Impacto TIC

What Impacto TIC does

Impacto TIC SAS is a Colombia-based B2B digital media company specializing in Technology, Innovation, and Science (TIC) coverage, headquartered in Bogotá and operational since approximately 2017. It operates a digital publishing platform (impactotic.co) that publishes daily articles, a newsletter subscription service, premium White Papers (ÁREA PREMIUM), thematic microsites (Micrositios-TIC, including 100 Líderes TIC, ANDICOM, Soy Digital, and Zoho), and an annual TIC events calendar (e.g., Calendario de Eventos TIC 2026). The publication maintains active presence on X, LinkedIn, Facebook, Instagram, TikTok, and RSS, and covers major regional industry events including ANDICOM, Spark AI Summit, and Smart City Expo. As of 2025, the company is a subsidiary of Nextwork360 Latam, an 8-publication B2B media network spanning Latin America.

The company monetizes through two primary streams: (i) journalistic and content marketing services (professional services) for technology companies, organizations, and government entities seeking visibility and demand generation, and (ii) digital advertising, sponsored content, and sponsorships targeting the Colombian and Latin American TIC audience. No public pricing tiers are disclosed; engagements are custom-priced. Distribution is regional, leveraging direct enterprise sales, email marketing, and the cross-promotional reach of the Nextwork360 network.

Impacto TIC serves three core customer segments: (1) national and global technology companies and digital enterprises seeking qualified B2B communication channels to reach TIC decision-makers; (2) Colombian and LATAM government entities and public institutions requiring specialized media channels to communicate digital transformation initiatives; and (3) broader organizations and enterprises seeking professional journalism and corporate communications support. Downstream audiences include TIC leaders, CIOs, IT decision-makers, journalists, opinion leaders, digital entrepreneurs, and technology enthusiasts in Colombia, Latin America, and worldwide.

Name

Impacto TIC

Legal name

Impacto TIC SAS

Website

https://impactotic.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Impacto TIC is a Bogota-based B2B digital media company that publishes Technology, Innovation, and Science content (articles, newsletters, white papers, and event coverage) for technology companies, government entities, and enterprises across Colombia and Latin America via the Nextwork360 network.

Ownership category

akta.pro rank

Product category

B2B Technology Media and Content Marketing

NAICS

Advertising Agencies (54181), Public Relations Agencies (54182)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAIAC

Graphic Design & Visual Content Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

Keywords

• B2B technology media
• Digital content publishing
• Technology journalism services
• Content marketing services
• Digital advertising network

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Journalistic and Content Marketing Services: Professional journalism services and content marketing solutions for companies, organizations, and government entities seeking to enhance their communication, visibility, and reputation in the TIC sector.
2. Digital Advertising and Sponsorships: Sponsored content, advertising placements, and partnership opportunities for technology companies and brands targeting the professional TIC audience in Colombia and Latin America.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Impacto TIC operates a Spanish-language B2B digital media platform that publishes daily editorial content on Technology, Innovation, and Science for professional audiences in Colombia and Latin America. The company generates revenue through sponsored content, advertising placements, partnerships, and customized content marketing and journalism services sold to technology companies, government entities, and organizations seeking visibility with TIC decision-makers.

Product overview

Impacto TIC is a digital media publication platform focused on Technology, Innovation, and Science in Colombia. The platform operates as a unified digital media offering with integrated premium content services including White Papers (in the Área Premium), a newsletter subscription service, specialized Micrositios-TIC for thematic coverage, and an events calendar. The portfolio serves qualified audiences including TIC leaders, CIOs, public and enterprise IT decision-makers, journalists, opinion leaders, and digital entrepreneurs, contributing to the Digital Transformation of Colombia and the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Impacto TIC Digital Media Platform Spanish-language B2B digital publication covering Technology, Innovation, and Science news, analysis, and interviews for TIC leaders, CIOs, decision-makers, journalists, and technology enthusiasts in Colombia and Latin America.
• White Papers (Área Premium)

Quantifiable outcome

• Target audience of thousands of technology enthusiasts in Colombia, Latin America, and worldwide
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Nextwork360coreStrategic or Co-development PartnerImpacto TIC is part of Nextwork360, a network of digital B2B media outlets and magazines dedicated to Digital Transformation and Innovation in Latin America. The network includes Impacto TIC, IT Masters Mag, Innovación Digital 360, Gerencia, NG Logística, Electro Industria, Construcción, and Channel News. The network's mission is to spread digital and entrepreneurial culture among organizations and public entities, and provide updated information to business decision-makers evaluating technology investments.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Contxto: Latin American media platform covering startups, innovation, and technology in Spanish. Comparable B2B tech media model serving similar LatAm audiences with advertising and sponsored content monetization.
• Innovación Digital 360: Sister B2B media outlet in the Nextwork360 network covering digital innovation and transformation in Latin America. Direct comparable inside the same corporate network.
• PulsoSocial: Latin American digital media outlet focused on technology, startups, and digital transformation across the region. Directly comparable as a Spanish-language B2B tech publication monetized through advertising, sponsored content, and events.
• ENTER.CO: Colombian B2C/B2B technology digital media outlet covering gadgets, software, internet culture and tech trends. Direct competitor in the Colombian Spanish-language tech publishing space, serving overlapping audiences of tech enthusiasts and professionals; several Impacto TIC staff previously worked at ENTER.CO.
• Channel News Americas: Channel-focused B2B media outlet covering IT distribution and enterprise technology in Latin America. Sister publication under Nextwork360 with overlapping B2B technology advertiser base.
• IT Masters Mag: Sister publication within the Nextwork360 network, also covering technology, innovation, and digital transformation in Latin America. Internal peer sharing the same parent organization and overlapping audiences.

Broad incumbents

• CIO América Latina: Global enterprise IT decision-maker media brand with a Latin American edition. Broad incumbent serving the same CIO/IT decision-maker audience as Impacto TIC, with deeper resources but less Colombia-specific editorial depth.
• Computerworld (IDG): Established global enterprise IT media brand targeting CIOs and IT decision-makers. Broader incumbent in the same enterprise tech media category with wider geographic reach and a Spanish-language presence; competes for the same enterprise advertising dollars as Impacto TIC in LatAm.
• El Tiempo (Tech Section): Colombia's largest general-interest newspaper with a dedicated technology section and a digital subscription business. Broad incumbent providing general tech coverage to a much larger mass audience; Impacto TIC's cofounder previously worked at El Tiempo.
• Forbes Colombia: General business media brand in Colombia with technology and innovation coverage. Broader incumbent competing for the same enterprise tech advertising budget and senior executive readership, though not specialized in TIC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ImpactoTIC
• Facebookfacebook.com/ImpactoTICco
• LinkedInlinkedin.com/company/impactotic
• Instagraminstagram.com/impactotic
• TikToktiktok.com/@impactotic

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impacto TIC