Hollon Oil

What Hollon Oil does

Hollon Oil Company is a privately-held fuel and lubricant distributor founded in 1946 and headquartered in Weslaco, Texas. The company serves commercial fleet operators and agricultural operations across South Texas (Rio Grande Valley), distributing diesel and gasoline fuels, Diesel Exhaust Fluid (DEF), lubricants marketed under the Service Pro, Purus, and Tech Select brands, antifreeze, filters, solvents, and fluid handling equipment. Its customer base is concentrated in transportation and agriculture, both of which are core industries in its service geography.

The company operates a traditional regional distribution model: it purchases finished fuels and lubricants from upstream refiners and manufacturers and resells them to commercial end users, supplemented by an online ordering portal that supports commercial purchasing workflows. It distributes complementary equipment lines from third-party manufacturers including Graco, Samson, National-Spencer Zee Line, and Fluidall, generating incremental revenue on fluid handling and shop supply products. Monetization is driven primarily by unit-volume sales of fuel and lubricants, with cross-sell economics on consumables and equipment.

Hollon Oil is a small private firm (estimated 11–50 employees) with limited public visibility beyond regional trade press, a NASCAR sponsorship program, and its own commercial website. No funding rounds, acquisitions, executive changes, or material corporate transactions have been disclosed. The company's strategic posture reflects a long-tenured regional distributor maintaining a defensible local position rather than pursuing scale or transformational growth.

Name

Hollon Oil

Legal name

Hollon Oil Company

Website

https://hollonoil.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Hollon Oil Company is a privately-held fuel and lubricant distributor founded in 1946 in Weslaco, Texas, serving commercial fleet operators and agricultural operations across South Texas with diesel, gasoline, DEF, lubricants, and fluid handling equipment.

Ownership category

akta.pro rank

Product category

Fuel and Lubricant Distribution

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Fuel and lubricants
• Diesel distribution
• DEF supply
• Commercial fleet fueling
• Fluid handling equipment

Headquarters

HQ city

Weslaco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fuel Sales: Diesel and gasoline fuel sales to commercial and fleet customers
2. Lubricants: Automotive and commercial lubricants including Service Pro, Purus, and Tech Select brands
3. Diesel Exhaust Fluid (DEF): Blue DEF products for SCR emissions systems in diesel vehicles
4. Equipment Sales: Fluid handling equipment including Graco pumps, hose reels, meters, and tanks for commercial fuel operations

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hollon Oil distributes diesel and gasoline fuels, Diesel Exhaust Fluid (DEF), branded lubricants (Service Pro, Purus, Tech Select), antifreeze, filters, wiper blades, solvents, chemicals, and fluid handling equipment to commercial fleet operators and agricultural businesses in the South Texas region. The company operates a B2B distribution model with credit-based accounts, online ordering, toll-free phone support, and local delivery service.

Product overview

Hollon Oil Company is a fuels and lubricants distributor founded in 1946, operating as a single unified product portfolio of petroleum products and related automotive/fleet supplies. The core offerings consist of Diesel and Gasoline fuels along with DEF (Diesel Exhaust Fluid), complemented by antifreeze, Pro Filters & Wiper Blades, solvents & chemicals, and fluid handling equipment. The company serves commercial and individual customers in the Texas border region.

Differentiator

Problem solved

Functional benefit

Products and services

• Fuels (Diesel and Gasoline) Diesel and gasoline fuels supplied to commercial and individual customers for automotive and commercial vehicle applications. Distributed in South Texas with bulk delivery and account-based ordering.
• Diesel Exhaust Fluid (DEF) Diesel Exhaust Fluid used in selective catalytic reduction (SCR) systems to reduce NOx emissions in diesel vehicles. Marketed as Hollon Oil Blue DEF for commercial fleet customers.
• Service Pro Lubricants Branded automotive and commercial lubricants distributed by Hollon Oil under the Service Pro brand.
• Purus Lubricants Purus branded lubricants available through Hollon Oil's product catalog for commercial and automotive applications.
• Tech Select Lubricants Tech Select branded lubricants available through Hollon Oil's product catalog for commercial and automotive applications.
• Peak HD Antifreeze / Coolants Antifreeze and coolant products for vehicle engine protection, supplied through the Peak HD product line.
• Service Pro Filters & Wiper Blades Service Pro branded filters and wiper blades supplied for automotive maintenance applications.
• Solvents & Chemicals Industrial solvents and chemicals sourced from NEXEO Solutions and distributed by Hollon Oil to commercial customers.
• Fluid Handling Equipment Fluid handling and dispensing equipment including Graco pumps, hose reels, meters, and valves, Samson industrial fluid handling equipment, National-Spencer Zee Line DEF handling and dispensing equipment, and Fluidall tanks for fluid storage. Hollon Oil provides pricing and complete equipment installation estimates.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• GracocoreTechnology or IntegrationEquipment supplier for fluid handling equipment including pumps, hose reels, meters, and valves used in commercial fuel operations. Graco catalog available through Hollon Oil.
• Service ProcoreTechnology or IntegrationBranded lubricant products offered through Hollon Oil distribution

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sunoco LP: Sunoco LP is one of the largest US fuel distributors, moving motor fuels across wholesale and pipeline networks. Overlaps with Hollon Oil's wholesale fuel distribution activity but at vastly greater scale and with broader geographic reach.
• Love's Travel Stops: Love's Travel Stops is a major US travel center chain with large-scale fuel, lubricant, and DEF distribution for commercial fleets. Comparable to Hollon Oil on fleet-facing fuel and DEF supply, but operates nationally and with broader retail/forecourt presence.
• World Fuel Services: World Fuel Services is a global B2B fuel and lubricant distributor serving commercial, marine, and aviation customers. Overlaps with Hollon Oil's B2B fuel and lubricant distribution model, though at much larger scale and broader geographic reach.
• TravelCenters of America (BP): TravelCenters of America, now owned by BP, is a national travel center and fuel distribution network serving commercial trucks. Comparable to Hollon Oil on fuel and DEF distribution to commercial fleets, but with a national footprint and integrated retail platform.
• Pilot Travel Centers (Pilot Flying J): Pilot Flying J is the largest US travel center network with wholesale fuel supply and DEF distribution. Overlaps with Hollon Oil's fuel and DEF offering for commercial fleet customers, but operates at national scale and across retail travel center formats.
• Delek US Holdings: Delek US is a refining and convenience/fuel distribution company with regional fuel logistics across Texas and the Southeast. Comparable to Hollon Oil on regional fuel distribution and DEF exposure, though vertically integrated into refining and retail.

Direct peers

• CHS Inc. CHS is a large agricultural cooperative that distributes fuel, lubricants, and DEF to farm and fleet customers across the US. Comparable to Hollon Oil on agricentric fuel/lubricant distribution, though at significantly larger scale.
• MFA Oil Company: MFA Oil is a regional fuel and lubricant distributor serving agricultural and rural customers, with branded gasoline, diesel, DEF, and propane offerings. Closely comparable to Hollon Oil in product mix, customer base, and private/wholesale distribution model.
• Western Petroleum: Western Petroleum is a regional fuel, lubricant, and DEF distributor serving fleet and agricultural customers across the upper Midwest. Directly comparable to Hollon Oil on product portfolio, customer segments, and regional wholesale model.
• McPherson Oil: McPherson Oil is a multi-state regional fuel and lubricant wholesaler operating across the South-Central US. Highly comparable to Hollon Oil in B2B wholesale fuel, lubricant, and DEF distribution with a similar regional branded-jobber model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollon Oil