Active Kent & Medway
Active Kent & Medway is a publicly-funded Active Partnership coordinating sport and physical activity across Kent and Medway, distributing Sport England and KCC grants to a network of 160+ community clubs, schools, and NHS partners to serve under-represented populations.
- Company typePrivate
- Founded2010
- HeadquartersKent, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Active Kent & Medway does
Active Kent & Medway is the designated Active Partnership (county sports partnership) for Kent and Medway in southeast England, operating as a non-profit hosted by Kent County Council and funded primarily by Sport England and KCC. Founded circa 2010, it sits within a national network of 43 Active Partnerships and coordinates the Move Together four-year strategy for sport and physical activity across the region. Its mission is to tackle inequalities in physical activity participation among under-represented groups — lower socio-economic groups, culturally diverse communities, disabled people, and those with long-term health conditions — through funding distribution, workforce development, and partnership facilitation rather than direct service delivery.
The organization's product portfolio centers on grant programmes (Together Fund up to £10,000 per organization, Small Grant and Workforce Development Fund up to £500), the Everyday Active information portal, the SportSuite Dashboard for user/account management, and a suite of insight tools (Active Places Power, Active Lives Online, Local Area Insights, Market Segmentation). It also operates a School Facilities network across more than 30 Kent/Medway schools, advisory services for clubs and facilities (sustainability, energy efficiency, diversification), and content series of project and participant films. Marketing and outreach span the corporate website, Facebook, Instagram, LinkedIn, YouTube, newsletters, and commissioned case-study publications.
Business model is public-sector grant distribution rather than commercial revenue. AKM receives funding from Sport England, Kent County Council, Kent Trust for Youth Sport, and the Active Partnership Board, and re-grants to a downstream ecosystem of community sports clubs, schools, NHS/public health partners, and charities that deliver programmes to end participants. Pricing is therefore non-commercial: end users are not charged, while grant tiers cap at £10,000 (Together Fund) and £500 (Small Grant/Workforce Development Fund). The go-to-market motion is community-led — reaching target populations through local partner organizations, schools, healthcare referral pathways, and a self-serve Activity Finder rather than direct sales.
Active Kent & Medway firmographics
Firmographics- Name
- Active Kent & Medway
- Legal name
- Active Kent & Medway
- Website
- https://activekent.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Active Kent & Medway is a publicly-funded Active Partnership coordinating sport and physical activity across Kent and Medway, distributing Sport England and KCC grants to a network of 160+ community clubs, schools, and NHS partners to serve under-represented populations.
- Ownership category
- akta.pro rank
Active Kent & Medway industry classification
Industry- Product category
- Sport Development & Physical Activity Coordination
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (8134)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
- akta.pro secondary industries
- Public Charities & Grantmaking Intermediaries (BPAGAKAE), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)
Keywords
Where Active Kent & Medway is headquartered
LocationHeadquarters
- HQ city
- Kent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Active Kent & Medway business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Government Grants and Funding Distribution: Active Kent & Medway receives funding from Sport England and Kent County Council, then distributes grants to local community organizations, sports clubs, and schools to deliver sport and physical activity programs. This is not a commercial revenue model but rather a public funding distribution mechanism.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Together Fund - up to £10,000 for qualifying organizations |
| Other | Pay-as-you-go | Small Grant - up to £500 for local clubs and organizations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Active Kent & Medway product offering
Product offeringCore offering
Active Kent & Medway coordinates sport and physical activity across the Kent and Medway region as a non-profit Active Partnership hosted under Kent County Council. It distributes public grant funding (Together Fund grants up to £10,000 and Small Grant/Workforce Development Fund grants up to £500) to local clubs, community groups, and under-represented populations, and provides training, facilities access support, and data-driven insight tools to the regional sport sector.
Product overview
Active Kent & Medway is a sports and physical activity partnership serving as the Active Partnership for Kent and Medway, UK. The organisation operates a portfolio of interconnected programmes and services rather than a single product: its core offering includes grant funding programmes (Small Grant and Workforce Development Fund providing up to £500, and the Together Fund up to £10,000), the Everyday Active information portal for finding activities, and the Tackling Inequalities programme addressing under-represented groups. Supporting infrastructure includes the SportSuite Dashboard for user management, the Move Together four-year strategy, and Place Partnerships with Sport England. The organisation also produces insight tools, case studies, film content, and advisory services for clubs and facilities. Primary digital presence is at https://activekent.org with associated platforms for activity finding and funding management.
Differentiator
Problem solved
Functional benefit
Products and services
- Small Grant and Workforce Development Fund Small-scale grant programme offering up to £500 to grassroots clubs and community groups in Kent and Medway to support sport and physical activity delivery and workforce development. Intended for local sports clubs, voluntary organisations, and small community providers.
- Tackling Inequalities Together Fund Targeted grant programme offering up to £10,000 to organisations working with under-represented and inactive populations in Kent and Medway to reduce inequalities in sport and physical activity participation.
- SportSuite Dashboard Data and insight dashboard providing aggregated physical activity and participation data across Kent and Medway, used by partners, clubs, schools, and commissioners to inform local sport provision.
- Activity Finder Online directory helping residents of Kent and Medway locate local sport and physical activity opportunities, and supporting partners to promote their activities.
- Everyday Active portal Digital portal providing information, resources and inspiration for everyday physical activity across Kent and Medway, supporting residents and partner organisations.
- Schools Facilities Directory Directory and support service enabling schools across Kent and Medway to access sport and physical activity facilities for pupils, supporting schools facilities access partnerships.
Quantifiable outcome
- 47% of primary aged children in Kent meeting Chief Medical Officers guidelines of 60 minutes activity per day (2022-23 Academic Year)
- +5 more outcomes
Companies that use Active Kent & Medway
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles3 records
Active Kent & Medway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Active Kent & Medway partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Kent MS Therapy CentreminorOrganization using physical activity to support mobility for people with multiple sclerosis, funded through Tackling Inequalities Fund.
- TKO FolkestoneminorBoxing club partnered with Parkinson's UK to deliver community boxfit sessions for people living with Parkinson's disease.
- Sheppey MattersminorCommunity organization delivering Nordic walking programs for people with long-term health conditions, funded through Tackling Inequalities Fund.
- Medway Public HealthminorLocal government health team delivering programs for older adults, receiving Small Grant funding for walking programs.
- Dads UnlimitedminorCharity partner providing professional support to New Dad's United football club for new fathers.
- Kent & Medway NHS and Social Care Partnership TrustminorNHS trust providing professional support services to New Dad's United club members.
- Age UK Hythe and LymingeminorCharity working with GPs to increase physical activity among older adults through funded programs.
- Kent Wildlife TrustminorWildlife trust delivering Wilder Wellbeing Project connecting people with nature to overcome anxiety and depression.
- Kent Schools and Educational InstitutionscoreOver 30 schools across Kent and Medway that have opened their facilities for community sports use, including facilities for clubs and activity providers.
- Medway Community HealthcareminorHealthcare provider whose Falls team helps recruit participants for physical activity programs like Ready Steady Walk.
- Primary Care Networks in MedwayminorNetworks of GP practices working with Medway Public Health to refer patients to physical activity programs.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Active Kent & Medway competitors and assessment
Company assessmentDirect peers
- London Sport: London Sport is the Active Partnership for London, delivering parallel sport development, inequalities programming, and partnership coordination in the capital. Same Sport England national network positioning and same county/regional sports partnership remit as Active Kent & Medway.
- Active Norfolk: Active Norfolk is the Active Partnership for Norfolk, operating the same model as Active Kent & Medway - Sport England and local authority funded, distributing grants to clubs and community organizations, and coordinating Move-style strategies for physical activity. Closely comparable peer in both scale and geography type.
- Sport Birmingham: Sport Birmingham is the Active Partnership for Birmingham with the same national network positioning as Active Kent & Medway, delivering Sport England-funded programmes, grant distribution, and community sport coordination. Same model, same funding architecture, urban rather than mixed urban/rural geography.
- Merseyside Sport Partnership: Merseyside Sport Partnership (formerly MSP) operates the Active Partnership model across Merseyside with Sport England backing, distributing grants and coordinating physical activity initiatives - structurally equivalent to Active Kent & Medway but in a different regional geography.
- Yorkshire Sport Foundation: Yorkshire Sport Foundation operates as a regional sport development body in Yorkshire with parallel Active Partnership-style functions including grant distribution, community sport coordination, and inequalities programming. Comparable in remit and funding model to Active Kent & Medway.
- GreaterSport: GreaterSport is the Active Partnership for Greater Manchester, delivering the same Active Partnership model as Active Kent & Medway - grant distribution, insight tools, Place Partnerships, and Tackling Inequalities programming. Operates at larger geographic and population scale but with equivalent funding architecture and remit.
- Active Essex: Active Essex is the Active Partnership covering Essex, operating under an identical model to Active Kent & Medway with Sport England and local authority funding, distributing grants and coordinating sport and physical activity across its county. They are structurally indistinguishable counterparts in Sport England's 43-partnership network.
- Active Suffolk: Active Suffolk is the Active Partnership covering Suffolk with the same Sport England-backed model of grant distribution, partner coordination, and inequalities-targeted programming as Active Kent & Medway. Same funding sources, same national network membership, same operational playbook.
Broad incumbents
- Sport England: Sport England is the national funder and umbrella body that funds all 43 Active Partnerships including Active Kent & Medway. Not a direct operational peer but the strategic incumbent that determines Active Kent & Medway's funding flows, national strategy, and operating model.
- UKActive: UKActive is the national trade body for the physical activity sector in the UK, representing gyms, leisure centres, and activity providers. Comparable in that it works across the same physical activity promotion agenda but operates as a broader industry advocate rather than a county-level delivery partnership like Active Kent & Medway.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Active Kent & Medway social profiles
Digital presenceActive Kent & Medway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Kent & Medway leadership team
Management profileNumber of profiles
Profiles4 records
Active Kent & Medway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Kent & Medway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Kent & Medway
What does Active Kent & Medway do?
Active Kent & Medway coordinates sport and physical activity across the Kent and Medway region as a non-profit Active Partnership hosted under Kent County Council. It distributes public grant funding (Together Fund grants up to £10,000 and Small Grant/Workforce Development Fund grants up to £500) to local clubs, community groups, and under-represented populations, and provides training, facilities access support, and data-driven insight tools to the regional sport sector.
Is Active Kent & Medway a public or private company?
Active Kent & Medway is a private company. It is classified as state government owned and is currently operating.
When was Active Kent & Medway founded?
Active Kent & Medway was founded in 2010. It employs 11 to 50 people.
Where is Active Kent & Medway based?
Active Kent & Medway is headquartered in Kent, United Kingdom, in the Europe region.
How does Active Kent & Medway make money?
One revenue line is on record: government Grants and Funding Distribution.
Who are Active Kent & Medway's main competitors?
Direct peers on record are London Sport, Active Norfolk, Sport Birmingham, Merseyside Sport Partnership, Yorkshire Sport Foundation, GreaterSport, Active Essex and Active Suffolk. Broad incumbents are Sport England and UKActive.
Does Active Kent & Medway have an API?
No public API is recorded for Active Kent & Medway.
What industry is Active Kent & Medway in?
Active Kent & Medway's product category is Sport Development & Physical Activity Coordination. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support), with a secondary code of BPAGAKAE, Public Charities & Grantmaking Intermediaries. Its NAICS code is 813 and its SIC code is 8600.