Relevé Dance Company

What Relevé Dance Company does

Relevé Dance Company operates a single physical dance studio at 16610 W 159th Street, Unit 100, in Lockport, Illinois, providing in-person dance instruction for children and teens ages 3 through 18 across Will County communities including Lockport, New Lenox, Mokena, Homer Glen, Lemont, Orland Park, Bolingbrook, and Joliet. Founded in 2022 by Owner & Director Kelly Brannan after her daughters outgrew a prior local studio, the business offers eight styles — ballet, jazz, hip hop, tap, modern, contemporary, acro, and poms — with tap, modern, and poms cited as uncommon in the surrounding area. Beyond core classes the studio runs a themed summer camp program (including 2026 K-Pop Demon Hunters and Wicked x Oz camps), summer 4-week sessions, dance birthday parties, and Girl Scout troop classes, and sells branded dancewear and merchandise through a Squarespace e-commerce storefront.

The business is structured around two primary revenue tracks plus ancillary services. Recreational weekly 45-minute classes are billed at a flat $58.50/month during the September–June season, and a tiered competitive dance program (Mini Company ages 4–6, Pre-Company ages 7–12, full Company) is offered at a flat $97/month with choreography, tuition, costumes, and competition fees bundled into the single invoice — a deliberate departure from the opaque add-on billing common in the category. Summer classes run $97 for a 4-week session with $25 drop-ins; birthday parties are $175 for up to 10 children; Girl Scout classes are $12/participant; and the dancewear store generates one-time transactional revenue. Go-to-market is direct-to-consumer, anchored by a free trial class as the primary acquisition tool, supported by SEO pages targeting each served town, social media content, community-event visibility (Old Canal Days parade, Girl Scout programs), and parent-to-parent word-of-mouth. New-family registration is processed through Jackrabbit Class; the firm has no proprietary software, no API surface, and no disclosed AI/ML capabilities.

Customer acquisition, retention, and brand reputation are concentrated in a family-focused culture positioned as "known by name," validated externally by a 4.8-star Google rating across 30+ reviews, three ADCC Studio of Excellence awards (2023, 2024, 2026), a 2026 Ovation Nationals National Championship, and a 2025 Best of Southland designation. The company is privately held by its founder with no institutional investors, parent entity, or M&A activity indicated in the source material, and the operating geography is exclusively a single Will County, Illinois trade area.

Name

Relevé Dance Company

Legal name

Relevé Dance Company

Website

https://risewithreleve.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Relevé Dance Company operates a single-studio dance instruction business in Lockport, Illinois, serving children and teens ages 3-18 across Will County with recreational and competitive programs in eight dance styles, plus summer camps, birthday parties, Girl Scout classes, and a dancewear e-commerce store.

Ownership category

akta.pro rank

Product category

Dance Studio Instruction

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

SECONDARYMPAGADAH

Dance Competitions & Showcases (Non-Esports)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

SECONDARYMPAGADAI

Youth/Student & Community Dance Recitals

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

Keywords

• Dance studio instruction
• Youth dance education
• Competitive dance teams
• Recreational dance classes
• Summer dance camps

Headquarters

HQ city

Lockport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recreational Class Tuition: Monthly flat-fee tuition for weekly 45-minute recreational dance classes during the September–June season. Covers class instruction with no surprise add-on invoices for costume, recital, or competition fees. Also includes 5% discounts for families with multiple enrolled dancers, dancers taking multiple classes, and families paying for the full season upfront.
2. Competitive Team Tuition: Monthly tuition for competitive dance teams (Mini Company, Pre-Company, Company), each with tiered pricing bundling choreography, rehearsals, costumes, competition fees, and class tuition into a single monthly payment. Mini Company (ages 4-6) is priced at $97/month all-inclusive; Pre-Company (ages 7-12) is also $97/month.
3. Summer Programs: Summer session classes priced at $97 for a 4-week session (July 7–July 29, 2026) per class, with drop-in options at $25 per class. Summer camps priced at $165 per week. One-day clinics available at $25/hour or $50 for 2 hours.
4. Birthday Party Packages: Dance birthday party package at $175 for up to 10 children (birthday child free), with $10 per additional child. Includes a 45-minute dance class with games, 45 minutes for cake and food, dedicated party hostess, decorations, tables, chairs, and use of refrigerator.
5. Dancewear and Merchandise Store: Online storefront selling branded dancewear, apparel, accessories, and studio merchandise including t-shirts, hoodies, sweatpants, tights, dance shoes, backpacks, and custom logo items. Customers purchase directly through the studio's Squarespace store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Relevé Dance Company operates a single physical dance studio in Lockport, IL, offering weekly recreational dance classes, audition-based competitive dance teams (Mini Company, Pre-Company, and Company tiers), preschool creative movement classes, summer camps and summer dance classes, dance-themed birthday party packages, Girl Scout troop workshops, and an online dancewear and branded merchandise storefront for children and teens ages 3 through 18 across the Will County area.

Product overview

Relevé Dance Company offers a comprehensive dance education portfolio centered around two main tracks: Recreational Dance Classes (for ages 3-18 learning ballet, jazz, hip hop, tap, acro, contemporary, modern, and poms) and Competitive Dance Teams (including Mini Company ages 4-6, Pre-Company ages 7-12, and full Company). The company also provides seasonal programs including Summer Dance Camps, Summer Dance Classes, Birthday Parties, and Girl Scout Troop Classes. An online Store sells dancewear and branded merchandise. All programs operate on a transparent flat monthly billing model with no surprise fees, and the studio is located in Lockport, IL, serving Will County communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Dance Classes

Quantifiable outcome

• 4.8-star Google rating with 30+ reviews — evidence of high customer satisfaction
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Joffrey Academy of Dance: Official school of The Joffrey Ballet offering youth and pre-professional dance training across ballet, contemporary, jazz, and hip-hop, with competitive-track students and recital/competition participation. Highly comparable to Relevé's youth competitive program structure and multi-style curriculum.
• Dance Theatre of Harlem School: School attached to Dance Theatre of Harlem, providing structured ballet-based training plus enrichment in multiple styles for children and teens, with performance/competition pathways. Comparable to Relevé's youth-focused curriculum and progression into competitive performance.
• Steps on Broadway: Iconic NYC studio offering drop-in and registered classes across ballet, jazz, contemporary, tap, and hip-hop for all ages, with master-class programming. Comparable multi-style, multi-age teaching model to Relevé's recreational and competitive tracks.
• Alvin Ailey American Dance Theater / The Ailey School: Renowned dance organization with a school offering classes for children through pre-professional dancers across modern, ballet, jazz, and hip-hop, plus scholarship-based community programming. Comparable to Relevé's youth multi-style instruction and mission-driven culture emphasis.
• Peridance Capezio Center: Long-running NYC dance studio offering open-class schedules across ballet, modern, jazz, hip-hop, and tap for children through adults, plus an attached retail store. Directly comparable to Relevé in multi-style breadth and the dancewear/merchandise storefront extension.
• Boston Ballet School: One of the largest youth dance education programs in the U.S., serving ages 3–18 across multiple styles with both recreational and pre-professional competitive tracks. Comparable in age range, multi-style curriculum, and the recreational-vs-competitive segmentation that anchors Relevé's offering.

Broad incumbents

• Arthur Murray Dance Studios: Long-established international dance studio franchise specializing in ballroom and social dance with subscription lesson packages and event hosting. Comparable in subscription-based recurring instruction model and add-on event/party revenue, though primarily adult-focused.
• Fred Astaire Dance Studios: Large national chain of franchised dance studios offering ballroom and social dance instruction primarily for adults, with subscription pricing and party/event programming. Comparable as a multi-location dance-studio business with recurring tuition and event revenue, though focused on a different style/age segment than Relevé.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RisewithReleve

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relevé Dance Company