrical installation, service, and fueling for planned outages, emergency failures, and disaster recovery.
• Generator Solutions Comprehensive backup power system solutions from planning and engineering through installation and long-term service, including power system installations, UPS systems, turnkey design/build, automatic transfer switches, and custom solutions for commercial and industrial facilities.
• Kohler Generator Sales Sale of commercial, industrial, and residential Kohler Power Systems generators ranging from 8.5 kW to 2000 kW, with factory-trained technicians providing site surveys, installation guidance, and maintenance services.
• QAS Mobile Diesel Generators Mobile diesel generator product line with nine models covering 25 to 625 kVA power ratings, featuring Tier 4 Final engines, up to 20% smaller footprint, stable power in under six seconds, and paralleling capability up to 20 MVA through the Power Management System.
• Electrical Construction Services Electrical construction services including power distribution upgrades, electrical infrastructure buildouts, system retrofits and replacements, and specialized services for water and wastewater facilities (PLC integration, VFD installations, flow recording, monitoring, and instrumentation).
• Generac Residential Generator Sales Residential backup power systems featuring Generac generators and battery storage solutions, offered through partnership with Alternative Power.

Quantifiable outcome

• Deployment of 450+ portable generators simultaneously during disaster events
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Alternative PowercoreStrategic or Co-development PartnerAlternative Power and Bitting Electric have joined forces to deliver complete, dependable power and energy solutions. Alternative Power specializes in residential backup power and Generac generators while Bitting Electric brings commercial and industrial electrical expertise. Together they provide end-to-end solutions from planning through installation to long-term support. Bitting Electric has an exclusive contract with Alternative Power to secure their portable generator fleet for disaster recovery operations.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aggreko: Global leader in temporary power generation, temperature control, and energy services. Directly comparable to Bitting Electric in mobile diesel generator rentals, paralleling capability, and disaster-response mobilization for industrial and utility customers.
• Power Temp Systems: Provider of temporary and emergency power solutions including mobile generators, power distribution, and disaster-response services to industrial and commercial clients—closely matching Bitting's full-service temporary power model.
• Mobile Generator Solutions: Specialty provider of mobile generator rentals, power distribution, and temporary electrical infrastructure for commercial, industrial, and disaster-recovery applications—closely aligned with Bitting's core rental and recovery business.
• Trinity Power Rentals: North American provider of temporary power solutions including generator rentals, power distribution equipment, and electrical engineering services. Closely comparable to Bitting's commercial/industrial focus and project-based turnkey approach.

Broad incumbents

• Sunbelt Rentals: Major North American equipment rental company with a dedicated Power & HVAC division. Overlaps with Bitting in commercial/industrial generator rentals and turnkey temporary power solutions across broader geographies.
• United Rentals: Largest equipment rental company in the world with a significant power-generation fleet serving industrial, commercial, and disaster-response needs. Comparable as a competitor in mobile generator rentals but operates at far greater scale and geographic breadth.
• Caterpillar Rental Power: Caterpillar's rental power division supplies mobile diesel generators (including XQ series) for industrial and disaster-response applications. Comparable in fleet capability and paralleling technology to Bitting's QAS offering.

Others

• Generac Power Systems: Largest US manufacturer of backup generators, partnered with Bitting Electric via Alternative Power for residential generator sales. Relevant as a supply-side peer in the backup power market Bitting serves.
• Kohler Power Systems: OEM manufacturer of industrial and commercial generators that Bitting Electric sells, installs, and services under a long-standing partnership since 1977. Relevant as a key supply partner and indirect competitor through its dealer/integrator network.

Regional players

• Werner Electric (Power Solutions): Regional electrical distributor and power solutions provider serving the Upper Midwest with backup power and generator services. Comparable as a regional electrical contractor/power integrator, though geographically distinct from Bitting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BittingElectric
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/bitting-electric-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bitting Electric