Anuga Select India

What Anuga Select India does

Anuga Select India is a B2B trade fair and marketplace event for the food and beverage industry, organized annually at the Bombay Exhibition Centre in Mumbai by Koelnmesse India — the Indian subsidiary of German trade fair organizer Koelnmesse GmbH. The event, first held in 2023, operates as a single unified product (the annual trade fair) with a layered set of complementary modules including the Innovative Trends Zone (powered by knowledge partner Innova Market Insights), Conference & Seminars, Culinary Corner, Retail Walk, ScaleUp Palate for startups, an International Hosted Buyers Programme, and a year-round Food Industry Webinar Series. The 2026 edition is scheduled for 29 September – 1 October 2026 and is co-located with Anuga FoodTEC India, extending coverage into food technology and processing equipment.

The platform serves a two-sided audience: global F&B suppliers, manufacturers, and exporters on the supply side, and Indian importers, distributors, retailers, HoReCa professionals (hotels, restaurants, catering), and key decision-makers on the demand side. The customer base spans all 12 of the event's key segments — Agrifood, Fine Food, Dairy, Drinks & Hot Beverages, Organic, Meat, Bread & Bakery, Coffee & Tea, Sweets & Snacks, Ingredients, Frozen Food, and Fresh Produce — with named exhibitors including Abhiarnav Food Products, Adhar Beverages, DS Spiceco, Vimal Agro Foods, VRS Foods, and Yinbev among more than 30 disclosed participants. Distribution is anchored on the global Anuga brand and supported by six Indian industry associations (IFCA India, CASMB, RAI, FIFI, CIFT, Winegai), the ICC as Associate Partner, and dedicated country pavilions from Saudi Arabia, South Korea, the Philippines, and Spain.

Revenue is generated through a transaction-fee model combining exhibitor booth rentals, country pavilion participation fees, multi-tier sponsorship packages (Associate Partner, Gold Partner, Badge Partner, Supporting Partner), and media partnership arrangements; all pricing is quote-based with no public disclosure. The business is privately held under Koelnmesse India, with 11-50 employees and no disclosed revenue, funding, or M&A activity in the source material. There is no proprietary technology platform; the offering is fundamentally a high-touch annual physical event business that leverages the Koelnmesse global trade fair network as its primary competitive moat.

Name

Anuga Select India

Legal name

Anuga Select India

Website

https://anuga-india.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Anuga Select India is an annual B2B trade fair organized by Koelnmesse India, connecting global food and beverage suppliers with Indian importers, distributors, retailers, and HoReCa buyers at the Bombay Exhibition Centre in Mumbai, with 2026 as its third edition.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• B2B trade exhibitions
• Food and beverage trade fair
• Trade show services
• B2B marketplace events
• Exhibition booth services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibition and Trade Fair Revenue: Anuga Select India generates revenue through exhibitor booth fees, pavilion participation fees, sponsorship packages (Associate Partner, Gold Partner, Badge Partner, Supporting Partner tiers), and media partnership arrangements. The event also drives value through facilitating trade transactions, partnerships, and deal-making between global suppliers and Indian buyers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Anuga Select India operates an annual B2B trade fair for the food and beverage industry, held at the Bombay Exhibition Centre in Mumbai and co-located with Anuga FoodTEC India. The event connects global F&B suppliers with Indian manufacturers, importers, exporters, distributors, retailers, HoReCa professionals, and key buyers, facilitating product launches, sourcing, deal-making, and cross-border partnerships. Revenue is generated primarily through exhibitor booth fees, pavilion participation fees, and tiered sponsorship packages.

Product overview

Anuga Select India is a single unified trade fair product—a premier international B2B marketplace for the food and beverage industry. The core offering centers on the annual Anuga Select India trade fair, complemented by multiple specialized modules and features including the Food Industry Webinar Series, Conference & Seminars, Innovative Trends Zone (powered by Innova Market Insights), Culinary Corner with chef demonstrations, Retail Walk for retail format showcases, ScaleUp Palate for startups, and the International Hosted Buyers Programme. The exhibition serves the entire food and beverage value chain across key segments including Agrifood, Fine Food, Dairy, Drinks & Hot Beverages, Organic, Meat, Bread & Bakery, Coffee & Tea, Sweets & Snacks, Ingredients, Frozen Food, and Fresh Produce.

Differentiator

Problem solved

Functional benefit

Brands

• Innovative Trends Zone: Curated showcase of cutting-edge innovations, emerging ingredients, breakthrough technologies, and evolving consumer trends in the food and beverage industry, powered by Innova Market Insights.
• Conference & Seminars
• Culinary Corner
• Retail Walk
• ScaleUp Palate
• International Hosted Buyers Programme

Products and services

• Anuga Select India Trade Fair India's premium international B2B trade exhibition for the food and beverage industry, held annually at the Bombay Exhibition Centre in Mumbai, co-located with Anuga FoodTEC India. The event connects global suppliers, Indian manufacturers, importers, exporters, distributors, retailers, HoReCa professionals, and key buyers to drive trade, partnerships, sourcing, product launches, and deal-making across the F&B and hospitality sectors.

Quantifiable outcome

• Delivers measurable ROI for exhibitors through deal-making, product launches, and business partnerships

Named customers31 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and supporting.

• Innova Market InsightscoreStrategic or Co-development PartnerInnova Market Insights serves as the Knowledge Partner for the Innovative Trends Zone at Anuga Select India, providing trend intelligence and curating a showcase of cutting-edge innovations, emerging ingredients, breakthrough technologies, and evolving consumer trends.
• ICC (International Chamber of Commerce)majorGTM or Marketing PartnerICC (International Chamber of Commerce) serves as an Associate Partner for Anuga Select India, providing institutional credibility and supporting outreach to the international business community.
• TJUK GroupsupportingGTM or Marketing PartnerTJUK Group is listed as a Supporting Partner for Anuga Select India.
• IFCA IndiamajorStrategic or Co-development PartnerIFCA (International Food & Beverage Association India) is a supporting association for Anuga Select India, promoting the exhibition to its member network of food & beverage professionals.
• CASMB (Confederation of All India Food Processing & Allied Industries)supportingStrategic or Co-development PartnerCASMB is a supporting association for Anuga Select India, driving participation from food processing and allied industry members.
• WinegaisupportingStrategic or Co-development PartnerWinegai is listed as a supporting association for Anuga Select India, focusing on beverage and wine industry representation.
• CIFT (Centre for Innovation and Food Technology)supportingStrategic or Co-development PartnerCIFT is listed as a supporting association for Anuga Select India, contributing food technology expertise to the event ecosystem.
• RAI (Retailers Association of India)majorStrategic or Co-development PartnerRAI (Retailers Association of India) supports Anuga Select India as a supporting association, driving retail sector participation.
• FIFI (Food Industry Fitness India)supportingStrategic or Co-development PartnerFIFI is a supporting association for Anuga Select India, promoting the exhibition to food industry professionals.
• Saudi PavilionmajorChannel Partner/ Reseller/ DistributorSaudi Pavilion is an International Country Pavilion at Anuga Select India, organized through saudimade.sa, representing Saudi Arabian food & beverage companies and products.
• South Korea PavilionmajorChannel Partner/ Reseller/ DistributorSouth Korea Pavilion is an International Country Pavilion at Anuga Select India, representing South Korean food & beverage companies.
• Philippines PavilionmajorChannel Partner/ Reseller/ DistributorPhilippines Pavilion (PhilFoodEx) is an International Country Pavilion representing Philippine food & beverage companies at Anuga Select India.
• Spain PavilionmajorChannel Partner/ Reseller/ DistributorSpain Pavilion is an International Country Pavilion representing Spanish food & beverage companies at Anuga Select India.
• Anuga FoodTEC IndiacoreStrategic or Co-development PartnerAnuga Select India is co-located with Anuga FoodTEC India, creating a comprehensive food and beverage industry event covering both finished products and food technology/processing equipment.
• Koelnmesse IndiacoreOthersKoelnmesse India is the organizer and promoter of Anuga Select India, managing event operations, marketing, exhibitor/visitor acquisition, and logistics from its Indian office.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gulfood (Dubai World Trade Centre): One of the world's largest annual F&B trade exhibitions, held in Dubai. Comparable as a flagship international F&B trade fair connecting global suppliers with regional buyers, with many Indian exhibitors participating.
• ProPak India (Informa Markets): Indian exhibition for food, beverage, and pharmaceutical processing/packaging technology. Comparable as an adjacent Koelnmesse FoodTEC-co-located event for the food processing value chain in India.
• FHA-Food & Beverage (Informa Markets, Singapore): Major Asian F&B trade exhibition organized by Informa Markets. Comparable as a leading international B2B food trade fair in the Asia-Pacific region with similar exhibitor/buyer profiles.
• Anuga FoodTEC India: Sister trade fair co-located with Anuga Select India, organized by Koelnmesse India, covering food technology and processing equipment. Directly comparable as both target the same F&B value chain and share the same Koelnmesse India organizational backbone.
• Food & Hotel India (Informa Markets): Indian trade exhibition for food, hospitality, and food service sectors, organized by Informa Markets. Directly comparable as a competing B2B food and HoReCa-focused trade fair in the Indian market.
• India Food Forum (Images Group): Annual Indian retail food and grocery industry forum. Comparable as a competing B2B platform connecting F&B brands with Indian retail buyers, distributors, and HoReCa professionals.
• SIAL India: Indian edition of the global SIAL food exhibition network, focused on the F&B industry. Directly comparable as a competing international B2B food trade fair targeting Indian buyers, importers, and retailers.
• Food Ingredients (Fi) India: Informa Markets-organized trade fair focused on food ingredients in India. Comparable as a B2B exhibition serving Indian food manufacturers, processors, and F&B brands sourcing ingredients and ingredients solutions.

Regional players

• HKTDC Food Expo (Hong Kong Trade Development Council): Major Hong Kong-based international food trade exhibition organized by HKTDC. Comparable as an established international B2B F&B trade fair in Asia connecting global suppliers with regional buyers.
• Speciality & Fine Food Asia: Regional Asian B2B trade fair for specialty, artisanal, and premium F&B products. Comparable as a curated B2B F&B sourcing platform serving premium buyers in Asia, partially overlapping with Anuga Select India's premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/anufood_india
• Facebookfacebook.com/anugaselectindia
• LinkedInlinkedin.com/company/anuga-select-india

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anuga Select India