What Autobus Oberbayern does

Autobus Oberbayern is a Munich-based, family-owned bus transportation group founded in 1890 and now in its fourth generation under managing directors Nico Schoenecker and Alexander Holzmair. The company operates a fleet of over 400 vehicles and employs approximately 1,100 people, positioning itself as one of the largest bus companies in Germany. Its core business comprises four service lines: bus charter (Gelegenheitsverkehr) for corporate events, weddings, school transport, and day trips; event logistics (Eventlogistik) providing end-to-end transport planning and execution for large-scale events; scheduled public transport (Linienverkehr) as a major partner of Münchner Verkehrsgesellschaft (MVG) in Munich; and airport ground services including crew transfers for Lufthansa and Emirates, plus Ramp Direct Service at Munich Airport. The company also operates complementary tourism products including Münchener Stadtrundfahrten and Frankfurt Sightseeing hop-on-hop-off tours, an Airport-Messe shuttle, Lufthansa Express Bus, Skibus München, and day trips to Bavarian and Austrian destinations.

The company monetizes through a mix of one-time charter bookings, recurring public-transport contracts, professional services for event logistics, and consumer tourism ticketing. Pricing is quote-based with an online Buspreiskalkulator providing instant self-service quotes for smaller engagements; driver compensation follows the Bavarian private omnibus collective tariff (Lohntarifvertrag Nr. 31). Technology stack centers on GPS tracking (GPS-Ortung), real-time data monitoring (Echtzeitdaten), and an event logistics system (Eventlogistik-System) for scenario planning and coordination at large events. The fleet spans from 15-seater minibuses to 78-seater double-deckers plus VIP, conference, and team buses, with an average fleet age of under three years. Sustainability has become a differentiator through full adoption of HVO100 renewable diesel across the touring fleet, achieving up to 90% CO2 reduction and approximately 3,786 tonnes of annual CO2 savings.

The go-to-market is primarily enterprise field sales targeting corporations, event organizers, travel agencies, destination management companies, and government clients, supported by sports sponsorships (FC Bayern Basketball, EHC Red Bull München), digital self-service booking, and a recruiting-driven employer brand. Long-term anchor contracts include multi-decade partnerships with MVG, FC Bayern München, EHC Red Bull München (since 2004), FC Bayern Basketball (since 2009), Lufthansa, and Emirates, complemented by marquee event wins such as UEFA Euro 2024 personnel transport, Adele concerts at Messe München (over 95,000 fans moved across the series with 75+ buses per concert), European Championships 2022, and the bauma construction machinery trade fair. In 2026, the company made a strategic investment in CleverSolutions Autonomous alongside Geldhauser to position in autonomous bus fleet operations.

Name

Autobus Oberbayern

Legal name

Autobus Oberbayern GmbH

Website

https://autobusoberbayern.de

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

11–50 employees

Short description

Autobus Oberbayern is a family-owned Munich bus transportation group founded in 1890, operating 400+ vehicles and ~1,100 employees to serve charter, scheduled public transport, event logistics, airport ground services, and sightseeing customers across southern Germany.

Ownership category

akta.pro rank

Product category

Passenger Transportation Services

NAICS

Charter Bus Industry (485510), Scenic and Sightseeing Transportation, Other (487990)

SIC

Transportation Services (4700)

akta.pro primary industry

Corporate & Employee Shuttle Charters (THAIAIAC)

akta.pro secondary industries

Motorcoach (Intercity) Bus Leasing/Rental (TLABADAA), Intercity Coach & Bus Operators (TLAFAAAH), Commercial Vehicle Rental with Driver (Crew/Delivery) (THADAJAL)

Keywords

• Charter bus services
• Event logistics
• Passenger transportation
• Airport ground services
• Public transport operations

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Charterverkehr (Charter Traffic): Bus rental with driver for various occasions including trade fairs, corporate events, weddings, school transportation, crew transfers, and day trips. Primary revenue stream with personalized service and direct customer relationships.
2. Linienverkehr (Scheduled Line Transport): Public transport operations in Munich as partner of Münchner Verkehrsgesellschaft (MVG), including city lines, regional lines, and airport shuttle services.
3. Eventlogistik (Event Logistics): Full-service event logistics including transport planning, coordination, permit management, and on-site execution for large events.
4. Airport Services: Ground transportation services at Munich Airport including crew transfers for airlines (Lufthansa, Emirates), passenger transport to aircraft on remote stands, and Ramp Direct Service.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Autobus Oberbayern provides bus charter rental with driver for events, corporate clients, schools, weddings, and crew transfers, alongside full-service event logistics for large-scale events such as concerts and sports tournaments. It also operates scheduled public transport lines as a partner of Münchner Verkehrsgesellschaft (MVG), airport ground services at Munich Airport for airlines, and tourist services including city sightseeing tours, ski shuttles, and day trips. The company leverages a fleet of over 400 modern vehicles ranging from 15-seat minibuses to 78-seat double-deckers, including VIP and team buses.

Product overview

Autobus Oberbayern operates as a comprehensive mobility services provider offering bus transportation across multiple service lines. The core portfolio consists of three main product areas: (1) Bus Charter Service (Gelegenheitsverkehr) for renting buses with drivers for occasions ranging from trade fairs, corporate events, weddings, and school transport; (2) Eventlogistik providing complete event logistics including planning, traffic management, permits, and on-site coordination for large-scale events; and (3) Linienverkehr (Scheduled Bus Services) including public transport partnerships with MVG and regional/intercity lines. The company also operates specialized Airport Services at Munich Airport including passenger transport, Ramp Direct Service, and crew transfers. Supporting these core services are tourist products including Munich City Tours, Frankfurt Sightseeing, Ski Bus Munich, and Day Trips. The vehicle fleet spans from 15-seater minibuses to 78-seater double-decker buses, plus VIP and team buses. An online Bus Price Calculator enables instant booking quotes.

Differentiator

Problem solved

Functional benefit

Brands

• BUSKON: Specialized transport logistics company for complex projects such as major sporting events and concerts.
• Münchener Stadtrundfahrten
• Frankfurt Sightseeing

Products and services

• Bus Charter Service (Gelegenheitsverkehr) Bus rental with driver for various occasions including trade fairs, corporate events, team building, crew transfers, employee shuttles, weddings, family celebrations, school transport, and day trips. Targeted at corporate clients, event organizers, schools, and private individuals.
• Eventlogistik (Event Logistics) Complete event logistics services including needs analysis, customized planning, traffic management, permits, on-site deployment, and coordination for large-scale events such as concerts, sports events, congresses, and corporate events. Serves event organizers, sports clubs, and corporations.
• Linienverkehr (Scheduled Bus Services) Public transport services in Munich as a key partner of Münchner Verkehrsgesellschaft (MVG), including city lines, regional lines, and intercity lines. Targeted at commuters and the general public.
• Airport Services at Munich Airport Ground transportation services at Munich Airport including passenger transport to aircraft on remote stands, Ramp Direct Service (RDS) for tight connections, and crew transport for airlines such as Lufthansa and Emirates. Targeted at airlines and airport operators.
• Airport-Messe München Shuttle Direct shuttle service connecting Munich Airport and the Munich Exhibition Center. Targeted at trade fair visitors, exhibitors, and Messe München.
• Lufthansa Express Bus Nonstop shuttle service between Munich Airport and Munich city center. Targeted at airline passengers, Lufthansa crew, and the general public.
• Münchener Stadtrundfahrten (Munich City Tours) Hop-on hop-off sightseeing tours in Munich aboard open-top double-decker buses. Targeted at tourists and individual visitors to Munich.
• Frankfurt Sightseeing Hop-on hop-off sightseeing tours in Frankfurt using double-decker buses with panoramic roof. Targeted at tourists and visitors to Frankfurt.
• Skibus München (Ski Bus) Shuttle service from Munich to ski resorts in the Alps. Targeted at leisure travelers and ski tourists.
• Tagesausflüge (Day Trips) Day trips to famous attractions in Bavaria and Austria, including destinations like Neuschwanstein Castle. Targeted at tourists and individual leisure travelers.

Quantifiable outcome

• Up to 90% CO2 reduction through HVO100 fuel adoption
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• FC Bayern BasketballflagshipStrategic or Co-development PartnerGold Partner since 2009, extended through summer 2026. Official bus company providing team buses for Bundesliga and EuroLeague. Partnership since 2009 makes it a 15+ year relationship.
• EHC Red Bull MünchenflagshipStrategic or Co-development PartnerOfficial bus partner since 2004, extended through 2028 (20+ years). Provides double-decker team bus for German champion ice hockey team, including transport for approximately 350 youth players.
• FC Bayern München (Football)flagshipStrategic or Co-development PartnerOfficial bus company for the football club, providing exclusive team buses for Bundesliga, DFB-Pokal, and Champions League, plus women's and youth teams.
• Münchner Verkehrsgesellschaft (MVG)coreChannel Partner/ Reseller/ DistributorMajor cooperation partner for city line transport in Munich. Autobus Oberbayern is one of the most significant partners for MVG's public transport operations, partnership spanning several decades.
• LufthansacoreStrategic or Co-development PartnerCrew transportation services at Munich Airport, including Lufthansa Express Bus connection between airport and city center.
• EmiratescoreStrategic or Co-development PartnerCrew transportation services at Munich Airport for Emirates airline.
• AeroGroundcoreStrategic or Co-development PartnerGround handling partner at Munich Airport for passenger transport to aircraft on remote stands without passenger boarding bridges.
• HVO100 SupplierscoreOthersSuppliers of Hydrotreated Vegetable Oil (HVO100), the sustainable fuel made from renewable materials including vegetable oils, animal fats, and used cooking oils, enabling up to 90% CO2 reduction.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• FlixBus: Germany's largest intercity bus operator with a growing charter and event-logistics footprint. Comparable in core bus-transportation model, though FlixBus operates at national scale with an asset-light platform model.
• Isaria Reisen: Munich-based tour operator and INS Reisen JV partner since 1986. Comparable as a tour and travel operator that packages bus transportation for tourism customers in the same regional market.
• City Sightseeing Worldwide: Global hop-on hop-off sightseeing bus operator. Directly comparable as Autobus Oberbayern operates Münchener Stadtrundfahrten and Frankfurt Sightseeing with similar double-decker sightseeing product offerings.
• Geldhauser Die Münchner Busreisen: Munich-based bus operator and joint-venture partner (AmperBus GmbH, 2022). Directly comparable as a competing charter and line bus operator with overlapping customer base and fleet operations in the Munich region.
• Baumann Busbetrieb: Munich-based regional bus operator that jointly acquired the Munich bus division of Kraftverkehr Bayern GmbH with Autobus Oberbayern in 2004. Comparable as a regional bus peer operating in the same southern German market.

Others

• MAN Truck & Bus: Major European bus and truck OEM. Comparable as a fleet supplier and ecosystem participant for the German bus industry, supplying city buses and coaches that compete with SETRA in the same fleet-renewal decisions.
• SETRA (EvoBus, Daimler Truck): Premium touring-coach and bus manufacturer (Daimler Truck subsidiary). Comparable as a key fleet supplier — including the 50+ Reisebusse in the Autobus Oberbayern fleet — and an ecosystem participant in the German bus industry.

Broad incumbents

• DB Regio Bus: Regional bus subsidiary of Deutsche Bahn operating scheduled bus routes across Germany. Comparable in scheduled line transport and tendered regional bus contracts that Autobus Oberbayern also pursues (e.g., via MVG partnership).
• Deutsche Bahn: Germany's national rail and bus incumbent and parent of DB Regio. Overlaps with Autobus Oberbayern in regional scheduled bus and long-distance passenger transport but operates at national scale across multiple modes.

Regional players

• Dr. Richard: Austria's largest private bus and tour operator with an extensive touring coach fleet. Comparable in charter and tour-bus operations, primarily serving Austria and adjacent markets rather than Munich directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/autobusoberbayern
• Instagraminstagram.com/autobus_oberbayern
• YouTubeyoutube.com/autobusoberbayern
• LinkedInlinkedin.com/company/autobus-oberbayern

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autobus Oberbayern