Paul McInnis
- Company typePrivate
- Founded1976
- HeadquartersNorth Hampton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Paul McInnis does
Paul McInnis, LLC is a privately held auction and real estate services firm headquartered in North Hampton, New Hampshire, founded in 1976 and operating continuously for 48+ years. The company conducts on-site and online auctions of residential and commercial real estate, estates and personal property, and equipment, and complements these with traditional real estate brokerage, consulting, and professional appraisal services. Its customer base spans individual property sellers, estate executors and trustees, financial institutions, and businesses undergoing liquidation, with a service footprint across New Hampshire, Maine, Massachusetts, and Vermont.
Revenue is generated on a transaction basis through buyer's premiums (typically 7-12% on real estate and up to 17-20% on equipment/personal property) and brokerage commissions. Distribution combines live on-site auctions, online-only auctions run on the third-party Nextlot platform, and direct real estate brokerage activity. Marketing is conducted through the company website, email newsletter, MLS listings, and organic social media.
The firm operates as a small professional services business (1-10 employees) with no institutional funding, no disclosed technology platform beyond third-party tools, and a brand reputation supported by 40 awards from the National Auctioneers Association, including the Auction Of The Year Award. Strategic activity is limited to ongoing service delivery, a Multi-Owner Auction Event submission program, and a cooperative marketing partnership with Target Auction for select properties.
Paul McInnis firmographics
Firmographics- Name
- Paul McInnis
- Legal name
- Paul McInnis, LLC
- Website
- https://paulmcinnis.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Paul McInnis industry classification
Industry- Product category
- Auction and Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Appraisers (53132)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Auctions (BPAJAEAA)
- akta.pro secondary industries
- Industrial Real Estate Auctions (BPAJAEAC), Real Estate Auction Services (FSAEAJAL)
Keywords
Where Paul McInnis is headquartered
LocationHeadquarters
- HQ city
- North Hampton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Paul McInnis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Auction Commissions: Paul McInnis charges buyer's premiums on auction sales, typically ranging from 5% to 20% depending on the auction type and property value. For real estate auctions, buyer's premiums of 7-12% are common.
- Real Estate Brokerage: The company operates as Real Estate Brokerage & Realtors, serving as auctioneers and appraisers. They charge commissions on property sales conducted through their platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real Estate Auctions - Standard Buyer's Premium |
| Transaction based/ take rate | Pay-as-you-go | Equipment & Personal Property Auctions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Paul McInnis product offering
Product offeringCore offering
Paul McInnis conducts real estate, estate, and equipment auctions across New Hampshire, Maine, Massachusetts, and Vermont, offering both on-site and online bidding formats. The firm complements auctioneering with real estate brokerage, professional appraisals, and consulting services covering property disposition strategies, marketing, and auction planning.
Product overview
Paul McInnis is New England's premier auction company since 1976, offering a unified suite of auction and real estate services. The core offerings include Real Estate Auctions for residential and commercial properties, Estate Auctions for antiques and personal property, and Equipment Auctions for machinery and vehicles. These are complemented by Real Estate Services, Consulting Services, and Appraisal Services, providing a comprehensive property disposition solution across New Hampshire, Maine, Massachusetts, and Vermont.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Auctions Auction services for residential, commercial, and investment real estate properties across New Hampshire, Maine, Massachusetts, and Vermont, conducted via on-site live auctions and online-only auctions. Targets property owners seeking accelerated, competitive-bid sales.
- Estate Auctions Auction services for estate liquidations including antiques, collectibles, furnishings, and personal property. Targets estate executors, trustees, and families settling inherited estates.
- Equipment Auctions Auction services for business equipment, vehicles, heavy machinery, and industrial assets. Targets business owners, liquidators, and equipment sellers.
- Real Estate Brokerage Services Real estate brokerage, listing, and sales services complementing the auction offerings, conducted by the firm acting as Realtors. Targets property owners preferring traditional sale over auction.
- Auction Consulting Services Professional consultation covering property disposition strategies, marketing approaches, and auction planning. Targets property owners and institutions evaluating their sale options.
- Property Appraisal Services Professional property and asset valuation services for estate planning, divorce, insurance, and financial purposes. Targets individuals, attorneys, financial institutions, and estate planners.
Quantifiable outcome
- 40 awards from National Auctioneers Association for advertising and promotion excellence
- +1 more outcomes
Companies that use Paul McInnis
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Paul McInnis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paul McInnis partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Target AuctionminorAssociation with Target Auction for certain property sales. Listed as 'In association with Target Auction' for Lincolnville, Maine oceanfront property auction. This appears to be a cooperative marketing arrangement for specific auctions.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Paul McInnis competitors and assessment
Company assessmentEmerging players
- Heritage Auctions: Heritage Auctions is a large US auction house handling estate contents, collectibles, and increasingly real estate-related assets. Overlaps with Paul McInnis on the estate and personal property auction side, though Heritage is broader in categories and scale.
- Bonhams Skinner: Bonhams Skinner (now part of Bonhams) is a New England-based auction house handling antiques, fine art, and estate contents. Adjacent peer to Paul McInnis on estate auctions and New England presence, though focused on fine art and collectibles rather than real estate.
Direct peers
- Tranzon Auction Properties: Tranzon is a US real estate auction company conducting live and online auctions of residential, commercial, and land assets across multiple regions. Comparable to Paul McInnis in core real estate auction services and similar mid-market property focus.
- Concierge Auctions: Concierge Auctions is a leading luxury real estate auction firm selling high-end properties globally through accelerated live and online auctions. Directly comparable to Paul McInnis in real estate auction model and premium-property focus, though operating at a larger national/international scale.
- United Country Real Estate: United Country is a franchise-based real estate and auction network specializing in rural, luxury, and unique properties including estates and farms. Comparable to Paul McInnis in combining real estate brokerage with auction services for distinctive property types.
- Williams & Williams Auctions: Williams & Williams is a national real estate auction company running live and online auctions for residential, commercial, and land assets. Comparable to Paul McInnis in real estate auction services and online bidding platform approach.
- J. P. King Auction Company: J. P. King is a specialized real estate auction firm conducting auctions of luxury homes, waterfront properties, and ranches. Directly comparable to Paul McInnis in auction model, luxury/waterfront property positioning, and National Auctioneers Association affiliation.
- Ritchey Auction & Realty: Ritchey Auction is a regional auction and real estate firm serving parts of the Mid-Atlantic with auctions of real estate, estates, and equipment. Comparable to Paul McInnis in regional auction house model and estate/real estate/equipment service mix.
Broad incumbents
- Auction.com: Auction.com is the largest US online real estate marketplace, offering foreclosure, bank-owned, and marketplace auctions at massive scale. Comparable to Paul McInnis in real estate auction category, though operating nationally as a tech-forward incumbent rather than a regional auction house.
- Sotheby's (Concierge Auctions partnership): Sotheby's is a global luxury auction house increasingly active in luxury real estate auctions through partnerships. Comparable to Paul McInnis in handling high-value property auctions, but as a broad incumbent serving global luxury markets rather than a regional specialist.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Paul McInnis social profiles
Digital presencePaul McInnis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paul McInnis leadership team
Management profileNumber of profiles
Profiles1 record
Paul McInnis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paul McInnis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paul McInnis
What does Paul McInnis do?
Paul McInnis conducts real estate, estate, and equipment auctions across New Hampshire, Maine, Massachusetts, and Vermont, offering both on-site and online bidding formats. The firm complements auctioneering with real estate brokerage, professional appraisals, and consulting services covering property disposition strategies, marketing, and auction planning.
Is Paul McInnis a public or private company?
Paul McInnis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Paul McInnis founded?
Paul McInnis was founded in 1976. It employs 1 to 10 people.
Where is Paul McInnis based?
Paul McInnis is headquartered in North Hampton, United States, in the North America region.
How does Paul McInnis make money?
Two revenue lines are on record. Auction Commissions are the primary driver. The others are real Estate Brokerage.
Who are Paul McInnis's main competitors?
Emerging players on record are Heritage Auctions and Bonhams Skinner. Direct peers are Tranzon Auction Properties, Concierge Auctions, United Country Real Estate, Williams & Williams Auctions, J. P. King Auction Company and Ritchey Auction & Realty. Broad incumbents are Auction.com and Sotheby's (Concierge Auctions partnership).
Does Paul McInnis have an API?
No public API is recorded for Paul McInnis.
What industry is Paul McInnis in?
Paul McInnis's product category is Auction and Real Estate Services. Its primary akta.pro industry code is BPAJAEAA, Residential Real Estate Auctions, with a secondary code of BPAJAEAC, Industrial Real Estate Auctions. Its NAICS code is 5312 and its SIC code is 6531.