BDJ insurance broker
- Company typePrivate
- Founded2025
- HeadquartersHamburg, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
BDJ insurance broker firmographics
Firmographics- Name
- BDJ insurance broker
- Legal name
- GGW GmbH
- Website
- https://bdj.de
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
BDJ insurance broker industry classification
Industry- Product category
- Commercial Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where BDJ insurance broker is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
BDJ insurance broker business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: BDJ generates revenue through commissions earned as an insurance broker placing coverage for clients with insurance carriers. The company acts as an intermediary between insurance buyers (companies) and insurers, earning commissions or fees for placing policies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom insurance solutions - pricing varies by client risk profile and coverage requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
BDJ insurance broker product offering
Product offeringCore offering
BDJ insurance broker is a German insurance intermediary that places tailored commercial insurance coverage and provides risk management services for medium-sized businesses (Mittelstand). Operating as one of four traditional houses consolidated under GGW Group since 2025, BDJ delivers industry-specific insurance solutions spanning 13+ sectors with personalized consulting supported by a digital customer portal (Kundenportal BDJ) for policy and document access.
Product overview
BDJ insurance broker operates as part of GGW Group (Gossler Gobert & Wolters Gruppe), which since 2025 has consolidated four traditional insurance houses (BDJ, GBH, GGW, and vR&S) under unified management. The company provides individualized insurance solutions and comprehensive risk management services for German medium-sized businesses (Mittelstand). The core offering includes branch-specific risk management combined with extensive insurance expertise, with the BDJ Customer Portal (Kundenportal BDJ) serving as the primary client-facing digital interface. The company serves diverse industries including agriculture, energy, healthcare, trade, logistics, real estate, industrial production, life sciences, public sector, and legal/economic consulting professions.
Differentiator
Problem solved
Functional benefit
Products and services
- Kundenportal BDJ (BDJ Customer Portal) Online customer portal providing BDJ clients access to view their insurance policies, retrieve policy documents, and interact with their insurance brokerage accounts digitally.
- Tailored Commercial Insurance Brokerage Individualized commercial insurance brokerage and risk management services for German medium-sized businesses, delivering industry-specific policy placement across 13+ verticals including agriculture, energy, healthcare, trade & logistics, real estate, industrial production, life sciences, public sector, legal & consulting professions, and others.
Companies that use BDJ insurance broker
Customer profileSegments13 records
Ideal customer profiles1 record
BDJ insurance broker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
BDJ insurance broker partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- GGW GroupcoreIn 2025, BDJ merged with three other traditional insurance brokerages (GBH, GGW, vR&S) under the GGW Group umbrella. This consolidation created one of Germany's leading insurance brokers for the Mittelstand. BDJ now operates as part of GGW GmbH while maintaining its client relationships and specialized services.
- Leading Brokers UnitedminorGGW Group is a member of Leading Brokers United, an association of leading independent insurance brokers that provides access to international insurance markets and best practices across brokerages.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
BDJ insurance broker competitors and assessment
Company assessmentDirect peers
- Willis Towers Watson (WTW): WTW is a global advisory and brokerage firm with German operations serving commercial insurance clients across multiple industries, directly overlapping with BDJ's Mittelstand-focused placement and risk advisory offerings.
- MRH Trowe: MRH Trowe is a leading German independent insurance broker and risk consultant focused on mid-market commercial clients across multiple verticals — directly comparable to BDJ in business model, size, and target segment.
- Aon: Aon is a global insurance and reinsurance broker with a strong Germany presence, providing commercial insurance placement and risk management to mid-market and large clients — competing head-to-head with BDJ for commercial lines mandates.
- Marsh: Marsh is one of the world's largest insurance brokers with a substantial German operation serving Mittelstand and enterprise clients with commercial lines brokerage and risk advisory — directly competing with BDJ/GGW for the same German mid-market accounts.
- Ecclesia Group: Ecclesia Group is one of the largest German insurance brokers serving corporate and mid-market clients with commercial lines and risk management — a direct domestic peer competing in the same Mittelstand segment.
- Funk Gruppe: Funk Gruppe is one of Germany's largest independent insurance brokers, headquartered in Hamburg, serving commercial and specialty risks for Mittelstand clients — a direct German-market competitor with comparable size and specialization.
- Arthur J. Gallagher & Co. Gallagher is a global insurance broker with a growing Germany footprint, particularly in commercial and specialty lines for mid-market clients — competing with BDJ for specialty placements and risk advisory mandates.
Regional players
- GrECo Group: GrECo is a leading Austrian-headquartered insurance broker operating across Central and Eastern Europe with similar Mittelstand and specialty risk advisory focus — a DACH-region peer with comparable client profile.
Broad incumbents
- Allianz Global Corporate & Specialty (AGCS): AGCS is Allianz's specialty corporate insurer serving large and mid-market commercial clients with property, casualty, and specialty lines — adjacent to BDJ's specialty risk advisory business and frequently a placement target for BDJ's broker operations.
- HDI Global: HDI Global is a German-headquartered commercial insurer within the Talanx Group providing industrial and specialty insurance coverage — comparable to BDJ in serving German Mittelstand commercial risks and frequently placed as a carrier via BDJ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BDJ insurance broker social profiles
Digital presenceBDJ insurance broker financial estimates
Financial estimateRevenue estimate
Valuation estimate
BDJ insurance broker leadership team
Management profileNumber of profiles
Profiles1 record
BDJ insurance broker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BDJ insurance broker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BDJ insurance broker
What does BDJ insurance broker do?
BDJ insurance broker is a German insurance intermediary that places tailored commercial insurance coverage and provides risk management services for medium-sized businesses (Mittelstand). Operating as one of four traditional houses consolidated under GGW Group since 2025, BDJ delivers industry-specific insurance solutions spanning 13+ sectors with personalized consulting supported by a digital customer portal (Kundenportal BDJ) for policy and document access.
Is BDJ insurance broker a public or private company?
BDJ insurance broker is a private company. It is classified as corporate owned and is currently operating.
When was BDJ insurance broker founded?
BDJ insurance broker was founded in 2025. It employs 51 to 100 people.
Where is BDJ insurance broker based?
BDJ insurance broker is headquartered in Hamburg, Germany, in the Europe region.
How does BDJ insurance broker make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are BDJ insurance broker's main competitors?
Direct peers on record are Willis Towers Watson (WTW), MRH Trowe, Aon, Marsh, Ecclesia Group, Funk Gruppe and Arthur J. Gallagher & Co.. GrECo Group is listed as a regional player. Broad incumbents are Allianz Global Corporate & Specialty (AGCS) and HDI Global.
Does BDJ insurance broker have an API?
No public API is recorded for BDJ insurance broker.
What industry is BDJ insurance broker in?
BDJ insurance broker's product category is Commercial Insurance Brokerage. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 524210 and its SIC code is 6411.