Click Performance
Click Performance (CPG Digital GmbH) is a German adtech SaaS provider serving 500+ publishers with its AdHandler 360 platform for inventory management, header bidding, SSP clearing, and yield optimization, complemented by consulting services.
- Company typePrivate
- Founded2012
- HeadquartersDarmstadt, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Click Performance does
Click Performance, operating as CPG Digital GmbH, is a German adtech SaaS and services provider founded in 2012 and headquartered in Seeheim-Jugenheim. The company is 100% focused on digital publishers and offers an integrated platform-plus-consulting model targeting monetization challenges in programmatic advertising. Its core product is AdHandler 360, a central technology stack covering inventory management, header bidding wrapper functionality, reporting, and validation, complemented by SSP Clearing, operational support, and a suite of services including yield management, ad operations, consent management, and strategic consulting.
The platform is paired with a consultative 'partnerschaftlich' (partnership-based) go-to-market, beginning with a free 'Ad Revenue Beratung' assessment and progressing into custom-priced platform licensing and professional services engagements on an annual cadence. The company targets publishers of all sizes, with named enterprise customers spanning news (MADSACK, Dumont), weather/news (Wetter.com), travel (HolidayCheck), food/lifestyle (eatsmarter), and media (ScoreMediaGroup), and claims to serve over 500 publishers since inception.
Click Performance operates primarily in the DACH market, has 11–50 employees, is privately held with no disclosed external funding, and has no M&A, leadership change, or geographic expansion activity on record. Marketing activity is concentrated in thought leadership: a blog/insights section, the 'Datalicious' podcast series launched in 2024, and strategic articles such as the March 2026 'Strategic Foresight: Von Signalen zu mehr Erlösen' piece. Revenue figures are not publicly disclosed.
Click Performance firmographics
Firmographics- Name
- Click Performance
- Legal name
- CPG Digital GmbH
- Website
- https://click-performance.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Click Performance (CPG Digital GmbH) is a German adtech SaaS provider serving 500+ publishers with its AdHandler 360 platform for inventory management, header bidding, SSP clearing, and yield optimization, complemented by consulting services.
- Ownership category
- akta.pro rank
Click Performance industry classification
Industry- Product category
- Publisher Ad Tech / Programmatic Monetization Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Software Publishers (513210)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Demand-Side Platforms (DSP) (BPAMALAB)
- akta.pro secondary industry
- Consent, Preference & Privacy Management (CMP) (BPAFAFAL)
Keywords
Where Click Performance is headquartered
LocationHeadquarters
- HQ city
- Darmstadt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Click Performance business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Licensing/Software: AdHandler 360 platform provides publisher monetization technology, likely on a subscription or licensing basis. The platform serves as the core technology infrastructure for publishers.
- Professional Services: Consulting and operational support services including Ad Operations, Yield Management, and strategic consulting for publishers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom enterprise pricing based on publisher scale and needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Click Performance product offering
Product offeringCore offering
Click Performance (CPG Digital GmbH) provides AdHandler 360, an integrated ad-tech SaaS platform for digital publishers that handles inventory management, header bidding, reporting, and validation, along with SSP Clearing functionality. The platform is complemented by professional services including Yield Management, Ad Operations, Consent Management, and strategic Consulting aimed at helping publishers maximize advertising revenue and regain control over their monetization.
Product overview
Click Performance (CPG) offers a unified platform-plus-services architecture centered on AdHandler 360 as the core technology stack, complemented by operational modules (SSP Clearing, Operational Support) and professional services (Yield Management, Ad Operations, Consent Management, Consulting). The platform provides end-to-end publisher advertising solutions including inventory management, header bidding, reporting, validation, and consent management. Services are available both as integrated components within AdHandler 360 and as standalone offerings for modular implementation.
Differentiator
Problem solved
Functional benefit
Brands
- AdHandler 360: Central tech-stack platform covering inventory management, header bidding, reporting, and validation.
- SSP Clearing
Products and services
- AdHandler 360
Quantifiable outcome
- Serving over 500 publishers since 2012
Companies that use Click Performance
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
Click Performance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Click Performance partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Click Performance competitors and assessment
Company assessmentBroad incumbents
- Criteo: Large ad-tech company with SSP/exchange capabilities and retargeting solutions; while Criteo has broader demand-side and commerce-media offerings, its supply-side monetization components overlap with CPG's publisher monetization stack.
- FreeWheel: Comcast-owned ad-tech platform providing publisher monetization for digital video and CTV inventory, including header bidding and yield management. Adjacent peer in supply-side programmatic, with broader video focus than CPG.
- Google Ad Manager: Dominant ad server and exchange (AdX) operated by Google, serving publishers with header bidding (Open Bidding), yield management, and reporting — the primary incumbent against which CPG competes for publisher ad tech stack budget.
Direct peers
- Yieldlab: DACH-focused SSP (owned by ProSiebenSat.1) providing programmatic ad monetization to European publishers. Most directly comparable in geography, customer base (German publishers), and product scope (header bidding, SSP, yield management).
- Equativ (formerly Smart AdServer): European-based independent ad server and SSP serving publishers with programmatic monetization, header bidding, and yield management — a close peer in market positioning and geographic overlap with CPG.
- Magnite: Largest independent SSP (formed from Rubicon Project/TubeMogul merger), providing programmatic ad monetization, header bidding, and CTV/online video solutions to publishers worldwide. Directly competes in publisher header bidding and yield management.
- Pubmatic: Independent supply-side platform (SSP) providing header bidding wrapper, ad inventory monetization, and yield management to digital publishers — directly comparable to CPG's AdHandler 360 platform and publisher-focused services.
- Index Exchange: Global independent SSP and header bidding exchange serving publishers with programmatic ad monetization, transparency, and yield optimization — overlapping with CPG's AdHandler 360 and SSP Clearing offering.
- Improve Digital: European SSP (now part of Adevinta) historically focused on DACH and Northern European publishers for header bidding and programmatic monetization. Highly comparable in European publisher focus and product mix.
- OpenX: Independent SSP offering programmatic ad exchange, header bidding, and yield management to publishers globally. Highly comparable in product scope (header bidding, exchange, supply-side monetization) to CPG's platform.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Click Performance social profiles
Digital presenceClick Performance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Click Performance leadership team
Management profileNumber of profiles
Click Performance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Click Performance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Click Performance
What does Click Performance do?
Click Performance (CPG Digital GmbH) provides AdHandler 360, an integrated ad-tech SaaS platform for digital publishers that handles inventory management, header bidding, reporting, and validation, along with SSP Clearing functionality. The platform is complemented by professional services including Yield Management, Ad Operations, Consent Management, and strategic Consulting aimed at helping publishers maximize advertising revenue and regain control over their monetization.
Is Click Performance a public or private company?
Click Performance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Click Performance founded?
Click Performance was founded in 2012. It employs 11 to 50 people.
Where is Click Performance based?
Click Performance is headquartered in Darmstadt, Germany, in the Europe region.
How does Click Performance make money?
Two revenue lines are on record. Platform Licensing/Software is the primary driver. The others are professional Services.
Who are Click Performance's main competitors?
Broad incumbents on record are Criteo, FreeWheel and Google Ad Manager. Direct peers are Yieldlab, Equativ (formerly Smart AdServer), Magnite, Pubmatic, Index Exchange, Improve Digital and OpenX.
Does Click Performance have an API?
No public API is recorded for Click Performance.
What industry is Click Performance in?
Click Performance's product category is Publisher Ad Tech / Programmatic Monetization Software. Its primary akta.pro industry code is BPAMALAB, Demand-Side Platforms (DSP), with a secondary code of BPAFAFAL, Consent, Preference & Privacy Management (CMP). Its NAICS code is 5418 and its SIC code is 7310.